First Texas Homes
First Texas Homes is a Dallas-Fort Worth production homebuilder operating since 1986, delivering customizable single-family homes across three brands (First Texas Homes, Gallery Custom Homes, Harwood Homes) and 50+ communities, serving entry-level through luxury homebuyers with energy-efficient construction and integrated smart home technology.
- Company typePrivate
- Founded1986
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What First Texas Homes does
First Texas Homes is a privately held, Dallas-based production homebuilder operating in the Dallas-Fort Worth metroplex since 1986. The company delivers customizable new-construction single-family homes spanning roughly 1,800 to 5,400+ square feet at price points from the $290,000s to over $1.1 million, organized under three brands: First Texas Homes (core production), Gallery Custom Homes (luxury division with 4,000+ sqft designs and oversized lots), and Harwood Homes (design-forward boutique tier). Underlying construction incorporates energy-efficient techniques (radiant barrier decking, polyseal insulation, tankless water heaters) and integrated Savant-based smart home automation, while the Dallas Design District Design Studio enables buyer-driven finish selection. The company operates 50+ active communities across 25+ DFW cities and runs a 10-year structural and foundation warranty program.
The business model is a one-time new-home sale with per-unit pricing that varies by community and tier; revenue is generated from inventory (Quick Move-In) homes and to-be-built homes with buyer-selected floor plans, lot premiums, structural options, and design finishes. Go-to-market is sales-led through on-site model home sales centers, an inside sales team for online leads, and a preferred-lender partnership with CrossCountry Mortgage that bundles financing incentives (including up to $25K 'Your Way' and a $30K Flex Cash promotion window in mid-2026). Customer segmentation spans first-time and move-up buyers, value-conscious affluent buyers, luxury/estate buyers, and a 'Community Heroes' cohort (teachers, healthcare workers, military, first responders) served via a dedicated rewards program with NFM, California Closets, Texas Edge Insurance, and TurnKey Security partnerships. The company employs 101-250 people, operates a corporate headquarters at 500 Crescent Court in Dallas, and does not disclose financial results.
First Texas Homes firmographics
Firmographics- Name
- First Texas Homes
- Legal name
- First Texas Homes
- Website
- https://firsttexashomes.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- First Texas Homes is a Dallas-Fort Worth production homebuilder operating since 1986, delivering customizable single-family homes across three brands (First Texas Homes, Gallery Custom Homes, Harwood Homes) and 50+ communities, serving entry-level through luxury homebuyers with energy-efficient construction and integrated smart home technology.
- Ownership category
- akta.pro rank
First Texas Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where First Texas Homes is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Texas Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: One-time sale of newly constructed homes to individual buyers. Revenue generated from the sale of completed inventory homes and to-be-built homes based on buyer selection of floor plans, lot locations, structural options, and design finishes. The company operates at production-builder scale while offering customization typically associated with custom builders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level communities with homes from $290,000s to $400,000s |
| Unit Pricing | Pay-as-you-go | Mid-market communities with homes from $400,000s to $600,000s |
| Unit Pricing | Pay-as-you-go | Premium communities with homes from $600,000s to $850,000s |
| Unit Pricing | Pay-as-you-go | Luxury communities with homes from $850,000s to $1.1M+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
First Texas Homes product offering
Product offeringCore offering
First Texas Homes is a Dallas-Fort Worth homebuilder that designs, constructs, and sells new single-family residential homes across multiple communities and three brand tiers (First Texas Homes, Gallery Custom Homes, and Harwood Homes). The company sells both to-be-built and Quick Move-In inventory homes, offering customizable floor plans and finishes selected at its Dallas Design Studio, with prices ranging from the $290,000s to over $1.1 million. Financing coordination is provided through a preferred lender partnership with CrossCountry Mortgage.
Product overview
First Texas Homes is a homebuilding company operating as a platform of three distinct brands across the Dallas-Fort Worth metroplex. The core brand, First Texas Homes, delivers production-built new homes with customizable floor plans (1,800-5,400+ sqft), energy-efficient construction, and integrated smart home features at competitive prices. Supporting the primary brand are two sub-brands: Gallery Custom Homes (luxury division with 4,000+ sqft designs and premium lots) and Harwood Homes (design-forward brand with upgraded finishes included as standard). The company supplements its home offerings with a Design Studio for finish selection, a 10-year structural warranty program, a Heroes Program for community service members, and a Preferred Lender financing program with mortgage products up to $25K incentives. Quick move-in inventory homes provide an alternative to custom builds.
Differentiator
Problem solved
Functional benefit
Brands
- Gallery Custom Homes: The high-end luxury division of First Texas Homes offering larger designs (4,000+ sqft), oversized lots, premium finishes, and luxury neighborhoods with upscale amenities.
- Harwood Homes
Products and services
- First Texas Homes (Core Brand) Primary homebuilding brand offering production-built new homes in the Dallas-Fort Worth area with customizable floor plans, energy-efficient construction, and smart home features at production-builder prices. Targets entry-level and move-up buyers in the $290,000s to $850,000s range.
- Gallery Custom Homes
Quantifiable outcome
- 10-year structural and foundation warranty backing every home
- +2 more outcomes
Companies that use First Texas Homes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
First Texas Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
First Texas Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- NFM (National Furniture Mart)minorProvides $2,000 gift cards to qualifying community heroes (teachers, healthcare workers, first responders, military) who purchase homes with any First Texas Homes brand. Part of the Heroes Rewards Program incentive package.
- California ClosetsminorHeroes Program partner offering complimentary design consultations plus 15% off storage solutions for qualifying home buyers. Provides added value for new homeowners through the Heroes Rewards Program.
- Texas Edge InsuranceminorHeroes Program partner providing 20% savings on homeowners insurance when bundled with auto coverage for qualifying community heroes purchasing First Texas Homes.
- TurnKey SecurityminorHeroes Program partner offering 5% discounts on Browning, Liberty, or Champion safes for new First Texas Home purchasers. Part of the home safety and security offerings within the Heroes Rewards Program.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
First Texas Homes competitors and assessment
Company assessmentDirect peers
- M/I Homes: Mid-size national production builder with significant DFW presence. Comparable in size and product mix, with similar design-center-driven customization approach and first-time/move-up buyer focus.
- D.R. Horton: The largest U.S. homebuilder by volume and a major DFW operator with multiple brands (D.R. Horton, Emerald Homes, Express Homes). Directly competes across First Texas Homes' entry-level through luxury price tiers in the same DFW submarkets.
- Lennar Corporation: Top-three U.S. homebuilder with extensive DFW operations across multiple product lines including luxury (CalAtlantic heritage). Competes head-to-head with First Texas Homes across all three of its brand tiers in DFW.
- PulteGroup: National production builder with significant DFW presence operating Pulte, Centex, Del Webb, and John Wieland brands. Directly comparable multi-brand strategy targeting first-time, move-up, active adult, and luxury buyers in the same metro.
- Highland Homes: Texas-focused private homebuilder with deep DFW roots offering custom-quality homes at production-builder prices. Closest comparable in business model, geographic concentration, brand positioning, and target buyer segments.
- Perry Homes: Privately held Texas homebuilder founded in 1967 with major DFW and Houston operations. Similar size profile, regional concentration, and luxury-leaning product mix overlapping with First Texas Homes' Gallery Custom Homes and Harwood tiers.
- Taylor Morrison: Top-five U.S. homebuilder with substantial DFW operations across entry-level through luxury. Comparable multi-brand structure (Taylor Morrison, William Lyon, Darling Homes) and similar custom-quality-at-production-price positioning.
- David Weekley Homes: Large private U.S. homebuilder with major Texas operations. Comparable in scale, customization focus, and multi-market Texas presence, though more diversified outside DFW.
- Toll Brothers: National luxury-focused homebuilder with active DFW presence. Directly comparable to the Gallery Custom Homes luxury tier ($1M+ product) on premium finishes, lot sizes, and architectural distinction.
- Meritage Homes: Top-ten U.S. homebuilder with meaningful Texas operations. Competes in the entry-level to move-up segments First Texas Homes targets, with a similar emphasis on energy efficiency (Meritage's 'ENERGY STAR' standard).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
First Texas Homes social profiles
Digital presenceFirst Texas Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Texas Homes leadership team
Management profileNumber of profiles
Profiles3 records
First Texas Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
First Texas Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Texas Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Texas Homes
What does First Texas Homes do?
First Texas Homes is a Dallas-Fort Worth homebuilder that designs, constructs, and sells new single-family residential homes across multiple communities and three brand tiers (First Texas Homes, Gallery Custom Homes, and Harwood Homes). The company sells both to-be-built and Quick Move-In inventory homes, offering customizable floor plans and finishes selected at its Dallas Design Studio, with prices ranging from the $290,000s to over $1.1 million. Financing coordination is provided through a preferred lender partnership with CrossCountry Mortgage.
Is First Texas Homes a public or private company?
First Texas Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Texas Homes founded?
First Texas Homes was founded in 1986. It employs 101 to 250 people.
Where is First Texas Homes based?
First Texas Homes is headquartered in Dallas, United States, in the North America region.
How does First Texas Homes make money?
One revenue line is on record: new Home Sales.
Who are First Texas Homes's main competitors?
Direct peers on record are M/I Homes, D.R. Horton, Lennar Corporation, PulteGroup, Highland Homes, Perry Homes, Taylor Morrison, David Weekley Homes, Toll Brothers and Meritage Homes.
Does First Texas Homes have an API?
No public API is recorded for First Texas Homes.
What industry is First Texas Homes in?
First Texas Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 1520.