What Softcontrol does

SoftControl A/S is a Danish privately held energy management company founded in 1997 and headquartered in Vodskov, Denmark, that develops and supplies an integrated hardware-plus-software platform for monitoring, optimizing, and trading flexibility across solar PV, battery energy storage, EV charging, and building heating/ventilation systems. Its technology stack centers on the SoftControl Home platform, which aggregates the legacy sub-brands SunSystem, CleverHouse, Let-El, and a virtual power plant module into a single app, with adjunct offerings GridGuard for aFRR frequency regulation market participation, plus 2026-stage launches SoftControl EMS (enterprise monitoring and ESG reporting) and SoftControl Service (an installer commissioning tool). Underlying protocols include Modbus and MQTT integrations with third-party inverters and batteries from certified suppliers KSTAR and Growatt, and interoperability with the Hubject EV roaming network (220,000+ chargers across Europe).

The business model combines one-time hardware sales (BESS container batteries, inverters, solar panels, EV chargers), recurring software subscriptions (SoftControl Home tiers and Let-El packages priced at 169–750 kr/month), installation and system integration services delivered through a certified installer partner network, and managed-services revenue share from aFRR frequency market participation. Distribution is primarily indirect via the partner channel, supplemented by direct enterprise field sales for large commercial and industrial customers, and self-serve app/webshop onboarding for residential and SMB buyers. Customers span cement manufacturing (Aalborg Portland), vehicle inspection (Applus Bilsyn), education (Dronninglund Efterskole, Torslev Skole), property development (Wagner Ejendomme's 149-apartment StigsborgHus), and electrical installation firms, with an installed base of 123+ MW across 123+ customers.

The company is bootstrapped, founder-led by CEO Kim Jespersen, and operates with a team of 1–10 people including a COO (Allan Møller Pedersen) and technical sales, support, and project management staff. Geographic footprint is primarily Denmark, with European reach enabled through Hubject EV roaming. Recent strategic priorities include consolidating the product line under SoftControl Home, commercializing GridGuard as a new recurring flexibility-revenue stream, and extending upmarket into enterprise energy management via the planned EMS launch in 2026.

Name

Softcontrol

Legal name

SoftControl A/S

Website

https://softcontrol.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftControl A/S is a Danish energy management company founded in 1997 that sells integrated hardware and software — solar PV, battery storage, EV charging, heating controls, and aFRR frequency-market services — to residential, commercial, industrial, and public-sector customers in Denmark via an installer partner network and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Energy Management Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Custom Computer Programming Services (541511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation) (EUAFALAJ)

akta.pro secondary industries

BESS Operations, Maintenance & Asset Performance Management (APM) (EUAFAAAG), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Renewables + Storage Hybrid Plant Controller & Co-Optimization (Solar/Wind + BESS) (EUAFAKAF), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Stationary Energy Storage Systems (BESS/ESS Integrators) (IMAGAHAD)

Keywords

• Energy management software
• Battery energy storage
• Building energy management
• EV charging management
• Frequency regulation services

Headquarters

HQ city

Vodskov

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Battery and Hardware Sales: Sale of battery systems (BESS container batteries, household batteries), inverters (including hybrid inverters), solar panels, EV chargers (Alfen Pro Line), and related equipment. Products from certified manufacturers including KSTAR and Growatt. Includes both direct installation and through-partner channels.
2. Software Subscriptions (SoftControl Home): Monthly subscription for the SoftControl Home platform providing energy monitoring, optimization and control. Pricing tiers exist for private (Home package) and commercial use. The platform also enables future participation in flexibility markets.
3. Let-El EV Charging Subscriptions: Monthly subscription packages for EV charging management: Home (750 kr/md first year then 299 kr/md), Bronze (289 kr/md), Silver (169 kr/md), Gold (599 kr/md), and Overflyt (229 kr/md). Includes software access, charger hardware, installation support, and access to Hubject charging network.
4. System Integration and Installation Services: Professional installation of energy systems including solar panels, batteries, EV chargers, and heating systems. Provided through partner installer network with quality assurance documentation.
5. Grid Services / aFRR Revenue Share: Revenue from participation in the frequency regulation market (aFRR). Companies with batteries can earn income by making flexible capacity available to the grid. SoftControl handles market access, activation and settlement.
6. Flexibility Services / Spot Market Optimization: Services helping businesses exploit spot market opportunities and earn money on surplus energy without additional investment. Automatic consumption adaptation based on real-time energy prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SoftControl develops and sells intelligent energy management hardware and software that integrates battery storage, solar PV, EV charging, and heating systems into a single optimized platform. The company offers battery energy storage systems (BESS), inverters, solar panels, EV chargers, and proprietary software (SoftControl Home) for real-time energy monitoring, optimization, and control. Services include frequency market participation (aFRR) and flexibility services for commercial customers, delivered through a certified installer partner network and direct enterprise sales.

Product overview

SoftControl offers a unified platform-plus-modules architecture for intelligent energy management, combining hardware (batteries, inverters, solar panels, EV chargers) with software for optimization. The core platform is SoftControl Home, which aggregates functions from multiple products including VPP, SunSystem, CleverHouse, and LetEl into one app. Supporting products include GridGuard for frequency market participation, SoftControl Service (installer tool, 2026) and SoftControl EMS (enterprise monitoring, 2026). The architecture enables both residential and commercial customers to monitor, optimize and control energy consumption, production and storage from a single interface.

Differentiator

Problem solved

Functional benefit

Brands

• CleverHouse: An intelligent system for controlling technical installations in buildings, managing heating, lighting, ventilation, and access control. Note: CleverHouse is being phased out and migrated to SoftControl Home.
• GridGuard
• SunSystem
• Let-El
• SoftControl Home
• SoftControl Service
• SoftControl EMS

Products and services

• SoftControl Home Unified smart energy platform that connects homes, batteries, and solar systems into one intelligent system. Provides real-time energy monitoring, consumption/production/storage visualization, automated optimization strategies, and flexible control for both residential and commercial customers.
• GridGuard
• Let-El EV charging management platform providing smart charging, cost optimization, and full control. Includes access to over 220,000 charging stations across Europe, dynamic load management, MobilePay integration, and public charging revenue opportunities. Being phased out and integrated into SoftControl Home.
• CleverHouse Intelligent system for managing technical installations in buildings including heat, lighting, ventilation, and access control. Supports weekly and one-time programming, automatic night setback, and temperature/humidity logging. Being phased out and migrated to SoftControl Home.
• SunSystem Solar monitoring and control platform that aggregates data from solar installations, heat pumps, and hybrid systems. Provides production monitoring, consumption tracking, CO2 savings documentation, and alarm notifications. Functions being consolidated into SoftControl Home.
• SoftControl Service Intelligent and intuitive tool for installers that guides through installation setup, connection testing, and documentation. Currently in development with expected 2026 release.
• SoftControl EMS Enterprise Energy Management System providing full control and insight into large energy installations. Collects real-time data, historical analysis, and reporting for optimization and ESG compliance. Currently in development with expected 2026 release.
• Battery Energy Storage Systems (BESS) Container battery solutions for commercial applications. Automatic charging during low-price hours, discharging during peak prices, and peak shaving per location. Enables participation in frequency markets (aFRR) and provides backup during grid outages. Hardware sourced from certified manufacturers including KSTAR and Growatt.

Quantifiable outcome

• Hybrid systems can deliver up to 60% better total economics compared to standard solar systems
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• GrowattcoreTechnology or IntegrationCertified dealer of Growatt products including solar inverters. Growatt inverters are used in SoftControl's solar and hybrid energy solutions, providing the critical conversion technology between DC solar power and AC grid-compatible electricity.
• KSTARcoreTechnology or IntegrationCertified dealer of KSTAR products including hybrid inverters and battery systems. KSTAR is a key hardware supplier for SoftControl's energy storage solutions, particularly for hybrid systems with battery storage capability.
• HubjectcoreTechnology or IntegrationInteroperability partnership through the Hubject charging network. Let-El charging stations become members of the Hubject network (interoperability platform), enabling access to over 220,000 public charging stations across Europe and allowing SoftControl customers to charge at any Hubject-connected station.
• Danske Fragtmænd (Danish Freight)minorOthersWarehouse hotel partnership for logistics and storage. SoftControl stores inventory including solar panels, mounting systems, inverters and batteries at Danske Fragtmænd's facility on Rørdalsvej in Aalborg. Customers picking up orders do so through the office at gate 88.
• ABBcoreTechnology or IntegrationABB supplies 22kW EV charging stations used in Let-El packages. The ABB chargers are included as hardware components in Gold, Silver and Home packages.
• Wagner EjendommemajorStrategic or Co-development PartnerProperty developer customer who integrated BESS solutions into the StigsborgHus project (149 apartments). This represents SoftControl's largest residential project to date and demonstrates the scalability of their energy storage solutions for new construction.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonnen: German-based residential and small commercial battery storage provider with its own energy management platform and VPP. Sonen is a direct competitor to SoftControl in residential BESS plus aggregation across DACH/Nordics, with similar multi-asset integration positioning.
• Senec: Residential battery and energy management company owned by EnBW operating in Germany and expanding in Europe. Senec offers integrated solar+storage with cloud-based EMS, directly comparable to SoftControl Home in scope and customer target.
• Easee: Nordic EV charger manufacturer and charge management platform with strong presence in Denmark, Norway, Sweden and the UK. Directly competes with SoftControl's Let-El product in the same Nordic SMB and residential EV charging segment.
• Tibber: Nordic digital energy retailer and home energy management app provider operating in Norway, Sweden, Denmark, Germany and the Netherlands. Tibber's smart home energy app overlaps directly with SoftControl Home's residential optimization proposition.
• Greenely: Swedish-Nordic energy management app for households combining electricity contracts, consumption analytics, and home device control. Overlaps with SoftControl Home in residential energy visibility and optimization, though without BESS hardware integration.
• Kiwigrid: Germany-based white-label energy management platform vendor used by utilities and installers across Europe to integrate solar, storage, EV and heating. Comparable to SoftControl's software platform approach, particularly for utility and installer channel customers.

Broad incumbents

• Tesla Energy: Tesla's energy business (Powerwall, Solar Roof, Autobidder VPP) is a large-scale incumbent in residential BESS plus grid services. Comparable to SoftControl's behind-the-meter storage plus aFRR-equivalent market participation proposition, though at far larger scale and global reach.
• SolarEdge: Global solar inverter and home energy management provider with growing BESS and smart energy offerings. Competes broadly with SoftControl's solar + storage integration and now ships its own EMS, posing a platform risk to independent aggregators.
• Octopus Energy: UK-based energy retailer and flexibility market aggregator with Kraken platform and significant aFRR/DSR operations across Europe. Comparable to SoftControl in flexibility market aggregation, though with vastly greater scale and geographic reach.
• Danfoss: Large Danish industrial group with significant HVAC, heating controls, and district energy portfolio. Adjacent incumbent to SoftControl's CleverHouse heating management business with far broader product reach and engineering resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softcontrol