Expekt
Expekt is a London-based online gaming and betting brand, founded in 1999 and operating as a subsidiary within the LeoVegas Group. The company has ceased operations in its served markets, with users redirected to sister brand Leovegas.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Expekt firmographics
Firmographics- Name
- Expekt
- Website
- https://expekt.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Expekt is a London-based online gaming and betting brand, founded in 1999 and operating as a subsidiary within the LeoVegas Group. The company has ceased operations in its served markets, with users redirected to sister brand Leovegas.
- Ownership category
- akta.pro rank
Expekt industry classification
Industry- Product category
- Online Sports Betting & Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
Keywords
Where Expekt is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Expekt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Expekt product offering
Product offeringCore offering
Expekt is an online betting and gaming platform that offered sports betting and casino gaming services to individual consumers. The brand has ceased operations in multiple markets (including Finland), with users being redirected to its sister brand Leovegas, while support for Expekt-related queries is handled via [email protected].
Differentiator
Problem solved
Functional benefit
Products and services
- Expekt Online Betting & Gaming Platform
Companies that use Expekt
Customer profileIdeal customer profiles1 record
Expekt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expekt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LeovegasunclearLeovegas is identified as Expekt's sister brand. Expekt redirects users to Leovegas for continued service, suggesting a corporate or brand family relationship. Users in regions where Expekt is no longer available are directed to use Leovegas instead. Contact support for Expekt-related queries is provided via [email protected].
Expekt competitors and assessment
Company assessmentBroad incumbents
- William Hill: Established UK-based gambling operator with broad sportsbook, casino, and retail offerings. Overlaps with Expekt as a sportsbook brand serving European customers, though with much larger scale and multi-channel operations.
Direct peers
- Betfair: Online betting exchange and sportsbook under Flutter Entertainment. Comparable B2C betting platform serving European customers with sports wagering products.
- Bet365: One of the largest online sportsbook and gaming operators globally. Directly comparable B2C online sportsbook model serving European consumers with sports betting and casino products.
- LeoVegas: Direct sister brand under LeoVegas Group. Expekt users are actively redirected to LeoVegas for continued play, making it the closest comparable in product, customer base, and ownership structure.
- Betway: Global online sportsbook and casino operator. Comparable B2C sportsbook product, customer base, and European market exposure to Expekt's historical operations.
- Unibet: European online sportsbook and casino operator under Kindred Group. Comparable B2C offering with strong Nordic and Northern European presence, directly overlapping with Expekt's historical markets.
- Bwin: European online sportsbook and gaming brand (Entain). Comparable B2C sportsbook product serving European bettors with sports betting and casino verticals.
- NordicBet: Online sportsbook and casino operator focused on Nordic markets under Betsson Group. Highly comparable to Expekt's historical Nordic geographic focus and B2C sportsbook model.
- 888sport: Online sportsbook operated by 888 Holdings. Direct B2C sportsbook competitor with overlapping European customer base and similar product mix to Expekt.
- Betsson: Swedish online gaming operator offering sportsbook and casino. Comparable B2C European sportsbook with similar regulated-market focus and Nordic heritage to Expekt.
Market position
Customer concentration
Expekt social profiles
Digital presenceExpekt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expekt leadership team
Management profileNumber of profiles
Expekt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expekt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expekt
What does Expekt do?
Expekt is an online betting and gaming platform that offered sports betting and casino gaming services to individual consumers. The brand has ceased operations in multiple markets (including Finland), with users being redirected to its sister brand Leovegas, while support for Expekt-related queries is handled via [email protected].
Is Expekt a public or private company?
Expekt is a private company. It is classified as corporate owned and is currently closed.
When was Expekt founded?
Expekt was founded in 1999. It employs 101 to 250 people.
Where is Expekt based?
Expekt is headquartered in London, United Kingdom, in the Europe region.
Who are Expekt's main competitors?
William Hill is listed as a broad incumbent. Direct peers are Betfair, Bet365, LeoVegas, Betway, Unibet, Bwin, NordicBet, 888sport and Betsson.
Does Expekt have an API?
No public API is recorded for Expekt.
What industry is Expekt in?
Expekt's product category is Online Sports Betting & Gaming. Its primary akta.pro industry code is MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132 and its SIC code is 7900.