HealthTrust

What HealthTrust does

HealthTrust, LLC is a specialized valuation and advisory firm exclusively focused on the seniors housing and healthcare real estate sectors. Founded in February 2003 as a spin-off from PricewaterhouseCoopers' healthcare valuation practice, the firm is headquartered in Sarasota, Florida, with additional offices in Boston, Los Angeles, and Denver, and state-certified appraisers licensed across 35–40 US states. HealthTrust delivers USPAP-compliant going-concern appraisals, market and feasibility studies, management and clinical assessments (MACA), litigation support, transaction due diligence, and tax appeal services to a client base spanning commercial lenders, Fannie Mae and Freddie Mac, HUD, healthcare REITs, investment funds, developers, operators, and legal professionals. Following a 2018 management buyout from Sabra Health Care REIT, the firm operates as an independent, management-owned LLC.

The firm's technology backbone consists of two proprietary platforms. HealthComps© is a trademarked comparable-property database containing tens of thousands of healthcare and seniors housing properties spanning over 20 years, geo-coded with cost, income, expense, land, and improved sales data; the firm explicitly markets this dataset as inaccessible to competitors. The HealthTrust Asset Management Platform is a subscription software product providing a single pane of glass for portfolio visualization, mapping, budget-to-actual variance analysis, and document storage across multiple operators. An integrated add-on, the MACA program, delivers clinical and operational evaluations meeting Fannie Mae and Freddie Mac requirements for assisted living, memory care, skilled nursing, and CCRC assets. Together, these platforms support both internal valuation work and external recurring-revenue distribution.

HealthTrust generates revenue predominantly through project-based professional services fees on approximately 2,000 engagements annually, with a growing recurring subscription component from the Asset Management Platform. Pricing is custom and quote-based per engagement, with no publicly disclosed rate cards and multi-year contractual relationships on larger portfolio assignments. Go-to-market is relationship-driven: senior leadership maintains an active presence at NIC, ASHA, Argentum, and InterFace conferences, contributes to industry publications such as the State of Seniors Housing report, and converts those industry relationships into direct enterprise engagements. The firm has cumulatively completed more than 30,000 assignments and competes on the basis of domain specialization, agency lender approvals, proprietary data, and senior appraiser credentials rather than price.

Name

HealthTrust

Legal name

HealthTrust, LLC

Website

https://healthtrust.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthTrust is a Sarasota-based valuation and advisory firm providing USPAP-compliant appraisals, consulting, feasibility studies, litigation support, and clinical assessments exclusively for the seniors housing and healthcare real estate sector, serving lenders, REITs, operators, developers, and legal professionals.

Ownership category

akta.pro rank

Product category

Healthcare Real Estate Valuation Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Medical Office Brokerage (BPAJABAF)

Keywords

• Seniors housing valuation
• Healthcare real estate appraisal
• Litigation support services
• Feasibility studies consulting
• Property tax advisory

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Valuation Services: USPAP-compliant going concern appraisals for commercial lenders, agencies, REITs, investment funds. Includes HUD Section 232 appraisals, Fannie Mae and Freddie Mac reporting, mezzanine finance, estate planning, and tax appeal services.
2. Consulting Services: Non-valuation services including clinical assessments, market research, due diligence, feasibility studies, and special publications. Revenue generated through project-based engagements.
3. Litigation Support: Expert testimony, partnership disputes, expert valuation reports, third party reviews, and bankruptcy proceedings.
4. Asset Management Platform: Software platform subscription for organizing and analyzing operator data. Clients can request demos through website contact forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

HealthTrust provides USPAP-compliant going concern appraisals, consulting, litigation support, feasibility studies, transaction support, and tax appeal services exclusively for healthcare and seniors housing properties. The firm supplements its professional services with proprietary technology platforms including HealthComps© (a 20+ year comparable property database) and the Asset Management Platform (portfolio analytics), as well as the MACA clinical and operational assessment program.

Product overview

HealthTrust is a specialized healthcare and seniors housing valuation and advisory firm offering a platform-plus-services model. The core offering includes Property Valuation (USPAP-compliant appraisals), Consulting, Litigation Support, Feasibility Studies, Transaction Support, and Tax Appeal Services. The HealthTrust ecosystem comprises two primary technology platforms: HealthComps©, a proprietary database with tens of thousands of comparable properties spanning over 20 years enabling market analysis and trending; and the HealthTrust Asset Management Platform, providing a single pane of glass for data organization, visualization, mapping, and analysis. An integrated add-on module, Management and Clinical Assessment (MACA), delivers operational and clinical evaluations meeting Fannie and Freddie requirements. Together, these products serve lenders, investors, operators, and developers across the seniors housing and healthcare real estate sector.

Differentiator

Problem solved

Functional benefit

Brands

• HealthComps©: HealthTrust's proprietary technology platform providing industry-leading access to property data and transaction analytics, containing tens of thousands of comparable properties and years of operational data for seniors housing and healthcare valuation.
• MACA (Management and Clinical Assessment)

Products and services

• Property Valuation USPAP-compliant going concern appraisals for commercial lenders, agencies, REITs, investment funds, and individuals covering nursing homes, independent living, assisted living, skilled nursing, CCRCs, acute care hospitals, 55+ active adult, behavioral health, drug addiction/detox, and medical office properties.
• Consulting Non-valuation services including market research, due diligence, special publications, valuation disputes, third-party reviews, market and feasibility studies, clinical assessments, management and operations overviews, regulatory compliance reports, and access to the HealthComps© database.
• Litigation Support Expert testimony, partnership dispute valuation, expert valuation reports, third-party reviews, bankruptcy proceedings, and mediation services for legal matters involving senior housing properties.
• Feasibility Studies Comprehensive analysis for proposed and existing developments of healthcare and seniors housing properties, including supply and demand studies, market segmentation, facility design, site analysis, and financial forecasting.
• Transaction Support Due diligence and brokerage support for single-asset and portfolio transactions, synthesizing complex operating data into usable analysis for intelligent business decision-making.
• Tax Appeal Services Property tax assessment analysis and valuation services for seniors housing properties, including advice on going-concern allocations and litigation support for tax abatement proceedings.
• HealthComps© Proprietary database containing tens of thousands of comparable properties spanning over 20 years, geo-coded with cost, income, expense, land, and improved sales data. Enables searches by distance, regional analysis, and trending in any market with analytical tools for market rate growth over 20-year periods.
• HealthTrust Asset Management Platform Single pane of glass platform providing data organization, visualization, mapping, analysis, and presentation capabilities for portfolio management across multiple operators. Includes budget-to-actual variance analysis, custom views, integrated mapping, and property document storage.
• Management and Clinical Assessment (MACA) Comprehensive independent evaluation providing lenders, investors, developers, and operators with hands-on operational and clinical assessments meeting Fannie and Freddie requirements for assisted living, memory care, skilled nursing, and CCRC assets.

Quantifiable outcome

• 30,000+ assignments completed to date
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Seniors Housing Association (ASHA)coreStrategic or Co-development Partner · 1 January 1996HealthTrust is a significant contributor to the State of Seniors Housing research report published jointly by ASHA, Argentum, Leading Age, NCAL, and NIC since 1996. CEO Alan Plush serves on the ASHA Executive Board. COO Colleen Blumenthal leads the task force for State of Seniors Housing.
• National Investment Center for Seniors Housing & Care (NIC)coreStrategic or Co-development PartnerHealthTrust leadership actively participates in NIC conferences and events. CFO Samantha Medred serves on NIC's Future Leaders Council. The company contributes to NIC research initiatives.
• InterFace Conference GroupminorGTM or Marketing PartnerHealthTrust executives regularly speak at InterFace Seniors Housing conferences (Midwest, Southeast, West) on topics related to market studies and valuation.
• Irving Levin Associates / SeniorCare InvestorminorGTM or Marketing PartnerHealthTrust executives regularly participate in SeniorCare Investor webinars and events as keynote speakers and panel experts on seniors housing valuation topics.
• LeadingAgeminorStrategic or Co-development PartnerPartner David Salinas is a member of LeadingAge. HealthTrust contributes to industry research efforts alongside LeadingAge.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Altus Group: Commercial real estate advisory, valuation and data services firm. Directly comparable — Altus Group literally acquired HealthTrust's Canadian division in 2007 and serves the same lender, investor and operator client base for healthcare and seniors housing valuation across North America.
• Senior Living Investment Brokerage: Niche broker focused exclusively on seniors housing investment sales and financing. Directly comparable to HealthTrust in serving the same operator/lender/sponsor ecosystem for seniors housing, but specialized in brokerage transactions rather than appraisal and consulting.

Broad incumbents

• CBRE: Largest global commercial real estate services firm offering valuation and advisory across all property types, including a dedicated healthcare practice. Competes with HealthTrust for enterprise healthcare valuation mandates but as part of a much broader, non-specialized portfolio.
• JLL: Global real estate services firm providing valuation, consulting and asset management across healthcare, seniors housing and life sciences. Overlaps with HealthTrust in healthcare property valuation but as a horizontal generalist with multiple service lines.
• Cushman & Wakefield: Global commercial real estate firm with a Valuation & Advisory practice serving healthcare, seniors housing and medical office clients. Comparable to HealthTrust in valuation services but operates across all CRE verticals rather than specializing in seniors housing.
• Newmark: Commercial real estate advisory and capital markets firm with healthcare real estate valuation and investment sales capabilities. Similar valuation services to HealthTrust but operates across all property types with significantly larger scale.
• Colliers: Global real estate professional services and investment management firm with valuation, consulting and capital markets services. Provides healthcare real estate valuation services comparable to HealthTrust's core offerings but as one of many vertical segments.
• Walker & Dunlop: Large commercial real estate finance company with a dedicated healthcare and seniors housing financing platform. Comparable in serving the same REITs, lenders, and operator client base around healthcare property transactions, though positioned as a capital provider rather than valuation specialist.
• Marcus & Millichap: Commercial real estate investment sales and financing brokerage with a seniors housing specialization. Comparable target clients (lenders, owners, REITs) and overlap in seniors housing transaction support, although its core business is brokerage rather than valuation.

Others

• SeniorCare Investor / Irving Levin Associates: Industry research, media and conference firm covering seniors housing M&A and investment. HealthTrust executives regularly keynote SeniorCare Investor webinars; comparable only thematically as an ecosystem participant that enables HealthTrust's go-to-market rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/healthtrustllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthTrust