What Jackson River does

Jackson River is a privately-held US software company founded in 2008 by Tom, TJ, and Alice Hendricks, operating as a largely virtual organization with headquarters listed at Two Ravinia Drive, Suite 500, Atlanta, GA (with earlier blog references also pointing to Washington, DC). The company sells Springboard, a digital-first fundraising, advocacy, and marketing platform purpose-built on Salesforce Nonprofit Success Pack (NPSP) and Salesforce Nonprofit Cloud (NPC), distributed through a modular product set that includes the core Springboard platform, Springboard Studio (a drag-and-drop donation page builder that does not require developer resources), Springboard Payments (built on Stripe), Salesforce-integrated donation forms, and peer-to-peer fundraising delivered via a partnership with Funraise. Underlying technology is deeply Salesforce-native: donor data, gift details, payment information, and supporter engagement flow directly into the customer's Salesforce CRM, with payment processing, fraud detection, and gateway capabilities delegated to Stripe plus optional extensions via DAFPay, PayPal, Apple Pay, Google Pay, and eCheck.

The go-to-market is a demo-driven enterprise field sales motion targeting large nonprofits and public media organizations, supplemented by weekly Thursday webinars, content marketing (blog, case studies, guides), Salesforce AppExchange listings, and industry event presence at conferences like the Nonprofit Technology Conference. Pricing is structured as a single monthly platform subscription tiered by feature set and donation transaction volume, plus professional services fees for setup, donor-data migration, Salesforce integration, and form customization. Customer segmentation is vertical, anchored on (1) general nonprofits and (2) public media organizations (NPR, WBEZ, APM, PBS affiliates), with advocacy organizations as an adjacent segment. Named enterprise logos include ASPCA, NPR, ACLU, WBEZ, American Public Media, World Food Program USA, International Rescue Committee, Drug Policy Alliance, US Fund for UNICEF, Physicians for Human Rights, and NRDC, with documented outcomes such as $46.5M+ raised online for ASPCA over 3.5 years and 30% greater revenue per session for WBEZ.

Ownership and scale signals in the data show an independently-incorporated LLC (Jackson River, LLC, Georgia), no disclosed external funding rounds, and no public M&A announcement; however, the legal contact email routing to [email protected] and the careers page redirecting to boards.greenhouse.io/togetherwork strongly imply operational integration into Togetherwork, a vertical SaaS sponsor known for nonprofit-sector roll-ups. No revenue, ARR, employee growth trajectory, or post-acquisition financials are disclosed in the source material, leaving the current scale and trajectory inferable only from headcount band (11-50), inferred enterprise contract sizes, and the assumption of stable operations.

Name

Jackson River

Legal name

Jackson River, LLC

Website

https://jacksonriver.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson River sells Springboard, a Salesforce-native fundraising, advocacy, and peer-to-peer platform, to enterprise nonprofits and public media. Customers include ASPCA, NPR, ACLU, WBEZ, and APM. The company operates virtually with headquarters in Atlanta, GA.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Platform Fee: Springboard charges a single monthly platform fee based on the specific features the nonprofit needs, donation transaction volume, and service fees for setup and support. This is a recurring subscription model with tiered pricing based on feature set and usage volume.
2. Professional Services: Nonprofits pay a service fee for setup and implementation support, including donor data migration from legacy systems, Salesforce integration configuration, and form customization assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jackson River develops and sells Springboard, a Salesforce-native digital fundraising, advocacy, and engagement platform for nonprofit and public media organizations. The platform unifies donation page building, payment processing, peer-to-peer fundraising, advocacy/petition tools, A/B testing, and sustainer program management, all on top of Salesforce NPSP or Nonprofit Cloud. Revenue comes from a monthly subscription platform fee plus professional services for setup, data migration, and implementation.

Product overview

Springboard by Jackson River is a digital-first unified platform for nonprofit fundraising, advocacy, and engagement, built specifically for Salesforce. The core product Springboard serves as the main platform, supplemented by Springboard Studio (a drag-and-drop page builder), Springboard Payments (payment processing), Springboard Salesforce Donation Forms (CRM-integrated forms), and P2P Fundraising tools (peer-to-peer functionality via Funraise partnership). All components share Salesforce as the common data layer, enabling centralized donor data management, automated workflows, and real-time analytics across fundraising, marketing, and advocacy activities.

Differentiator

Problem solved

Functional benefit

Brands

• Springboard: Digital-first fundraising, advocacy, and marketing platform designed specifically for Salesforce. Supports nonprofits and public media organizations with donation processing, peer-to-peer fundraising, and engagement tools.

Products and services

• Springboard Digital-first fundraising, advocacy, and engagement platform designed specifically for Salesforce. Enables nonprofit and public media organizations to launch fundraising campaigns, advocacy efforts, peer-to-peer fundraising, and manage donor relationships with full Salesforce NPSP/NPC integration for data-driven insights and automated workflows.
• Springboard P2P (Peer-to-Peer) Fundraising Peer-to-peer fundraising capability integrated with Springboard via a partnership with Funraise, enabling supporters to create personal fundraising pages with images, text, and videos. Includes social media integration, automated milestone emails, text campaign reminders with embedded donation links, and fundraising commitments with payment enforcement for nonprofits and public media organizations.

Quantifiable outcome

• ASPCA raised more than $46.5 million online in 3.5 years with Springboard, achieving 25% year-over-year increases in online fundraising.
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• FunraisecoreTechnology or Integration · 9 September 2022Jackson River partnered with Funraise in September 2022 to enhance Springboard's peer-to-peer (P2P) fundraising functionality. The partnership integrates Funraise's P2P campaign technology into Springboard, enabling nonprofits to launch, manage, and promote peer-to-peer campaigns with robust social sharing tools, personalized supporter/team pages, automated milestone communications, and fundraising commitment features. Funraise's P2P platform had previously driven 77% growth in online revenue and 53% growth in recurring revenue for organizations in 2020.
• StripecoreTechnology or IntegrationSpringboard uses Stripe as its all-in-one payment services provider for payment processing and payment gateway capabilities, enabling nonprofits to confidently facilitate donations from donors at any time, anywhere in the world via credit card, e-check, and digital wallet methods.
• DAFPaycoreTechnology or IntegrationSpringboard's partnership with DAFPay enables nonprofits to accept donor-advised funds directly on the donation page by adding a DAFPay button, expanding the range of acceptable payment types for donors.
• Silverpop (now part of IBM Watson)supportingTechnology or IntegrationDrug Policy Alliance uses Springboard integrated with Silverpop for email marketing, while using Salesforce as the database of record for the whole organization. This represents a supported integration pattern for Springboard customers using Silverpop as their email service provider.
• ThreespotsupportingImplementation/ SI/ Consulting PartnerJackson River partnered with Threespot, a design agency, for the NRDC website launch. Threespot provided visual/UX design, and Jackson River handled development and platform implementation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funraise: Online fundraising and peer-to-peer platform purpose-built for nonprofits. Funraise is also Jackson River's P2P integration partner via the Springboard platform, making it both a collaborator and a direct competitor for nonprofit digital fundraising budgets.
• Givebutter: Modern, free-tier nonprofit fundraising platform with donation forms, P2P, events, and CRM. Competes head-to-head with Springboard for nonprofit digital fundraising spend, particularly among small and mid-market nonprofits seeking self-serve onboarding.
• Classy (by GoFundMe): Online fundraising and donor management platform acquired by GoFundMe. Classy targets mid-to-large nonprofits with donation forms, P2P, events, and CRM — overlapping significantly with Springboard's enterprise nonprofit positioning.
• Bonterra: Suite of nonprofit software products (Network for Good, GivingData, Causeview, etc.) covering fundraising, donor management, and grants management. Competes with Springboard for the enterprise nonprofit technology budget across multiple functional categories.
• Neon One: Nonprofit CRM and fundraising platform serving small and mid-sized nonprofits with donor management, online giving, and constituent engagement tools. Competes for the same nonprofit digital fundraising wallet with a focus on the small-to-mid market.
• Bloomerang: Donor management and fundraising CRM focused on donor retention for small and mid-sized nonprofits. Overlaps with Springboard on the donor engagement and online giving use cases, especially in the mid-market.
• DonorPerfect: Long-standing fundraising and donor management software for small and mid-sized nonprofits. Overlaps with Springboard on donation forms, donor CRM, and online giving — competing primarily in the mid-market nonprofit segment.
• Qgiv: Online fundraising platform with donation forms, event registration, P2P, and auction tools for nonprofits. Targets similar mid-market nonprofit digital fundraising customers with comparable donation form and event functionality.

Broad incumbents

• Salesforce.org / Salesforce Nonprofit Cloud: The platform owner behind Springboard's NPSP and Nonprofit Cloud integrations. Salesforce.org offers its own nonprofit solutions and is both Jackson River's ecosystem anchor and a potential competitive incumbent as it expands native nonprofit capabilities.
• Blackbaud: Large, established provider of nonprofit, education, and fundraising software including Raiser's Edge NXT, Luminate Online, and JustGiving. Competes with Springboard across enterprise nonprofit fundraising, donor CRM, and advocacy with a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jacksonriver
• Facebookfacebook.com/jacksonriver

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson River