Kerma Medical Products

What Kerma Medical Products does

Kerma Medical Products, Inc. is a privately held, family-owned medical product manufacturer and distributor founded in 1991 in Suffolk, Virginia. The company operates two divisions: a Manufacturing Division that produces wound care supplies, pressure injury prevention products (including the patented PRIMOBoot line), diagnostic instruments (sphygmomanometers, thermometers, stethoscopes), labor and delivery products (fetal monitor belts, baby bonnets, circumcision belts), and PPE; and a Direct Sales Division, established in 2007 in Miramar, Florida, that distributes 100,000+ SKUs from 75+ manufacturer partners to 4,000+ healthcare locations via drop-ship and direct customer sales. Manufacturing capabilities include ethylene oxide sterilization and custom assembly and packaging.

The company serves acute care hospitals, rehabilitation and post-acute care facilities, and federal government agencies (via Prime Vendors), with channel access secured through three major GPO contracts (HealthTrust, Premier, Vizient Novaplus). Revenue is generated through hardware sales across both divisions plus contract pricing under GPO agreements, with quote-based B2B pricing and no publicly disclosed revenue figures. Customer concentration is distributed across thousands of hospitals but routed through a small set of GPO and Prime Vendor channels. Kerma holds diversity and veteran-owned certifications (VOSB, MBE, CVMSDC) that position it favorably for supplier diversity mandates, and has received multiple industry awards including Vizient's Diversity Supplier of the Year and Kaiser Permanente's Exceptional Partner Award.

The company is led by the Reubel family, with second-generation involvement in sales and marketing roles, and operates from headquarters and manufacturing in Suffolk, VA, with a sales and distribution office in Miramar, FL. Headcount is reported at 101-250 employees. The company is bootstrapped, profitable, and has not disclosed any external funding, acquisitions, or restructuring events since founding.

Name

Kerma Medical Products

Legal name

Kerma Medical Products, Inc.

Website

https://kermamedical.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Kerma Medical Products is a family-owned manufacturer and distributor of medical devices and consumables, operating a Manufacturing Division in Suffolk, VA and a Direct Sales Division in Miramar, FL that together serve 4,000+ acute care hospitals and healthcare locations through GPO and Prime Vendor channels.

Ownership category

akta.pro rank

Product category

Medical Supplies Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

akta.pro secondary industries

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical product manufacturing
• Wound care supplies
• Pressure injury prevention
• Hospital medical supplies
• Labor and delivery products

Headquarters

HQ city

Suffolk

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Product Manufacturing & Sales: Kerma manufactures, assembles, and packages medical products. Started as manufacturer in 1991 as US Government supplier, expanded into commercial medical products industry in 1994. Manufacturing Division serves hospitals and government agencies.
2. Direct Sales Division: Established in 2007, the Direct Sales Division handles non-stock requisition business and provides access to 75+ manufacturers with 100,000+ SKUs. Revenue comes from distribution markups and streamlined ordering/invoice processing.
3. Contracted Supplier Revenue: As contracted supplier for HealthTrust and Premier group purchasing organizations, Kerma supplies medical products to member hospitals under agreed pricing.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kerma Medical Products manufactures, assembles, and packages medical products including wound care supplies, pressure injury prevention devices (PRIMO line), diagnostic instruments (sphygmomanometers, thermometers, stethoscopes, pulse oximeters), labor and delivery supplies, elastic and paste bandages, telemetry pouches, PPE, and body fluid management systems. A separate Direct Sales Division distributes rehabilitation equipment, DME, exam room furniture, infant care products, stretchers, and operating room stainless equipment sourced from 75+ partner manufacturers covering 100,000+ SKUs to over 4,000 healthcare locations.

Product overview

Kerma Medical Products is a manufacturer and distributor of medical products serving acute, rehab, and post-acute care communities. The company operates two divisions: Manufacturing Division (established 1991) and Direct Sales Division (established 2007). The Manufacturing Division produces diagnostic equipment (Aneroid Sphygmomanometers, Digital Thermometers, Stethoscopes), labor and delivery products (Fetal Monitor Belts, Baby Bonnets, Circumcision Belts), wound care supplies (Paste Bandages, Stockinettes, Elastic Bandages), and personal care items (Fillable Ice Bags, Disposable Washcloths, Earplugs, Eyewear). The PRIMO product line offers pressure injury prevention solutions including PRIMOBoot, PRIMOBoot II, HeelCheck, HeelShield, Defender, Guardian Heel Protectors, Glide & Guide Turn System, Underpads, AirFloat Cushion, Wipe Down Chair Cushion, Preventive Pads, and Elbow Pillow Pads. The Direct Sales Division provides access to rehabilitation equipment, diagnostic equipment, DME, exam room tables, infant care products, stretchers, and OR stainless equipment through partnerships with 75+ manufacturers offering 100,000+ SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• PRIMO: PRIMO Pressure & Wound Prevention Products including heel offloading solutions, offloading and positioning products, cushioning, and pressure reduction solutions.
• Advanced Wound Care
• Hygie

Products and services

• PRIMO Pressure & Wound Prevention Product Line A product line of pressure injury prevention and wound care specialty products for hospitals and healthcare facilities, including patented heel offloading boots (PRIMOBoot with internal tapered foam wedge), heel protectors, repositioning/turn systems, super absorbent underpads, pressure redistributing cushions, and pediatric heel protectors. Designed to reduce Hospital Acquired Pressure Injuries (HAPIs) and patient handling injuries in acute care settings.
• Aneroid Sphygmomanometers Blood pressure monitoring devices offered in Economy and Premium models with various cuff sizes for clinical use in healthcare facilities.
• Digital Thermometers Clinical thermometers including Maximum, No-Touch, and Pediatric models with dual Fahrenheit/Celsius scales for patient temperature measurement.
• Stethoscopes Medical acoustic diagnostic devices including Bowles, Disposable Nurse Style, Dual Head Stainless Steel, Neo-Natal, Pediatric, Single Head Nurses, and Sprague-Rappaport models. Formulated without phthalates.
• Fetal Monitor Belts Soft adjustable fabric belts used to secure fetal monitors during patient monitoring, available with tab or button hole closure. Latex-free construction.
• Seamless Tubular Bands Latex-free fetal monitoring bands made of 85% Polyester and 15% Spandex in various sizes for cut-to-fit or pre-cut applications.
• Baby Bonnets Latex-free handcrafted polyester and cotton baby bonnets in single and double-ply multi-stripe designs for infant care.
• Circumcision Belts Adjustable latex-free belts designed for securing infants during circumcisions and simple procedures.
• Telemetry Pouches Foam and polyester pouches for holding telemetry transmitters, featuring lead wire slits, re-closable straps, and various sizes for cardiac monitoring applications.
• Elastic Bandages Woven elastic bandages with balanced stretch for support, compression, and securing of splints and dressings. Latex-free construction.
• Paste Bandages Non-raveling gauze bandages impregnated with zinc oxide paste for treatment of venous leg ulcers and skin conditions.
• Stockinettes Cotton stockinettes available in Bias Cut, Double-Ply, Impervious, Single-Ply, and Tubular formats for various medical applications including orthopedic and casting use.
• Fillable Ice Bags Three-layer ice bags with moisture-wicking design (soft spunlace outer, absorbent middle layer, leak-resistant inner layer) including Eye, Small, Large, Perineal, Orthopedic Jumbo, and Bilateral Facial models.
• Disposable Washcloths Disposable wipes including Dry Airlaid and Rayon Aperture/Spunlace varieties for patient cleaning and scrubbing applications in healthcare settings.
• Earplugs Slow recovery foam earplugs with NRR 29 dB rating for hearing protection in healthcare environments.
• Eyewear (Face Shields) Protective face shields including Disposable Face Shield and Full SplashGuard models for healthcare worker eye and face protection.
• Body Fluid Management Systems (Hygie) Hygiene and body fluid management products under the Hygie brand, including support vomitories and basins for healthcare facilities.
• Height Adjustable Baby Bassinet with Hanging Cabinet Height adjustable baby bassinet with hanging cabinet for infant care in healthcare facilities, distributed via the Direct Sales Division.
• Fingertip Pulse Oximeter LED display pulse oximeter for measuring patient blood oxygen saturation levels, available through the Direct Sales Division.
• Direct Sales Division Distribution (100,000+ SKUs from 75+ Manufacturers) Distribution and drop-ship service delivering rehabilitation equipment, durable medical equipment, exam room furniture, infant care products, stretchers, operating room stainless equipment, and other medical supplies from 75+ partner manufacturers (100,000+ SKUs) to 4,000+ healthcare locations nationwide. Includes consolidated invoicing, product search, quote requests, and order tracking.

Quantifiable outcome

• Single HAPI (Hospital Acquired Pressure Injury) costs hospitals $40,000 to exceeding $100,000 out of pocket per patient
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• HealthTrustcoreChannel Partner/ Reseller/ DistributorKerma is a contracted supplier for HealthTrust, a major group purchasing organization serving healthcare providers. Kerma has received 7 HealthTrust awards recognizing supplier excellence.
• PremiercoreChannel Partner/ Reseller/ DistributorKerma is a contracted supplier for Premier, a leading group purchasing organization. Received Premier Supplier Award for Diversity - Honorable Mention.
• Vizient (Novaplus Program)coreChannel Partner/ Reseller/ DistributorKerma supplies Novaplus products through Vizient's Novaplus program including Baby Bonnets, Fetal Monitoring Belts, and Stethoscopes. Awarded Vizient's Diversity Supplier of the Year.
• Owens & MinorcoreStrategic or Co-development Partner3x award recipient from Owens & Minor. Named after Earl G. Reubel (co-founder). Partnership includes Nunn-Perry Awards with Department of Defense. Owens & Minor hosts Earl G. Reubel Awards recognizing supplier diversity.
• 75+ Manufacturer PartnerscoreChannel Partner/ Reseller/ DistributorDirect Sales Division partners with 75+ manufacturers offering 100,000+ SKUs including rehabilitation equipment, DME, exam room furniture, infant care, stretchers, and OR stainless equipment. Full vendor list available on website.
• MedAssets (Part of Vizient)majorChannel Partner/ Reseller/ Distributor3x award recipient from MedAssets including Diverse Supplier of the Year. MedAssets merged with Vizient.
• Kaiser PermanentemajorChannel Partner/ Reseller/ DistributorKaiser Permanente Exceptional Partner Award recipient recognizing exceptional partnership in healthcare supply.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Henry Schein distributes medical, dental, and animal health supplies to provider customers; comparable to Kerma's Direct Sales Division model of multi-manufacturer distribution to healthcare locations.
• ConvaTec: ConvaTec manufactures advanced wound care and ostomy products sold to acute care hospitals, directly overlapping with Kerma's wound care and pressure injury prevention product categories.
• 3M Health Care: 3M Health Care supplies a broad portfolio of medical consumables, wound care, and skin/pressure injury prevention products to acute care hospitals, competing for the same hospital procurement budget as Kerma.
• Owens & Minor: Owens & Minor is a major medical-surgical distribution partner to Kerma and a diversified competitor across acute care medical supplies and GPO contracting — a comparable operating model at much larger scale.
• Cardinal Health: Cardinal Health's medical segment distributes hospital supplies, wound care, and surgical consumables at scale; comparable to Kerma's Direct Sales distribution business and a potential GPO competitor.
• Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors in the US; it competes with Kerma across wound care, diagnostics, PPE, and patient handling categories and is also a contract GPO supplier.
• Mölnlycke Health Care: Mölnlycke owns EHOB and competes in wound care and pressure injury prevention across global hospital markets, making it the parent comparison for Kerma's PRIMO line ambitions.

Direct peers

• EHOB (Mölnlycke Health Care): EHOB, now part of Mölnlycke Health Care, specializes in pressure injury prevention products including heel offloading devices — directly comparable to Kerma's PRIMO line and PRIMOBoot technology.
• Sage Products (Stryker): Sage Products, acquired by Stryker, is a long-standing player in pressure injury prevention and patient skin/turning systems used across US hospitals — overlapping directly with PRIMO's positioning.

Emerging players

• Dukal Corporation: Dukal is a smaller US-based medical supply manufacturer with comparable product breadth in PPE, wound care, and patient care disposables — a closer size-match for Kerma than the mega-distributors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kermamedicalinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerma Medical Products