Bookkeeper

What Bookkeeper does

Autogear (legally ECIT Autogear AS, a subsidiary of the Norwegian technology group ECIT) is a Bergen-based provider of GPS tracking, electronic mileage logging, and fleet management software for Norwegian businesses. The platform is built around a Skatteetaten-approved electronic kjørebok (mileage log) for company vehicles and a Premium tier that automatically logs private vehicles used for work, supported by a Bluetooth beacon Basic product and hardware GPS trackers with SIM cards. The product surface extends into adjacent fleet modules: automatic Driver ID, asset and trailer tracking, OBD-based engine and machine-hour monitoring, project and client linking, ESG Scope 1 and CSRD reporting, long-term data retention (Save), and direct export of approved mileage data into the dominant Norwegian payroll and ERP systems (Tripletex, PowerOffice GO, Nettlønn, Smartdok, and Visma). Native iOS and Android apps and a public API support both driver and administrator workflows. The go-to-market is hybrid: direct sales via a Norwegian-language sales line and demo booking, supported by a content-led inbound motion anchored on a free annual Skatteguide (tax guide) and an online unit-count quote configurator. The company claims 5,500+ Norwegian customers, 25,000+ units tracked daily, and ten years of market presence, and serves verticals including construction, HVAC, energy and grid, transport, and facility management. Revenue mechanics combine recurring SaaS subscriptions (entry pricing from kr 99 per month) with hardware sales (GPS units and Bluetooth beacons), with enterprise quotes generated on request rather than published publicly.

Name

Bookkeeper

Legal name

ECIT Autogear AS

Website

https://bookkeeper.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Autogear (ECIT Autogear AS) is a Bergen-based Norwegian provider of Skatteetaten-approved GPS tracking, electronic mileage logging, and fleet management software for Norwegian SMBs across construction, transport, energy, and facility management.

Ownership category

akta.pro rank

Product category

Fleet Management & Electronic Mileage Logging Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTLABAMAE

Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

SECONDARYTLABAJAD

Equipment & Tool Tracking (Powered/Non-Powered)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

Keywords

• GPS fleet tracking
• Electronic mileage logging
• Fleet management software
• Vehicle telematics platform
• Scope 1 emissions reporting

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Core offering

Autogear provides a Skatteetaten-approved GPS-based electronic mileage log and fleet management platform for Norwegian businesses, covering company vehicles, private cars used for work, machinery, and tools. The subscription platform includes native iOS/Android apps, an open API, and direct exports into Norwegian payroll and ERP systems, with optional GPS hardware units (SIM-card trackers and Bluetooth beacons) attached. Entry-tier subscription starts at NOK 99/month; the vendor tracks 25,000+ units daily for 5,500+ Norwegian customers.

Product overview

Autogear is a unified platform for GPS tracking, mileage logging, and fleet management for Norwegian businesses. The core offering is the Business platform (kjørebok og flåtestyring), which provides GPS tracking and Skatteetaten-approved mileage logs for company vehicles. Additional modules include Kjøregodtgjørelse Premium for private car compensation, ESG/Miljørapportering for environmental reporting, Sjåfør-ID for driver identification, Asset tracking for equipment, Engine monitoring for machine hours, Payroll integration for salary systems, Prosjektstyring for project linking, and Save for long-term data retention. The entry-level Basic tier offers app plus Bluetooth beacon. The platform connects directly to accounting and payroll systems including Tripletex, PowerOffice GO, Nettlønn, Smartdok, and Visma.

Differentiator

Problem solved

Functional benefit

Products and services

• Kj\u00f8rebok og fl\u00e5testyring (Business) GPS tracking and Skatteetaten-approved electronic mileage log for company vehicles, with real-time overview of the entire fleet. Designed for Norwegian businesses operating company cars and commercial vehicles, primarily SMB fleets in construction, trades, transport, energy, and facility management.
• Kj\u00f8rebok Basic Entry-level solution pairing a mobile app with an in-car Bluetooth beacon for automatic mileage tracking on privately-owned cars used for work. Targeted at employees and small businesses that need a Skatteetaten-approved kj\u00f8rebok without dedicated SIM-based hardware.
• Kj\u00f8regodtgj\u00f8relse (Premium) Fully automatic mileage log for privately-owned vehicles used for work, delivered with a dedicated GPS tracker and SIM card so each trip is captured without driver action and mileage-allowance payouts are accurate each month. Targeted at Norwegian employees and small businesses claiming kj\u00f8regodtgj\u00f8relse for private cars used for work.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABAX: Nordic-origin fleet telematics and equipment tracking provider with strong presence in Norway, Sweden, Denmark, and the UK. Directly comparable to Autogear in GPS-based mileage logs, fleet management, and asset tracking for SMB customers.
• Fleetio: Fleet maintenance and management software with mileage, vehicle, and asset tracking functionality. Comparable to Autogear on fleet operations, mileage capture, and integrations with payroll/accounting workflows.

Broad incumbents

• Webfleet (Bridgestone): One of Europe's largest fleet telematics platforms, offering GPS tracking, mileage logging, and fleet management across multiple countries. Comparable to Autogear's core kjørebok and fleet management offerings but at much larger, multi-country scale.
• Geotab: Global fleet telematics leader serving enterprise and SMB fleets with GPS tracking, engine data, and integrations. Overlaps with Autogear on GPS tracking, OBD-based engine monitoring, and mileage capture.
• Samsara: US-listed IoT/fleet management platform with telematics, equipment monitoring, and ESG/sustainability reporting modules. Comparable to Autogear's combined fleet, asset, and ESG/Miljø reporting stack, though typically focused on larger fleets.
• Verizon Connect: Global fleet and asset management SaaS with GPS tracking, mileage, and driver behavior modules. Comparable to Autogear's Business and Premium tiers and competes in the same European SMB/mid-market segment.
• Trimble Transportation: Enterprise-grade transportation and fleet management platform with telematics, asset visibility, and sustainability reporting. Overlaps with Autogear's Prosjektstyring, ESG, and Asset modules but serves larger, more complex fleets.
• Masternaut (Bridgestone): European fleet telematics provider offering GPS tracking, mileage logs, and driver management. Comparable to Autogear's kjørebok and fleet offering, with broader pan-European reach.

Emerging players

• Spirii: Danish EV charging and fleet electrification platform. Partially comparable to Autogear's ESG/Miljø and fleet sustainability modules, addressing fleet decarbonization in the Nordic region.

Others

• Tripletex: Norwegian accounting and payroll SaaS and direct integration partner for Autogear. Listed as an ecosystem/adjacent participant rather than a competitor — Autogear feeds approved mileage data directly into Tripletex, making it a channel partner for the kjørebok product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookkeeper