R and A
Resnicow and Associates (R+A) is a privately held strategic communications agency serving museums, performing arts organizations, foundations, and architecture firms. The 30+ year-old New York firm delivers integrated strategy, media relations, digital, brand, and crisis services as senior counsel engagements.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What R and A does
Resnicow and Associates (R+A) is a privately held strategic communications and consulting agency founded by David Resnicow in 1990, headquartered at 111 Broadway in New York City with additional teams in Dallas, Denver, and Mexico City. The firm operates exclusively within the arts and cultural sector, serving museums, performing arts organizations, foundations, architecture and design firms, universities with cultural programs, and government cultural agencies. Its client roster includes the Metropolitan Museum of Art, the Apollo Theater, Park Avenue Armory, the Frick Collection, the Smithsonian American Art Museum, the Wallace Foundation, San Francisco Ballet, Rubell Museum, Safdie Architects, Diamond Schmitt Architects, and Sharjah Art Foundation, among others.
R+A delivers its services through six integrated practice areas: Strategy & Planning, Communications Strategy & Implementation, Brand Building, Media & Public Relations, Digital Services, and Crisis Prevention & Communications. Engagements are structured as project-based work and ongoing retainers in which senior counselors function as extensions of clients' internal communications teams. Notable campaign outcomes include 150 articles and 5 billion+ total media reach for the 2019 U.S. Pavilion Venice Biennale, 5,000+ visitors during the Rubell Museum DC opening weekend, 17,000+ organically gained followers for the Pollock-Krasner Foundation Instagram over four years, and 13.46% monthly engagement on that account.
The firm is entirely founder-owned and operated with no external investors, no parent company, and no disclosed funding history. It employs approximately 30+ team members across senior leadership, account supervisors, digital specialists, and operations staff. Revenue is generated entirely through professional services fees from arts and cultural institutions, with no technology products, SaaS platforms, or licensing income. The firm's 30+ year track record, sector-specific reputation, and multi-decade client relationships constitute its principal competitive position in a niche that generalist communications agencies are structurally less equipped to serve.
R and A firmographics
Firmographics- Name
- R and A
- Legal name
- Resnicow and Associates
- Website
- https://resnicow.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Resnicow and Associates (R+A) is a privately held strategic communications agency serving museums, performing arts organizations, foundations, and architecture firms. The 30+ year-old New York firm delivers integrated strategy, media relations, digital, brand, and crisis services as senior counsel engagements.
- Ownership category
- akta.pro rank
R and A industry classification
Industry- Product category
- Arts and Cultural Communications Consulting
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where R and A is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
R and A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communications Consulting: Professional services revenue generated through strategic communications consulting engagements with cultural institutions, arts organizations, and foundations. Services include communications strategy, media relations, digital strategy, and crisis management delivered through project-based engagements and ongoing retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
R and A product offering
Product offeringCore offering
Resnicow and Associates (R+A) is a strategic communications and consulting agency delivering integrated services across six core areas: Strategy & Planning, Communications Strategy & Implementation, Brand Building, Media & Public Relations, Digital Services, and Crisis Prevention & Communications. The firm provides executive counsel, institutional strategy, organizational alignment, digital and social media strategy, video production, media training, press previews, brand and reputational audits, crisis mitigation, and post-crisis recovery to museums, performing arts organizations, foundations, architecture firms, and government cultural agencies.
Product overview
Resnicow and Associates (R+A) is a communications and strategic consulting agency that provides unified strategic, planning, communications, and consulting services to cultural institutions and businesses in the arts and culture sector. The company operates as a single integrated service offering organized around six core service areas: Strategy & Planning, Communications Strategy & Implementation, Brand Building, Media & Public Relations, Digital Services, and Crisis Prevention & Communications. The agency tailors these services to advance client goals, build profiles, and enhance constituency engagement, functioning as an extension of clients' internal resources.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 150 articles written on U.S. Pavilion Venice Biennale 2019
- +8 more outcomes
Companies that use R and A
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles1 record
R and A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R and A partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
R and A competitors and assessment
Company assessmentDirect peers
- M Booth: Independent creative communications agency with a long-standing arts, culture, and lifestyle practice serving museums, performing arts organizations, and foundations — directly comparable to R+A in serving cultural institutions with integrated PR and brand campaigns.
- Susan Magrino Agency: Boutique New York-based PR firm serving arts, culture, luxury, design, and travel clients with strategic communications and media relations — closely comparable to R+A in vertical focus on cultural and lifestyle institutions and senior relationship-driven delivery.
- Polskin Arts & Communications: Boutique New York-based communications firm focused on arts, culture, design, and luxury clients, offering PR, brand strategy, and digital services — directly comparable to R+A in target market, service mix, and client profile.
- Lippin Group: Long-established entertainment, arts, and culture PR agency working with cultural institutions, performing arts venues, and creative-sector clients — comparable to R+A in serving high-profile arts and entertainment clients with senior-led strategic communications.
- Group SJR: Creative content, communications, and brand strategy firm with a strong arts, culture, and education practice serving museums, universities, and cultural institutions — directly comparable to R+A in serving arts/cultural clients with integrated communications and brand work.
Broad incumbents
- BerlinRosen: Large communications and public affairs firm with cultural, nonprofit, philanthropic, and institutional clients — overlaps with R+A in serving foundations and cultural institutions but offers much broader public affairs and digital capabilities.
- 5W Public Relations: Full-service, larger PR agency with practices spanning arts, entertainment, nonprofit, and consumer clients — comparable to R+A in servicing cultural and nonprofit clients but with significantly broader portfolio and larger headcount.
- Sunshine Sachs: Larger, broader-scope PR and communications firm representing arts, culture, nonprofit, and consumer clients — overlaps with R+A in the cultural/nonprofit space but operates at greater scale and across more sectors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
R and A social profiles
Digital presenceR and A financial estimates
Financial estimateRevenue estimate
Valuation estimate
R and A leadership team
Management profileNumber of profiles
Profiles8 records
R and A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R and A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R and A
What does R and A do?
Resnicow and Associates (R+A) is a strategic communications and consulting agency delivering integrated services across six core areas: Strategy & Planning, Communications Strategy & Implementation, Brand Building, Media & Public Relations, Digital Services, and Crisis Prevention & Communications. The firm provides executive counsel, institutional strategy, organizational alignment, digital and social media strategy, video production, media training, press previews, brand and reputational audits, crisis mitigation, and post-crisis recovery to museums, performing arts organizations, foundations, architecture firms, and government cultural agencies.
Is R and A a public or private company?
R and A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R and A founded?
R and A was founded in 1990. It employs 11 to 50 people.
Where is R and A based?
R and A is headquartered in New York, United States, in the North America region.
How does R and A make money?
One revenue line is on record: strategic Communications Consulting.
Who are R and A's main competitors?
Direct peers on record are M Booth, Susan Magrino Agency, Polskin Arts & Communications, Lippin Group and Group SJR. Broad incumbents are BerlinRosen, 5W Public Relations and Sunshine Sachs.
Does R and A have an API?
No public API is recorded for R and A.
What industry is R and A in?
R and A's product category is Arts and Cultural Communications Consulting. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7311.