Robo Wunderkind
Robo Wunderkind designs modular robotics kits and tiered coding apps (Robo Live, Code, Blockly) for children ages 5-14, selling to K-8 schools via its STEAM Hub turnkey solution and to parents via DTC e-commerce and Amazon across 24 countries.
- Company typePrivate
- Founded2014
- HeadquartersClaymont, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Robo Wunderkind does
Robo Wunderkind is an educational technology company that designs and distributes modular robotics kits and companion coding applications for children ages 5-14. Founded in 2014 in Vienna, Austria, and incorporated as Robo Wunderkind, Inc. in Delaware, the company produces color-coded building blocks that snap together to build programmable robots, paired with a three-tier mobile application (Robo Live for ages 5+ real-time remote control, Robo Code for ages 6+ icon-based coding, and Robo Blockly for ages 8+ Scratch-based block programming). The product ecosystem is augmented by specialized add-on kits (Robo Spin, Robo Animate, Robo Sense), a free Projects library with 30+ ideas, and a curriculum with 150+ hours of lesson plans. Manufacturing is outsourced to MORAVIA Consulting in the Czech Republic under a brand licensing arrangement.
The company serves two primary customer segments. K-8 schools and districts are addressed through STEAM Hub, a turnkey classroom solution bundling hardware, software, 100+ open-and-go lessons, and professional development, sold via direct field sales and the Wunderteacher Pilot Program. Parents and families are reached through a direct-to-consumer e-commerce store, Amazon marketplace, regional resellers, and the Moravia Education shop. The company also engages informal learning centers (coding clubs, makerspaces, summer camps) and operates community-building programs such as the Wunderteacher Ambassador Program and the Sustainable Development Goals Challenge. Distribution spans 24 countries, with reported reach of 5,000+ educators, 1,000 schools, and 100,000 children.
Revenue is generated primarily through hardware sales of robotics kits, with the companion app offered free as a freemium acquisition funnel. Professional development, curriculum, and consulting services are bundled into institutional sales. The company is remote-first, employs 11-50 people, and has disclosed approximately $4-5 million in cumulative funding across equity rounds (notably SOSV-led in 2018) and non-dilutive grants including a €1.75M EU Horizon 2020 award (2021) and a ~$1.89M European Innovation Council grant (2020).
Robo Wunderkind firmographics
Firmographics- Name
- Robo Wunderkind
- Legal name
- Robo Wunderkind, Inc.
- Website
- https://robowunderkind.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robo Wunderkind designs modular robotics kits and tiered coding apps (Robo Live, Code, Blockly) for children ages 5-14, selling to K-8 schools via its STEAM Hub turnkey solution and to parents via DTC e-commerce and Amazon across 24 countries.
- Ownership category
- akta.pro rank
Robo Wunderkind industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Computer Training (61142), Elementary and Secondary Schools (6111)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG), LEGO / Block-Based Robotics Programs (EDAMADAD), STEM & Coding Readiness for Early Learners (EDACANAF), Robotics After-School & Enrichment Clubs (EDAMADAA), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF)
Keywords
Where Robo Wunderkind is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Robo Wunderkind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Robotics Hardware Kits: Sale of modular robotics kits including Starter Kits, Explorer kits (Lite, Prime, Pro), and Add-on modules. Products are sold through e-commerce, resellers, and Amazon marketplace. Explorer Robotik-Sets have free worldwide delivery.
- Free Companion App: Free Robo Wunderkind App offered across 3 coding levels for ages 5-14. Available in German and English on iOS and Android. App drives product adoption and serves as entry point.
- Educational Curriculum & Resources: Curriculum, resources, and training materials for educators, including 100+ open & go lessons and 150+ hours of lesson plans. Professional development services for teacher training and implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Explorer Robotik-Sets with free worldwide delivery |
| Unit Pricing | Pay-as-you-go | Starter Kits and individual blocks |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Robo Wunderkind product offering
Product offeringCore offering
Robo Wunderkind designs and sells modular robotics kits made of color-coded building blocks that snap together to build programmable robots in under five minutes. The kits are paired with a free companion app offering three progressive coding levels (Robo Live, Robo Code, Robo Blockly) for children ages 5 to 14. For schools, it delivers the STEAM Hub turnkey solution combining hardware, software, a 150+ hour curriculum, and professional development services.
Product overview
Robo Wunderkind is a modular robotics and coding education company offering a multi-product ecosystem for children ages 5-14. The portfolio centers on color-coded building-block robotics kits (Starter, Explorer Lite, Prime, Pro) programmed through a tiered companion app with three coding levels (Robo Live, Robo Code, Robo Blockly). These core products are augmented by curriculum resources (150+ hours of lesson plans), a free projects library (30+ ideas), and specialized kits (Robo Spin, Robo Animate, Robo Sense). For schools, the STEAM Hub provides a turnkey K-8 solution combining hardware, software, professional development, and 100+ lessons. Additional educator-facing offerings include the Wunderteacher Pilot Program, an Ambassador Program, a Sustainable Development Goals Challenge, and an ongoing Research Program. The company is headquartered in Vienna, operates remotely, and manufactures through MORAVIA Consulting in the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- Robo Live: Real-time robot control app for children ages 5+
- Robo Code
- Robo Blockly
- STEAM Hub
- Wunderteacher Pilot Program
- Sustainable Development Goals Challenge
Products and services
- Robo Wunderkind Modular Robotics Kits (Starter, Explorer Lite, Prime, Pro) Color-coded modular robotics kits with building blocks that are infinitely expandable and compatible with LEGO and other construction bricks. Children can prototype, design, and build programmable robots in less than five minutes across four kit tiers serving ages 5-14. Kits are sold through direct e-commerce, Amazon, and a global reseller network, with free worldwide delivery on Explorer kits.
- Robo Wunderkind Coding App (Robo Live, Robo Code, Robo Blockly) Free three-tier companion mobile application for iOS, Android, and Amazon that programs the robotics kits via Bluetooth. Robo Live (ages 5+) provides real-time remote control, Robo Code (ages 6+) offers intuitive icon-based coding, and Robo Blockly (ages 8+) delivers a Scratch-based block programming interface with nine code block categories. Available in German and English.
- STEAM Hub Classroom Solution Turnkey K-8 classroom solution that combines modular robotics kits, the Robo Wunderkind coding app, a content library of 100+ open-and-go lessons, and professional development for educators. Designed for school districts integrating STEAM, robotics, and coding instruction across kindergarten through grade 8, with sales handled via enterprise field sales.
- Robo Wunderkind Curriculum and Resources Educator curriculum package including 150+ hours of lesson plans, 100+ open-and-go lessons aligned to educational standards, helpful videos, and downloadable resources designed for classroom implementation of robotics and coding instruction.
Quantifiable outcome
- Children can prototype, design and build robots in less than 5 minutes
- +2 more outcomes
Companies that use Robo Wunderkind
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Robo Wunderkind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Robo Wunderkind partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MORAVIA Consulting, spol. s r.o.coreMORAVIA Consulting manufactures Robo Wunderkind robotics kits under brand license from Robo Wunderkind Inc, USA. Located at Olomoucká 83, 627 00 Brno, Czech Republic. Also operates the Moravia Education online shop for product distribution. This is a critical manufacturing and distribution partnership enabling product delivery globally.
- Teach for AustriaminorPartnership announced November 10, 2021 supporting educators with Robo Wunderkind integration in Austrian schools.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Robo Wunderkind competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: Wonder Workshop (Dash, Dot, Cue) targets K-5 robotics and coding with companion apps, lesson plans and a well-established U.S. school sales motion, competing head-to-head with Robo Wunderkind in early-years STEM.
- Sphero: Sphero (parent of littleBits) sells programmable robots and STEAM kits for K-12 with a coding app, lesson plans and a strong U.S. school channel — directly competing for the same K-8 STEAM budget as Robo Wunderkind.
- LEGO Education: LEGO Education is the most direct comparable — it sells K-8 robotics and STEAM kits (SPIKE, WeDo) with curriculum, teacher training and district-level deployment. Robo Wunderkind positions as a modular, LEGO-compatible alternative with a dedicated app.
- Ozobot: Ozobot sells small programmable robots (Evo, Bit) for K-8 with a coding app, lesson library and direct U.S. district sales — overlapping with Robo Wunderkind's STEM/coding kit plus curriculum model.
- Makeblock: Makeblock (mBot, Codey Rocky, STEAM kits) offers modular building-block robotics with mBlock (Scratch-based) programming for K-12. Closely comparable in form factor, age range and curriculum-led school deployment.
- VEX Robotics: VEX sells modular robotics kits (IQ, 123, GO) for K-12 with a progressive coding environment and very strong school/district adoption. Highly comparable platform overlap with Robo Wunderkind's modular, curriculum-led approach.
Emerging players
- BirdBrain Technologies (Hummingbird): BirdBrain's Hummingbird Bit and Finch robots target K-12 STEAM with Scratch-based coding and curriculum. Smaller, classroom-focused player with comparable age range and educator-driven GTM.
- Kubo Robotics: Kubo sells tag-tile-based coding robots plus a curriculum platform for K-5, with a similar age range and turnkey school solution as Robo Wunderkind's STEAM Hub.
- Edison Robot: Edison offers low-cost, LEGO-compatible programmable robots for K-8 STEM with free lesson plans. A close niche competitor on modularity and price-sensitive education buyers.
Broad incumbents
- UBTECH Education: UBTECH (parent of UBTECH Education) is a large robotics manufacturer selling K-12 education kits and humanoid robots. Wider portfolio and deeper capital than Robo Wunderkind, but overlapping K-8 STEM curriculum positioning.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robo Wunderkind social profiles
Digital presenceRobo Wunderkind compliance and trust
Trust signalCompliance2 records
Robo Wunderkind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robo Wunderkind leadership team
Management profileNumber of profiles
Profiles4 records
Robo Wunderkind subsidiaries and ownership
Company hierarchySubsidiaries1 record
Robo Wunderkind funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robo Wunderkind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robo Wunderkind
What does Robo Wunderkind do?
Robo Wunderkind designs and sells modular robotics kits made of color-coded building blocks that snap together to build programmable robots in under five minutes. The kits are paired with a free companion app offering three progressive coding levels (Robo Live, Robo Code, Robo Blockly) for children ages 5 to 14. For schools, it delivers the STEAM Hub turnkey solution combining hardware, software, a 150+ hour curriculum, and professional development services.
Is Robo Wunderkind a public or private company?
Robo Wunderkind is a private company. It is classified as venture growth investor backed and is currently operating.
When was Robo Wunderkind founded?
Robo Wunderkind was founded in 2014. It employs 11 to 50 people.
Where is Robo Wunderkind based?
Robo Wunderkind is headquartered in Claymont, United States, in the North America region.
How does Robo Wunderkind make money?
Three revenue lines are on record. Robotics Hardware Kits are the primary driver. The others are free Companion App and educational Curriculum & Resources.
Who are Robo Wunderkind's main competitors?
Direct peers on record are Wonder Workshop, Sphero, LEGO Education, Ozobot, Makeblock and VEX Robotics. Emerging players are BirdBrain Technologies (Hummingbird), Kubo Robotics and Edison Robot. UBTECH Education is listed as a broad incumbent.
Does Robo Wunderkind have an API?
No public API is recorded for Robo Wunderkind.
What industry is Robo Wunderkind in?
Robo Wunderkind's product category is Educational Robotics. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its NAICS code is 339930 and its SIC code is 3944.