Blue Planet Foundation
Blue Planet Foundation is a Honolulu-based 501(c)(3) nonprofit founded in 2008 that drives Hawaii's climate policy through legislative advocacy, clean transportation programs, youth leadership training, and community mobilization.
- Company typePrivate
- Founded2008
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Blue Planet Foundation does
Blue Planet Foundation is a 501(c)(3) public charity founded in 2008 by entrepreneur Henk Rogers and headquartered in Honolulu, Hawaii. The organization is Hawaii's leading climate and clean energy advocacy nonprofit, structured around four core programs: a Policy Program that has driven landmark legislation including the 2015 Act 97 mandating 100% renewable energy by 2045; a Mobility Program targeting the transportation sector, which accounts for roughly two-thirds of the state's fossil fuel use; a Youth Program anchored by the Climate Crew 7-month leadership course (69 alumni across 6 islands as of the latest cohort data); and a Climate Advocate email mobilization channel that engaged 600 advocates and produced 120+ pieces of testimony during the 2023 session alone.
The foundation monetizes exclusively through nonprofit revenue streams: individual donations processed online via Donately, workplace giving routed through Aloha United Way (designation 80170), and a tiered corporate sponsorship program ranging from $1,000 (Friend) to $10,000 (Champion) for the clean transportation coalition. Its core technology is a policy advocacy and community organizing stack rather than a software platform — built around legislative tracking, public testimony, media partnerships (KHON2's Emmy-nominated 'Empowered' series, Pacific Business News, Civil Beat), and a network of mentor organizations.
In 2020 the organization spun out Blue Planet Alliance as a sister entity to internationalize the Hawaii model through a twice-annual Fellowship Program for leaders from 10 island nations and territories. Leadership transitioned from founding Executive Director Jeff Mikulina to Melissa Miyashiro in October 2021. Revenue, headcount, and detailed financials are not publicly disclosed; the organization appears to operate as a small-to-mid-sized nonprofit based on its programmatic scope and disclosed leadership tier.
Blue Planet Foundation firmographics
Firmographics- Name
- Blue Planet Foundation
- Legal name
- Blue Planet Foundation
- Website
- https://blueplanetfoundation.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Planet Foundation is a Honolulu-based 501(c)(3) nonprofit founded in 2008 that drives Hawaii's climate policy through legislative advocacy, clean transportation programs, youth leadership training, and community mobilization.
- Ownership category
- akta.pro rank
Blue Planet Foundation industry classification
Industry- Product category
- Climate Policy Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industry
- Climate Policy, Governance & NDC Support (BPADALAA)
Keywords
Where Blue Planet Foundation is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Planet Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Individual Donations: Blue Planet Foundation is a 501(c)(3) public charity that accepts individual donations to support its climate policy and clean energy advocacy work in Hawaii.
- Corporate Sponsorships: The organization offers partnership opportunities at various levels ($1,000-$10,000) for companies seeking to support clean transportation initiatives in Hawaii, with benefits including event sponsorship, logo placement, and access to technical resources.
- Workplace Giving: Partnered with Aloha United Way (designation number 80170) enabling donors to give through workplace giving programs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Blue Planet Foundation product offering
Product offeringCore offering
Blue Planet Foundation is a Hawaii-based 501(c)(3) public charity that delivers climate-advocacy programming focused on clean-energy policy, youth climate education, sustainable mobility, and community organizing. It produces campaigns and programs such as the We Are 100 renewable-energy campaign, the Climate Crew youth program, the Hawaii Commute Challenge, the PV Recycling program, the Empowered TV educational series, and direct Climate Advocate grassroots action, primarily serving Hawaii residents, students, policymakers, and corporate partners.
Product overview
Blue Planet Foundation is a 501(c)(3) public charity founded by Henk Rogers in 2008, focused on helping Hawai'i cut carbon emissions and transition to 100% renewable energy. The organization operates several interconnected programs: the Policy Program serves as Hawai'i's leading climate and clean energy advocate, driving landmark legislation including the nation's first 100% renewable energy law (Act 97, 2015); the Mobility Program addresses transportation emissions which constitute two-thirds of the state's fossil fuel use; and the Youth Program (Climate Crew) empowers young leaders through a 7-month training experience. Additional offerings include the We Are 100 community storytelling campaign, the Empowered TV series (co-produced with KHON2), and advocacy tools including the Climate Advocate email program. The organization also supports initiatives like the Hawai'i Commute Challenge and, through partners, the PV Recycling Program. Rather than a traditional product platform, Blue Planet Foundation functions as a policy advocacy organization that leverages community programs, educational resources, and legislative advocacy to drive climate action.
Differentiator
Problem solved
Functional benefit
Brands
- We Are 100: A campaign featuring unique stories of individuals, families, businesses, and organizations taking action to support Hawaii's journey to 100% clean energy.
- Climate Crew
- Empowered: Hawaii's Clean Energy Future
- Waypoints
Products and services
- Donation Program (Individual Giving)
Quantifiable outcome
- Led advocacy for Hawaii's nation-leading 100% renewable energy law (Act 97, 2015)
- +4 more outcomes
Companies that use Blue Planet Foundation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Blue Planet Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Planet Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Blue Planet AlliancecoreBlue Planet Alliance (BPA) was founded in 2020 as a sister organization to carry the impact of Blue Planet Foundation's work to islands around the world. BPA hosts a twice-annual Fellowship Program in Hawaii, bringing leaders from 10 island nations and territories to learn about Hawaii's clean energy transition.
- Elemental ExceleratormajorElemental Excelerator provided support for the We Are 100 campaign, which features stories of individuals, families, businesses, and organizations taking action to support Hawaii's journey to 100% clean energy.
- O'ahu Metropolitan Planning Organization (O'ahu MPO)majorO'ahu MPO partnered with Blue Planet Foundation to present the 2023 Hawaii Commute Challenge, supporting multimodal transportation options across the state.
- Hawaii Public Utilities CommissionmajorBlue Planet Foundation has engaged in nearly two dozen energy dockets at the Hawaii PUC, currently party in four pending dockets including Community Based Renewable Energy, Performance Based Regulation, Integrated Grid Planning, and Energy Equity.
- U.S. Department of Energy Clean Cities NetworkmajorSustainable Transportation Coalition of Hawaii (STCH), powered by Blue Planet, is part of the U.S. Department of Clean Cities network supporting local stakeholders to advance sustainable transportation in Hawaii.
- Hawai'i Bicycling LeagueminorClimate Crew mentor organization providing youth engagement on bicycling in Hawaii, including social media strategy development with cohort students.
- Shifted EnergyminorClimate Crew mentor organization supporting student projects on real-world climate challenges.
- Ho'āhu Energy Cooperative MolokaiminorClimate Crew mentor organization supporting student projects on real-world climate challenges.
- L.E.I. FoundationminorClimate Crew mentor organization supporting student projects on real-world climate challenges.
- Hawai'i EVminorClimate Crew mentor organization supporting student projects on real-world climate challenges.
- Sea Grant University of Hawai'iminorClimate Crew mentor organization supporting student projects on real-world climate challenges.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Blue Planet Foundation competitors and assessment
Company assessmentRegional players
- Hawaii Wildlife Fund: Hawaii-based environmental nonprofit focused on marine conservation, ecosystem protection, and policy advocacy. Most comparable state-level peer in mission geography, though focused on ecosystems rather than energy policy.
Emerging players
- Evergreen Action: Climate advocacy organization running state-level campaigns to accelerate clean energy deployment and policy. Comparable to BPF on policy-driven advocacy and digital mobilization tactics, with a multi-state rather than single-state focus.
- 350.org: Grassroots climate movement organization running advocacy campaigns, mobilizations, and education globally on clean energy and fossil fuel phase-out. Comparable to BPF on community organizing and campaign-driven climate advocacy, with overlapping digital and grassroots tactics.
- Rewiring America: Climate advocacy nonprofit focused specifically on electrifying buildings, transportation, and industry — overlapping directly with BPF's Mobility Program and appliance efficiency work. A growing peer in the clean energy advocacy space.
Others
- Climate Nexus: Climate communications and media support organization that amplifies climate advocacy messaging — directly comparable to BPF's media strategy, including the Emmy-nominated 'Empowered' TV series and earned media approach.
Direct peers
- Blue Planet Alliance: Sister organization spin-out of Blue Planet Foundation, focused on replicating BPF's Hawaii clean energy model across other islands and nations. Operates the Fellowship Program training leaders from 10 island nations — the most direct organizational peer and strategic extension of BPF's work.
Broad incumbents
- Earthjustice: Environmental law and advocacy organization that litigates and engages in regulatory processes to advance clean energy and climate outcomes. Comparable to BPF on regulatory engagement and policy-driven environmental outcomes.
- Environmental Defense Fund: Major environmental advocacy and policy organization with deep work on clean energy, climate, and utility regulation. Comparable to BPF's policy advocacy and stakeholder engagement model, but at national/international scale.
- Natural Resources Defense Council: National environmental advocacy organization with active clean energy policy, utility regulation engagement, and state-level climate work. Comparable to BPF on policy advocacy scope and the use of regulatory dockets to advance clean energy outcomes.
- Sierra Club: Large U.S. environmental advocacy organization with state-level chapters (including Sierra Club of Hawaii) running policy advocacy, education, and grassroots campaigns on clean energy and climate. Broadest comparable in scale and mission overlap, though not Hawaii-specialized.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Planet Foundation social profiles
Digital presenceBlue Planet Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Planet Foundation leadership team
Management profileNumber of profiles
Profiles4 records
Blue Planet Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Planet Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Planet Foundation
What does Blue Planet Foundation do?
Blue Planet Foundation is a Hawaii-based 501(c)(3) public charity that delivers climate-advocacy programming focused on clean-energy policy, youth climate education, sustainable mobility, and community organizing. It produces campaigns and programs such as the We Are 100 renewable-energy campaign, the Climate Crew youth program, the Hawaii Commute Challenge, the PV Recycling program, the Empowered TV educational series, and direct Climate Advocate grassroots action, primarily serving Hawaii residents, students, policymakers, and corporate partners.
Is Blue Planet Foundation a public or private company?
Blue Planet Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Planet Foundation founded?
Blue Planet Foundation was founded in 2008. It employs 1 to 10 people.
Where is Blue Planet Foundation based?
Blue Planet Foundation is headquartered in Honolulu, United States, in the North America region.
How does Blue Planet Foundation make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships and workplace Giving.
Who are Blue Planet Foundation's main competitors?
Hawaii Wildlife Fund is listed as a regional player. Emerging players are Evergreen Action, 350.org and Rewiring America. Climate Nexus is listed as an others. Blue Planet Alliance is listed as a direct peer. Broad incumbents are Earthjustice, Environmental Defense Fund, Natural Resources Defense Council and Sierra Club.
Does Blue Planet Foundation have an API?
No public API is recorded for Blue Planet Foundation.
What industry is Blue Planet Foundation in?
Blue Planet Foundation's product category is Climate Policy Advocacy. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPADALAA, Climate Policy, Governance & NDC Support. Its NAICS code is 813312 and its SIC code is 8300.