PharmaData
PharmaData is a privately held Australian SaaS company, founded in 2010, providing real-time pharmacy data analytics, ePrescribing, and vertical programme software (weight loss, smoking cessation, medical cannabis) to 7,000+ pharmacies and pharmaceutical manufacturers across Australia, the UK, France, Spain, Germany, Poland, and Japan.
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PharmaData does
PharmaData Pty Ltd is a privately held Australian SaaS company founded in 2010 and headquartered in Newstead, Queensland. It provides real-time data extraction, analysis, and visualisation software for the pharmacy and pharmaceutical ecosystem. Its core technology ingests live pharmacy data and renders it through visual interfaces that enable operators to identify and act on opportunities as they arise — a capability the company describes as an industry first at launch. The product portfolio comprises four SaaS/web applications: Generic Intelligence (analytics for manufacturers and pharmacies), ScriptPad (ePrescribing for prescribers and patients), MediStack (programmes for weight loss, smoking cessation, and medical cannabis), and PharmaBuddy (front-of-shop and patient care).
PharmaData serves four primary customer types: pharmacies (its primary segment, with 7,000+ pharmacy customers worldwide across multiple languages), prescribers and doctors (ScriptPad ePrescribing), generic-medicine manufacturers (sales intelligence — including named logos Viatris and Alphapharm), and end patients (through MediStack and PharmaBuddy). The company operates across at least seven geographies: Australia (HQ market), the UK, France, Spain, Germany, Poland, and Japan.
The business model is recurring SaaS subscription revenue delivered through a sales-led, consultative go-to-market. Pricing is not publicly disclosed; the website uses 'Get in touch' and 'Start a conversation' CTAs, consistent with quote-based enterprise and mid-market contracts. Distribution is direct, with named enterprise customers including a Nasdaq Fortune 500 generics manufacturer (Viatris), Australia's leading generic manufacturer (Alphapharm), UK medical-cannabis operator CB1 Medical, Australian mobile-doctor network 13SICK (200+ prescribers), and retail pharmacy Pharmacy4Less. PharmaData is self-funded with no recorded external rounds, operates with 11-50 employees, and is led by CEO Guy Mckenzie and CTO Adam Gilmore.
PharmaData firmographics
Firmographics- Name
- PharmaData
- Legal name
- PharmaData Pty Ltd
- Website
- https://pharmadata.net.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PharmaData is a privately held Australian SaaS company, founded in 2010, providing real-time pharmacy data analytics, ePrescribing, and vertical programme software (weight loss, smoking cessation, medical cannabis) to 7,000+ pharmacies and pharmaceutical manufacturers across Australia, the UK, France, Spain, Germany, Poland, and Japan.
- Ownership category
- akta.pro rank
PharmaData industry classification
Industry- Product category
- Healthcare Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)
- akta.pro secondary industry
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
Keywords
Where PharmaData is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PharmaData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Software Subscriptions: PharmaData operates as a SaaS healthcare tech provider offering multiple software products on subscription basis. Products include Generic Intelligence, ScriptPad, MediStack, and PharmaBuddy, all delivered as cloud-based SaaS solutions with global availability.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PharmaData product offering
Product offeringCore offering
PharmaData develops and sells SaaS software that performs real-time extraction, analysis, and visualization of pharmacy and pharmaceutical data. Its portfolio of four products (Generic Intelligence, ScriptPad, MediStack, PharmaBuddy) helps pharmacies, manufacturers, prescribers, and care programs identify commercial and clinical opportunities as they occur. The platform is delivered as a cloud-based subscription service to customers across Australia, the UK, France, Spain, Germany, Poland, and Japan.
Product overview
PharmaData offers a platform-plus-products architecture centered on real-time healthcare data extraction, analysis, and visualisation for pharmacies. The portfolio comprises four distinct products: Generic Intelligence (a SaaS analytics platform for manufacturers and pharmacies), ScriptPad (ePrescribing for prescribers and patients), MediStack (programme management for weight loss, smoking cessation, and cannabis care), and PharmaBuddy (front-of-shop and patient care web application). Together, these products enable pharmacies to identify opportunities and act on data in real-time across multiple geographic markets.
Differentiator
Problem solved
Functional benefit
Brands
- Generic Intelligence: SaaS platform for manufacturers and pharmacies, available in Australia, France, Spain, and Japan
- ScriptPad
- MediStack
- PharmaBuddy
Products and services
- Generic Intelligence A SaaS analytics platform that enables real-time data extraction, analysis, and visualisation for pharmaceutical manufacturers and pharmacies. Used in Australia, France, Spain, and Japan to track generic medicine sales and identify partnership opportunities.
- ScriptPad
Quantifiable outcome
- One of the largest ROIs ever seen by a Vice President at a Nasdaq Fortune 500 company
Companies that use PharmaData
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
PharmaData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PharmaData partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
PharmaData competitors and assessment
Company assessmentBroad incumbents
- Veeva Systems: Enterprise SaaS for life sciences, including commercial data and pharmacy-channel analytics — comparable to PharmaData's Generic Intelligence offering to pharma manufacturers, but serving a much broader enterprise base.
- IQVIA: Largest healthcare data analytics and life sciences technology provider, offering commercial analytics for pharma manufacturers and pharmacy market intelligence — overlapping significantly with PharmaData's manufacturer-facing analytics, but at vastly greater scale.
- McKesson: Largest US pharmaceutical distributor with extensive pharmacy services, analytics, and software offerings; comparable to PharmaData as a broad incumbent serving retail pharmacies with data and operational tools.
- athenahealth: Large healthcare IT platform including ePrescribing and pharmacy network services — comparable to PharmaData's ScriptPad ePrescribing and broader pharmacy-provider integration ambitions, though at enterprise scale.
- Wolters Kluwer Health (UpToDate / Medi-Span): Provider of clinical decision support, drug reference, and pharmacy data solutions used by retail pharmacies and manufacturers — adjacent to PharmaData's medication analytics and pharmacy intelligence offerings.
Direct peers
- RxVantage: SaaS platform connecting pharmaceutical manufacturers and sales teams with pharmacies and prescribers — comparable to PharmaData's pharmacy-manufacturer intelligence and ScriptPad ePrescribing positioning.
- Cegedim: Global healthcare technology and data company with a dedicated pharmacy software and customer relationship management business serving retail pharmacies across Europe — directly comparable to PharmaData's Generic Intelligence and pharmacy workflow products.
Emerging players
- Medisafe: Digital medication management and adherence platform for patients and pharmacies — overlaps with PharmaData's MediStack care programme and PharmaBuddy patient-facing workflows, focused on medication adherence.
Regional players
- DocMorris / Redcare Pharmacy: European online pharmacy operator with proprietary data and technology platforms serving Germany, Switzerland, and the Netherlands — relevant regional comparison to PharmaData's European pharmacy analytics footprint.
- TCR Data (Australian pharmacy data): Australian pharmacy industry data and analytics provider with deep coverage of the local retail pharmacy market — closest direct Australian peer to PharmaData's Generic Intelligence product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PharmaData social profiles
Digital presencePharmaData financial estimates
Financial estimateRevenue estimate
Valuation estimate
PharmaData leadership team
Management profileNumber of profiles
Profiles2 records
PharmaData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PharmaData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PharmaData
What does PharmaData do?
PharmaData develops and sells SaaS software that performs real-time extraction, analysis, and visualization of pharmacy and pharmaceutical data. Its portfolio of four products (Generic Intelligence, ScriptPad, MediStack, PharmaBuddy) helps pharmacies, manufacturers, prescribers, and care programs identify commercial and clinical opportunities as they occur. The platform is delivered as a cloud-based subscription service to customers across Australia, the UK, France, Spain, Germany, Poland, and Japan.
Is PharmaData a public or private company?
PharmaData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PharmaData founded?
PharmaData was founded in 2010. It employs 11 to 50 people.
Where is PharmaData based?
PharmaData is headquartered in Brisbane, Australia, in the Oceania region.
How does PharmaData make money?
One revenue line is on record: saaS Software Subscriptions.
Who are PharmaData's main competitors?
Broad incumbents on record are Veeva Systems, IQVIA, McKesson, athenahealth and Wolters Kluwer Health (UpToDate / Medi-Span). Direct peers are RxVantage and Cegedim. Medisafe is listed as an emerging player. Regional players are DocMorris / Redcare Pharmacy and TCR Data (Australian pharmacy data).
Does PharmaData have an API?
No public API is recorded for PharmaData.
What industry is PharmaData in?
PharmaData's product category is Healthcare Analytics Software. Its primary akta.pro industry code is HLACAKAH, Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools, with a secondary code of HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.