Raben
Raben Tire Company is a US-based retailer of new and retreaded tires and automotive services, founded in 1952 and headquartered in Evansville, Indiana, serving individual vehicle owners through multi-location service centers.
- Company typePublic
- Founded1924
- HeadquartersEvansville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Raben does
Raben Tire Company is a privately-held US retailer of new and retreaded tires and automotive services, founded in 1952 and headquartered in Evansville, Indiana. The company employs between 501 and 1,000 people and serves individual vehicle owners and drivers across multiple retail service center locations. Its service portfolio covers the full consumer automotive maintenance spectrum — tire sales and services (rotation, alignment, balancing, repair), essentials (oil change, brakes, battery replacement, state inspection), and repair/maintenance (engine diagnostics, steering and suspension, belts and hoses, transmission fluid changes).
The company operates within the broader Goodyear Tire & Rubber Company distribution ecosystem, leveraging the Goodyear brand's century-long heritage and well-established tire brand families — Eagle (performance), Wrangler (all-terrain), and Assurance (everyday driving). Distribution occurs primarily through physical retail storefronts, supplemented by the Goodyear Mobile Garage (mobile service delivery) channel and an online dealer locator/store finder that funnels customers to the nearest authorized location. Marketing infrastructure extends across the Goodyear website, social media platforms (LinkedIn, Instagram, YouTube, X, Facebook), and the Goodyear Credit Card financing program.
Raben's revenue model is a transaction-based retail and service labor business: tire sales generate merchandise revenue, while maintenance and repair services generate labor revenue, both priced on a consumer-direct basis. Pricing specifics are not publicly disclosed. In December 2014, the company received private equity investment from Palladium Equity Partners, consistent with growth or recapitalization activity. Core technology, proprietary systems, revenue figures, and detailed operational metrics are not publicly disclosed in available sources.
Raben firmographics
Firmographics- Name
- Raben
- Legal name
- The Goodyear Tire & Rubber Company
- Website
- https://rabentire.com
- Company type
- Public
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Raben Tire Company is a US-based retailer of new and retreaded tires and automotive services, founded in 1952 and headquartered in Evansville, Indiana, serving individual vehicle owners through multi-location service centers.
- Ownership category
- akta.pro rank
Raben industry classification
Industry- Product category
- Automotive Services / Tire Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Retreading (326212)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Retread & Tire Recapping Manufacturing (IMANAKAK)
Keywords
Where Raben is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Markets served
Raben business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels3 records
Raben product offering
Product offeringCore offering
Raben Tire offers new and retreaded tires as well as automotive services to retail customers. The company operates physical service centers that provide tire sales, tire-related services, and general vehicle maintenance and repair work for individual vehicle owners.
Differentiator
Problem solved
Functional benefit
Brands
- Eagle: Performance tire brand family offering high-performance tires for various vehicles.
- Wrangler
- Assurance
Products and services
- New and Retreaded Tires Retail sale of new and retreaded tires to individual vehicle owners through physical service centers.
- Automotive Repair and Maintenance Services General automotive maintenance and repair services provided to retail customers at company service centers, covering routine vehicle upkeep and repair needs.
Companies that use Raben
Customer profileSegments1 record
Ideal customer profiles1 record
Raben technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raben partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Raben competitors and assessment
Company assessmentDirect peers
- Discount Tire (America's Tire): Largest U.S. independent tire retailer with hundreds of stores, focused on tire sales plus mounting/balancing and basic repair — directly comparable consumer-facing footprint and product mix to Raben Tire.
- Goodyear Auto Service: Goodyear-owned nationwide chain of tire and full-service auto repair centers; operates with the same store-based, full-service model (tires, brakes, oil, alignment, mobile service) as the network described in the company data.
- Firestone Complete Auto Care: Bridgestone-owned national chain offering tire sales, installation, alignments, brakes and general auto repair — directly comparable OEM-branded service network competing in the same U.S. consumer segment.
- Pep Boys: Multi-service U.S. auto care and tire retailer offering tires, brakes, oil changes, batteries and general repair at hundreds of locations — overlapping service mix and customer base with Raben Tire.
- Les Schwab Tire Centers: Large regional (Western U.S.) tire and auto-service retailer known for free alignment and balance with tire purchase — comparable consumer-facing model with strong regional density.
- Mavis Tire Express Service Corp. PE-backed (Sun Capital) multi-brand tire and auto-service operator with several hundred locations across the Eastern U.S.; comparable mid-market, PE-sponsored roll-up thesis and service offering.
- TBC Corporation (NTB, Tire Kingdom, Big O Tires, Merchant's): Michelin-affiliated owner of multiple regional tire and auto-service banners across the U.S.; directly comparable multi-brand service-center roll-up strategy and customer proposition.
- Belle Tire: Mid-size U.S. tire and auto-service retailer concentrated in the Midwest — comparable regional full-service proposition (tires, alignments, brakes, oil, batteries) with similar customer profile to a Midwestern player like Raben.
- Monro, Inc. Public multi-brand operator of tire and auto-service stores (Monro, Mr. Tire, Tire Choice) with hundreds of U.S. locations — analogous full-service auto-care roll-up traded on NASDAQ.
Broad incumbents
- Costco Tire Centers: Warehouse-club-based tire sales and installation program operated by Costco; competes on price and convenience rather than full-service repair, but exerts significant pricing pressure on traditional tire retailers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Raben social profiles
Digital presenceRaben financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raben leadership team
Management profileNumber of profiles
Raben funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raben M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raben
What does Raben do?
Raben Tire offers new and retreaded tires as well as automotive services to retail customers. The company operates physical service centers that provide tire sales, tire-related services, and general vehicle maintenance and repair work for individual vehicle owners.
Is Raben a public or private company?
Raben is a public company. It is classified as private equity controlled and is currently operating.
When was Raben founded?
Raben was founded in 1924. It employs 501 to 1,000 people.
Where is Raben based?
Raben is headquartered in Evansville, United States, in the North America region.
Who are Raben's main competitors?
Direct peers on record are Discount Tire (America's Tire), Goodyear Auto Service, Firestone Complete Auto Care, Pep Boys, Les Schwab Tire Centers, Mavis Tire Express Service Corp., TBC Corporation (NTB, Tire Kingdom, Big O Tires, Merchant's), Belle Tire and Monro, Inc.. Costco Tire Centers is listed as a broad incumbent.
Does Raben have an API?
No public API is recorded for Raben.
What industry is Raben in?
Raben's product category is Automotive Services / Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.