Mind The Gap
Mind The Gap is a Brooklyn-based custom scenery fabrication and onsite labor services firm serving enterprise clients across events, theatre, fashion, and film production from its 18,000 sq ft Red Hook shop, with 750+ projects completed since 2012.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mind The Gap does
Mind The Gap is a Brooklyn-based custom scenery fabrication and event production services company founded in 2012 by co-founder Aaron Mason. The firm operates an 18,000 sq ft fabrication shop in Red Hook, Brooklyn, producing custom scenic builds, set pieces, and installations for corporate events, brand activations, theatrical productions, fashion shows, and film projects. Its two integrated service lines are Scenery Fabrication Services (custom builds from client designs, ranging from large-scale to minimal) and Onsite Labor Services (installation and event/show execution support), enabling turnkey delivery from design through to on-site execution.
The company's customer base is concentrated in the New York experiential production ecosystem, with named enterprise engagements spanning luxury retail (Louis Vuitton, Montblanc), fashion (Ralph Lauren via TPG, Tommy Hilfiger), consumer brands (Nike, LG, Olay), media and tech (Twitter, Vice Media), and event agencies (Jack Morton Worldwide, NA Collective, Magnetic, LDJ, BeCore, Tinc, Mr. Bones & Co., Rooftop2 Productions, Design Research). Since 2012 the firm has completed over 750 projects, with the publicly visible portfolio clustered in 2013-2018. Revenue is generated through project-based one-time fees determined by scope, complexity, materials, and labor; pricing is not publicly disclosed. Go-to-market is sales-led, relying on direct client relationships, referrals within the NYC events, theatre, fashion, and film industries, and a portfolio-style website for inbound fabrication and recruitment inquiries.
The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity. It employs 11-50 people and currently recruits skilled technicians and artisans for shop work, indicating ongoing operational scaling. The firm serves clients primarily in the NYC area with extension to projects across the United States. There are no AI/ML, software, or digital product components to the offering.
Mind The Gap firmographics
Firmographics- Name
- Mind The Gap
- Legal name
- Mind the Gap
- Website
- https://mindthegap.nyc
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mind The Gap is a Brooklyn-based custom scenery fabrication and onsite labor services firm serving enterprise clients across events, theatre, fashion, and film production from its 18,000 sq ft Red Hook shop, with 750+ projects completed since 2012.
- Ownership category
- akta.pro rank
Mind The Gap industry classification
Industry- Product category
- Scenic Fabrication & Event Production Services
- SIC
- Construction - Special Trade Contractors (1700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Set Construction Shops & Millwork Facilities (MPADAIAE)
- akta.pro secondary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
Keywords
Where Mind The Gap is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mind The Gap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Custom Scenery Fabrication: Project-based custom fabrication services for scenery and set pieces, serving events, theatre, fashion, and film clients. Revenue is generated through one-time project fees based on scope and complexity of fabrication work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mind The Gap product offering
Product offeringCore offering
Mind The Gap is a custom scenery fabrication and onsite labor services company operating an 18,000 square foot shop in Red Hook, Brooklyn. The company builds custom scenery, set pieces, and installations for events, theatre, fashion, and film productions, and provides a labor division that handles installation and on-site execution at client venues.
Product overview
Mind The Gap is a physical fabrication company offering two integrated service lines: Scenery Fabrication Services and Onsite Labor Services. The fabrication shop builds custom scenery for activations, theatre productions, fashion events, and film projects, while the labor division provides installation and execution support. With over 750 projects completed since 2012, the company operates from an 18,000 square foot facility in Red Hook, Brooklyn, serving clients across the New York City area and nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Scenery Fabrication Services Custom scenery fabrication for activations, theatre, fashion, and events, producing large-scale and detailed builds from client designs at the company's 18,000 square foot shop in Red Hook, Brooklyn.
- Onsite Labor Services Installation and execution services for fabricated scenery at events and shows, with technicians and artisans who can assist at any step of event production to execute client visions.
Companies that use Mind The Gap
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Mind The Gap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mind The Gap partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Mind The Gap competitors and assessment
Company assessmentDirect peers
- Showman Fabricators: NYC-based scenic fabrication shop serving events, theatre, film, and television. Directly comparable to Mind The Gap in shop-based custom scenery fabrication, customer verticals, and NYC service area.
- Alltec Productions: Scenic fabrication, staging, and custom event production company serving experiential and theatrical clients. Closely comparable to Mind The Gap's combination of scenic fabrication plus labor-driven event execution.
- Pittsburgh Stage: Custom scenic fabrication shop serving theatre, opera, dance, and live events. Highly comparable to Mind The Gap's scenery fabrication core capability and entertainment-industry customer base.
- BaAM Productions: Live event production company handling scenic fabrication, design, and onsite execution for festivals, brand events, and theatrical productions. Directly comparable full-service production model.
- MAS Event Design: Event design and scenic fabrication firm producing custom environments for corporate events, brand activations, and experiential campaigns. Directly comparable in service model and customer verticals.
Broad incumbents
- PRG (Production Resource Group): Global provider of event production, scenic fabrication, lighting, and rigging services. Overlaps with Mind The Gap on scenery fabrication for events and entertainment but operates at much broader scale and geographic reach.
- Tait Towers: Global scenic fabrication, staging, and automation specialist serving concert touring, theatre, and live events. Comparable to Mind The Gap in custom scenic build capability and event-industry customer base, though at significantly larger scale.
- Jack Morton Worldwide: Global experiential marketing agency that commissions scenic fabrication for brand activations. An existing Mind The Gap customer that operates as an upstream buyer — useful comparable for understanding Mind The Gap's go-to-market channel, though at the agency (not fabrication) layer.
- Sparks: Experiential marketing agency producing brand activations with substantial in-house scenic fabrication. Comparable to Mind The Gap as a turnkey scenic-build partner for major brand experiences, though at agency scale.
- George P. Johnson Experience Marketing: Large global experiential marketing agency that commissions and sometimes in-houses scenic fabrication for major brand activations. Comparable as a buyer of scenic fabrication services and as an adjacent service provider in the same value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mind The Gap social profiles
Digital presenceMind The Gap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind The Gap leadership team
Management profileNumber of profiles
Profiles1 record
Mind The Gap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind The Gap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind The Gap
What does Mind The Gap do?
Mind The Gap is a custom scenery fabrication and onsite labor services company operating an 18,000 square foot shop in Red Hook, Brooklyn. The company builds custom scenery, set pieces, and installations for events, theatre, fashion, and film productions, and provides a labor division that handles installation and on-site execution at client venues.
Is Mind The Gap a public or private company?
Mind The Gap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mind The Gap founded?
Mind The Gap was founded in 2012. It employs 11 to 50 people.
Where is Mind The Gap based?
Mind The Gap is headquartered in Brooklyn, United States, in the North America region.
How does Mind The Gap make money?
One revenue line is on record: custom Scenery Fabrication.
Who are Mind The Gap's main competitors?
Direct peers on record are Showman Fabricators, Alltec Productions, Pittsburgh Stage, BaAM Productions and MAS Event Design. Broad incumbents are PRG (Production Resource Group), Tait Towers, Jack Morton Worldwide, Sparks and George P. Johnson Experience Marketing.
Does Mind The Gap have an API?
No public API is recorded for Mind The Gap.
What industry is Mind The Gap in?
Mind The Gap's product category is Scenic Fabrication & Event Production Services. Its primary akta.pro industry code is MPADAIAE, Set Construction Shops & Millwork Facilities, with a secondary code of IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its SIC code is 1700.