EarthWise Pet Franchise

What EarthWise Pet Franchise does

EarthWise Pet Franchise, operated by NPM Franchising, LLC, is a US-based multi-concept pet care franchise platform headquartered in Bellevue, Washington. The company traces its origin to a family-owned pet supply store opened in Southern California in 1977, and today encompasses three franchise concepts: traditional EarthWise Pet stores (1,600-4,000+ square feet, $466,500-$828,000 investment), GROOMBAR Salon brick-and-mortar grooming locations ($283,000-$590,500), and GROOMBAR Mobile van-based mobile grooming units ($53,800-$218,450). The system spans 200+ corporate and franchise locations across the United States. The platform combines retail of all-natural pet food and supplies, professional grooming, self-wash, and mobile grooming services, supported by an exclusive private label product line and a Certified Pet Dietitians program that positions franchisees as "The Nutrition Authority" in pet care. Technology components include a proprietary pet nutrition certification curriculum, a vendor-distribution network restricted largely to specialty retailers, and an on-demand AI-based pet nutritionist tool for franchisee and customer support.

The business model generates revenue from initial franchise fees and ongoing royalties across the 200+ unit base, supplemented by retail product sales (including private label) and pet grooming services executed at the franchisee level. Go-to-market is a direct-to-consumer franchise recruitment motion targeting entrepreneurs with a $300,000 minimum net worth and $150,000 in liquid capital for brick-and-mortar concepts, and $50,000 liquid capital for mobile units. Lead generation is concentrated on a website portal with downloadable investor materials, a Franchise Disclosure Document (FDD), and a multi-field online inquiry form. The customer base is bifurcated: prospective franchisees (the paying customer) and end consumers (pet owners seeking premium nutrition, grooming, and wellness services). A 40+ person corporate support team provides training, marketing assets, construction support, and ongoing operational guidance to franchisees. The company is privately held with no disclosed external investment, no public listing, and no parent company.

Name

EarthWise Pet Franchise

Legal name

NPM Franchising, LLC

Website

https://earthwisepetfranchise.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

EarthWise Pet Franchise, operated by NPM Franchising, LLC, is a US-based pet care franchise platform offering traditional pet nutrition retail stores and GROOMBAR grooming concepts across 200+ locations, serving franchise entrepreneurs and pet owners seeking premium nutrition and grooming services.

Ownership category

akta.pro rank

Product category

Pet Care Franchising

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Pet franchise opportunities
• Pet nutrition retail
• Dog grooming services
• Franchise investment programs
• Private label pet products

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: EarthWise Pet generates revenue through franchise fees from new franchisees and ongoing royalty payments from existing franchise locations. Franchisees pay an initial investment ranging from $53,800 to $828,000 depending on the concept (GROOMBAR Mobile, GROOMBAR Salon, or EarthWise Pet traditional store).
2. Retail Product Sales: Franchise locations sell all-natural pet food, supplies, and EarthWise's exclusive private label products to consumers. Private label products help improve profit margins for franchise owners.
3. Pet Grooming Services: GROOMBAR franchise locations generate revenue from dog grooming services and self-wash facilities. Mobile grooming units operate from vans with minimal staffing needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EarthWise Pet Franchise sells three multi-concept pet care franchise opportunities — a traditional pet nutrition store (EarthWise Pet, $466,500-$828,000 investment), a brick-and-mortar grooming salon (GROOMBAR Salon, $283,000-$590,500), and a mobile grooming van operation (GROOMBAR Mobile, $53,800-$218,450) — bundled with an exclusive private label product line, a Certified Pet Dietitians training program, and a 40+ person corporate support team. Franchisees receive protected territories, vendor scale advantages across 200+ locations, and access to an on-demand AI Nutritionist tool.

Product overview

EarthWise Pet Franchise operates a multi-concept franchise platform offering pet nutrition retail and grooming services. The portfolio includes the core EarthWise Pet concept (traditional pet nutrition store with grooming, self-wash, and mobile grooming options) and GROOMBAR (a dedicated dog grooming franchise available as mobile units or brick-and-mortar salons). Both concepts leverage a proprietary private label product line and a certified pet nutrition program to differentiate from competitors. The company was founded in 1977 and has grown to over 200 corporate and franchise locations.

Differentiator

Problem solved

Functional benefit

Brands

• GROOMBAR: A stand-alone and mobile pet grooming spa franchise offering dog grooming services. Available as mobile units ($53,800-$218,450 investment) or brick-and-mortar salon ($283,000-$590,500 investment). Part of the EarthWise Pet family of brands.

Products and services

• EarthWise Pet Traditional Store Franchise A traditional pet nutrition store and pet wellness spa franchise concept offering all-natural pet food retail, grooming (GROOMBAR), self-wash facilities, and mobile grooming services. Store footprints range from 1,600 to 4,000+ square feet. Investment range: $466,500 to $828,000. Target buyer is an entrepreneur or investor seeking to own a multi-service pet retail location.
• GROOMBAR Franchise Concept (Salon and Mobile) A dedicated dog grooming franchise brand offered in two formats: GROOMBAR Mobile ($53,800-$218,450 investment) operating from vans with minimal staffing, and GROOMBAR Salon ($283,000-$590,500 investment) providing brick-and-mortar dog grooming, self-wash, and a selection of retail products. Target buyer is an entrepreneur seeking a lower-capital entry into pet services.
• Private Label Pet Product Line An exclusive private label product line of all-natural pet food and supplies sold exclusively through EarthWise Pet franchise locations. The line is designed to boost customer loyalty and trust while improving profit margins for franchise owners. Target buyer is the franchisee purchasing inventory, and end consumer is the pet owner shopping at franchise locations.
• Pet Nutrition Certification Program A comprehensive certified nutrition course and ongoing nutrition support program, including access to an on-demand AI Nutritionist, that trains franchise owners to educate and guide customers on pet diet. The program positions franchisees as pet nutrition experts. Target buyer is a new or existing EarthWise Pet or GROOMBAR franchisee.

Quantifiable outcome

• Top franchisees exceeding $1 million in revenue
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• American Pet Products AssociationminorOthersIndustry data source cited for pet industry statistics and projections. The APPA projected total US pet industry sales of $147 billion in 2024.
• Morgan StanleyminorOthersFinancial research firm cited for market projections. Morgan Stanley projects the U.S. pet industry will surpass $277 billion by 2030.
• Private Label Product Distributors and VendorscoreOthersExclusive vendor partnerships where most distributors and vendors only sell to specialty retailers like EarthWise. These relationships enable access to all-natural pet food brands and exclusive private label products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pet Supplies Plus: Largest pet retail franchise in the US with ~700 stores selling pet food, supplies, and services. Directly comparable as a franchise-led specialty pet retail platform serving similar customer and franchisee profiles.
• Camp Bow Wow: Dog daycare and boarding franchise with 200+ locations. Comparable specialty pet services franchisor with similar multi-unit owner-operator profile to EarthWise's GROOMBAR Salon tier.
• Dogtopia: Largest dog daycare franchise in North America with 200+ locations. Comparable franchise operating model and premium pet services positioning aimed at pet owners willing to pay for specialty services.
• Pet Wants: Pet food franchise emphasizing fresh, proprietary pet nutrition with small-format stores. Highly comparable on nutrition-led retail positioning, private label product strategy, and franchise GTM.
• Aussie Pet Mobile: Largest mobile pet grooming franchise with 100+ US locations. Direct peer to EarthWise's GROOMBAR Mobile concept, sharing van-based service delivery, low capex entry point, and protected territory model.
• Petland: Established pet retail franchise offering live animals, supplies, and grooming services. Closely comparable franchise model, broad product mix, and customer base to EarthWise Pet's traditional store concept.

Broad incumbents

• Chewy: Largest US online pet retailer with broad assortment in food, supplies, and pharmacy. Indirect competitor to EarthWise's retail arm on convenience and pricing, though not franchise-based.
• PetSmart: Largest US specialty pet retailer with 1,400+ stores offering grooming, training, and vet services. Broad incumbent that competes with EarthWise on assortment, services, and grooming share-of-wallet.
• Petco: National specialty pet retailer operating ~1,500 stores with grooming, training, and veterinary services. Broad incumbent competitor spanning pet retail and services, comparable service mix to EarthWise's full-stack stores.

Emerging players

• Barkbus: On-demand mobile pet grooming service with proprietary booking technology. Emerging competitor to GROOMBAR Mobile on digital customer acquisition and operational efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EarthWisePetFranchise
• LinkedInlinkedin.com/company/earthwisepet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthWise Pet Franchise