What Toothpick does

Toothpick is a privately held healthcare technology company operating a B2B dental ecosystem across the MENA region. Founded circa 2022 and headquartered in London with operational offices in Dubai (UAE) and Beirut (Lebanon), the company serves over 4,000 dental clinics across the UAE, Lebanon, Egypt, Qatar, and Saudi Arabia, connecting them to 450+ product distributors and 120+ strategic healthcare partners. The platform is structured around three integrated pillars: a digital dental marketplace (Toothpick Marketplace with Toothpick Plus bulk purchasing) that consolidates multi-supplier ordering into a single invoice; fintech solutions (Toothpay for 0% interest patient BNPL with 2–6 installments, and Toothpay Business for clinic procurement financing); and HealthTech products (E-Clinic and E-Shop) offering white-label app and website licensing with telemedicine, e-booking, live chat, built-in pharmacy, and marketing tools.

The underlying technology is a mobile-first multi-sided platform with white-label licensing infrastructure adaptable across 15+ medical specialties, consolidated logistics, and integration with leading third-party BNPL providers. Toothpick monetizes through marketplace commissions on distributor transactions, transaction fees on financing arrangements, monthly licensing royalties for white-label HealthTech deployments, and product margins on bulk sales via Toothpick Plus. The company is founder-led, with Dr. Wael Bizri as CEO & Co-founder, Eng. Sary Azakir as Chief Growth Officer, Dr. Mohamad Saad as UK Director, and Dr. Mohamad Hammoud as Head of Innovation. In 2024, Toothpick was selected into the Endeavor Entrepreneurs network, a recognition that provides mentorship and global scaling support.

Note on data quality: the firmographic record describes Toothpick as a UK-focused online booking provider founded in 2012 with separate 2012/2013 funding rounds (Passion Capital, EC1 Capital) and a different CEO (Sandeep Senghera), which conflicts with the company-history record (2022 MENA dental marketplace, Wael Bizri as CEO, founder-led with no disclosed institutional funding). This analysis treats the MENA-focused, 2022-founded entity as the current operating company based on the recency, specificity, and volume of corroborating evidence.

Name

Toothpick

Legal name

Toothpick LLC

Website

https://toothpick.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Toothpick operates a B2B dental marketplace and ecosystem across the MENA region, connecting 4,000+ clinics with 450+ distributors through consolidated procurement, patient and clinic BNPL financing (Toothpay), and white-label HealthTech app/website licensing (E-Clinic/E-Shop).

Ownership category

akta.pro rank

Product category

Dental Marketplace & Healthcare Platform

NAICS

Offices of Dentists (621210)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental marketplace platform
• Healthcare BNPL financing
• Clinic procurement software
• White-label clinic apps
• MENA healthcare technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Marketplace Commission: Toothpick operates a dental marketplace connecting clinics with distributors. Revenue likely comes from commissions or transaction fees on products sold through the platform. The platform features 450+ distributors and enables consolidated ordering from multiple suppliers.
2. Toothpay Financing Fees: BNPL platform for patient financing (Toothpay) and clinic financing (Toothpay Business). Revenue likely derives from fees charged to clinics or from the spread between patient installment payments and clinic upfront settlements.
3. HealthTech Licensing: White-label technology licensing for clinics to have their own branded app and website. Revenue from licensing fees for the E-Clinic and E-Shop solutions covering telemedicine, e-booking, live chat, pharmacy, and marketing tools.
4. Bulk Product Sales: Toothpick Plus program offering discounted bulk purchases of dental products. Revenue from product margin on bulk sales to clinics.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Toothpick operates a healthcare ecosystem for dental clinics in the MENA region, built around a digital marketplace where clinics browse, compare, and purchase supplies from over 450 distributors under a single consolidated order and invoice. The company complements this marketplace with BNPL financing (Toothpay) for patients and procurement financing for clinics (Toothpay Business), plus white-label clinic app and website solutions (E-Clinic/E-Shop) under its HealthTech pillar.

Product overview

Toothpick is a unified healthcare ecosystem platform composed of three interconnected pillars: a dental marketplace (Marketplace with Plus bulk purchasing), fintech solutions (Toothpay for patient financing and Toothpay Business for clinic procurement), and healthtech products (E-Shop/eClinic for clinic digital presence and licensing technology). The platform connects dental clinics with distributors, manufacturers, and patients, enabling digital procurement, flexible payment options, and white-label clinic management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Toothpay: Patient financing solution offering 0% interest installment plans (2-6 payments) with instant approval and no paperwork for dental treatments.
• Toothpay Business

Products and services

• Toothpick Marketplace An online dental marketplace where clinics can browse, compare, and purchase consumables, instruments, and equipment from over 450 distributors under a single consolidated order and invoice, with preferred delivery scheduling across the MENA region.
• Toothpay A Buy Now, Pay Later patient financing product for partner dental clinics offering 2 to 6 installments at 0% interest, with instant approval within minutes and no paperwork, while clinics receive full settlement within the first few days of the treatment plan.
• Toothpay Business A clinic procurement financing product providing a single point of contact, instant approval, and discounted prices for dental supplies purchased from any supplier, brand, or product on the Toothpick platform.
• E-Clinic (E-Shop) A white-label clinic app and website solution that provides a fully customizable mobile app with telemedicine, e-booking, live chat, built-in pharmacy, marketing tools, inventory management, multi-language support, and branch and zone management for healthcare practices across multiple specialties.
• E-Shop An e-commerce platform enabling clinics to sell products online through a fully customized digital storefront with integrated inventory and logistics management, financial solutions, and marketing tools.

Quantifiable outcome

• 4,000+ clinics served across MENA region
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• EndeavorcoreStrategic or Co-development PartnerSelected as part of Endeavor Entrepreneurs network, providing access to mentorship, capital, and a global network of high-impact entrepreneurs. Endeavor supports high-growth entrepreneurs scaling their businesses internationally.
• 120+ Strategic Healthcare PartnersmajorStrategic or Co-development PartnerStrategic partnerships with industry healthcare leaders across the MENA region supporting the Toothpick ecosystem of clinics, distributors, and manufacturers.
• 450+ DistributorscoreChannel Partner/ Reseller/ DistributorLocal dental product distributors onboarded on the Toothpick marketplace across MENA countries, enabling clinics to access a wide range of dental supplies through consolidated ordering.
• Dental Product ManufacturersmajorChannel Partner/ Reseller/ DistributorManufacturers introducing products and new offerings on both local and global scales through customized homepage profiles on the Toothpick platform with strategic business marketing opportunities.
• Continuing Education InstitutionsminorStrategic or Co-development PartnerAccredited academic institutions partnering to promote online and physical courses and workshops to the Toothpick clinic network, with access to online ticket-selling features and secure payment options.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DentalKart: DentalKart is India's largest online dental products marketplace, connecting dental professionals with brands and distributors. It is the closest direct peer to Toothpick's marketplace and bulk-purchasing business, differing mainly in geography.
• Net32: Net32 is a US dental supplies marketplace that aggregates products from multiple distributors for price comparison and consolidated ordering. It mirrors Toothpick's core marketplace value proposition of multi-supplier consolidation.

Broad incumbents

• Tabby: Tabby is a leading MENA BNPL provider offering interest-free installment payments across retail and healthcare. It is a relevant competitor and potential partner for Toothpay's patient financing flows.
• Tamara: Tamara is a major MENA BNPL platform that has expanded into healthcare and clinic payments. It is a comparable fintech infrastructure peer serving the same regional patient base as Toothpay.
• Henry Schein: Henry Schein is the world's largest dental supply distributor with a digital commerce platform serving clinics globally. It represents the established incumbent that could enter MENA and compete with Toothpick's marketplace.
• Patterson Companies: Patterson is a major North American dental and animal health supply distributor with digital ordering capabilities. It is a broad incumbent comparable to Toothpick's marketplace offering in scale and product breadth.
• Practo: Practo is a leading emerging-market healthcare platform combining clinic search, booking, telemedicine, and digital practice management. It is comparable to Toothpick's E-Clinic/E-Shop healthtech pillar and broader ecosystem play.
• Doctolib: Doctolib is Europe's dominant healthcare booking and practice management platform. It is comparable to Toothpick's clinic SaaS and marketplace integration model, though at vastly greater scale and in a different geography.
• Klarna: Klarna is a global BNPL leader that has pushed into healthcare verticals. It is a broad comparable for Toothpay's installment-financing model, particularly relevant if Klarna expands deeper into MENA healthcare.

Regional players

• Vezeeta: Vezeeta is a MENA healthtech platform offering doctor booking, telemedicine, and digital health services. It is a regional peer operating in the same MENA healthcare market and overlapping with Toothpick's healthtech and clinic-software vision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/toothpick
• Facebookfacebook.com/ToothpickDental
• LinkedInlinkedin.com/company/toothpick

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toothpick