Tyre-Line

What Tyre-Line does

Tyre-Line Ltd. is a UK-based specialist distributor and assembler of tyres and wheels, founded in 1984 and headquartered in Daventry, Northamptonshire. The company operates as a Tier 1/Tier 2 supplier to automotive OEMs, trailer manufacturers, aftermarket dealers, and specialty vehicle manufacturers across five primary verticals: ATV/turf/industrial OEM, commercial vehicle wheels, high-speed trailer, automotive OEM assembly, and touring caravan/motorhome. Its product portfolio centres on commercial vehicle wheels — notably Alcoa forged aluminium wheels (the only homologated aluminium wheel for OE commercial vehicle manufacturers, up to 47% lighter than steel) and Kronprinz German OE-quality steel wheels — alongside an extensive aftermarket range including Carlstar (formerly Carlisle), Compass (an exclusive Tyre-Line-owned brand), Cordial, ITP, Wanda, and Michelin X Tweel airless tyre technology.

The business combines distribution, assembly, and value-added engineering services. Assembly capabilities include tyre-and-wheel mounting, balancing, RFV validation, sequenced line-side delivery, bespoke packaging design, and full Tier 2/3 supplier management with PPAP/PSW and IMDS documentation for automotive OEMs. For touring caravan manufacturers, the company offers bespoke alloy wheel design, tooling, testing, and type approval support with Alko Secure wheel lock CAD integration. The company is ISO 9001:2015 certified (upgraded from ISO 9001:2008 in 2018), with the Compass CT8000 range also certified to IATF16949 and ISO 14001 standards.

Tyre-Line generates revenue through B2B wholesale hardware sales using quote-based pricing (£POA). Long-tenured exclusive distribution agreements underpin the moat: official Alcoa distributor for 25 years, exclusive Carlisle/Carlstar UK distributor for over 20 years, and UK distributor for Mefro and Vlukon steel wheels. The business is privately held and appears founder/family-owned, with no disclosed external funding, operates exclusively in the UK (with selective European demand via Compass), and reaches customers through dedicated sales teams, a product catalog website, trade exhibitions (SALTEX, Groundsfest, Hillhead, Truckfest), and organic social channels.

Name

Tyre-Line

Legal name

Tyre-Line Ltd.

Website

https://tyreline.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyre-Line Ltd. is a UK specialist B2B distributor and Tier 1/Tier 2 assembler of tyres, wheels, and pre-assembled wheel-and-tyre units serving automotive OEMs, trailer manufacturers, aftermarket dealers, and specialty vehicle makers across commercial, ATV/turf, and leisure segments since 1984.

Ownership category

akta.pro rank

Product category

Tyre and Wheel Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Wheel & Rim Repair/Refurbishment (TLAKADAG), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Specialty tyre distribution
• Commercial vehicle wheels
• Wheel and tyre assembly
• Aftermarket trailer tyres
• OEM wheel supply

Headquarters

HQ city

Daventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tyre and Wheel Distribution: B2B distribution of tyres, wheels, and complete wheel & tyre assemblies to OEMs, trailer manufacturers, aftermarket dealers, and specialty vehicle manufacturers. Revenue generated through product sales with multi-million pound stock inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tyre-Line distributes tyres, wheels, and complete wheel-and-tyre assemblies to commercial B2B customers in the UK. The company sources products from multiple manufacturers, holds exclusive distribution rights for certain brands, and assembles wheel-and-tyre units in-house. It primarily serves OEMs, trailer manufacturers, aftermarket dealers, and specialty vehicle builders across commercial, agricultural, and high-speed trailer segments.

Product overview

Tyre-Line is a specialist distributor and assembler of tyres and wheels for commercial vehicles, trailers, and specialty equipment. The product portfolio centres on two core product lines: (1) Commercial Vehicle Wheels encompassing Alcoa® forged aluminium wheels (up to 47% lighter than steel, the only homologated aluminium wheel for OE commercial manufacturers) and Kronprinz steel wheels (German OE quality, fitted at factory for Scania and DAF); and (2) Aftermarket Tyres spanning multiple sub-brands including Carlstar/Carlisle (ATV/UTV, Lawn/Garden, Agri/Construction, transitioning from Carlisle to Carlstar branding), Compass (exclusive Tyre-Line brand, CT8000 high-speed radial trailer tyres), Cordial, ITP, Marastar, and Wanda. The company also distributes Michelin X® Tweel™ airless tyre technology for ZTR mowers, golf buggies, and turf equipment. Supporting products include pre-assembled tyre and wheel combinations (8–16 inches, up to 3500kg axle loadings), high-speed trailer and implement wheel rims, and CR Products power transmission components (belts, pulleys, bushings). Value-added services include automotive wheel assembly with PPAP/PSW documentation, touring caravan/motorhome wheel assembly with bespoke alloy wheel design, and commercial vehicle wheel assembly. Founded in 1984, the company holds ISO 9001:2015 certification and operates from Daventry, Northamptonshire.

Differentiator

Problem solved

Functional benefit

Brands

• Compass: Exclusive owner and distributor of the Compass trailer tyre brand, including the CT8000 high-performance radial trailer tyre range.

Quantifiable outcome

• Alcoa wheels up to 47% lighter than steel wheels providing increased payload capacity
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Carlstar GroupcoreChannel Partner/ Reseller/ Distributor · 8 March 2024Tyre-Line is the longstanding UK distributor for Carlstar Group (formerly Carlisle). The partnership involves transition from Carlisle-branded tyres to Carlstar branding, expected to take around 2 years. Tyre-Line distributes Carlstar specialty tyres for ATV, UTV, lawn & garden, and agricultural applications.
• MichelincoreTechnology or IntegrationTyre-Line serves as Michelin agents and specialist tyre suppliers, bringing the X Tweel range of airless tyres to the UK market. They exhibit jointly at Groundsfest and work on customer case studies demonstrating puncture elimination solutions.
• C R ProductsminorGTM or Marketing PartnerJoint sponsorship of rider Joe Bacon for motorsport competitions including DQR British Championship and WOR Quad Enduro Championship. Tyre-Line provides wheels and tyres while C R Products provides drive belts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tructyre: UK commercial vehicle tyre management specialist providing fleet tyre supply, fitment, and management services. Direct overlap with Tyre-Line's commercial vehicle/Alcoa wheels segment from a fleet-services angle.
• Pendle Tyres: UK specialist tyre wholesaler distributing agricultural, industrial, ATV, and commercial tyres. Closely comparable in product mix, B2B channel approach, and rural/specialty customer base to Tyre-Line's aftermarket tyre distribution.
• Vacu-Lug Tyres: UK tyre re-treading and commercial vehicle tyre specialist with national distribution. Comparable in commercial vehicle tyre/wheel handling and B2B fleet orientation, though specialised in retread rather than new tyre distribution.
• Stapleton's (Tyre Services): One of the UK's largest tyre wholesalers and distributors, supplying retailers, fast-fits, and fleet operators across multiple vehicle categories. Direct overlap with Tyre-Line's B2B tyre and wheel distribution model in commercial, agricultural, and specialty segments.
• Kingsway Tyres: UK tyre wholesaler and distributor with strong commercial, agricultural, and industrial tyre coverage. Comparable B2B distribution model and tier of stock-holding to Tyre-Line.
• Mefro Wheels: European steel wheel manufacturer for high-speed trailer and commercial applications. Tyre-Line is a UK distributor for Mefro — comparable product category but operating at OEM manufacturer level rather than distribution.

Broad incumbents

• Kwik-Fit: UK's largest fast-fit tyre and automotive service retailer with a national branch network. Comparable on the aftermarket tyre/wheel consumption side though focused on consumer retail rather than B2B OEM supply.
• ATS Euromaster: Large UK and pan-European tyre and vehicle maintenance service chain carrying premium and commercial brands. Overlaps with Tyre-Line on commercial vehicle, fleet, and replacement tyre categories but operates a national service-centre rather than distribution-led model.
• Alcoa Wheels (Howmet Aerospace): Global manufacturer of forged aluminium commercial vehicle wheels, of which Tyre-Line is the UK distributor for 25 years. Comparable in product/brand but with global OEM scale rather than UK distribution focus.
• Carlstar Group: Global manufacturer of specialty tyres for ATV, lawn & garden, agriculture, and construction — Tyre-Line's exclusive UK distribution partner. Comparable end-product portfolio but at the manufacturer tier rather than UK distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tyrelineltd_am
• YouTubeyoutube.com/channel/UCeKnTDlK_8dxcaDeNkPkjLA
• LinkedInlinkedin.com/company/tyre-line-ltd
• Facebookfacebook.com/306457979422209

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre-Line