Solar Danmark

What Solar Danmark does

Solar Danmark A/S is the Danish operating subsidiary of Solar A/S, a Nasdaq Copenhagen-listed (ticker SOLAR B) sourcing and service group founded in 1919 in Kolding. The Danish business employs approximately 826 people and serves as the historical home market and largest country operation within Solar Group, which spans 5 countries and roughly 2,900 employees. The Danish subsidiary distributes electrical, ventilation, heating, water and sanitary (HWS) components, climate and energy solutions, tools, fasteners, and consumables through a portfolio exceeding 200,000 SKUs.

The company operates a hybrid physical-digital distribution model: 8 customer centers (kundecentre) across Denmark are supported by a 45,000 sqm automated central warehouse in Vejen (using AutoStore), standardized SAP ERP ("Solar 8000"), EDI integration, Click & Collect, a 24/7 webshop, and a mobile app with product scanning. Logistics differentiation centers on a documented 97% delivery reliability and a Fastbox service offering 1-2 hour urgent delivery from DKK 149. Concept brands (Solar Light, Solar Tools, Solar Cable, Solar Project, Solar Heat, Solar Plus, Solar Netto, Solar Fastbox) and value-added services such as Smart Supply/Kanban inventory management and total-cost-of-ownership consulting move the proposition from product resale toward integrated procurement partnership. The group also operates Solar Polaris, a wholly-owned solar panel installation subsidiary acquired in 2017.

Solar Danmark generates revenue primarily through one-time product sales across multiple technical categories, supplemented by logistics and professional services bundled with procurement. Customer segments are organized horizontally across installation contractors (the primary segment), industrial customers, and trade/retail/hospitality buyers, with go-to-market executed through dedicated field sales, account management, and digital self-serve channels. Recent strategic activity (2024-2026) has tilted the mix toward climate-and-energy adjacencies via partnerships with Huawei (inverters/batteries), Helvar (lighting controls), SoftControl (battery aggregation/grid services), and Emaldo Power (AI-optimized energy management), positioning Solar as the Danish channel for integrated electrification solutions.

Name

Solar Danmark

Legal name

Solar A/S

Website

https://solar.dk

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Solar Danmark A/S is the Danish subsidiary of Nasdaq Copenhagen-listed Solar A/S, distributing electrical, HVAC, climate-and-energy, tools, and fastener products through 8 customer centers, a webshop, and a 45,000 sqm automated Vejen warehouse, serving installation contractors, industrial customers, and trade businesses across Denmark.

Ownership category

akta.pro rank

Product category

Industrial Distribution (Electrical, HVAC & Climate/Energy Sourcing)

NAICS

General Warehousing and Storage (49311), Solar Electric Power Generation (221114)

SIC

Electric, Gas & Sanitary Services (4900), Public Warehousing & Storage (4220)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

akta.pro secondary industries

Building Automation & Controls (BAS/BMS) (HSAPAPAA), DER Dispatch, Aggregation & Virtual Power Plant (VPP) Integration (EUADALAI), Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)

Keywords

• Electrical wholesale
• HVAC distribution
• Industrial sourcing
• Installation supplies
• Lighting products

Headquarters

HQ city

Vejen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (Electrical, HVAC, Climate, Tools, Fasteners): Solar generates revenue primarily through the sale of technical products across categories including electrical materials, plumbing/HVAC, climate & energy solutions (batteries, heat pumps, solar), tools, fasteners, and consumables. They offer over 200,000 product SKUs and serve installation contractors, industrial customers, and trade businesses.
2. Services and Logistics: Revenue is also generated from logistics and service offerings including Fastbox (rapid delivery), Smart Supply/Kanban inventory management solutions, consulting on product selection, and technical support. Services are often bundled with product sales to create comprehensive sourcing partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Solar Danmark A/S is a sourcing and service partner to the installation, trade, and industrial sectors, distributing over 200,000 SKUs of electrical, HVAC, climate and energy (batteries, heat pumps, solar), lighting, tools, fasteners, and sanitary (HWS) components in Denmark. The company combines broad product distribution with value-added services — Fastbox 1–2 hour rapid delivery, Smart Supply/Kanban inventory management, TCO-based sourcing consultancy, and 24/7 digital procurement via webshop, mobile app, and EDI — operated from 8 customer centers and a 45,000 sqm automated central warehouse in Vejen.

Differentiator

Problem solved

Functional benefit

Brands

• Solar Light: Lighting products concept offering energy-efficient and design-focused lighting solutions including focus brochures, product catalogs, and special lighting products.
• Solar Plus
• Solar Cable
• Solar Project
• Solar Heat
• Solar Tools
• Solar Netto
• Solar Fastbox

Products and services

• Electrical Components and Installation Materials Solar's core historical category — wires, cables, switches, installation materials, electricity meters and electrical accessories sourced from leading suppliers and distributed to electricians, industrial customers and trade businesses in Denmark.
• HVAC and Ventilation Products Heating, ventilation, plumbing and sanitary (HWS) components, plus HVAC equipment for installation contractors and industrial customers across Denmark.
• Climate and Energy Solutions (batteries, heat pumps, solar panels) Battery storage systems, heat pumps, solar PV panels and EV chargers — supported by AI-optimized energy management via the Emaldo partnership and grid services via the SoftControl GridGuard platform — sold to installation contractors, industrial customers, and trade/hospitality businesses transitioning to green energy.
• Solar Light — Lighting Products Concept Branded concept offering energy-efficient and design-focused lighting products for installation, industry, and trade customers, including focus brochures, project spotlights and a curated lighting range (Solar Light brand).
• Solar Tools — Tools, Fasteners and Consumables Branded concept offering tools, fastening solutions, and consumables for commercial and seasonal use, supported by the Solar Værktøjsavis tools campaign and products referenced across the Danish customer base.
• Solar Netto — Price-friendly Basic Products Price-friendly basic products concept with the Solar Netto newspaper publications, offering affordable everyday items across electrical, lighting and consumables categories.
• Fastbox Rapid Delivery Service Standalone rapid-delivery service offering delivery of urgent materials within 1–2 hours, priced from DKK 149, available in major Danish service areas to installation contractors, industrial and trade customers needing materials immediately.
• Smart Supply / Kanban Inventory Management Inventory management and automated stock replenishment service where Solar monitors and replenishes customer stock using Kanban principles, reducing waste and improving operational efficiency; deployed at customers such as Scandic Opus Horsens.
• Solar Webshop and Mobile App (24/7 Digital Procurement) Digital procurement platform giving customers 24/7 access to over 300,000 product line numbers, real-time account management, and product scanning via the Solar mobile app for ordering on the go.
• TCO-based Sourcing Consultancy Total Cost of Ownership consulting service where Solar analyzes a customer's sourcing setup and applies TCO methodology to identify savings — the company claims customers can achieve up to 25% additional value through this approach.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TEKNIQ and Dansk El-ForbundminorGTM or Marketing Partner · 8 May 2026Solar sponsors the Danish electrical team (elektrikerlandsholdet) through a partnership with TEKNIQ and Dansk El-Forbund. The sponsorship aims to strengthen the electrical team and support development of future skilled electricians through targeted talent development, material support, and skills enhancement in a sector central to societal electrification.
• HelvarcoreStrategic or Co-development Partner · 1 May 2026Strategic partnership between Solar Danmark and Helvar combining Helvar's intelligent lighting control systems with Solar's extensive distribution network, logistics capabilities, and market knowledge. The partnership focuses on scalable solutions from smaller installations to larger projects in industry, warehouses, offices, retail, and public buildings. Helvar brings over 100 years of experience and a partner network in 80 countries.
• SoftControlcoreTechnology or Integration · 1 May 2026Strategic collaboration where SoftControl delivers system services for all battery solutions in Solar's portfolio. SoftControl's GridGuard aggregation platform connects Solar's battery portfolio to intelligent grid services, enabling passive income through energy arbitrage and grid flexibility. The partnership enables compatible solutions across heat pumps, solar panels, EV chargers, and batteries with unified energy management.
• HuaweicoreTechnology or Integration · 21 November 2025Solar Group has achieved Huawei Gold Partner status, representing a milestone from local supplier to global partner for Huawei's product range including solar inverters and batteries. The partnership spans all home markets including Solar Polaris, combining Solar's broad sales channels with Huawei's comprehensive product program. Customers benefit from increased technical support and a broader product range.
• Emaldo PowercoreTechnology or Integration · 29 April 2024Strategic collaboration with Emaldo Power to deliver AI-optimized energy management systems contributing to the green transition. Emaldo integrates solar inverter, EV charger, battery management system, batteries, EMS, grid balancing, and AI into one powerful energy system, with the ability to earn money from grid regulation. All Emaldo products in Denmark are exclusively available through Solar.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ahlsell AB: Leading Nordic technical MRO and installation products distributor serving professional installers, industrial and infrastructure customers across Sweden, Norway, Finland and Denmark. Closest direct comparable to Solar's technician-customer model.
• Beijer Ref AB: Largest Nordic refrigeration and HVAC distribution group. Comparable to Solar's HVAC/climate/energy distribution business and overlapping target customer (installers and industrial accounts).
• Brødrene A & O Johansen A/S: Major Danish technical wholesaler distributing VVS, electrical, tools, lighting and climate products to installers and trade — a direct in-country competitor in Denmark.
• Würth Group: Global market leader in fasteners, tools, and technical consumables for the trades with a direct-sales force. Directly comparable to Solar's Solar Tools, fasteners and consumables sub-brand business.
• Dahl / Onninen (now Dahl Sverige AB & Dahl Norge AS): Nordic HVAC, plumbing and electrical technical distribution group with operations in Sweden and Norway. Closely mirrors Solar's HVAC/electrical sourcing-and-service model in adjacent Nordic geographies.
• Selga AB: Swedish electrical wholesaler serving installation contractors. A direct competitor to Solar Sverige AB within the same Nordic geography and product range.

Broad incumbents

• Rexel S.A. World-leading B2B electrical, lighting, security and energy distribution group with deep Nordic presence via Nordwerk. Overlaps with Solar's electrical and automation distribution at much larger global scale.
• Sonepar S.A. World's largest independent electrical distribution group with subsidiaries across the Nordics (e.g. Hagemeyer, Selga). Comparable to Solar's electrical and lighting distribution at a much larger scale.
• Schneider Electric SE: Global electrical and energy-management products manufacturer whose products Solar distributes. Comparable as both supplier and competing 'system' brand in building automation and energy solutions.
• Hager Group: European manufacturer of building automation, cable management, and energy distribution solutions — overlapping with Solar's BAS/BMS offering (Helvar partnership) and competing for the same installer spec decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solardanmark
• LinkedInlinkedin.com/company/solar-danmark-a-s
• Instagraminstagram.com/solarindefra/?hl=en
• Xx.com/solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Danmark