What Untapped Learning does

Untapped Learning is a Broomfield, Colorado-based executive function (EF) coaching company founded in 2017 that delivers one-on-one mentoring to students ages 11 through college, with a particular focus on learners with ADHD, dyslexia, anxiety, and other learning differences. The core service is delivered through the proprietary REP Model (Relationships, Executive Function Skills, Personalization), which builds 11 core EF skills such as planning, organization, time management, focus, task initiation, emotional regulation, and self-advocacy, and is augmented by a movement-based coaching component whose efficacy was documented in a peer-reviewed Frontiers in Psychology study (2026) covering 312 students.

The company operates a hybrid delivery model: in-person weekly sessions at six Colorado learning centers (Broomfield, Superior/Sport Stable, Downtown Boulder, North Boulder/Hillside School, Denver/Regis University, Littleton/Havern School) and virtual coaching available nationwide with specialized expertise in the Tri-State Area, Southern California, Chicago, and Atlanta. Product surface spans 6-12th Grade Coaching, College Coaching, Student-Athlete Mentoring (including mental performance and mental health coaching), Summer Programs, a Homework Center, and Professional Development for educators. Customer reach is described as "hundreds of students" mentored since 2017, with reported outcomes of 82% GPA improvement among first-time students and 92% reporting reduced academic anxiety.

Go-to-market is consultation-led: families book a free 30-minute consultation, complete an intake meeting, and enroll on monthly subscriptions billed recurring (week-to-week or twice-weekly sessions). Pricing is not publicly disclosed; insurance does not cover EF coaching, though HSA/FSA and 529 plan funds are commonly used, and a risk-free cancellation window of 3 weeks is offered. Distribution is amplified by referral relationships with neuropsychologists, psychiatrists, school psychologists, and college counselors, supplemented by embedded on-site partnerships at Havern School, Hillside School, Regis University, Blue Sport Stable, and Children's Hospital Colorado.

Name

Untapped Learning

Legal name

Untapped Learning

Website

https://untappedlearning.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Untapped Learning is a Broomfield, Colorado-based executive function coaching company founded in 2017 that delivers one-on-one REP Model mentoring to middle school, high school, college, and student-athlete learners across six Colorado centers and virtually nationwide, with reported gains in GPA and reductions in academic anxiety.

Ownership category

akta.pro rank

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive Function Coaching Services: One-on-one mentoring and coaching services for students. Session formats vary: in-person middle and high school students meet weekly for one hour; remote and college students meet twice weekly for 30-minute sessions. Mentors provide ongoing support and check-ins throughout the week.
2. Summer Programs: Intensive summer coaching programs designed to prepare students for the upcoming school year by building executive function skills during summer break.
3. Homework Center Sessions: Additional support sessions for students in the coaching program. Includes homework help, essays, test prep, projects, and college applications with structure, accountability, and subject-specific support.
4. Student-Athlete Mental Coaching: Specialized mental performance coaching and mental health coaching services for student-athletes, including mental performance coaching, mental health coaching with therapist, and executive function support tailored to athletic schedules.
5. Professional Development for Educators: Professional development services for school districts and educators on executive functioning, delivered as workshops and training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Untapped Learning provides one-on-one executive function coaching and mentoring for students in grades 6 through college, delivered through its proprietary REP Model and a movement-based coaching methodology. The company also operates physical learning centers in Colorado offering homework support, summer intensive programs, student-athlete mentoring, and professional development workshops for school districts and educators.

Product overview

Untapped Learning is an executive function coaching company that operates as a unified service platform rather than a modular software product. The core offering consists of three primary coaching programs: 6-12th Grade Coaching (serving middle and high school students), College Coaching, and Student-Athlete Mentoring. These are supplemented by a Homework Center for in-person study support, Summer Programs for pre-season skill building, and Professional Development training for educators. The company also offers a free Executive Function Assessment tool and specialized mental performance and mental health coaching add-ons specifically for student-athletes. All programs are delivered through in-person sessions at local learning centers in Colorado (Broomfield, Superior, Boulder, Denver, Littleton) and virtually nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• 6-12th Grade Coaching Executive function coaching for middle school (grades 6-8) and high school (grades 9-12) students, focusing on organization, time management, focus, and self-advocacy skills. Delivered as weekly one-hour in-person sessions or twice-weekly 30-minute virtual sessions.
• College Coaching Executive function coaching for college students, helping them build independence, manage coursework, develop lifelong skills for academic success, and navigate accommodation requests. Delivered as two 30-minute virtual sessions per week.
• Student-Athlete Mentoring Specialized executive function coaching for student-athletes in grades 6-12 that leverages athletic discipline and mindset for academic success, including mental performance coaching and mental health coaching tailored to athletic schedules.
• Summer Programs Summer programs designed to prepare students for the upcoming school year by building executive function skills during the summer months for grades 6-12.
• Homework Center Homework help and study assistance at local learning centers featuring structured sessions with planning, check-ins, movement breaks, and tutor guidance for homework, essays, test prep, projects, and college applications.
• Professional Development for Educators Professional development workshops and training sessions for school districts and educators on executive functioning, MTSS implementation, and student support strategies.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Children's Hospital ColoradocoreStrategic or Co-development PartnerFeatured partner providing healthcare collaboration. Untapped Learning works with healthcare providers to support students with executive function challenges, with referrals flowing from medical professionals.
• HECA LiveminorGTM or Marketing PartnerBusiness partner directory listing for HECA (Home Education Council of America) association, indicating membership and collaboration in the education space.
• Blue Sport StablecoreStrategic or Co-development PartnerLocated at Blue Sport Stable in Superior, CO. Dedicated space for serving 6-12th grade student-athletes with specialized mental coaching offerings including mental performance coaching and mental health coaching.
• Havern SchoolcoreStrategic or Co-development PartnerPartnership with Havern School in Littleton, CO (4000 S Wadsworth Blvd) providing on-site executive function coaching services for students.
• Regis UniversityminorStrategic or Co-development PartnerOn-campus location at Regis University (Main Hall Room 335, Denver, CO) serving college students with executive function coaching.
• Hillside School (Gunbarrel)minorStrategic or Co-development PartnerPartnership with Hillside School in Gunbarrel, CO (6620 Gunpark Dr) providing executive function coaching for 6-12th grade students.
• CHADDminorGTM or Marketing PartnerCHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder) resource partner, indicating collaboration in ADHD awareness and support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Effectively Organized: Specialized executive function and ADHD coaching practice for students and adults, delivering one-on-one virtual coaching comparable to Untapped's remote model.
• SOAR Learning: Provides executive function and ADHD coaching, tutoring, and study skills programs for students. Comparable in targeting neurodiverse learners and offering both in-person and remote coaching to families.
• Beyond BookSmart: Direct competitor offering one-on-one executive function coaching for students, including virtual delivery, with a focus on ADHD and learning differences. Highly comparable in customer profile (middle school through college students with EF challenges) and service model.
• College Excel: Residential college coaching program that combines executive function skill-building with academic support for college-bound and college-enrolled students, including those with ADHD and learning differences.

Broad incumbents

• Varsity Tutors: Large national tutoring and test-prep platform that has been expanding into executive function and study skills offerings; a broad incumbent whose scale and marketing reach could encroach on Untapped's EF niche.
• Paper Education: Provides on-demand tutoring and academic support to school districts, increasingly including EF and study skills components. Comparable as a school-district-channel educational support service that could expand into structured EF coaching.

Emerging players

• ADDCA (ADD Coach Academy): Trains and certifies ADHD coaches and operates a referral network of graduates serving students and adults; comparable because it both trains EF/ADHD coaches (methodology) and routes families to practitioner services.
• Landmark College: College specifically designed for students with learning differences, ADHD, and ASD, with executive function embedded in its pedagogy. Comparable as an EF-focused provider serving the same student demographic (including transitioning college students).
• Joon Care: Digital-first ADHD coaching and therapy platform serving youth and young adults; an emerging player applying online delivery to the same EF/ADHD coaching demand that Untapped serves in-person and virtually.

Others

• PEERS (UCLA): Evidence-based social skills and executive function programs developed at UCLA, used in clinics and schools. Comparable as an academically validated, methodology-led program targeting neurodiverse students that competes for the same referral channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@UntappedLearning
• LinkedInlinkedin.com/company/untapped-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untapped Learning