What ADD Coach Academy does

ADD Coach Academy (ADDCA) is a privately held, for-profit coach training organization founded in 1998 by David Giwerc and headquartered in Albany, New York. The company operates a virtual-first training model delivered through live Zoom-based instruction, a secure student portal, and online self-serve registration. ADDCA's product line spans foundational education courses (Simply ADHD, Personal Transformation), tiered certification programs (Basic, Advanced, Professional Advanced), and a specialty Family ADHD Coaching course, with the Simply ADHD + Personal Transformation bundle offered as a packaged entry point. All major programs carry International Coaching Federation (ICF) Level 1 or Level 2 accreditation and Professional Association of ADHD Coaches (PAAC) ADHD Specialty Accreditation, positioning ADDCA as the self-described first and largest comprehensive ADHD coach training program globally.

ADDCA's business model is a direct-to-consumer, self-serve tuition motion with one-time course fees (ranging from approximately $857 for Simply ADHD to $6,845 for the Professional Family Track), installment payment plans, and recurring subscription-style billing structures for payment-plan customers. Revenue is generated across four streams: coach training program tuition, standalone ADHD education courses, family coaching certification, and certification assessment fees for ACCG and AACC credentials. Distribution is website-led with global reach (students enrolled from North America, South America, Europe, Australia, Asia, and Africa), supplemented by a public ADDCA Coach Directory that functions as a graduate-to-client marketplace and reinforces the value of ADDCA certification.

The company serves four primary customer segments: aspiring ADHD coaches seeking a new career, already-certified life and executive coaches adding ADHD specialization, individuals with ADHD and their families pursuing education and self-understanding, and family coaching practitioners specializing in coaching children and adolescents with ADHD. Marketing is conducted through an owned blog, founder-led podcast appearances, conference speaking engagements (CADDAC, CHADD, ICF-NYC, University of Michigan), virtual Q&A sessions ('Exploring ADDCA'), earned media features, and a private student Facebook community. ADDCA is founder-controlled with no disclosed external investors, parent company, or venture funding.

Name

ADD Coach Academy

Legal name

ADD Coach Academy LLC

Website

https://addca.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ADD Coach Academy (ADDCA) is a privately held, virtual-first ADHD coach training organization founded in 1998, offering ICF- and PAAC-accredited certification programs, standalone ADHD education courses, and a family coaching specialty serving aspiring coaches, practicing coaches, and individuals with ADHD worldwide.

Ownership category

akta.pro rank

Product category

Professional Coach Training & Certification

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

akta.pro secondary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• ADHD coach training
• Coach certification programs
• ADHD education courses
• Executive function coaching
• Professional coaching certification

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Coach Training Programs: Revenue from multi-level ADHD coach certification programs including Basic, Advanced, and Professional Advanced training tracks. Programs are priced at different tiers with payment plan options.
2. ADHD Education Courses: Revenue from standalone educational courses including Simply ADHD and Personal Transformation, offered individually or as bundled packages with discounts
3. Family Coaching Certification: Revenue from the Fundamentals of ADHD Coaching for Families specialty certification program
4. Certification Assessments: Revenue from certification assessment fees for ACCG (Advanced Certified Coach) and AACC (Associate Certified Coach) credentials

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ADD Coach Academy sells multi-level ADHD coach certification programs (Basic, Advanced, and Professional Advanced tracks) and standalone ADHD education courses (Simply ADHD, Personal Transformation, and Fundamentals of ADHD Coaching for Families). Programs are delivered through live virtual Zoom-based classrooms with supporting student portal, recordings, e-manuals, and accredited training hours toward ICF (ACC/PCC) and PAAC credentials. Target buyers are individuals seeking to become certified ADHD coaches and people affected by ADHD seeking structured education.

Product overview

ADD Coach Academy (ADDCA) offers a multi-level coach training platform with standalone and bundled course offerings. The core curriculum consists of educational courses (Simply ADHD, Personal Transformation) that feed into coach certification programs (Basic, Advanced, Professional Advanced), with a specialty family coaching elective. The platform is delivered via a virtual classroom using Zoom, with supporting infrastructure including a student portal, learning partner system, and a public coach directory for certified graduates. Course bundles provide enrollment discounts, while standalone courses allow incremental learning paths.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply ADHD Course A foundational educational course covering ADHD neuroscience, traits, and how ADHD impacts daily living. Provides 21 accredited training hours toward ADDCA certification and/or PAAC/ICF Re-Certification. Targeted at individuals affected by ADHD, family members, and aspiring coaches.
• Personal Transformation (PT) Course
• Basic ADHD Coach Training Program
• Advanced ADHD Coach Training Program
• Professional Advanced ADHD Coach Training Program
• Fundamentals of ADHD Coaching for Families Course
• Simply ADHD + Personal Transformation Course Bundle

Quantifiable outcome

• Graduates receive credentials recognized by ICF (ACC and PCC levels) and PAAC
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and notable.

• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF provides official accreditation for ADDCA's Level 1 and Level 2 coach training programs, enabling graduates to pursue ICF ACC and PCC credentials. This is a foundational partnership that validates ADDCA's training quality against global coaching standards.
• Professional Association of ADHD Coaches (PAAC)coreStrategic or Co-development PartnerPAAC provides ADHD specialty accreditation (AACTP) for ADDCA's coach training program and sets standards for the ADHD coaching profession. ADDCA faculty hold PAAC certifications (MCAC).
• CHADDnotableStrategic or Co-development PartnerCHADD is a national nonprofit focused on ADHD education, advocacy and support. David Giwerc was inducted into CHADD Hall of Fame and serves on advisory boards.
• Attention Deficit Disorder Association (ADDA)notableStrategic or Co-development PartnerADDA is the world's leading source of information for adults with ADHD. David Giwerc served as past president and serves on the Professional Advisory Board.
• ADHD Coaching Organization (ACO)notableStrategic or Co-development PartnerACO awarded David Giwerc the 2016 Founders Award for distinguished service to the professional ADHD community.
• American Professional Society of ADHD and Related Disorders (APSARD)notableStrategic or Co-development PartnerMulti-disciplinary professional organization focused on ADHD research and evidence-based practices. David Giwerc is a former board member.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ADHD Coaching Institute: Focuses on training coaches to work with ADHD clients and offers certification programs that academically parallel ADDCA's curriculum and target aspiring ADHD coaches.
• JST Coaching & Training: Provides ICF-accredited coach training programs including ADHD and life coaching tracks, directly competing with ADDCA in the regulated ADHD coach certification space.
• PAGS (Professional Association of ADHD Coaches) Approved Schools: PAAC itself accredits peer ADHD coach training schools, placing them in the same competitive accreditation and curriculum space as ADDCA.
• Institute for Life Coach Training (ILCT): ICF-accredited coach training school offering specialty tracks that overlap with ADDCA's ADHD specialization, attracting aspiring coaches seeking credentials.

Emerging players

• Coaching.com (formerly CoachAccountable): Provides ICF-accredited coach training and a coaching practice platform, offering comparable pathways to ICF credentials and competing for the same prospective coach trainees.
• MindfulFX ADHD Coaching: Provides ADHD-focused coaching services and training to practitioners, partially overlapping with ADDCA's ADHD specialization and graduate ecosystem.

Broad incumbents

• Coach U: Long-established ICF-accredited coach training provider serving a broader coach audience with multiple specialty programs; competes for the same cohort of aspiring coaches.

Others

• Thinkific / Teachable: Course platform infrastructure used by many new entrant ADHD coach training programs; enabling technology that adjacent training providers leverage to compete with ADDCA.

Regional players

• ChADD (Children and Adults with ADHD): US national nonprofit providing ADHD education, advocacy, and limited training; not a direct training competitor but a critical industry partner and credibility anchor in ADDCA's ecosystem.
• ADDA (Attention Deficit Disorder Association): US-based non-profit offering ADHD resources and professional development; serves a related audience but focuses on awareness/adult ADHD education rather than direct coach certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ADDCA
• Facebookfacebook.com/adhdacademy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADD Coach Academy