What 84 Agency does

84 Agency is a woman-owned, full-service creative communications and design firm founded in 2012 and headquartered in Charleston, West Virginia. The firm serves nonprofits, government agencies, and educational institutions primarily in Appalachia, providing integrated services across branding, web design, videography, social media management, fundraising campaigns, press relations, media buying, event support, and consulting. It operates through retainer and project-based engagements and applies a proprietary "Open Ground methodology" centered on thought partnership and audience engagement.

The firm's service portfolio spans approximately 16 distinct service lines delivered by a small in-house team of strategists, designers, videographers, and project coordinators. Technology infrastructure is intentionally lightweight — the agency builds client websites on WordPress and Squarespace and delivers creative production using standard tools, with no proprietary platform or technology product. Distribution is direct, relying on regional relationships, referrals, and long-tenured client engagements rather than formal sales channels.

The business model is professional services fee-for-engagement, with pricing structured per project or retainer and not publicly disclosed. Customer concentration skews toward West Virginia–based mission-driven organizations, with notable multi-year relationships with Generation West Virginia (since 2015), the WV Department of Education, the WV Child Advocacy Network, the Kanawha-Charleston Health Department, and Kanawha County Schools. The firm has demonstrated campaign-level outcomes, including a levy passage supporting $308.3M in school funding and 100% statewide compliance on the Erin's Law training program, signaling measurable impact for nonprofit and government clients.

Name

84 Agency

Legal name

84 Agency

Website

https://84agency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

84 Agency is a woman-owned creative communications and design firm founded in 2012 in Charleston, West Virginia, serving nonprofits, government agencies, and educational institutions primarily across Appalachia through retainer and project-based engagements in branding, web design, video, social media, and fundraising campaigns.

Ownership category

akta.pro rank

Product category

Creative Communications and Design Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Creative communications agency
• Nonprofit marketing services
• Branding and design
• Video production services
• Fundraising campaign design

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Communications: Project-based creative communications and design services including branding, web design, video production, social media management, and campaign development for nonprofits and mission-driven organizations. The firm also maintains retainer contracts with long-term clients like Generation West Virginia since 2015.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

84 Agency is a creative communications and design firm providing integrated services including branding, web design and development, video production, photography, social media management, campaign design, graphic design, press relations, fundraising support, event management, and media buying to nonprofits, government agencies, and educational institutions. The firm uses its Open Ground methodology to help clients move audiences through thought partnership, concept development, design, and engagement.

Product overview

84 Agency is a woman-owned, full-service creative communications and design firm based in Appalachia, specializing in serving nonprofits and mission-driven organizations. The company offers a comprehensive suite of integrated services rather than a modular software product. Services include Communications Audit, Research & Strategy; Consulting; Fundraising Services; Photography; Audio Production; Print Management; Campaign Design; Graphic Design; Web Design & Development (using WordPress and Squarespace); Videography; Social Media Management; Press Relations; Copy Writing & Editing; Branding; Event Support & Management; and Media Buying. The agency also operates The Listening Lab, an initiative for gathering nonprofit sector insights through conversations with leaders. The firm's Open Ground methodology guides its approach to helping organizations move audiences through thought partnership, concept development, design, and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Audit, Research & Strategy Assessment services including strength assessments, audits, research, and communications strategy development, along with workshops and ongoing communications support and management for nonprofits and organizations.
• Consulting Facilitation and legislative advocacy services for nonprofit and organizational clients.
• Fundraising Services Donor procurement and retention, donor management software integration, annual and targeted campaign design, and mailer and digital strategy development for nonprofit fundraising efforts.
• Photography Photography production and editing, campaign and documentary photography, and headshots and events coverage.
• Audio Production Podcast development and production, and legacy interview recording services.
• Print Management Print production coordination and purchasing services.
• Campaign Design Print, digital, and social campaign development including messaging and strategy, campaign logo, graphics, and identity design, print collateral, campaign toolkits, e-newsletter design and management, and campaign implementation and management.
• Graphic Design Business cards and letterhead design, brochure and marketing design, posters, postcards, flyers, annual impact reports and annual appeals, education tools, social media graphics, and swag design.
• Web Design & Development Content strategy and writing, WordPress and Squarespace website design and development, and website updates and maintenance services.
• Videography Video concept, script development, storyboard design, project management, art direction, video editing, and licensing purchases.
• Social Media Management Graphics and messaging creation, social media guides and content strategy development, ongoing support and management, and analytics reporting.
• Press Relations Press conference organization, press outreach and support, press kit creation, and op-ed and feature placement services.
• Copy Writing & Editing Research and report development, and content development services.
• Branding Brand strategy development, logo, graphics, and visual identity design, brand naming and messaging, and brand guidelines creation.
• Event Support & Management In-person or virtual event tech support, communications support and management, and print materials including step and repeat backgrounds, tabletop displays, and programs.
• Media Buying Print, digital, broadcast, and outdoor ad buy services.
• The Listening Lab A research initiative that connects with nonprofit leaders through conversations to understand challenges, gather insights, and produce reports highlighting trends and ideas to strengthen nonprofits in the region.

Quantifiable outcome

• Manna Meal fundraising campaign achieved 61% revenue increase, 119% new donor increase, 83% donation count increase
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kanawha-Charleston Health DepartmentcoreStrategic or Co-development Partner · 1 January 202084 Agency partnered with KCHD for Save a Life Day naloxone distribution events. Event has motivated other health departments to start similar efforts across the state.
• West Virginia UniversitycoreStrategic or Co-development Partner84 Agency has worked with multiple WVU units including the Center for Resilient Communities and John Chambers College of Business and Economics (Vantage Ventures). Created invitational brochure for CRC and branding/website for Vantage Ventures entrepreneurial program.
• JobcasecoreGTM or Marketing PartnerNational recruiter social network partnered with 84 Agency and Generation West Virginia for the NewForce coding program. 84 Agency worked with Jobcase to create the program website and funnel traffic to the Jobcase application portal.
• Mountwest Community and Technical CollegecoreStrategic or Co-development Partner84 Agency worked with Mountwest and WV Community and Technical College System as part of the NewForce program development partnership with Generation West Virginia.
• Small Business Administration (SBA)minorOthers84 Agency created brand for WV Women's Business Center in accordance with SBA brand requirements. SBA funding supports the WV WBC program.
• West Virginia Department of EducationcoreStrategic or Co-development Partner84 Agency partnered with WVDE to develop Erin’s Law video training series for all public school personnel statewide. 100% compliance achieved.
• West Virginia Child Advocacy NetworkcoreStrategic or Co-development PartnerLong-term partnership for child abuse prevention initiatives including Erin’s Law training videos and SHINE campaign. Partnered on statewide distribution through 21 affiliated advocacy centers.
• West Virginia Higher Education Policy CommissioncoreStrategic or Co-development Partner84 Agency partnered with HEPC for Underwood-Smith Teaching Scholars program development, promotion, and virtual launch during COVID-19 pandemic.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Duck: Big Duck is a communications and branding agency exclusively serving nonprofits and mission-driven organizations, offering strategy, branding, and campaign services. It is the closest direct peer to 84 Agency by mission, service mix, and client type, though Big Duck operates nationally out of New York.
• MissionWired: MissionWired is a digital marketing, fundraising, and advocacy agency that works with Democratic campaigns, nonprofits, and cause-based organizations. It is directly comparable to 84 Agency on mission-driven client focus and integrated campaign execution, but at significantly larger scale.
• Up & Up: Up & Up is a creative agency that works with nonprofits, foundations, and purpose-driven brands on branding, campaigns, and digital marketing. It is a strong direct peer given its similar nonprofit specialization, full-service creative offering, and comparable boutique size.
• TrueSense Marketing: TrueSense Marketing is a fundraising and donor engagement agency serving nonprofits and charities with direct response, digital, and creative services. Comparable to 84 Agency for its nonprofit vertical and fundraising campaign expertise, though it focuses more narrowly on donor acquisition.
• The Luminous Group: The Luminous Group is a nonprofit-specialized branding, marketing, and fundraising agency serving health, education, and social service organizations. Highly comparable to 84 Agency in client type and service breadth, with similar boutique scale.
• Mechanica: Mechanica is a branding and advertising agency focused on challenger brands, purpose-driven companies, and nonprofits. Directly comparable to 84 Agency on full-service creative capabilities and mission-driven client focus, with a comparable boutique agency structure.

Emerging players

• Network for Good: Network for Good combines donor management software with fundraising coaching and campaign support for small and mid-sized nonprofits. Comparable as an emerging player in mission-driven marketing services, with a partial product overlap on fundraising campaigns.

Broad incumbents

• Cone Communications: Cone Communications is a purpose and cause marketing agency serving brands and nonprofits on CSR, sustainability, and social impact campaigns. It is a broad incumbent comparable to 84 Agency on cause-marketing work, but operates at larger scale with a broader corporate client base.
• Kelton Global: Kelton Global is a consumer insights, branding, and communications agency that has historically worked with nonprofits alongside corporate clients. Comparable as a broad incumbent offering integrated creative and PR services, with a less specialized nonprofit focus.

Regional players

• Doe-Anderson: Doe-Anderson is a full-service advertising and marketing agency based in Kentucky that has long served regional and national clients including healthcare and cause-driven organizations. Comparable to 84 Agency as a regional full-service creative peer operating in adjacent Appalachian/Southern markets with overlapping nonprofit and public sector work.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/84Agency
• Facebookfacebook.com/84agency
• LinkedInlinkedin.com/company/84-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 84 Agency