Enriched Academy
Enriched Academy is a Canadian SaaS company that delivers AI-powered financial wellness education, coaching, and digital tools to employers, unions, and K-12 and post-secondary institutions, serving 500K+ learners across 1,000+ organizations.
- Company typePrivate
- Founded2010
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Enriched Academy does
Enriched Academy is a Canadian financial wellness SaaS company headquartered in North Vancouver, British Columbia, that delivers AI-powered personal finance education, coaching, and digital tools to employers, unions, and educational institutions. Its platform spans three core product lines: a Workplace Financial Wellness Platform for businesses and labor unions, a Colleges & Universities financial literacy platform with scholarships and instructor toolkits, and a tiered K-12 suite (KickStart for elementary, SmartStart for middle school, EnrichedStart for high school). The underlying technology layers AI-driven personalization, a proprietary Financial Health Scoring system, micro-learning modules, and an admin portal with ROI and engagement reporting on top of a content library of 300+ video lessons across 12+ money modules, supported by 30+ industry experts and CFP-certified financial coaches.
The company makes money primarily through subscription-based, per-employee or per-member licensing for enterprise and union clients, supplemented by educational institution licensing agreements and event-based revenue from 80+ in-person and 300+ virtual training events. Go-to-market runs through enterprise field sales targeting employers, unions, and educational institutions, alongside community-led growth through K-12 teacher referrals and word-of-mouth among students and members. Bilingual English/French content and a Family Access feature extend reach to dependents and the broader Canadian market. The company has served 500K+ learners across 1,000+ organizations, recorded 5M+ course views and 10K+ coaching sessions, and reports a 9.58/10 client rating with a 98% teacher recommendation rate. Founded in 2010-2011 after 250+ free high-school presentations, Enriched Academy gained national visibility through a Dragons' Den appearance and has since evolved from in-person talks into a modern AI-enabled wellness dashboard.
Enriched Academy firmographics
Firmographics- Name
- Enriched Academy
- Legal name
- Enriched Academy
- Website
- https://enrichedacademy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enriched Academy is a Canadian SaaS company that delivers AI-powered financial wellness education, coaching, and digital tools to employers, unions, and K-12 and post-secondary institutions, serving 500K+ learners across 1,000+ organizations.
- Ownership category
- akta.pro rank
Enriched Academy industry classification
Industry- Product category
- Financial Wellness Education
- NAICS
- Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
- akta.pro secondary industries
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
Keywords
Where Enriched Academy is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Enriched Academy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Workplace Financial Wellness Platform: Subscription-based access to the AI-powered financial wellness platform for employers and unions. Includes digital courses, tools, coaching sessions, and admin reporting capabilities. Revenue generated through per-employee or per-member licensing fees with annual or multi-year contract terms.
- Training Events: In-person and virtual financial training events delivered to organizations. Includes 80+ in-person events and 300+ virtual/custom events. Revenue generated through event-based fees to complement the digital platform subscription.
- Financial Coaching Services: One-on-one coaching with CFP-certified financial coaches. Includes two annual one-hour sessions, follow-up reports, and actionable recommendations. Delivered as an add-on to platform subscriptions or as standalone service.
- Educational Institution Licensing: Licensing of the financial literacy platform to colleges, universities, and K-12 schools. Includes lifetime platform access, automatic content updates, student scholarships up to $2,000, and instructor training. Revenue through institutional licensing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Student Scholarships |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Enriched Academy product offering
Product offeringCore offering
Enriched Academy delivers an AI-powered SaaS financial wellness platform providing digital financial education courses, micro-learning modules, interactive workbooks, digital tools (calculators, debt-crusher, Will Kit), and one-on-one CFP-certified coaching. The platform is sold primarily to Canadian employers, unions, and educational institutions (K-12, colleges, universities) as a workplace wellness, member benefit, or curriculum-aligned financial literacy program. Bilingual content in English and French covers budgeting, credit, saving, investing, debt reduction, and retirement planning across 12+ money modules.
Product overview
Enriched Academy is a Canadian financial wellness SaaS company delivering AI-powered financial education through a platform-plus-modules architecture. The core offering includes three K-12 programs (EnrichedStart for high school, SmartStart for middle school, KickStart for elementary), a Colleges & Universities platform, and a Workplace Financial Wellness Platform. These are complemented by Financial Coaching (CFP-certified), Training Events (in-person and virtual), Digital Tools (calculators, Will Kit), Interactive Workbooks, Admin Portal for reporting, and Family Access. The platform leverages AI-powered personalization and Financial Health Scoring to deliver micro-learning experiences across 12+ money modules and 300+ video lessons from 30+ industry experts, serving 500K+ users across 1K+ organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Financial Wellness Platform SaaS-based financial wellness platform for Canadian employers, unions, and associations providing 24/7 self-guided learning, in-person and virtual training events, family access for dependents, custom branding, an admin portal with usage statistics, and ROI and engagement reporting. Targets employee financial stress reduction, retirement preparedness, debt management, and workplace productivity improvement.
- Colleges & Universities Financial Wellness Platform Higher education financial literacy platform providing lifetime student access to videos, tools, calculators, and live launch sessions, with student scholarships up to $2,000, certificates of achievement, multilingual support, and automatic content updates. Sold via institutional licensing to colleges, universities, and career colleges to improve retention and financial outcomes.
- EnrichedStart (High School Financial Education Program) Comprehensive high school financial education program with 12 engaging modules (6+ hours) covering budgeting, credit, saving, and investing, including interactive online tools, calculators, workbooks, LMS integration, and bilingual content aligned with provincial curriculum standards. Sold to school boards and high schools.
- SmartStart (Middle School Financial Education Program)
Quantifiable outcome
- 84% of Canadians say financial education reduces stress (K-12 data)
- +10 more outcomes
Companies that use Enriched Academy
Customer profileNamed customers78 records
Segments4 records
Ideal customer profiles4 records
Enriched Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Enriched Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dragons' Den (Canadian Television)coreAppeared on Dragons' Den, the Canadian television investment show, which provided national brand exposure and credibility. The company received partnerships/investment from Dragons following their appearance, validating their business model and accelerating growth.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Enriched Academy competitors and assessment
Company assessmentDirect peers
- SmartDollar: Dave Ramsey's workplace financial wellness platform offering online courses and coaching to employees via employer-sponsored programs. Closely comparable to Enriched Academy in target customer, content-driven approach, and subscription model.
- Enrich (Financial Literacy): US-based financial wellness and education provider used by K-12 schools, colleges, and employers with similar module-based curriculum and admin reporting. Direct competitor to Enriched Academy across the same three verticals in the US market.
- iGrad: Financial wellness platform for employers, universities, and financial institutions offering personalized education, AI tools, and reporting. Closely comparable technology stack, customer base, and analytics depth.
- Next Gen Personal Finance (NGPF): Non-profit providing free, comprehensive K-12 financial literacy curriculum with strong teacher adoption in the US. Direct competitor for Enriched's K-12 (EnrichedStart, SmartStart, KickStart) product line.
- Banzai: Financial literacy platform serving K-12 schools, colleges, and individuals with interactive courses, calculators, and workbooks. Highly comparable in target segments, content format, and self-guided learning approach.
- Khan Academy (Personal Finance): Free, high-quality personal finance video courses used widely in K-12 and consumer contexts. Comparable in content delivery format (video micro-lessons) and curriculum coverage; potential substitute rather than buyer.
Broad incumbents
- Dave Ramsey Solutions: Large, established personal finance education and media brand with workplace wellness (SmartDollar), K-12 (Foundations in Personal Finance), and consumer courses. Broader brand and content portfolio but with overlapping product offerings.
- MoneyLion: US fintech offering financial wellness, credit building, and banking products to consumers and employers. Overlaps with Enriched in workplace financial wellness but is significantly larger and more diversified.
- Inceptia (financial wellness division): Provides financial education and wellness tools to higher education institutions and employers, including through the iGrad platform. Comparable institutional sales motion and college/university focus.
Emerging players
- Greenlight Financial Education (by Greenlight): Family-focused financial education and money management platform used by employers, schools, and families. Overlaps in the K-12/family-access segment that Enriched targets through its Family Access product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enriched Academy social profiles
Digital presenceEnriched Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enriched Academy leadership team
Management profileNumber of profiles
Enriched Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enriched Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enriched Academy
What does Enriched Academy do?
Enriched Academy delivers an AI-powered SaaS financial wellness platform providing digital financial education courses, micro-learning modules, interactive workbooks, digital tools (calculators, debt-crusher, Will Kit), and one-on-one CFP-certified coaching. The platform is sold primarily to Canadian employers, unions, and educational institutions (K-12, colleges, universities) as a workplace wellness, member benefit, or curriculum-aligned financial literacy program. Bilingual content in English and French covers budgeting, credit, saving, investing, debt reduction, and retirement planning across 12+ money modules.
Is Enriched Academy a public or private company?
Enriched Academy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Enriched Academy founded?
Enriched Academy was founded in 2010. It employs 11 to 50 people.
Where is Enriched Academy based?
Enriched Academy is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Enriched Academy make money?
Four revenue lines are on record. Workplace Financial Wellness Platform is the primary driver. The others are training Events, financial Coaching Services and educational Institution Licensing.
Who are Enriched Academy's main competitors?
Direct peers on record are SmartDollar, Enrich (Financial Literacy), iGrad, Next Gen Personal Finance (NGPF), Banzai and Khan Academy (Personal Finance). Broad incumbents are Dave Ramsey Solutions, MoneyLion and Inceptia (financial wellness division). Greenlight Financial Education (by Greenlight) is listed as an emerging player.
Does Enriched Academy have an API?
No public API is recorded for Enriched Academy.
What industry is Enriched Academy in?
Enriched Academy's product category is Financial Wellness Education. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of EDAMAHAE, Financial Literacy, Budgeting & Personal Finance. Its NAICS code is 61171 and its SIC code is 8200.