Creative Multicare

What Creative Multicare does

Creative MultiCare, LLC is a private field-services company founded in 1992 in Atlanta, Georgia, that provides plumbing, floor care, resurfacing, sewer and drain, restorative drying, and hydro-jetting services to multi-family property managers and managed rental home operators. The company operates four full-service regional hubs across Georgia and Florida (Greater Atlanta, Tampa/St. Petersburg, Orlando, and Jacksonville) and dispatches field technicians for both scheduled and 24-hour emergency response under a 'one-call concept' that consolidates multiple maintenance and turnover services into a single vendor relationship.

The company's core technology consists of physical field-service equipment rather than software platforms, including maneuverable hydro-jetting trucks, video line inspection cameras ranging from 1.5" to 60" diameter capacity, electronic line locators, and restorative drying equipment. The company holds required plumbing licensure in both core operating states (Georgia License #MP210047 and Florida License #CFC1429644) and maintains technology integration partnerships with property management software platforms including RealPage, Ops Technology, Compliance Depot, and Net Vendor to embed within customer operating workflows. Industry visibility is built through memberships in six regional apartment and builder associations.

Creative Multicare generates revenue through project-based, quote-priced service work sold directly to B2B customers in the multifamily vertical. The company employs a sales-led go-to-market model with phone and web-form request channels, local dispatch phone numbers per market, and 24-hour emergency availability as a key conversion driver. Ownership is founder/management-controlled under President Patrick McDonald, with no disclosed institutional capital, funding rounds, acquisitions, or M&A activity in available materials. The customer base is distributed across mid-market and smaller property management operators with no single-name enterprise anchor disclosed.

Name

Creative Multicare

Legal name

Creative MultiCare, LLC

Website

https://creativemulticare.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Creative MultiCare is a private, founder-owned field-services company that provides plumbing, floor care, resurfacing, sewer and drain, restorative drying, and jetting services to multi-family property managers and managed rental home operators across Georgia and Florida under a 'one-call concept.'

Ownership category

akta.pro rank

Product category

Multifamily Property Maintenance Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Multifamily plumbing services
• Floor care maintenance
• Drain cleaning services
• Water damage restoration
• Residential resurfacing services

Headquarters

HQ city

Stockbridge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Services: Provides comprehensive plumbing services including re-pipes, water mains, leak detection and repair, water heater services, and backflow testing. Services are delivered on an as-needed basis with 24-hour emergency availability.
2. Floor Care Services: Professional floor care including steam cleaning, carpet dying, stain removal, water extractions, pet treatment, carpet repairs, odor control, and hard surface cleaning for vacant and occupied units.
3. Resurfacing Services: Surface restoration for countertops, bathtubs, tub enclosures, fiberglass repairs, tile repairs, and cabinets using high-quality materials like Terra Stone and Multispec countertops.
4. Sewer & Drain Services: Drain cleaning, jetting, repairs, tractor and backhoe services, video inspections, and electronic line locating. Preventive maintenance services to prevent future issues.
5. Restorative Drying Services: Emergency water extraction and structural drying services including equipment rental and placement, moisture readings, carpet pad replacement, and mold treatment.
6. Jetting Services: 24-hour hydro-jetting services following Any Drain/Any Time philosophy with video line inspections for fast diagnostics and invasive root reconnaissance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creative Multicare provides 24-hour emergency plumbing, floor care, resurfacing, sewer & drain, restorative drying, and hydro-jetting services to the multifamily and managed rental home industries. The company operates as a one-call service concept with field service technicians deployed from regional offices across Georgia and Florida. Services are delivered on a per-project basis to property management companies and rental home operators.

Product overview

Creative Multicare is a service provider offering an integrated portfolio of six distinct service lines for the multi-family and managed rental home industries: Plumbing (24-hour emergency plumbing, re-pipes, water heaters, backflow services), Floor Care (steam cleaning, carpet services, hard surface cleaning), Resurfacing (countertops, bathtubs, tile/fiberglass repairs), Sewer & Drain (video inspections, drain cleaning, line locating), Restorative Drying (water extraction, structural drying, mold remediation), and Jetting (hydro-jetting with video diagnostics). The company operates as a single unified service offering under one-call concept across Georgia and Florida locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Expert 24-hour emergency plumbing services for multi-family homes and apartments, including re-pipes, water mains, leak detection (slab, hidden), pipe freezing, line stops, isolation valves, water heater services (electric, gas, tankless), and backflow testing/repairs/installation.
• Floor Care Services Professional floor care for vacant and occupied units including steam cleaning, carpet dying, stain removal, water extractions, pet treatment, carpet repairs, odor control, and hard surface cleaning.
• Resurfacing Services Surface restoration for units using high-quality materials including countertops (Terra Stone, Multispec), bathtubs, tub enclosures, fiberglass repairs, tile repairs, and cabinets.
• Sewer & Drain Services Sewer and drain care using latest plumbing technology including drain cleaning/jetting/repairs, tractor and backhoe services, video line inspections, electronic line locating, and inspection of sanitary and storm systems with camera abilities from 1.5" to 60".
• Restorative Drying Services 24-hour emergency water extraction and drying equipment services as part of one-call concept for property management companies, including drying equipment rentals, moisture readings, carpet pad replacement, and mold treatment/remediation.
• Jetting Services

Quantifiable outcome

• Jet trucks take half the time to set up compared to traditional equipment

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Mid Georgia Apartment AssociationminorOthersIndustry association membership providing networking and visibility within the Georgia multi-family housing industry.
• Associated Builders and ContractorsminorOthersTrade association membership supporting the construction and building industry with training, safety programs, and advocacy.
• First Coast Apartment AssociationminorOthersRegional industry association membership serving the Jacksonville, Florida area multi-family housing industry.
• Bay Area Apartment AssociationminorOthersRegional industry association membership serving the Tampa Bay, Florida area multi-family housing industry.
• Apartment Association of Greater OrlandominorOthersRegional industry association membership serving the Orlando, Florida area multi-family housing industry.
• Atlanta Apartment AssociationminorOthersRegional industry association membership serving the Atlanta, Georgia area multi-family housing industry.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Zoom Drain: Fast-growing drain and sewer specialist franchise. Comparable on jetting, video inspection, and sewer/drain services, with a more focused service catalog than Creative's broader offering.

Direct peers

• SERVPRO: National restoration and cleaning franchise system with strong multifamily and commercial property management relationships. Direct overlap on water extraction, restorative drying, and mold remediation service lines.
• Benjamin Franklin Plumbing: National plumbing franchise with strong emergency-response positioning comparable to Creative's 24-hour plumbing service. Similar B2B relationships with property managers and residential customers.
• Roto-Rooter: National plumbing and drain cleaning service franchise with significant multifamily exposure. Directly comparable to Creative Multicare on plumbing, sewer/drain, and jetting service lines, though at much larger scale and broader geographic coverage.
• Stanley Steemer: National carpet, hard surface, and restoration cleaning franchise with deep residential and multifamily accounts. Direct overlap on the floor care line of Creative Multicare's service mix.
• Rainbow International Restoration: Neighborly-owned restoration franchise providing water damage, fire, and mold services. Overlaps directly with Creative's restorative drying service line and shares a property management customer base.
• Chem-Dry: National carpet and upholstery cleaning franchise. Comparable on floor care, stain removal, and odor control services; relevant for both residential and multifamily unit-turnover work.
• Mr. Rooter Plumbing: Neighborly-owned plumbing franchise serving residential and commercial customers including multifamily. Closely comparable service mix (plumbing, drain cleaning, jetting) and B2B property manager customer base, with franchise-driven geographic reach.

Broad incumbents

• Neighborly Inc. Parent company of multiple home and commercial service franchise brands including Mr. Rooter, Rainbow International, and Chem-Dry. A broader incumbent operating across multiple trades that overlap with Creative's service portfolio.
• ServiceMaster Restore: Established national restoration brand with strong commercial and multifamily property management contracts. Overlaps with Creative's restorative drying and water damage services as part of a broader facilities services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1729992

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Multicare