What MYTY Group AG does

MYTY Group AG, headquartered in Zurich and incorporated as a Swiss Aktiengesellschaft, is the holding entity for an integrated network of 12 wholly-owned boutique agencies operating across the DACH region (Switzerland, Germany, Austria) and Croatia. Founded c. 2020, the group employs approximately 810 people organized into four portfolio segments: Strategy & Consulting (235), Technology (145), Marketing (115), and Creative (315). The group's member agencies — including Shape, SiR MaRY, Strichpunkt, norisk, CRK, Moongency, Trio, 404, Monami, SESAMY, and Vysion — each retain domain specialization while operating under a uniform shareholding model that preserves founder-led autonomy and aligns interests across the collective.

The company delivers a full-stack professional services offering organized into ten solution categories: Brand Identity & Design, Creative Campaigns & Content, Social & Creator Activation, Performance Marketing, Media Buying & Handling, eCommerce & Conversion, Digital Products, Data/AI & Governance, AI Transformation, and Reputation & Public Affairs. Services are delivered through a "MYTY Squad" model in which a lead agency coordinates specialists from across the network against client-defined KPIs. Supplementary assets include the mynds industry podcast and the MYTY net+ sustainability program, which overcompensates CO2 emissions by 25% through a partnership with Cologne-based Planted and the DakRTih Hydropower Plant.

MYTY monetizes through project- and retainer-based professional services fees billed primarily to enterprise clients. Visible enterprise customers span automotive (Škoda Auto), finance (Erste Bank, Croatia osiguranje), retail (Coop Genossenschaft, UTP AG), healthcare (BaDaBum), and technology (Huawei, Adidas, Uber), with the group targeting seven vertical segments: Public Sector, Financial Services, Healthcare, Industrials, Technology, Energy, and Consumer & Retail. Go-to-market is enterprise-led, driven by direct relationships, cross-agency referrals, and thought-leadership content. Pricing is not publicly disclosed and is described as tailored to client needs through customized agency teams.

Name

MYTY Group AG

Legal name

MYTY Group AG

Website

https://myty.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MYTY Group AG is a Zurich-headquartered holding company operating an integrated network of 12 specialized boutique marketing, creative, and technology agencies across the DACH region and Croatia, serving enterprise clients with ~810 employees.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Marketing services
• Brand identity design
• Performance marketing
• Digital transformation
• ECommerce optimization

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services: Full range of marketing, creation, and technology services delivered through a network of specialized agencies. Services include brand identity and design, creative campaigns, social and creator activation, performance marketing, media buying, eCommerce, digital products, data and AI governance, and reputation management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MYTY Group AG is an integrated collective of 12 specialized boutique agencies delivering marketing, creation, and technology services to enterprise clients across Europe. The group provides brand identity and design, creative campaigns, social and creator activation, performance marketing, media buying, eCommerce optimization, digital products, data and AI governance, AI transformation, and reputation management. Services are delivered through customized MYTY Squad teams assembled from across the agency network, with approximately 810 employees spanning Strategy & Consulting, Technology, Marketing, and Creative functions.

Product overview

MYTY Group AG is an integrated collective of market-leading boutique agencies organized under five core solution categories: Brand & Experience, Performance Growth & Media, eCommerce & Digital Products, AI Transformation, and Reputation & Public Affairs. The company operates 12 specialized agencies (including norisk, Strichpunkt, 404, SHAPE, SiR MaRY, Monami, SESAMY, MOONGENCY, CRK, Agence Trio, VYSION) with approximately 810 employees across strategy & consulting (235), technology (145), marketing (115), and creative (315) functions. Services are delivered through named agency brands covering brand identity & design, creative campaigns & content, social & creator activation, performance marketing, media buying, eCommerce & conversion, digital products, data/AI & governance, AI transformation, and reputation management. Supplementary offerings include the mynds industry podcast and the MYTY net+ environmental sustainability program.

Differentiator

Problem solved

Functional benefit

Brands

• MYTY net+: The company's environmental initiative where they overcompensate CO2 emissions by 25% through renewable energy projects and tree planting.
• mynds

Products and services

• MYTY Agency Network An integrated collective of market-leading, highly specialized agencies united to deliver marketing, creation, and technology services. The network comprises 12 agencies and 54 partners across Croatia and DACH regions with approximately 810 employees, delivering tailored solutions to enterprise clients through customized MYTY Squad teams.
• Brand Identity & Design Agency services for brand identity development and design, delivered by Strichpunkt and 404 agencies. For enterprise clients seeking brand transformation and visual identity systems.
• Creative Campaigns & Content Development and production of creative campaigns and content, delivered by SiR MaRY and Monami agencies. For brands needing integrated creative content production across channels.
• Social & Creator Activation Social media strategy and influencer/creator marketing campaigns, delivered by SESAMY, MOONGENCY, Monami, SiR MaRY, and VYSION agencies. For brands seeking audience engagement through social platforms and creator partnerships.
• Performance Marketing Data-driven marketing campaigns focused on measurable results and ROI, delivered by norisk and SiR MaRY agencies. For clients requiring measurable, ROI-driven digital marketing campaigns.
• Media Buying & Handling Planning and execution of media buying across channels, delivered by SiR MaRY agency. For clients requiring strategic media planning and buying across digital and traditional channels.
• eCommerce & Conversion E-commerce optimization and conversion rate improvement services, delivered by norisk agency. For retail and consumer brands looking to scale online sales and improve conversion metrics.
• Digital Products Development of digital products and platforms, delivered by SHAPE agency. For enterprises building digital products, mobile applications, and platforms.
• Data, AI & Governance Data analytics, artificial intelligence implementation, and governance frameworks, delivered by SHAPE and norisk agencies. For enterprises requiring data strategy, AI adoption, and compliance governance.
• AI Transformation Strategic AI adoption and transformation services to integrate AI capabilities into client operations. For enterprises seeking AI-powered business transformation and growth acceleration.
• Reputation & Public Affairs Corporate reputation management and public affairs consulting, delivered by CRK, Agence Trio, 404, and SESAMY agencies. For organizations managing corporate communications, reputation, and public affairs strategy.

Quantifiable outcome

• Croatia osiguranje LAQO surpassed annual sales target by 50% within 2 months
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• PlantedcoreStrategic or Co-development PartnerPlanted is a Cologne-based start-up founded in 2021 specializing in recording, reducing, and compensating CO2 emissions. Their software enables MYTY to measure carbon footprint and continuously reduce emissions. MYTY overcompensates through renewable energy projects selected by Planted and plants climate-resistant trees near MYTY locations. This partnership is central to MYTY's net+ sustainability program.
• DakRTih Hydropower PlantsupportingOthersLocated in Vietnamese province of Dak Nong, this hydropower plant has capacity of 144MW generating 636,900 MWh of clean electricity per year, saving more than 363,000 tons of CO2 annually. Project certified by TÜV Rheinland and United Nations. MYTY finances this renewable energy project as part of its CO2 overcompensation strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jung von Matt: Leading European independent creative agency network with offices across DACH, similar in culture and structure to MYTY's boutique-of-boutiques network. Competes directly for the same DACH enterprise creative and digital mandates.
• Scholz & Friends: Owner-managed German advertising agency group with integrated creative, digital and brand-strategy capabilities, part of the WPP family historically but operating with entrepreneurial autonomy. Competes for the same DACH enterprise clients as MYTY's agencies.
• Grabarz & Partner: Hamburg-based independent creative agency with strong brand and campaign credentials for DACH enterprise clients including automotive. Similar positioning in the independent creative agency segment that MYTY targets.
• thjnk Hamburg: German independent creative agency group operating a multi-brand network with in-house strategy, digital and content capabilities. Directly comparable to MYTY in scale, geography and ownership model.
• Serviceplan Group: Europe's largest independent, owner-managed agency group operating a 'House of Communication' model with multiple specialist agencies across creative, media, digital and tech. Closest structural analog to MYTY's boutique-network model, though materially larger and more geographically diversified.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with extensive DACH operations (Publicis Pixelpark, Leo Burnett, Saatchi & Saatchi). A much larger incumbent competing for the same enterprise mandates with deeper data, media and platform capabilities.
• DDB Germany (DDB Worldwide): DACH arm of Omnicom-owned DDB Worldwide network. A larger global incumbent with overlapping creative and digital capabilities, competing for the same enterprise brand mandates.
• Havas Germany: DACH operations of Havas, a global advertising holding company offering creative, media and digital services overlapping with MYTY's portfolio. A larger, publicly-listed incumbent.
• Ogilvy Germany: WPP-owned global advertising network with significant German operations. Overlaps MYTY on brand transformation, advertising and integrated communications services for enterprise clients.

Others

• Strichpunkt (subsidiary reference): Listed here only to flag that Strichpunkt is a wholly-owned MYTY subsidiary, so it is NOT a peer; included to avoid miscategorization. Treat MYTY itself as the relevant entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MYNDSbymyty
• LinkedInlinkedin.com/company/myty-group-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYTY Group AG