What Acrisure Arena does

Acrisure Arena is an 11,000+ capacity multi-purpose live entertainment venue in Palm Desert (Thousand Palms area), California, opened December 14, 2022 after a $300+ million build. It is operated by SoCal Arena Company, LLC under Oak View Group, jointly owned with Seattle Kraken Hockey and Live Nation. The facility serves live entertainment consumers, sports fans, and corporate clients across Southern California's Coachella Valley, with anchor tenants including the AHL's Coachella Valley Firebirds (affiliate of the NHL's Seattle Kraken) and the incoming NBA G League's Coachella Valley Lakers. Adjacent Berger Foundation Iceplex supports year-round ice programming and team training.

The venue's technical core combines 2,155 acoustic lapendary panels (10,000 sq ft) for concert sound, a 27,000 sq ft reconfigurable arena floor, 360-degree LED ribbon video screens, and sustainable infrastructure targeting LEED v4 and ILFI Net-Zero Carbon certification. It is engineered for AHL hockey, concerts, family shows, conventions, and corporate events, with a target of 120 events annually. Premium hospitality spans 20 executive suites and branded clubs (CÎROC Lounge, Lexus Club, Verizon Lounge, UBS Club, Chairman's Club 29, The Compound outdoor VIP space).

Revenue is generated through five streams: ticket sales via Ticketmaster and box office; corporate sponsorships and integrated marketing packages (Acrisure naming rights, Alaska Airlines, Berger Foundation, Spotlight 29 Casino, Verizon, Eisenhower Health, Stand Together, LiUNA!); premium hospitality and catering via OVG360; food and beverage concessions with local sourcing; and venue rentals for private and corporate events. Distribution is primarily regional, with audiences documented from all 50 U.S. states, Canada, and Mexico during peak event periods.

Name

Acrisure Arena

Legal name

SoCal Arena Company, LLC

Website

https://acrisurearena.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Acrisure Arena is an 11,000+ capacity multi-purpose live entertainment venue in Palm Desert, California, hosting AHL hockey (Coachella Valley Firebirds), concerts, family shows, and corporate events for Coachella Valley and broader Southern California audiences. Operated by Oak View Group with co-owners Seattle Kraken and Live Nation.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live entertainment venue
• Multi-purpose arena
• Sports and concerts
• Premium hospitality
• Corporate event hosting

Headquarters

HQ city

Thousand Palms

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts, sporting events, family shows, and conventions through Ticketmaster and box office. Premium seating options including suites, club access, and general admission.
2. Corporate Sponsorships & Partnerships: Integrated marketing packages offering category exclusivity, permanent in-arena and marquee signage, scoreboard and LED ribbon video screen integration, on-site brand/product integration, concourse displays, VIP hospitality, and activation events.
3. Premium Hospitality & Catering: Revenue from The Compound outdoor VIP space, suite rentals, private event spaces, full-service catering through OVG Hospitality. Premium clubs include Chairman's Club 29, CÎROC Lounge, Lexus Club, Verizon Lounge, Garrison Bros Bar, Milagro Tequila Bar.
4. Food & Beverage Concessions: OVG360 Hospitality provides food and beverage services. Sustainable local sourcing includes 75% of food ingredients within 300-mile radius, local craft beer, organic produce, cage-free eggs, and sustainable seafood.
5. Event Hosting & Venue Rental: Full arena rentals and private event bookings for corporate dinners, galas, conferences, conventions, trade shows, and holiday parties. Multiple event spaces accommodate 10-350+ guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Acrisure Arena is a premier 11,000+ capacity multi-purpose live entertainment venue in Palm Desert, California, hosting concerts, AHL hockey, college basketball, family shows, fan conventions, and corporate events. It operates the home venue for the Coachella Valley Firebirds (AHL) and offers premium hospitality experiences, private event rentals, food and beverage concessions through OVG360 Hospitality, and corporate sponsorship/partnership packages.

Product overview

Acrisure Arena operates as a premier multi-purpose live entertainment venue in Palm Desert, California, with a capacity of 11,000+ for concerts and 10,100 for hockey. The venue serves as home to the Coachella Valley Firebirds (AHL hockey) and upcoming Coachella Valley Lakers (basketball), supported by the Berger Foundation Iceplex training facility. The venue offers a comprehensive portfolio of premium hospitality experiences including The Compound (outdoor VIP space), multiple branded event clubs (CÎROC Lounge, Lexus Club, Chairman's Club 29, Verizon Lounge), and full arena event hosting capabilities. The product ecosystem includes event programming through the Acrisure Series (college basketball), Stand Together Music Series (concerts), and special events like the inaugural Dancing with the Stars Con 2026.

Differentiator

Problem solved

Functional benefit

Brands

• The Compound: Exclusive outdoor VIP premium space located adjacent to the South Premium Entrance, featuring dining patio, BBQ grills, self-serve buffet, full bar, fire pit, putt-putt golf, basketball, pickleball, and bocce ball.
• Coachella Valley Firebirds
• Coachella Valley Lakers
• Berger Foundation Iceplex
• Acrisure Series

Products and services

• Acrisure Arena Venue Experience A premier 11,000+ capacity multi-purpose live entertainment venue in Palm Desert, California, designed for hockey and acoustically optimized for concerts. Hosts major touring artists, AHL hockey games, college basketball, family shows, and corporate events. Open to general consumer ticket buyers via Ticketmaster and box office.
• Berger Foundation Iceplex Separate ice rink facility on the Acrisure Arena campus offering public skating sessions, skate academy, learn-to-play hockey programs, adult and junior hockey leagues, birthday parties, theme nights, and private event bookings. Open to individual consumers and hockey organizations.
• The Compound Premium VIP Experience Exclusive outdoor VIP premium space featuring dining patio, BBQ grills, self-serve buffet, full bar, firepit, putt-putt golf, basketball, pickleball, and bocce ball. Available as a VIP add-on to Firebirds tickets or as a standalone premium rental.
• Private Event Spaces and Venue Rentals Rental of private event spaces including CÎROC Lounge, Lexus Club, Chairman's Club 29, Garrison Bros Bar, Milagro Tequila Bar, Verizon Lounge, UBS Club, Spotlight 29 Main Entrance, Iceplex, and the full Arena Floor for corporate dinners, galas, conferences, conventions, trade shows, and holiday parties with full-service OVG360 catering.
• Full Arena Rental Full arena rental for concerts, galas, conventions, and theatrical events with 27,000 square feet of floor space and capacities up to 11,000 attendees. Includes customizable event layouts, rigging infrastructure, and audio/visual equipment.
• Stand Together Music Series Branded concert series featuring a curated lineup of music performances at Acrisure Arena, part of the Stand Together Music program supporting music, sports, and entertainment initiatives.
• Acrisure Series College Basketball Events College basketball event series featuring non-conference matchups hosted at Acrisure Arena (e.g., Duke Blue Devils vs Washington State Cougars, November 21, 2026). Tickets sold via Ticketmaster.
• Group Fundraising Program Program allowing nonprofit groups to volunteer at concession stands as cashiers, vendors, and stand workers at Acrisure Arena events, with groups receiving a percentage of sales per stand as fundraising proceeds.

Quantifiable outcome

• Nearly 57,000 attendees from all 50 U.S. states, Canada, and Mexico during Magnificent Seven (7 shows in 12 days)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

24 partnerships are on record, tiered core, flagship, founding and supporting.

• Oak View Group (OVG)coreStrategic or Co-development Partner · 14 December 2022OVG is the owner and operator of Acrisure Arena. As the global venue development, advisory, and investment company for sports and live entertainment, OVG develops and manages the venue. Also provides food and beverage through OVG360 Hospitality subsidiary.
• Seattle Kraken HockeycoreStrategic or Co-development Partner · 14 December 2022Co-owner of Acrisure Arena alongside Oak View Group and Live Nation. The Seattle Kraken ownership group jointly owns the venue, which hosts their AHL affiliate Coachella Valley Firebirds.
• Live NationcoreStrategic or Co-development PartnerCo-owner and promoter of concerts and major events at Acrisure Arena. Promoted The B-52s/DEVO tour and other major shows at the venue.
• AcrisureflagshipGTM or Marketing PartnerNaming rights sponsor - the arena bears the Acrisure name. Chairman and CEO Greg Williams stated sponsorship reflects commitment to excellence and community engagement.
• Alaska AirlinesfoundingGTM or Marketing PartnerFounding partner of Acrisure Arena. Presented ATMOS Rewards Check-In Sweepstakes promotion at the venue.
• Berger FoundationfoundingGTM or Marketing PartnerFounding partner. Naming sponsor of Berger Foundation Iceplex where the Coachella Valley Firebirds train. Supports community programs.
• Spotlight 29 CasinoflagshipGTM or Marketing PartnerFounding partner and premium naming rights holder. Premium seating level renamed Spotlight 29 Premium Level. Darrell Mike, Chairman of Spotlight 29 Casino, supports sports and entertainment that grow the region.
• VerizoncoreGTM or Marketing PartnerSponsor with visible presence. Verizon Lounge is an exclusive VIP club on the Silvercrest Level offering elegant dinner or cocktail reception spaces.
• Eisenhower HealthfoundingGTM or Marketing PartnerFounding partner and healthcare sponsor of Acrisure Arena.
• Stand TogetherfoundingGTM or Marketing PartnerFounding partner - Stand Together Music program. Part of Stand Together Foundation supporting music, sports, and entertainment initiatives.
• LiUNA! (Laborers' International Union of North America)foundingGTM or Marketing PartnerLabor union founding partner. LIUNA members worked on arena construction. Union volunteers assist with concession stand operations as part of fundraising program for nonprofit groups.
• Visit Greater Palm SpringscoreGTM or Marketing PartnerTourism partner for Acrisure Series college basketball events. President & CEO Scott White stated the matchup enhances the region's reputation as a premier sports hub.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing provider for Acrisure Arena. All tickets sold through Ticketmaster.com and arena box office.
• OVG360 HospitalitycoreImplementation/ SI/ Consulting PartnerAward-winning culinary and food service provider. Exclusive provider of food and beverage services at Acrisure Arena. Offers customizable full-service catering including gluten-free, vegetarian, low carb options.
• AEG PresentscoreChannel Partner/ Reseller/ DistributorCo-presenter of Disney Worlds Collide Concert Tour at Acrisure Arena. Major concert promoter alongside Live Nation.
• Disney Concerts / Disney+coreChannel Partner/ Reseller/ DistributorJoint presenters of Worlds Collide Concert Tour featuring Descendants, ZOMBIES, and Camp Rock franchises. Tour kicks off at Acrisure Arena and visits 48 arenas.
• La Quinta Resort & ClubsupportingGTM or Marketing PartnerOfficial partner hotel for Acrisure Series. Preferred host hotel for teams and fans with special rates available.
• JW Marriott Desert Springs Resort & SpasupportingGTM or Marketing PartnerOfficial partner hotel for Acrisure Series. Premier host hotel for teams and fans offering luxury accommodations near the arena.
• Total Sports ConsultingsupportingImplementation/ SI/ Consulting PartnerPresident and Co-Tournament Director Dan Shell leads the Acrisure Series college basketball event production.
• PopuloussupportingTechnology or IntegrationWorld-class architectural firm designed Acrisure Arena as multi-purpose live entertainment venue.
• CAA/ICONsupportingImplementation/ SI/ Consulting PartnerProject manager for arena construction and development.
• AECOM HuntsupportingImplementation/ SI/ Consulting PartnerConstruction contractor for the $300+ million arena project.
• Coachella Valley FirebirdscoreChannel Partner/ Reseller/ DistributorAHL hockey team owned jointly by Oak View Group and Seattle Kraken ownership group. Affiliate of Seattle Kraken. Home games at Acrisure Arena. Finished Western Conference Champions in inaugural 2022-23 and 2023-24 seasons.
• Coachella Valley LakerscoreChannel Partner/ Reseller/ DistributorNBA G League basketball team beginning operations at Acrisure Arena. Season ticket deposits now open.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Crypto.com Arena: 19,000-seat downtown Los Angeles arena operated by AEG; hosts Lakers, Kings, Clippers, and major concerts. Directly comparable as a multi-purpose arena competing for the same touring acts and corporate sponsors in the broader Southern California market, but at significantly larger scale and incumbent advantage.
• Intuit Dome: 18,000-seat Inglewood arena opened 2024, home to LA Clippers. Newly built SoCal competitor directly competing for premium concert routing and corporate sponsorship dollars in the same regional catchment.
• SAP Center: 17,500-seat San Jose arena, home to San Jose Sharks (NHL), operated by City of San Jose. Comparable in scale and multi-purpose programming but not in SoCal catchment; useful for understanding NHL-anchor economics versus Acrisure's AHL ceiling.

Direct peers

• Kia Forum: 17,500-seat Inglewood arena also operated by a Steve Ballmer/AEG ecosystem, focused on concerts and smaller-scale events. Comparable mid-size live entertainment positioning in the same Southern California catchment, competing for the same tour routing decisions.
• Honda Center: 18,000-seat Anaheim arena operated by OCV Holdings, home to Anaheim Ducks (NHL) and major concerts. Closest direct competitor in Orange County for concert routing and corporate partnerships; offers NHL-tier hockey anchor that Acrisure's AHL tenant cannot match.
• Climate Pledge Arena: 17,100-seat Seattle arena, home to Kraken (NHL), operated by Oak View Group. Same OVG operator as Acrisure, designed with similar sustainability (first net-zero certified arena) and modern acoustic features. Closest architectural and operational analog.
• Pechanga Arena San Diego: 14,000-seat mid-size arena in San Diego competing for SoCal concert routing. Comparable in capacity tier and tier-2 market positioning relative to larger LA venues.
• Moody Center: 15,000-seat Austin arena opened 2022 (similar vintage to Acrisure), operated by OVG. Comparable modern build, premium hospitality focus, multi-purpose programming, and OVG operator relationship.
• UBS Arena: 18,500-seat New York arena opened 2021 (similar vintage), home to Islanders (NHL), operated by OVG. Comparable modern build, premium hospitality, sustainability design, and OVG ecosystem positioning.

Regional players

• Oakland Arena: 13,000-seat Oakland arena now operated by OVG following Clippers/As relocation chatter. Comparable mid-tier arena competing for concert routing in a different regional market but with overlapping tour circuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acrisurearena
• YouTubeyoutube.com/channel/UC1wzJuvOYdXb1l03WDC03yg
• Facebookfacebook.com/AcrisureArena
• LinkedInlinkedin.com/company/acrisure-arena
• Instagraminstagram.com/AcrisureArena
• TikToktiktok.com/@Acrisure_Arena

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrisure Arena