What Dentinox does

Dentinox Gesellschaft für pharmazeutische Präparate Lenk & Schuppan KG is a privately held German pharmaceutical company headquartered in Berlin that develops, manufactures, and sells over-the-counter (OTC) healthcare and cosmetic products exclusively for babies and children. Founded around 1950, the company has operated in the German baby and child healthcare market for over 70 years, building a pharmacy-anchored brand known to multiple generations of parents and recommended by pharmacists.

The product portfolio spans four categories: Teething & Oral Care (Gel care, Gel med, and the newly launched Mundflora+ toothpaste line for Baby/Kids/Junior), Skin Care & Breastfeeding (Stillcreme 2in1, Zinksalbe diaper rash ointment), Tummy Care & Digestive Aid (Bäuchleinsalbe massage ointment, Nenelax glycerol suppositories in three pediatric dosages), and Cold Relief (Hustagil Balsam). The company's recent product development is unified by a microbiome-complex formulation philosophy combining Lactobacillus Ferment and Acacia Senegal Gum, applied across oral care and breastfeeding products to support oral and mucosal microbiome health in infants and young children. Age-adapted fluoride concentrations (1,000 ppm for Baby/Kids and 1,450 ppm for Junior) and clinically appropriate excipients (Panthenol, Hyaluron, plant-based cellulose) reflect a scientifically grounded formulation approach, with third-party Dermatest certifications validating skin compatibility.

Dentinox generates revenue by selling its branded OTC products to end consumers through a broad German pharmacy and e-commerce channel network that includes physical pharmacies, online pharmacies (DocMorris, Shop Apotheke, Medpex, Sanicare, Mycare), and mass-market retailers (Amazon.de, dm, Müller, Medikamente-per-klick), with aponow (DOC Green) used for pharmacy-channel promotion. The company markets to parents through its brand website, an extensive multi-language Ratgeber (guide) section in German, English, Dutch, and French, and content marketing assets such as a Spotify tooth-brushing playlist and downloadable dental calendars. The recently announced partnership with TheOTCLab signals intent to explore international activities beyond the DACH region. The company operates as a family-owned limited partnership (Kommanditgesellschaft) with no disclosed external investors, no parent company, and no M&A activity to date.

Name

Dentinox

Legal name

Dentinox Gesellschaft für pharmazeutische Präparate Lenk & Schuppan KG

Website

https://dentinox.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentinox is a Berlin-based German pharmaceutical company, founded around 1950, that develops and sells OTC healthcare and cosmetic products — including teething gels, microbiome-supporting toothpaste, diaper rash ointment, and breastfeeding cream — exclusively for babies and children through pharmacies and major online retailers.

Ownership category

akta.pro rank

Product category

Pediatric Consumer Healthcare (OTC)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)

akta.pro secondary industries

Baby Oral Care (Toothpaste, Brushes) (CRABAJAF), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Pediatric OTC Medicines (HLAIADAL)

Keywords

• Pediatric oral care
• Baby skincare products
• Infant teething remedies
• Children's toothpaste
• Baby pharmaceutical products

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Healthcare & Pharmaceutical Products: Dentinox generates revenue by manufacturing and selling OTC healthcare and cosmetic products for babies and children through pharmacies and online retail. Products include teething gels, fluoride toothpaste, diaper rash zinc ointment, breastfeeding cream, tummy ointment, laxative suppositories, and cold remedies. Revenue is derived from product sales to consumers via pharmacy chains, drugstores, and e-commerce platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dentinox manufactures and sells over-the-counter (OTC) pharmaceutical and cosmetic products specifically formulated for babies and children. The portfolio spans pediatric oral care (Mundflora+ Baby, Kids, Junior toothpaste with a proprietary Microbiome Complex), teething relief (Dentinox Gel), breastfeeding skincare (Stillcreme 2in1), infant belly care (Bäuchleinsalbe), diaper-area skincare (Zinksalbe), and infant digestive wellness (Nenelax suppositories). Products are sold directly to parents of children from birth through age 12 via pharmacies, drugstore chains, and e-commerce.

Product overview

Dentinox offers a portfolio of healthcare and cosmetic products for babies and children, organized into four main segments: Teething & Oral Care (including the new Mundflora+ toothpaste line for Baby/Kids/Junior, Dentinox Gel care/med teething gels), Skin Care & Breastfeeding (Stillcreme 2in1, Zinksalbe), Tummy Care & Digestive Aid (Bäuchleinsalbe, Nenelax laxative suppositories), and Cold Relief (Hustagil Balsam). The Mundflora+ toothpaste line represents a new product category focusing on oral microbiome support, while the company also distributes the nenedent children's toothpaste sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Nenelax: Laxative suppositories product line for constipation relief in infants, children, and adults
• Mundflora+

Products and services

• Mundflora+ Baby Children's toothpaste for babies aged 0–2 years, formulated with a Microbiome Complex combining Lactobacillus Ferment and Acacia Senegal Gum to support oral microbiome balance during early tooth development.
• Mundflora+ Kids Children's toothpaste for kids aged 2–6 years, formulated with the Dentinox Microbiome Complex (Lactobacillus Ferment + Acacia Senegal Gum) to support healthy oral flora during primary dentition.
• Mundflora+ Junior Children's toothpaste for kids aged 6–12 years, continuing the Microbiome Complex formulation (Lactobacillus Ferment + Acacia Senegal Gum) to support oral microbiome balance through the mixed-dentition years.
• Dentinox Gel OTC teething gel for babies experiencing discomfort during tooth eruption; one of Dentinox's heritage flagship products sold through pharmacies.
• Stillcreme 2in1 Two-in-one breastfeeding cream designed for nipple care during breastfeeding while also being safe for baby skin, addressing cracked or sore nipples for nursing mothers.
• Bäuchleinsalbe Topical salve (belly salve) for infants marketed for abdominal/belly discomfort associated with digestive issues such as bloating or wind.
• Zinksalbe Zinc oxide ointment formulated for the diaper area to soothe and protect baby skin, addressing diaper rash and related skin irritation.
• Nenelax Suppository product for babies to support digestive regularity and relieve constipation-related discomfort in infants.

Quantifiable outcome

• Mundflora+ Baby toothpaste: 1,000 ppm fluoride for caries prevention in infants; Mundflora+ Kids: 1,000 ppm fluoride for primary teeth; Mundflora+ Junior: 1,450 ppm fluoride for mixed dentition.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TheOTCLabcoreStrategic or Co-development Partner · 20 March 2025Dentinox and TheOTCLab held a productive and inspiring meeting on March 20, 2025, to discuss exciting new cooperation opportunities, innovative products, and potential international activities. Both companies share common visions and goals, and Dentinox expects to realize joint projects that will advance both businesses and create real added value for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HiPP: German family-owned leader in organic baby food that has expanded into baby care and oral hygiene. Operates in the same premium, organic-sensitive positioning and the same pharmacy/drugstore channels as Dentinox.
• Bübchen: German heritage baby skincare and care brand owned by Nestlé, sold through the same German pharmacy and drugstore channels as Dentinox. Direct overlap on sensitive-skin baby skincare, diaper rash, and oral care.
• WALA Heilmittel (Dr. Hauschka): German anthroposophic medicine and natural cosmetics producer with a baby and child care range. Comparable on natural formulation philosophy, pharmacy distribution, and family-owned German heritage.
• Weleda: Swiss-German natural cosmetics and anthroposophic medicine company with a dedicated Baby Derma and Baby & Child Care line sold in German pharmacies. Closely comparable to Dentinox on natural-origin, sensitive-skin positioning and pharmacy distribution.
• Sebapharma (Sebamed): German manufacturer of pH-balanced skincare with a dedicated baby care range. Competes head-to-head with Dentinox in sensitive-skin baby skincare sold through German pharmacy retail.
• Dr. Wolff Group (Alodont): German mid-sized personal care company with the Alodont children's oral care line. Direct overlap on pediatric oral hygiene formulations sold through German pharmacy channels.

Broad incumbents

• Stada Arzneimittel: Large German OTC and generic pharmaceutical company with pediatric OTC products in the same pharmacy distribution channels. Broad incumbent in German OTC with overlap on children's teething, cold, and digestive remedies.
• Penaten (Johnson & Johnson): J&J's flagship German baby care brand covering cream, bath, and oral care categories. Competes with Dentinox across diaper rash, baby skincare, and increasingly in baby oral care, with materially larger scale and marketing spend.
• Procter & Gamble (Oral-B Kids): Global oral care leader whose Oral-B Kids stages compete with the Mundflora+ line in baby and children's fluoride toothpaste. Represents the multinational competitive ceiling Dentinox must outperform on niche differentiation.

Regional players

• dm-drogerie markt (Babylove private label): Germany's largest drugstore chain and a major Dentinox retail partner; its Babylove own-brand competes directly on price in baby skincare and oral care, representing the most material private-label threat within dm's shelves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/posts/markus-wiegleb-6596701b4_stromernte-bei-dentinox-wir-freuen-uns-dass-activity-7307398547795038208-BOmd?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAZrvaQBMqjJ-F9yv8ijJ5u9-vStKTDpG5M

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentinox