The Lakes Country Club

What The Lakes Country Club does

The Lakes Country Club is a private, member-owned country club and homeowners association founded in 1982 by developer Bill Bone in Palm Desert, California. The community comprises 902 all-condominium residences (1,300 to over 2,700 sq ft) arranged around three Ted Robinson-designed 9-hole golf courses, nearly 100 lakes, 44 individual pools with spas, and a 50,000 sq ft Clubhouse. HOA dues bundle a Residential Social Membership providing access to the Clubhouse, Racquet Center, pools, and Lifestyle & Wellness Center; optional enhancements include Residential Golf Membership, Introductory Golf Membership, and the Summer Golf Program. The Non-Resident Golf Membership is currently capped and sold out, indicating capacity-constrained exclusivity.

The core product surface spans four pillars: (1) 27-hole championship golf with a 20-station driving range, putting/chipping greens, and a seasonal Foresight Sports GCQuad simulator; (2) a 23-court Racquet Center branded "America's Home for Pickleball," with stadium pavilion and programming across tennis, pickleball, pop tennis, and spec tennis; (3) a Lifestyle & Wellness Center featuring strength/cardio equipment, group exercise/spin/Pilates studios, dry saunas/steam rooms, spa treatment suites, and a 25-meter lap pool; and (4) four F&B venues (Mountain View Bar/Grill/Terrace, Santa Rosa Room, Wine Room, and Charlie's) plus curated member programming (LLGA, LMGA, Fly Fishing Club, Bocce Ball League, Dog Park group, Annual Scholarship Gala, boutique fashion shows). Technology infrastructure is conventional club-management: Jonas Club Software (ClubHouse Online E3) for the member portal, ForeTees for tee-time scheduling, Matterport 3D virtual tours for prospective member engagement, and YouTube video content.

The business model is a multi-stream subscription + usage-based hybrid. Recurring streams include HOA-bundled Social Memberships, Residential Golf Memberships, Non-Resident Golf Memberships (capped), Introductory Golf and Summer Golf subscriptions, Tenant Monthly Packages (golf $3,000/$7,500; LWC $250-$1,750 seasonal; combined $350-$1,750), and a $100 annual Fly Fishing Club fee. Usage-based streams include per-round green fees (varying by player type, season, and residency), twilight packages, daily LWC and racquet guest fees, Wine Room minimum charges ($1,200 + $20 corkage), and F&B across all venues. Transaction streams include on-site real estate sales (Carter & Co.) of the 902 condominium residences and spa/retail revenue. Distribution is exclusively direct-to-consumer through the Director of Membership (Alisa M. Libby) and on-site sales office; the 251-500 employee base spans management, accounting, facilities maintenance, lifestyle & wellness, food & beverage, gatehouse & security, golf, golf course maintenance, and racquet center departments.

Name

The Lakes Country Club

Legal name

The Lakes Country Club

Website

https://thelakescc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

The Lakes Country Club is a private, member-owned country club and homeowners association in Palm Desert, California, serving 902 condominium residents and their guests with 27-hole championship golf, a 23-court racquet center, a Lifestyle & Wellness Center, and four dining venues.

Ownership category

akta.pro rank

Product category

Private Country Club & HOA Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf and racquet sports
• Wellness center amenities
• Member dining services
• Residential club community

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues (Residential Social Membership included in HOA): Homeowners' association dues bundle a Residential Social Membership providing use of the Clubhouse, pools, Racquet Center, and Lifestyle & Wellness Center.
2. Residential Golf Membership: Optional enhancement to Residential Social Membership that adds golf access for homeowners who want full golf privileges.
3. Non-Resident Golf Membership: Golf membership for non-residents; per the website, the Non-Resident Golf Membership has reached its cap and is currently sold out.
4. Green Fees and Golf Cart Trail Fees: Per-round green fees for accompanied/unaccompanied family members, guests, reciprocal players, and tenants (with seasonal pricing November–May vs. June–October). Annual cart trail fees and unlimited cart rental fees also collected.
5. Twilight Golf Packages: Prepaid, non-refundable multi-round twilight packages (5 or 10 rounds) priced differently for accompanied family members, guests, and tenants.
6. Monthly Tenant Golf Packages: Tenant-focused unlimited play packages for 1-month ($3,000) or 3-month ($7,500) durations, including club cart use.
7. Daily and Monthly Wellness Center Fees: Daily access fees for immediate family ($0), LWC access ($10), and LWC + Racquet Center combined access ($15); plus monthly tenant packages ($250/$625 seasonal $1,250) and combo LWC+RC packages ($350/$875/$1,750).
8. Racquet Center Guest Fees and Court Rentals: $10 per session guest fee (auto-charged to member account); court rentals paid by members and tenants.
9. Food & Beverage and Private Dining Revenue: Revenue from Mountain View Bar, Grill & Terrace, Charlie's café, Santa Rosa Room, and Wine Room dining. Wine Room bookings require $1,200 minimum charge plus $20 corkage fee; reservations required two weeks in advance.
10. Spa Services and Premium Retail Products: Spa and massage therapy services plus retail of Eminence Organics skincare, Vital Body Therapeutics CBD, Thorne Supplements, and Chella beauty products. 24-hour cancellation notice required for single services; 48-hour for multiple.
11. Real Estate Sales (Lakes CC residences): Sale of all-condominium residences (1,300–2,700+ sq. ft., 902 condos) with golf course or lake views, operated by on-site sales team (Carter & Co.) at 141 Old Ranch Road.
12. Fly Fishing Club Memberships: Annual $100 fee for fly fishing access to lake #22 (catch-and-release only).
13. Donations and Fundraising (Employee Scholarship Fund): Voluntary member donations supporting the Lakes Employee Scholarship Fund, administered by the Desert Scholarship Foundation, including Annual Scholarship Gala proceeds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Lakes Country Club is a member-owned private country club and homeowners association in Palm Desert, California, offering 27-hole Ted Robinson-designed championship golf, a 23-court racquet center (tennis, pickleball, pop tennis, spec tennis), a Lifestyle & Wellness Center, spa services, four dining venues, bocce, a Memorial Library, and special-event catering to approximately 902 condominium residents and non-resident members. The club has operated under member ownership since 1986.

Differentiator

Problem solved

Functional benefit

Brands

• Charlie's: Cafe-style dining venue on the Driving Range, named in honor of late Golf Professional Charlie Sipple; offers snacks, lunch, and a full beverage selection during the November–May season.

Products and services

• 27-Hole Championship Golf Course Ted Robinson-designed 27-hole championship golf facility available to members and their guests, including practice areas and Foresight Sports GCQuad launch-monitor fitting.
• 23-Court Racquet Center 23-court racquet complex offering tennis, pickleball, pop tennis, and spec tennis programming, lessons, leagues, and court reservations.
• Lifestyle & Wellness Center Member fitness and wellness facility offering classes, training, and holistic programming for residents and members.
• Spa Services Massage, skin-care, and body-treatment services provided to members and resort guests.
• Club Dining (Charlie's, Mountain View Bar/Grill/Terrace, Santa Rosa Room, Wine Room) Four distinct dining venues — Charlie's, Mountain View Bar/Grill/Terrace, Santa Rosa Room, and the Wine Room — serving member meals, casual grill fare, and private-event catering.
• Private Events & Catering Wedding, banquet, and meeting event services hosted across the club's dining venues and event spaces for members and outside clients.
• Bocce Ball League Organized bocce ball league and courts as a member social and recreational offering.
• Memorial Library On-site member library serving as a quiet-reading and reference amenity for residents and members.
• Tiered Membership Program (Golf, Social, Resident, Non-Resident) Membership subscription program offering Golf, Social, Resident, and Non-Resident tiers with bundled access to golf, racquet, wellness, and dining amenities.

Quantifiable outcome

• 20/20 Project Plan added 7,000 sq ft to the existing Clubhouse, built a brand-new Lifestyle & Wellness Center, expanded the Racquet Center, and converted the Golf Starter House to Charlie's dining venue, completed November 2021
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor, core and moderate.

• Distinguished ClubsminorStrategic or Co-development PartnerDistinguished Clubs award logo is displayed on the homepage linking to distinguishedclubs.com, indicating recognition and an ongoing relationship as a member/designated distinguished club.
• Jonas Club SoftwarecoreTechnology or IntegrationPowers the club's website (with 'Powered by Jonas Club Software' attribution) and the ClubHouse Online E3 member portal used for tee times (ForeTees integration), court bookings, dining reservations, class calendar, event registration, and account management.
• ForeTeescoreTechnology or IntegrationIntegrated golf tee-time management platform (web.foretees.com/v5) used by members and the Golf Shop to reserve tee times seven days in advance and manage guest play registration.
• Foresight Sports (GCQuad Launch Monitor)minorOEM/ Whitelabel/ Licensing PartnerA Foresight Sports GCQuad Launch Monitor was installed in the Event Center for the summer, enabling members to play simulated courses, practice on the range, or play socially.
• Ted Robinson (Golf Course Architect)coreStrategic or Co-development PartnerTed Robinson designed the original 18-hole championship course in 1982 and was engaged in the late 1980s to design the additional nine holes. The 27-hole Ted Robinson-designed complex remains a defining asset of the club.
• Desert Scholarship FoundationmoderateImplementation/ SI/ Consulting PartnerManages The Lakes Employee Scholarship Fund; administers scholarships to Lakes employees and members' families, with named 2025–2026 awards spanning CSUDH, SUNY Farmingdale, UC Riverside, UC Irvine, Cal State San Marcos, and Azusa Pacific University.
• Carter & Co. (On-site sales)coreChannel Partner/ Reseller/ DistributorHosts the annual Poker Run, showcasing remodeled Lakes homes to prospective buyers; operates from the on-site sales office at 141 Old Ranch Road, Palm Desert.
• Southern California Golf Association (SCGA)minorOthersThe Lakes Ladies' Golf Association follows all guidelines set by SCGA and references SCGA resources for handicap systems and rules compliance.
• Acrisure (Acrisure Arena / Coachella Valley Firebirds)minorGTM or Marketing PartnerListed as a local area attraction near Palm Desert; Coachella Valley Firebirds (Seattle Kraken AHL affiliate) play at Acrisure Arena in the Coachella Valley.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PGA West: Large private member-owned club community in La Quinta with multiple golf courses, racquet sports, fitness, and dining—same Coachella Valley market and similar integrated real-estate-plus-amenity model.
• Indian Wells Country Club: Historic private country club in Indian Wells offering golf, dining, and social amenities to a similar Coachella Valley demographic of full-time and seasonal residents.
• Mission Hills Country Club: Private member-owned country club in Rancho Mirage with championship golf, tennis, fitness, and spa—comparable amenity breadth and explicit prior employer of Lakes' wellness manager, confirming direct competitive overlap.
• Toscana Country Club: Upscale private gated golf community in Indian Wells with golf, tennis, fitness, and dining targeting the same affluent Coachella Valley retiree and second-home demographic.
• Bermuda Dunes Country Club: Member-owned private country club in Bermuda Dunes offering golf, tennis, dining, and social programming in the same Coachella Valley micro-market.
• The Vintage Club: Ultra-premium private club in Indian Wells with two championship golf courses, racquet, fitness, and dining serving a similar affluent seasonal-resident base.
• BIGHORN Golf Club: Highly amenitized private club community on the same South Palm Desert corridor as The Lakes, with golf, dining, wellness, and integrated real estate at a comparable price point.
• The Reserve Club: Private club in Indian Wells offering golf, racquet sports, dining, and social programming to a comparable Coachella Valley membership demographic.

Broad incumbents

• Desert Willow Golf Resort: Public Palm Desert golf facility with full restaurant, banquet, and event programming serving the same Coachella Valley recreation and tournament market but operating on a fee-for-play rather than membership model.
• La Quinta Resort & Club (Waldorf Astoria): Large resort-style private club and spa operator in La Quinta with golf, tennis, wellness, and dining—explicit prior employer of The Lakes' wellness manager and a broader incumbent competing for the same Coachella Valley membership and stay-and-play demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheLakesCCPD
• Facebookfacebook.com/TheLakesCountryClubPD
• LinkedInlinkedin.com/company/the-lakes-country-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lakes Country Club