What Sanky Communications does

Sanky Communications is a privately held, integrated fundraising and marketing agency founded in 1977 by Sanky Perlowin and headquartered at 368 Ninth Avenue, New York. The firm serves nonprofit organizations across verticals including advocacy and civil rights, health, animal welfare, environmental conservation, social services, cultural institutions, and international development. Its service portfolio spans strategic consulting, digital fundraising and communications, creative services, direct mail fundraising (40+ years of practice), social media, website design and development, paid search and display advertising, Google Ad Grants management, analytics and data insights, and donor upgrading programs.

The agency's technology stack combines Drupal 8 and WordPress CMS environments, an in-house managed AWS hosting platform with elastic scalability for high-traffic campaigns, Salesforce CRM, Acoustic (formerly IBM Watson Campaign Automation) for email automation, Jackson River's Springboard, Luminate, Salsa, and Fundraise Up for donation processing, plus Quantcast for audience measurement. Sanky holds exclusive membership in the Google Ad Grant Certified Professionals Program, giving it direct access to Google's Ad Grants team and the ability to manage $10,000/month Ad Grant accounts for qualifying 501c3 clients.

The business model is B2B professional services revenue via project-based fees and multi-year retainer arrangements, with most client relationships spanning several years and many logos recurring across case studies (e.g., African Wildlife Foundation, NAACP LDF, Covenant House, Citymeals on Wheels, Episcopal Relief & Development). Go-to-market relies on direct enterprise outreach, an inbound website (sankyinc.com), industry conference presence at AFP, NTC, Bridge, DMFA, and FRDNY, and content marketing via a regularly published blog. The firm transitioned to a permanently fully remote operating model during the COVID-19 pandemic in 2020, distributing its 40+ strategists, creatives, analysts, and technologists nationwide.

Name

Sanky Communications

Legal name

Sanky Communications, Inc.

Website

https://sankyinc.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanky Communications is a New York-based, privately held integrated fundraising agency founded in 1977 that provides strategic consulting, direct mail, digital fundraising, creative, paid media, web development, and analytics services to nonprofit organizations across advocacy, health, animal welfare, social services, and international development verticals.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Nonprofit fundraising agency
• Integrated marketing services
• Direct mail fundraising
• Digital fundraising campaigns
• Donor acquisition services

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fundraising Strategy and Campaign Management: Full-service integrated fundraising agency fees for nonprofit clients, encompassing strategic consulting, creative development, digital campaigns, direct mail, paid media, website design, and analytics. Revenue is generated through project-based fees, retainer arrangements, and ongoing campaign management contracts. Most client relationships span multiple years.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sanky Communications is a full-service integrated fundraising and marketing agency that helps nonprofit organizations grow revenue through direct mail, digital fundraising, paid search and display advertising, Google Ad Grants management, website design and development, creative services, social media, strategic consulting, analytics, and donor upgrading programs. Services are bundled into multi-channel campaigns for mission-driven clients across advocacy, health, animal welfare, environmental, social services, cultural, and international development sectors, sold primarily as project-based fees and retainer engagements under multi-year client relationships.

Product overview

Sanky Communications is a nonprofit fundraising and marketing agency that does not sell a standalone software product but rather provides a comprehensive suite of integrated service offerings. Their portfolio includes Strategic Consulting, Digital Fundraising & Communications, Creative Services, Direct Mail Fundraising, Social Media Services, Website Design & Development, Paid Search & Display Advertising, Google Ad Grants Management, Analytics/Data & Insights, and Upgrading Donors Services. These services are offered as interconnected capabilities that work together in integrated fundraising campaigns, combining data-driven strategy, creative development, digital execution, and direct response tactics to help nonprofit clients grow revenue and deepen donor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Comprehensive fundraising strategy development that uses data-driven insights, donor-centric omni-channel approaches, and industry best practices to deepen donor relationships and achieve short- and long-term program goals for nonprofit organizations.
• Digital Fundraising & Communications Data-driven digital campaigns spanning email, social media, search, and advocacy channels designed to attract new audiences, build lifelong donor relationships, and integrate all channels to tell compelling stories and inspire action.
• Creative Services Award-winning creative team providing email marketing, online advertising, social media content, direct mail, print materials, web components, websites, landing pages, animation, motion graphics, and infographics for nonprofit campaigns.
• Direct Mail Fundraising Enduring direct mail programs for donor acquisition, renewal, membership programs, donor upgrading, and stewardship, with 40+ years of experience optimizing donor journeys and integrating with digital accompaniment including USPS Informed Delivery.
• Social Media Services Strategic social media campaigns for fan-building, fundraising, and engagement cultivation across Facebook, Twitter, and Instagram with targeted audience acquisition, integrating social efforts with broader campaign work.
• Website Design & Development Mobile-first website redesigns, custom donation and advocacy forms built in Springboard, Luminate, Salsa, and custom code, microsites, and hosting on in-house managed AWS servers with scalable architecture for high-traffic periods.
• Paid Search & Display Advertising Search engine marketing and display advertising campaigns including keyword strategy, ad copy testing, audience targeting, remarketing, and landing page optimization across Google Ads, Bing Ads, and Google Ad Grants.
• Google Ad Grants Management Expert management of the $10,000/month Google Ad Grant for 501c3 organizations, including enrollment, account creation, ongoing management, and policy compliance. Sanky is an exclusive member of the Google Ad Grant Certified Professionals Program with access to education, beta testing, and direct Ad Grants team interactions.
• Analytics, Data & Insights Big data analytics including Google Analytics implementation, assisted conversions tracking, tag management, detailed reporting, and eCRM consulting and migration services for platforms including Salesforce.
• Upgrading Donors Services Mid-level donor strategy, bridge donor societies, donor upgrade packages, and planned giving programs designed to move donors up the giving pipeline from annual fund to major gifts.

Quantifiable outcome

• 300+% return on display ad investment for African Wildlife Foundation holiday campaign (2017)
• +9 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationExclusive member of the Google Ad Grant Certified Professionals Program with access to ongoing education, advanced beta testing, and direct interactions with the Ad Grants team. Sanky manages $10,000/month Google Ad Grant accounts for qualifying 501c3 nonprofit clients.
• QuantcastminorStrategic or Co-development PartnerPartnership for display advertising campaigns. Sanky partnered with Quantcast to reach African Wildlife Foundation's donors across multiple channels during the 2017 holiday season, delivering 300+% return on display ad investment.
• Jackson RivercoreTechnology or IntegrationSanky implements eCRM solutions on Jackson River's Springboard platform for clients. Recommended as part of the African Wildlife Foundation eCRM migration to Salesforce and IBM Watson Campaign Automation.
• SalesforcecoreTechnology or IntegrationSalesforce CRM is a core platform in Sanky's eCRM consulting and migration practice. Implemented for African Wildlife Foundation as part of a comprehensive eCRM migration.
• IBM Watson Campaign Automation (Acoustic)coreTechnology or IntegrationIBM Watson Campaign Automation (now Acoustic) is used for email marketing automation and donor journey programs as part of Sanky's digital fundraising suite. Integrated with Salesforce as the eCRM platform for clients like African Wildlife Foundation.
• AcousticcoreTechnology or IntegrationListed as a technology affiliate on the Sanky services page. Acoustic provides email marketing automation technology used in Sanky's client campaigns.
• Amazon Web Services (AWS)coreTechnology or IntegrationSanky provides custom website hosting on its own in-house managed AWS server. AWS servers are scalable so additional servers are added during high-traffic periods to maintain site speed and security.
• DrupalcoreTechnology or IntegrationSanky builds websites on Drupal 8 CMS platform. Multiple client websites have been developed on Drupal including Covenant House, St. John's Bread & Life, and others.
• WordPresscoreTechnology or IntegrationListed as a technology affiliate. Sanky develops custom WordPress templates for client websites, including The Nation Fund website.
• Direct Marketing Fundraising Association (DMFA)minorOthersActive member and award recipient at DMFA events. Sanky has won multiple DMFA awards across categories including Best Digital Campaign, Best Multi-Channel Campaign, and Package of the Year.
• Internet Advertising Competition (IAC) / Web Marketing AssociationminorOthersActive award recipient at IAC Awards. Sanky has won dozens of IAC awards across categories including Best of Show, Best Nonprofit Online Campaign, Best Email Message, and Outstanding Website over multiple years.
• Association of Fundraising Professionals (AFP)minorOthersCEO Harry Lynch serves as chair of the AFP U.S. Foundation for Philanthropy. Sanky is active in AFP events and FRDNY conference participation.
• NonProfit PROminorOthersActive award recipient at NonProfit PRO awards. Sanky has won Gold Awards for Sustainer/Monthly Giving and Campaign of the Year.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M+R Strategic Services: M+R is one of the largest dedicated nonprofit fundraising and advocacy agencies in the U.S., offering integrated direct mail, digital, paid media, and creative services for advocacy, health, and environmental organizations — directly overlapping Sanky's core nonprofit fundraising positioning and client verticals.
• Chapman Cubine Adams + Hussey (CCA+H): CCA+H is a direct response fundraising agency for nonprofits specializing in integrated direct mail, digital, and analytics. It serves progressive advocacy, health, and international development organizations, mirroring Sanky's vertical mix and integrated service model.
• Pursuant: Pursuant is a full-service fundraising and marketing agency for nonprofits, providing strategy, direct mail, digital, data analytics, and Google Ad Grants management — directly comparable to Sanky across virtually every service line.
• True Sense Marketing: True Sense Marketing is a direct response fundraising agency serving nonprofit and association clients across fundraising, advocacy, and membership programs — overlapping significantly with Sanky's donor acquisition, retention, and mid-level giving work.
• Russ Reid: Russ Reid is a direct response fundraising agency offering fundraising strategy, direct mail, digital, and brand creative for faith-based, nonprofit, and cause-marketing clients — comparable in integrated service mix and nonprofit vertical focus.
• CDR Fundraising Group: CDR Fundraising Group is a direct marketing fundraising consultancy serving nonprofits with strategy, analytics, creative, and multichannel campaign execution — closely matching Sanky's integrated fundraising agency positioning.
• Mal Warwick Donordigital: Donordigital (formerly Mal Warwick Associates) is an integrated digital fundraising agency for nonprofits, with deep expertise in email, online advertising, and donor acquisition — overlapping Sanky's digital fundraising and donor acquisition service lines.
• Bongarde: Bongarde is a direct response fundraising and marketing agency serving nonprofits with multi-channel programs and donor acquisition work — comparable to Sanky in integrated fundraising campaign execution for nonprofit clients.

Broad incumbents

• Merkle: Merkle is a large customer experience management and data-driven marketing firm that operates nonprofit-focused practices including Merkle Response Services. It overlaps with Sanky's analytics, CRM, and digital campaign services but operates at materially greater scale across for-profit verticals as well.

Regional players

• Advocates for Community & Mission-Driven Organizations (salesforce.org / Marketing Cloud for Nonprofits): Salesforce.org / Marketing Cloud for Nonprofits offers a technology platform (not agency services) used by many of the same nonprofits Sanky serves. It is a complementary ecosystem peer — overlapping client base and integration work, but not a direct services competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SankyInc
• Facebookfacebook.com/SankyCommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanky Communications