RE/MAX Realty Group

What RE/MAX Realty Group does

RE/MAX Realty Group is a full-service residential and commercial real estate brokerage operating as an independently owned franchise office under the RE/MAX brand system, headquartered at 10 Grove St in Pittsford, New York, and serving the Greater Rochester metropolitan area since 1985. The firm maintains a roster of approximately 50 real estate agents covering submarkets including Pittsford, Fairport, Mendon, Penfield, Perinton, Rochester, Victor, and Webster, with active listings spanning single-family homes, condos, multi-family investment properties, commercial, land, and rentals.

The company's product surface is built on the myrochome.com property search portal, powered by Inside Real Estate and BoldTrail technology with IDX/MLS data feeds from NYSAMLS. The portal offers a classic property search with filters for type, price, beds, baths, and location, an interactive map-based search, and a 2025-launched "Classic Search with AI Beta" feature that enables natural-language listing queries. A home valuation tool integrates third-party automated valuation models from ATTOM Data and Zillow, with agent-supplemented pricing. Additional features include an agent directory, resources page with mortgage lending referral (Premium Mortgage Corporation), and a Rental Beast rental application integration.

Revenue is generated through traditional real estate brokerage commissions on completed residential and commercial transactions, with agents compensated on a transaction-fee / take-rate basis; no commission rates or per-transaction fees are publicly disclosed. Pricing is pay-as-you-go at the deal level, with no recurring subscription or SaaS component. The business serves two primary segments: residential home buyers and sellers in the Greater Rochester market, and a smaller segment of multi-family and commercial property investors in the same geography. The firm is privately held, operates without disclosed external funding, and is subject to the RE/MAX franchising structure governed by RE/MAX LLC (RE/MAX Holdings, Inc.).

Name

RE/MAX Realty Group

Legal name

RE/MAX Realty Group

Website

https://myrochome.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Realty Group is a privately-held, independently owned RE/MAX franchise brokerage in Pittsford, NY, serving residential buyers, sellers, and property investors across the Greater Rochester metro since 1985 via a ~50-agent roster and an AI-enhanced MLS property search portal.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property listing search
• Home valuation services
• Buyer agent representation
• Real estate commissions

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions from residential and commercial property sales and purchases. Agents earn commissions on completed transactions.
2. Home Valuation Services: Provides home price estimates and valuation services to potential sellers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RE/MAX Realty Group is a full-service real estate brokerage that provides buying and selling representation, property listing search, and home valuation services for residential, commercial, multi-family, land, and rental properties in the Greater Rochester New York area. The firm operates under the RE/MAX franchise brand with a roster of professional agents and an online property search portal that includes both classic and AI-powered search capabilities.

Product overview

RE/MAX Realty Group operates as a full-service real estate brokerage serving the Greater Rochester, New York area since 1985. The company's product portfolio centers on its property search platform (offering both classic and AI-powered beta search), interactive map-based listing discovery, home valuation tools integrating third-party automated valuation models, an agent roster directory, and supplementary resources including mortgage lending referrals. The platform is powered by BoldTrail and Inside Real Estate technology, with IDX/MLS data feeds from regional multiple listing services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 40 years of service to Greater Rochester market

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Premium Mortgage CorporationcoreStrategic or Co-development PartnerMortgage lending partner providing home financing options to RE/MAX Realty Group clients. Partners are listed on the company's resources page for mortgage lending services.
• RE/MAX FranchisecoreChannel Partner/ Reseller/ DistributorRE/MAX Realty Group operates under the RE/MAX international franchise brand, utilizing the RE/MAX network for listings and branding.
• Inside Real EstatecoreTechnology or IntegrationWebsite platform provider powering the myrochome.com property search website with AI search capabilities and CRM functionality.
• Jeremias Maneiro - AI TrainercoreOthersAI trainer for RE/MAX Realty Group who provides AI adoption training and support for real estate agents to improve technology utilization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Weichert Realtors: Established Northeast-focused franchised brokerage with comparable full-service residential model and franchise-based agent structure overlapping the Rochester/Finger Lakes region.
• Howard Hanna Real Estate Services: One of the largest privately-held real estate brokerages in the U.S., headquartered in Rochester, NY, and a dominant direct competitor in the same Greater Rochester market with overlapping residential and commercial service offerings.
• Berkshire Hathaway HomeServices: National franchised residential brokerage operating in similar suburban and mid-metro markets with comparable commission-based model and full-service buyer/seller representation.
• Keller Williams Realty: Largest franchised real estate brokerage by agent count in the U.S., with comparable agent-centric model, technology investment, and presence in mid-sized metros including Rochester-adjacent markets.
• Coldwell Banker Realty: Long-established franchised residential brokerage with strong East Coast presence, offering similar full-service buyer/seller representation and franchise-based operating model.
• Century 21 Real Estate: Global franchised real estate brand with comparable residential brokerage services, commission-based agent model, and franchise affiliation structure.

Emerging players

• Redfin: Online residential brokerage with lower commission model and proprietary technology platform, gradually expanding presence in mid-sized U.S. metros including the Northeast.
• Compass: Tech-forward national brokerage expanding into mid-metro markets like Rochester, combining traditional full-service representation with proprietary technology platform competing directly for agents and listings.
• eXp Realty: Cloud-based brokerage operating with a low-overhead franchise-like model, increasingly competing for agents in secondary markets such as Rochester through aggressive commission-split economics.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages handling higher-end properties; competes at the upper end of the Rochester market where RE/MAX Realty Group also transacts (listings up to $9.7M).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rrgagents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Realty Group