First Coast Apartment Association

What First Coast Apartment Association does

First Coast Apartment Association (FCAA) is a 501(c)-style regional trade association founded in 1979 that serves the multifamily housing industry across six Northeast Florida counties: Nassau, Duval, Clay, St. Johns, Putnam, and Flagler. It represents more than 124,000 apartment units owned or managed by Community Members and over 200 Associate (supplier) Members, with membership automatically including affiliation with the Florida Apartment Association (FAA) and the National Apartment Association (NAA). The organization has been recognized as one of the fastest-growing apartment associations in the U.S.

FCAA monetizes through five distinct streams: recurring membership dues (subscription), professional education and certification programs including CAM, CAMT, CALP, CPO, and EPA (professional services), signature events and sponsorships (professional services), digital advertising (newsletter, website banners, podcast sponsorships), and enhanced directory listings (subscription). Pricing is tiered between member and non-member rates; for example, the Fall 2026 CAM course is $989 for members and $1,159 for non-members, while website footer advertising is $500 per quarter for members and $800 for non-members. The association's technology backbone is Novi AMS, which powers the member portal, event registration, directory, and e-commerce functionality. Sub-brands include the Convos on the Coast podcast, the Coastlines newsletter, RentJax (an internal rental listing site), and FCMX (event photography).

Go-to-market is event-driven and regionally concentrated, combining in-person signature events (Holiday Party, Summer Sizzler, Supplier Appreciation, Annual Business Exchange, Golf Tournament, Fore A Cause), formal certification cohorts, on-demand webinars, and a tiered Ambassador Partner sponsorship program anchored by approximately 12 Premier Ambassadors such as Real Floors, Sherwin Williams, Chadwell Supply, All Weather Contractors, and Rolland Reash Plumbing. The leadership team is small and includes a President (Shannon Gregory), a Director of Marketing & Membership (Taylor Tucker), and a Director of Education & Events (Adison Murphy), with governance provided by an annually elected Board of Directors. FCAA also pursues an active regulatory and advocacy agenda on issues such as Duval County's PMC License, Miya's Law compliance, and State CAMT Law, which reinforces member retention through required training and continuing education.

Name

First Coast Apartment Association

Legal name

First Coast Apartment Association

Website

https://fcaaonline.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

First Coast Apartment Association is a nonprofit regional trade association founded in 1979 that serves multifamily housing professionals across six Northeast Florida counties, representing 124,000+ apartment units and 200+ supplier members through education, certification, advocacy, events, and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Companies join FCAA as members to access education, networking, advocacy, and member directory services. Membership includes affiliation with FAA and NAA.
2. Education Programs and Certifications: FCAA offers various courses including CAM (Certified Apartment Manager), CAMT (Certificate for Apartment Maintenance Technician), CALP (Certificate for Apartment Leasing Professional), CPO (Certified Pool/Spa Operator), EPA certification, and ongoing CEC webinars. These programs provide continuing education credits and professional certifications for industry professionals.
3. Events and Sponsorships: FCAA organizes signature events including Holiday Party, Circle of Excellence, Annual Business Exchange, Golf Tournament, and networking mixers. Companies sponsor these events for visibility and access to industry professionals.
4. Digital Advertising Products: The association sells digital advertising including website footer ads, directory banner ads, events page ads, newsletter email ads, and podcast sponsorship opportunities.
5. Enhanced Directory Listings: Supplier members can purchase enhanced directory listings with pictures, logos, and direct website links to stand out from competitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FCAA is a regional non-profit trade association that provides membership-based services to the multifamily housing industry in Northeast Florida, including professional certification programs (CAM, CAMT, CALP, CPO, EPA), continuing education, networking events, regulatory advocacy, and a member directory. It also sells digital advertising, event sponsorships, and enhanced directory listings to supplier members and operators.

Product overview

First Coast Apartment Association is a regional apartment industry association serving Northeast Florida (Nassau, Duval, Clay, St. Johns, Putnam, and Flagler counties) with over 124,000 units of community members and 200+ associate members. The organization offers a multi-faceted portfolio of products and services organized around three core pillars: Education & Certification (CAM, CAMT, CALP, CPO certification programs, on-demand webinars, and PMC renewal bundles), Events & Networking (signature events including Holiday Party, Golf Tournament, Supplier Appreciation, and Annual Business Exchange), and Advertising & Membership Services (website advertising, podcast sponsorship, enhanced directory listings, RentJax rental listings, and member directory access). The association also provides a career center job board, publishes a podcast (Convos on the Coast), and offers a members-only online portal for event registration, class enrollment, and invoice management. The entire member-facing platform is powered by Novi AMS association management software.

Differentiator

Problem solved

Functional benefit

Brands

• FCMX: FCMX Event Photos - an event photography initiative for FCAA events
• Convos on the Coast
• RentJax
• Coastlines

Products and services

• FCAA Member Directory A searchable online directory connecting community members with associate (supplier) members for business networking and partnership opportunities within the multifamily industry.
• RentJax An internal rental listing site (ILS) provided to FCAA community members with free basic listings and premium upgrade options for apartment communities in the Jacksonville area.
• CAM (Certified Apartment Manager) Certification A nationally recognized 5-day professional certification program for apartment community managers covering financial management, human resources, marketing, risk management, property maintenance, and investment management.
• CAMT (Certificate for Apartment Maintenance Technician) Certification A multi-day certification course qualifying participants for the Property Maintenance Craftsman (PMC) license required in Duval County for performing maintenance tasks on water heaters, compressors, and AC repairs.
• CALP (Certificate for Apartment Leasing Professional) Certification A certification program for leasing consultants covering marketing, sales processes, fair housing compliance, resident relations, lease renewals, and market analysis.
• CPO (Certified Pool/Spa Operator) Certification A 2-day certification course offered through the National Swimming Pool Foundation, required under Florida Law 64E-9.018 for pool service technicians, with recertification every five years.
• EPA Section 608 Certification Course Certification training for the Federal Clean Air Act Section 608, required for technicians servicing appliances containing regulated refrigerants.
• On-Demand Continuing Education Webinars Continuing education webinars worth 1 CEC each, covering topics including value stacking rents, virtual leasing, financial boot camp, emotional intelligence in sales, Excel for property management, customer experience, and fair housing compliance.
• 2025 Online PMC Bundle A 7-hour continuing education course bundle meeting all PMC license renewal requirements, covering pandemic planning, fair housing, emergency response, mold management, maintenance leadership, and safety.
• All Day Maintenance Course Full-day educational courses covering mold remediation and low voltage HVAC topics, offering up to 7 CECs for PMC license renewal.
• FCAA Signature Events Signature networking and fundraising events including Holiday Party, Summer Sizzler, Supplier Appreciation, Back-to-School Drive, Circle of Excellence Awards, Annual Golf Tournament, Annual Business Exchange, and FCAA Fore A Cause.
• Website Digital Advertising Digital advertising placements including website footer ads, directory page banner ads (top and bottom positions), and events page skyscraper ads offered on a quarterly subscription basis.
• Podcast Sponsorship Episode sponsorship package for the Convos on the Coast podcast including verbal shoutouts, 30-second sponsor spotlight ads, episode show notes inclusion, and logo promotion on social media platforms.
• Annual Enhanced Directory Listing Premium business listing in the FCAA Supplier Directory featuring pictures, logos, direct website links, and special offers to stand out from competitors.
• FCAA Career Center A job board platform enabling members to search and post multifamily industry positions, accessible at jobs.fcaaonline.com.
• Convos on the Coast Podcast A multifamily industry podcast featuring conversations with industry professionals, available with sponsorship opportunities for members.
• Membership & Account Access Portal Online member portal enabling FCAA member company employees to access the member directory, register for events and classes, receive updates, and view/pay invoices.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerFCAA is an affiliate of NAA, providing members with access to national-level resources, credentials, certifications (CAM, CAMT), industry events (Assembly of Delegates, Apartmentalize), and advocacy at the national level.
• Florida Apartment Association (FAA)coreStrategic or Co-development PartnerFCAA is an affiliate of FAA, providing members with state-level advocacy, the annual Inspire conference, legislative representation, compensation & benefits reports, and access to FAA resources and events.
• Integrated Apartment Services IncorporatedminorGTM or Marketing PartnerPremier Ambassador Partner - Northeast Florida partner for multi-family construction, renovations, and plumbing services. Located in Jacksonville, FL.
• Chadwell Supply, Inc.minorGTM or Marketing PartnerPremier Ambassador Partner - Multi-family supplier with over 10,000 SKU's stocked locally, 99%+ one-shipment fill rate. Headquartered in Tampa, FL with NE FL and SE GA territory coverage.
• MultiPro Property SolutionsminorGTM or Marketing PartnerPremier Ambassador Partner (as Precision Cleaning Services) - Jacksonville-based provider of cleaning, refinishing, and turnkey operations for multifamily communities.
• Sweetwater RestorationminorGTM or Marketing PartnerPremier Ambassador Partner - Family-owned disaster restoration contractor licensed throughout the Southeast, specializing in fire, water, and mold remediation.
• Real FloorsminorGTM or Marketing PartnerPremier Ambassador Partner - Largest multifamily flooring provider in North America with next-day installation in 30 major US markets. Merged with Arbor Contract Carpet in 2022.
• All Weather Contractors, Inc.minorGTM or Marketing PartnerPremier Ambassador Partner - Jacksonville-based general contractor providing HVAC, plumbing, electrical, roofing, and renovation services for multifamily communities.
• Creative Multi Care, Inc.minorGTM or Marketing PartnerPremier Ambassador Partner - Provider of plumbing, resurfacing, and floor care services for managed rental homes and multi-family properties. Founded 1992, operating in Tampa/St. Pete, Orlando, Jacksonville, and Georgia.
• PuroClean Emergency Restoration ServicesminorGTM or Marketing PartnerPremier Ambassador Partner - 24/7 disaster recovery and restoration services including fire, water, mold, and biohazard remediation. Located in St. Augustine, FL.
• Renova OneminorGTM or Marketing PartnerPremier Ambassador Partner (as Expressions Carpeting) - Flooring provider serving multi-family industry in Jacksonville, FL since 2008. Extended to Savannah, GA in 2013, covering Daytona Beach to Beaufort, SC.
• Junk Shot Junk Removal and Valet Trash of JacksonvilleminorGTM or Marketing PartnerPremier Ambassador Partner - Junk removal and valet trash services for apartment communities including eviction services, hoarding cleanup, recycling, and renovation debris removal.
• Sherwin WilliamsminorGTM or Marketing PartnerPremier Ambassador Partner - Paint and coatings supplier offering products for interior, exterior, walls, and walkways for multifamily property management.
• Rolland Reash PlumbingminorGTM or Marketing PartnerPremier Ambassador Partner - Jacksonville-based plumbing services provider serving multifamily communities since 2000. Member since 2000.
• K9s For WarriorsminorOthersFCAA supports this nonprofit as a charity partner. Event Fore A Cause benefits this organization providing service dogs to veterans with PTSD, TBI, and military sexual trauma.
• Children's Home SocietyminorOthersFCAA supports this charity through Angel Tree gift drive, donating hundreds of gifts annually to children in the foster home system in Northeast Florida.
• Ronald McDonald House Charities JacksonvilleminorOthersFCAA supports this charity through Ronnie's Race annual 5k event, hosting a tailgate tent and raising donations for families with sick children.
• First Coast No More Homeless PetsminorOthersFCAA supports this nonprofit operating the largest spay/neuter clinic in the country, with over 20,000 surgeries annually targeting animals at risk in Jacksonville.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Apartment Association (NAA): NAA is the umbrella national trade association for the U.S. apartment industry and FCAA's direct parent affiliate. It is highly comparable as the apex body offering education (CAM, CAMT, CALP credentials), advocacy, and events (Apartmentalize, Assembly of Delegates) that FCAA delivers at the local level.
• Florida Apartment Association (FAA): FAA is the state-level apartment association affiliated with FCAA, providing Florida-wide advocacy, the Inspire conference, compensation/benefits reports, and state-level resources. It is a direct structural peer as the intermediate tier in FCAA's three-level affiliation chain.

Emerging players

• Building Owners and Managers Association (BOMA) International: BOMA serves commercial real estate owners and managers with education, advocacy, and designations (RPA, CPM) that overlap with FCAA's multifamily-focused offerings but skew toward office/industrial rather than apartment properties — an adjacent professional association peer.
• Institute of Real Estate Management (IREM): IREM provides credentials (ARM, CPM, AMO) and education for property managers across asset classes including multifamily, overlapping with FCAA's certification-based value proposition for apartment professionals.

Direct peers

• Greater Charlotte Apartment Association: GCAA serves the Charlotte multifamily market with education, advocacy, networking events, and supplier member programs aligned to FCAA's structure, making it a strong regional peer.
• Atlanta Apartment Association: AAA serves the Greater Atlanta multifamily market with membership dues, NAA-affiliated certifications, legislative advocacy, and signature events — closely mirroring FCAA's operating model in another fast-growing Southeastern metro.
• Houston Apartment Association: HAA is one of the largest regional apartment associations in the U.S., offering NAA credentials, legislative advocacy, supplier partnerships, and a major tradeshow — comparable to FCAA in business model but at significantly larger scale.
• Tampa Bay Apartment Association: TBAA is a regional Florida apartment association serving the Tampa Bay market with a similar portfolio of certifications, networking events, advocacy, and supplier sponsorship programs as FCAA — a close direct peer in scale and offerings.
• Apartment Association of Greater Orlando: AAGO is a regional apartment association serving the Orlando/Central Florida market with the same membership, education (CAM/CAMT/CALP), advocacy, and event-based model as FCAA, making it a tightly comparable regional peer.

Others

• Community Associations Institute (CAI): CAI serves homeowner and condominium associations with education, credentials (CMCA, AMS), advocacy, and chapter-based delivery — an adjacent association model rather than a direct competitor, but useful as a comparable chapter-based membership association structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FirstCoastApartmentAssociation
• LinkedInlinkedin.com/company/first-coast-apartment-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Coast Apartment Association