Trustlines (formerly known as Vineloop)
Trustlines (formerly Vineloop) was a consumer wine recommendation app that routed suggestions through users' trusted friend networks rather than critics or algorithms. Founded in 2009 and last funded in 2011, the company is now dormant with its domain parked at GoDaddy.
- Company typePrivate
- Founded2010
- HeadquartersKelayres, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Trustlines (formerly known as Vineloop) firmographics
Firmographics- Name
- Trustlines (formerly known as Vineloop)
- Website
- https://trustlines.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 1–10 employees
- Short description
- Trustlines (formerly Vineloop) was a consumer wine recommendation app that routed suggestions through users' trusted friend networks rather than critics or algorithms. Founded in 2009 and last funded in 2011, the company is now dormant with its domain parked at GoDaddy.
- Ownership category
- akta.pro rank
Trustlines (formerly known as Vineloop) industry classification
Industry- Product category
- Consumer Social Wine Recommendation Software
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Trustlines (formerly known as Vineloop) is headquartered
LocationHeadquarters
- HQ city
- Kelayres
- HQ country
- United States
- HQ region
- North America
Markets served
Trustlines (formerly known as Vineloop) business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Trustlines (formerly known as Vineloop) product offering
Product offeringCore offering
Trustlines is a trust-based application that enables its users to get wine recommendations from their closest friends. It was a consumer-facing social software product focused on surfacing wine suggestions by leveraging the wine preferences and ratings of a user's personal network rather than critics or generic algorithms.
Differentiator
Problem solved
Functional benefit
Products and services
- Trustlines (formerly Vineloop) A trust-based consumer application that enables users to get wine recommendations from their closest friends, leveraging personal social networks instead of generic algorithms or critic reviews to suggest wines. It targets individual wine drinkers seeking socially-validated discovery.
Companies that use Trustlines (formerly known as Vineloop)
Customer profileIdeal customer profiles1 record
Trustlines (formerly known as Vineloop) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trustlines (formerly known as Vineloop) competitors and assessment
Company assessmentDirect peers
- Delectable: Delectable combined professional critic scores with friend recommendations in a social wine app, closely aligned with Trustlines' trust-based social graph approach (later acquired by Vinous).
- Winc: Winc (formerly Club W) is a personalized wine subscription service using taste-profile data, comparable to a Trustlines pivot into commerce-driven wine recommendations.
- Vivino: Vivino is the leading wine recognition and crowd-rated recommendation app, directly competing with Trustlines in mobile-first wine discovery and social review.
- Snooth: Snooth is a wine search and discovery platform aggregating reviews, prices, and recommendations — directly overlapping Trustlines' wine discovery role.
- Bright Cellars: Bright Cellars uses a matchmaking quiz to deliver personalized wine shipments, comparable to Trustlines' data-driven consumer wine discovery model.
- Firstleaf: Firstleaf is a personalized wine subscription that learns from user feedback, mirroring Trustlines' recommendation-driven consumer engagement model.
- Hello Vino: Hello Vino is a personalized wine recommendation app helping consumers pick bottles for occasions, directly overlapping Trustlines' core wine discovery use case.
- CellarTracker: CellarTracker is a wine collection management and tasting-notes platform used by enthusiasts, sharing Trustlines' consumer wine engagement and recommendation angle.
Emerging players
- Wine Folly: Wine Folly is a wine education and content brand with recommendation and discovery features, intersecting with Trustlines' consumer wine discovery focus though driven more by editorial content than social graph.
Broad incumbents
- Wine.com: Wine.com is the largest US online wine retailer, providing a broad commerce and discovery platform that subsumes much of the use case Trustlines addresses.
Market position
Customer concentration
Trustlines (formerly known as Vineloop) social profiles
Digital presenceTrustlines (formerly known as Vineloop) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustlines (formerly known as Vineloop) leadership team
Management profileNumber of profiles
Profiles4 records
Trustlines (formerly known as Vineloop) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustlines (formerly known as Vineloop) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustlines (formerly known as Vineloop)
What does Trustlines (formerly known as Vineloop) do?
Trustlines is a trust-based application that enables its users to get wine recommendations from their closest friends. It was a consumer-facing social software product focused on surfacing wine suggestions by leveraging the wine preferences and ratings of a user's personal network rather than critics or generic algorithms.
When was Trustlines (formerly known as Vineloop) founded?
Trustlines (formerly known as Vineloop) was founded in 2010. It employs 1 to 10 people.
Where is Trustlines (formerly known as Vineloop) based?
Trustlines (formerly known as Vineloop) is headquartered in Kelayres, United States, in the North America region.
Who are Trustlines (formerly known as Vineloop)'s main competitors?
Direct peers on record are Delectable, Winc, Vivino, Snooth, Bright Cellars, Firstleaf, Hello Vino and CellarTracker. Wine Folly is listed as an emerging player. Wine.com is listed as a broad incumbent.
Does Trustlines (formerly known as Vineloop) have an API?
No public API is recorded for Trustlines (formerly known as Vineloop).
What industry is Trustlines (formerly known as Vineloop) in?
Trustlines (formerly known as Vineloop)'s product category is Consumer Social Wine Recommendation Software. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532.