80&Company

What 80&Company does

80&Company Inc. is a Kyoto-headquartered creative and development company founded on October 17, 2018 by Hiroki Horiike (堀池広樹), with branch offices in Tokyo and Naha (Okinawa). The company positions itself as a next-generation development-focused creative firm combining Strategy × Technology × Uniqueness, and since inception has supported over 200 companies spanning prototype development for startups through full-scale system development, creative and branding work, and new business co-creation. Service lines cover web service development (full-scratch build, prototyping, and offshore lab-based delivery), web service design (UI/UX, BI/CI, LP production), new business development consulting (strategy, CxO support, fundraising, engineering organization building, back office), and generative AI application support. The company holds ISO 27001 certification (IS 788319) at its Kyoto headquarters.

The company's technology stack centers on the proprietary EC SubSCRM rental and subscription e-commerce platform, integrated with LINE for communication, Yamato Transport for logistics, and Smart Receipt for returns, and demonstrated through flagship co-created ventures such as AnotherADdress (fashion subscription with Daimaru Matsuzakaya) and WABSC (traditional crafts subscription with Kyoto Shimbun). In April 2024, the company launched an Indonesia offshore lab combining 1,000+ local IT engineers with generative AI-powered code generation and review, claiming 50–75% cost reduction versus Japanese domestic development. In November 2024 it launched the AI NEXT 100 Project, committing to develop 100 generative AI/LLM prototypes over two years including SALES AI for sales automation. Earlier AI work includes a horse racing prediction engine ingesting 100+ structured parameters across decades of data. Two wholly-owned subsidiaries (asonova Inc. for game instruction and video production; GBL, Inc. for educational services) extend the operational footprint.

Revenue mechanics combine project-based professional services (custom development, branding, consulting) with nascent recurring revenue from the EC SubSCRM platform and its associated sub-brands. The go-to-market is hybrid: sales-led enterprise field sales for marquee accounts, event-driven showcases for brand visibility, and consultative direct engagement via dedicated estimate and new-business consultation forms on the corporate website. Customer segments span startups (prototype/MVP support), enterprises (digital transformation, subscription e-commerce, branding), and AI adoption seekers (custom generative AI solutions). Pricing is quote-based and not publicly disclosed. No external funding, investor base, or revenue figures are disclosed in available materials.

Name

80&Company

Legal name

80&Company Inc.

Website

https://80and.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

80&Company is a Kyoto-founded Japanese creative and development firm supporting 200+ companies with strategy, design, full-scratch system development, generative AI prototyping, and the proprietary EC SubSCRM rental e-commerce platform, including an Indonesia offshore lab and sub-brands in education, fashion, and traditional crafts.

Ownership category

akta.pro rank

Product category

Creative Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Creative development services
• Rental e-commerce platforms
• Generative AI solutions
• Offshore software development
• UI/UX design services

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web System & Application Development: Full-scratch development, prototyping, and offshore lab-based development services. Includes rental e-commerce system development, AI engine development, and custom software solutions. Revenue generated through project-based contracts with enterprises and startups.
2. Creative & Design Services: UI/UX design, branding, BI/CI design, graphic design, LP production, and digital creative services. Provided as standalone offerings or integrated with development projects.
3. New Business Development & Strategy Consulting: Business strategy and development, CxO support including fundraising and engineering organization building, back-office services (HR, recruitment, PR). Revenue from consulting engagements and new business co-creation projects.
4. Generative AI Training & Application Support: Training, prototyping, and PoC development for generative AI systems. Revenue generated through AI solution development projects and customized AI tool creation for clients.
5. EC SubSCRM Platform Service: Rental and subscription e-commerce site construction service offered as a SaaS/platform solution. May include licensing or subscription fees for platform access and support.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

80&Company is a development-focused creative agency providing full-scratch web system development, UI/UX and brand design, new business co-creation, and generative AI prototyping for Japanese enterprises and startups. Its proprietary EC SubSCRM platform powers rental and subscription e-commerce offerings, and the firm supplements domestic engineering capacity with an Indonesia-based offshore lab combining 1,000+ engineers with AI-driven source code quality control. The agency has supported more than 200 companies, delivering everything from prototypes to full-scale system launches.

Product overview

80&Company is a next-generation development-focused creative company offering a comprehensive portfolio of services spanning Strategy × Technology × Uniqueness. Their core product is EC SubSCRM, a rental and subscription e-commerce platform, complemented by web service development (full scratch, prototyping, offshore lab-based), web service design (UI/UX, branding), new business development consulting, and generative AI application support. The company also operates multiple branded sub-products including WABSC (traditional crafts subscription), AnotherADdress (fashion subscription), Game College Lv.99 (gaming education), and Kogamo Art (online art school), all built using their platform capabilities. Their AI offerings include the SALES AI tool and AI horse racing prediction engine as part of the AI NEXT 100 Project initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Service Development End-to-end web system development service for enterprises and startups, including full-scratch (custom-built) development, prototyping, and offshore lab-based development leveraging Indonesian engineers.
• Web Service Design UI/UX design, BI/CI (brand identity) design, prototyping, and LP / digital creative production services for clients building or refreshing digital products.
• New Business Development Consulting and hands-on support for new business creation, including business strategy, CxO support for fundraising and engineering organization building, and back-office functions such as HR, recruitment, and PR.
• Generative AI Application Support Generative AI training, application support, and custom development, prototyping, and PoC of systems utilizing generative AI and LLM technologies for client-specific business challenges.
• EC SubSCRM Proprietary rental and subscription e-commerce site-building service that provides comprehensive infrastructure for rental businesses, including inventory management, logistics integration, and LINE-based customer communication.
• Indonesia Offshore Lab Development Service Lab-based offshore development service targeting Japanese enterprises, combining 1,000+ Indonesian IT engineers with generative AI for source code quality control, Japanese on-site management, and virtual office systems.
• SALES AI AI-powered sales automation tool that automates target research, list creation, and sales email generation and distribution, reducing manual sales operations workload.
• AI Horse Racing Prediction Engine AI system that analyzes decades of historical horse racing data across 100+ parameters (horse, jockey, trainer, course, weather, and track conditions) to predict race outcomes and recommend optimal betting strategies.
• QRGO QR code-related service listed as a separate 80&Company product offering via qrgo.jp.

Quantifiable outcome

• 200+ companies supported across various projects
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered notable, minor and core.

• Kyoto Kyosera MuseumnotableStrategic or Co-development Partner · 26 September 2022Venue partnership for WABSC release event held at Kyoto Kyosera Museum, featuring traditional craft subscription service launch with attendance from Kyoto Prefecture Governor and Kyoto Mayor.
• Media Outlets (TV, Magazine, Newspaper, Web)minorGTM or Marketing Partner · 1 January 2021Strategic PR partnerships with multiple media outlets for Surinagashi Stand Dashi Umami project including TV appearances on Yomiuri TV 'Sumatan!' and 'Anna', KBS Kyoto 'Angya de Goseru', plus coverage in various magazines and newspapers.
• Arsonsha Co., Ltd. (画箋堂)coreStrategic or Co-development PartnerStrategic partnership with Arsonsha for Kogwamo Art online art school project. Arsonsha provides art education expertise and pro-artist instructor network while 80&Company handles business development, system development, and operations.
• Thank You Co., Ltd. (ありがとう株式会社)notableStrategic or Co-development PartnerDesign co-creation partnership for Kogwamo Art project, providing branding, website, packaging, and promotional material design services.
• Kyoto University and Tokyo University Horse Racing CirclesnotableStrategic or Co-development PartnerAcademic partnership for AI horse racing prediction engine development, leveraging university student expertise in horse racing analysis and AI development.
• Cross Education Lab.coreStrategic or Co-development PartnerEducational expert organization operated by 80&Company, providing expertise in game-based learning. Includes advisors such as Professor Toru Fujimoto (Tokyo University) and teacher Hidekazu Saguchi (Global Teacher Prize 2019 Top 10).
• Yamato TransportnotableTechnology or IntegrationLogistics integration for AnotherADdress fashion subscription service, enabling package collection, convenience store drop-off, and convenience store returns through Smart Receipt.
• Indonesian IT Engineer Talent PoolcoreStrategic or Co-development PartnerStrategic partnership with Indonesian IT engineering talent pool exceeding 1,000 engineers for lab-based offshore development services. Combined with generative AI for quality control and Japanese on-site management.
• asonova Inc.minorOthersGroup company providing game instructor services and video production services.
• GBL, Inc.minorOthersGroup company providing educational services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodpatch: Listed Japanese UI/UX design and product development firm offering design consulting, digital product creation, and engineering services to enterprises. Closely comparable in the strategy + design + engineering agency model and enterprise customer focus.
• BASIC: Tokyo-based creative engineering firm operating at the intersection of design, technology, and business development for Japanese enterprises. Directly comparable in its full-stack new-business co-creation offering.
• Sun Asterisk: Japanese digital creative agency with a large Southeast Asia offshore development footprint (Vietnam, Indonesia). Closely comparable in combining strategy, design, and offshore engineering for Japanese enterprises.
• Globe-ing: Japanese offshore software development firm with significant Indonesia engineering capacity and bilingual project management. Comparable on the offshore lab / Indonesia engineer pool model.

Broad incumbents

• Accenture Japan: Global consulting and systems integrator with a large Japan practice spanning strategy, design, and technology. Competes for the same enterprise digital-transformation mandates as 80&Company but at vastly larger scale.
• NRI (Nomura Research Institute): Major Japanese IT consulting and solutions firm serving financial services and large enterprises with system development and DX initiatives. Overlaps on the systems-integration and enterprise platform work.

Emerging players

• Switch Gear: Tokyo-based design and engineering firm focused on digital product design for startups and enterprises. Comparable as a smaller Japanese design+tech creative agency.
• AI inside: Japanese AI platform company providing OCR, LLM, and generative-AI products to enterprises. Comparable on the Japanese enterprise GenAI tooling and integration focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/80andCompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 80&Company