What Robotics Academy does

Robotikos Akademija is a Lithuania-based non-formal education organization (legally structured as a VšĮ public institution) founded in 2013 in Vilnius, delivering technology and robotics education to children aged 4-12. The organization operates weekly after-school robotics clubs ("Būreliai") at 650+ locations across Lithuania — including schools, kindergartens, and dedicated centers — as well as holiday day camps ("Stovyklos") and a virtual/online robotics club. Programs are built on LEGO Education hardware (Spike Essential and Spike Prime kits) paired with Apple iPads, delivered through an internally developed curriculum aligned with UN Sustainable Development Goals. Enrolled children construct approximately 40 robots and learn 20+ programming blocks per academic year.

The company's proprietary technology stack comprises three components: (1) a self-developed educational curriculum with original stories, characters, and programming tasks, maintained by a dedicated content team; (2) an internal management platform that tracks attendance, group administration, mentor scheduling, and operational metrics; and (3) an EU-funded "Smart Personalized Children and Youth Education System" that applies AI-driven learning style assessment and adaptive content delivery on a blended-learning model. Robotics Academy was the first organization in the Baltic states to receive STEM.org accreditation, validating its programs against international STEAM standards.

The business model combines recurring monthly subscription fees for clubs with one-time payments for camps and corporate programming. Revenue is augmented by NVŠ (non-formal education basket) municipal funding of 15-25 EUR per child per month, doubled for children with special educational needs, and EU structural grants (three awarded totaling approximately 1.12M EUR between 2018 and 2023). The primary customer base comprises individual parents (B2C), served through direct website registration, while a secondary channel targets schools, kindergartens, and corporate partners (e.g., Delfi) for on-site and customized camp delivery. As of the most recent reporting, the organization serves over 12,000 children annually with 110+ mentors and 60+ administrative staff.

Name

Robotics Academy

Legal name

VšĮ "Robotikos akademija"

Website

https://robotikosakademija.lt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotikos Akademija is a Lithuanian non-formal education organization founded in 2013 that delivers LEGO-based robotics clubs, holiday camps, and online classes to 12,000+ children annually aged 4-12, operating across 650+ locations nationwide through proprietary curriculum and an AI-personalized learning system.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Club Membership Fees: Monthly subscription-based fees for robotics clubs. Parents pay monthly regardless of actual attendance, with options for annual subscription with unlimited absences.
2. Summer Camp Fees: Fees for educational day camps during school holidays. Includes hot meals and snacks.
3. NVŠ State Funding: Non-formal children's education basket funding provided by municipalities (15-25 EUR/month per child, with doubled funding for children with special educational needs).
4. EU Project Funding: European Regional Development Fund financing for various digital transformation and e-commerce projects (e.g., 62,330 EUR for e-commerce platform, 742,835 EUR for personalized education system).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Robotics Academy is a Lithuanian non-formal education public institution that organizes weekly after-school LEGO-based robotics and programming clubs (Būreliai) and school-holiday educational day camps (Stovyklos) for children aged 4-12, delivered in-person at 650+ schools, kindergartens, and dedicated robotics centers across Lithuania and via live online virtual classrooms. Programs combine LEGO Education Spike hardware with Apple iPad tablets and proprietary content aligned with UN Sustainable Development Goals, with children constructing approximately 40 robots and learning 20+ programming blocks per academic year.

Product overview

Robotikos Akademija operates as Lithuania's largest non-formal education organization for children, offering a portfolio of programs: in-person robotics clubs (Būreliai) for ages 4-10 at 650+ locations (schools, kindergartens, dedicated centers), educational day camps (Stovyklos) for ages 4-12, and virtual/online alternatives for remote participation. The company also developed a proprietary internal management platform for attendance tracking and scheduling. An AI-powered personalized education system was under development as an EU-funded project. Programs are built on internally-created content aligned with UN Sustainable Development Goals, with children constructing ~40 robots and learning 20+ programming blocks annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Būreliai (Robotics Clubs) Weekly robotics and programming clubs for children aged 4-10, held once per week at 650+ locations across Lithuania including dedicated robotics centers, schools, and kindergartens. Features 60-minute sessions for kindergarteners and 90-minute sessions for primary school children. Children construct approximately 40 robots and learn 20+ programming blocks per academic year using LEGO Education Spike Essential/Prime hardware combined with Apple iPad tablets and proprietary content.
• Stovyklos (Educational Day Camps) Educational day camps for children aged 4-12 during school vacations (summer, autumn, winter, spring breaks) delivered at multiple locations across Lithuania. Camps include robotics construction and programming, hot meals, outdoor activities, and digital literacy development, addressing both parental childcare needs during work hours and summer brain drain prevention.
• Virtualus Būrelis (Virtual Robotics Club) Online version of the weekly robotics clubs delivered via an internet-based virtual classroom platform, lasting 9 months from enrollment. Provides remote participation option for children who cannot attend in-person sessions at physical locations; parents must supply a computer with video and audio capability.
• Corporate Camps for Employees' Children

Quantifiable outcome

• 9 out of 10 customers recommend the services
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lituanica XcoreStrategic or Co-development PartnerLithuanian student robotics team community that wins prizes and brings glory to Lithuania worldwide. Robotics Academy sponsors the team and some team members began their journey at Robotics Academy summer camps.
• MB Šviesūs projektaiminorStrategic or Co-development PartnerProject partner in EU-funded 'Smart Personalized Children and Youth Education System' project worth 742,835 EUR.
• DelfiminorChannel Partner/ Reseller/ DistributorCorporate partner receiving educational camps for employees' children.
• VGTU, LEU, VDU, KU, KTUminorStrategic or Co-development PartnerUniversities hosting summer camps, allowing children to experience academic atmosphere and meet academic community.

Scale indicators8 records

Expansion highlights6 records

Broad incumbents

• Makeblock: Global educational robotics hardware and STEAM platform provider (mBlock, Codey Rocky, mBot) targeting K-12 children worldwide. Though primarily a hardware maker, Makeblock also operates partner-run STEAM programs that compete for the same curricular slot in schools that Robotics Academy targets, making it an incumbent in the broader K-12 robotics education space.
• Wonder Workshop: US-based educational robotics company behind Dash, Dot, and Cue robots used in K-8 classrooms globally. Wonder Workshop sells hardware and curriculum to schools similar to Robotics Academy's target customer segment, but operates primarily as a product company rather than a service operator; serves as a broad incumbent in the same category.
• LEGO Education: Educational division of the LEGO Group producing the Spike and WeDo hardware platforms that Robotics Academy teaches on. LEGO Education provides its own curriculum, training, and school partnerships globally; it is both an enabler/supplier of Robotics Academy's hardware and a broad incumbent competing for the same education budget dollars worldwide.
• Sphero: US-based educational robotics company producing programmable robots (Sphero Bolt, Sphero Indi) widely used in K-12 STEAM programs. Operates as a broad incumbent in K-12 educational robotics with hardware plus curriculum offerings, parallel to where Robotics Academy operates but in a product-led model.

Others

• Tynker: Online coding and STEM learning platform for children aged 5-18 used in schools and at home. Although focused on coding rather than robotics hardware, Tynker competes for the same parent discretionary education budget and curriculum-adoption slots, and is a relevant adjacent peer in the children's STEM education category.
• FIRST Robotics (FIRST Inspires): Global non-profit running FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition for school-age children. Robotics Academy explicitly sponsors Lituanica X, a FIRST-affiliated student team, positioning FIRST as an ecosystem participant and adjacent peer rather than a direct competitor, but relevant for understanding the broader K-12 robotics education landscape.

Direct peers

• Innokas Network: Finnish educational technology and STEAM education provider offering robotics and programming programs to schools and children across Finland. Closest regional comparable given similar Nordic-Baltic education systems, comparable scaling from a small home market, and overlapping LEGO- and Arduino-based curriculum approach.
• RobotLAB: US-based educational robotics services company that delivers robotics and STEM programs directly into K-12 schools, very similar operating model to Robotics Academy. RobotLAB combines hardware with proprietary curriculum and on-site mentors/instructors, making it the closest global analog in terms of running robotics education as a service rather than as a hardware business.

Emerging players

• Modular Robotics: US-based maker of Cubelets and MOSS - modular, snap-together educational robotics kits that teach children engineering and programming concepts. Smaller and more product-focused than Robotics Academy, but targets the same 4-14 age group with similar hands-on STEM pedagogy.
• Robo Wunderkind: Austrian/Vienna-based educational robotics startup building programmable robot kits and a learning platform for children aged 6-14. Smaller and earlier-stage than Robotics Academy, but addresses the same age cohort with similar learning outcomes (STEM, coding, problem-solving) and could be a niche competitor in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotics Academy