Demars & Associates

What Demars & Associates does

Demars & Associates, Ltd. is a privately held alternative dispute resolution (ADR) firm founded in 1988 by Jo DeMars and currently owned by Kyle Morris. The company administers consumer arbitration and mediation programs across three primary verticals — automotive (CAP-Motors), recreational vehicles (CAP-RV and the multi-OEM RV Warranty Dispute Program), and new home construction (CAP-Home) — alongside class action settlement administration and ancillary services through its DRX (Dispute Resolution Auxiliary) division. Its core technology stack comprises Online Dispute Resolution platforms (NetNeutrals.com and NetNeutrals EU), case management systems with online document storage/retrieval, intake/screening/scheduling workflow tools, and a nationwide network of independent contractor neutrals (attorneys, engineers, architects, home inspectors). NetNeutrals EU is a certified ADR scheme in the UK and Ireland, compliant with the EU ADR/ODR directive.

DeMars generates revenue primarily through B2B professional-services and managed-services contracts with manufacturers (Ford, FCA US, Porsche Cars North America, Thor, Winnebago, Forest River, Keystone, Jayco, Grand Design, Entegra, Tiffin, Newmar, REV Group, Mercedes-Benz USA, Airstream and others) and warranty companies that sponsor consumer-facing programs offered free to end users. DRX operates a partnership with Morley Companies to facilitate vehicle buybacks and transfer agent services on behalf of OEMs. Pricing is contracted on multi-year terms; per-case fees flow to a network of independent contractor arbitrators and mediators. Go-to-market is direct enterprise field sales into manufacturer legal/compliance and warranty operations, supplemented by referrals from plaintiff law firms (e.g., Capstone Law APC) for class action mandates.

Operationally, the firm has administered approximately 100,000 cases since inception, with DRX alone processing ~8,000 cases annually and CAP-Home achieving a 60 business-day average handling time in 2019. The headquarters relocated from Waukesha, Wisconsin to Hurst, Texas in 2017. The firm is privately held with no disclosed institutional investment and operates with 11–50 employees.

Name

Demars & Associates

Legal name

DeMars & Associates, LTD.

Website

https://demarsassociates.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

DeMars & Associates is a private alternative dispute resolution firm founded in 1988 that administers warranty and lemon law arbitration programs for automotive OEMs, RV manufacturers and home builders, plus class action settlement administration and a vehicle buyback/transfer agent service.

Ownership category

akta.pro rank

Product category

Alternative Dispute Resolution Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

akta.pro secondary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Alternative dispute resolution
• Consumer arbitration services
• Warranty dispute resolution
• Lemon law arbitration
• Online dispute resolution

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer/Warranty Company Fees: Dispute resolution programs (CAP-Motors, CAP-RV, CAP-Home, RV Warranty Dispute Program) are offered free to consumers. Manufacturers and warranty companies pay for participation in these programs. DeMars administers the arbitration/mediation process including case intake, screening, scheduling and document distribution.
2. DRX Ancillary Services: DRX division provides vehicle buyback facilitation, application review, vehicle disposal, and sales tax recovery processes for automobile manufacturers. Operates on partnership with Morley Companies where DeMars employs Transfer Agents.
3. Class Action Settlement Administration: Provides arbitration component on the back-end of class action settlements, free to class members. Examples include Vargas v. Ford DPS6 Transmission and Moran v. FCA Chrysler Pacifica settlements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

DeMars & Associates is a national alternative dispute resolution (ADR) firm that designs, administers, and operates consumer arbitration and mediation programs covering lemon law and warranty disputes. Its portfolio includes industry-specific programs (CAP-Motors for automobiles, CAP-RV for recreational vehicles in Florida, CAP-Home for new-home construction, and a US/Canada RV Warranty Dispute Program), backed by a DRX ancillary-services division, customized dispute-system design, class action settlement arbitration, and the NetNeutrals online dispute resolution platform. Services are delivered free to consumers but funded by participating manufacturers and warranty companies.

Product overview

DeMars & Associates, Ltd. is a leading national alternative dispute resolution (ADR) firm offering a portfolio of dispute resolution programs. The company operates a multi-module platform consisting of specialized consumer arbitration programs: CAP-Motors (automobile warranty disputes), CAP-Home (home warranty/construction disputes), CAP-RV (Florida recreational vehicle disputes), and the RV Warranty Dispute Program (US/Canada RV disputes). Supporting services include DRX (Dispute Resolution Auxiliary) for ancillary services including vehicle buyback facilitation and transfer agent coordination, Customized Services for bespoke ADR program design, the NetNeutrals Online Dispute Resolution platform (including NetNeutrals EU for the UK/Ireland), and Class Action Settlement services. The company has administered approximately 100,000 cases since its founding in 1988, maintaining a network of trained neutrals across multiple states and industries including automotive, home construction, recreational vehicles, and class actions.

Differentiator

Problem solved

Functional benefit

Brands

• DRX (Dispute Resolution Auxiliary): A separate division of DeMars & Associates that provides ancillary services related to dispute resolution management, including training, consumer satisfaction surveys, and vehicle buyback processes.
• NetNeutrals.com
• NetNeutrals EU
• CAP-Motors (Consumer Arbitration Program for Motor Vehicles)
• CAP-Home (Construction Arbitration Program for Home Warranty Disputes)
• CAP-RV (Consumer Arbitration Program for Recreational Vehicles)
• RV Warranty Dispute Program

Products and services

• CAP-Motors (Consumer Arbitration Program for Motor Vehicles) A free service for automobile owners with warranty disputes, offering mediation and binding arbitration under the Magnuson-Moss Warranty Act and applicable state lemon laws. Decisions are binding on the manufacturer once accepted by the consumer.
• CAP-Home (Construction Arbitration Program for Home Warranty Disputes) A national program for homeowners and builders to resolve disputes related to new-home construction, with local arbitrators reviewing construction defect claims and other warranty issues.
• CAP-RV (Consumer Arbitration Program for Recreational Vehicles) A free service for owners of recreational vehicles with lemon law claims and warranty disputes in Florida, providing mandatory mediation and binding arbitration under Florida's Lemon Law.
• RV Warranty Dispute Program A free mediation service for owners of recreational vehicles with lemon law claims and warranty disputes for RVs purchased in the United States or Canada.
• DRX (Dispute Resolution Auxiliary Services) Ancillary services division supporting dispute resolution management, including training, consumer satisfaction surveys, customer retention programs, organizational assessments, vehicle buyback facilitation through the partnership with Morley Companies, and Transfer Agent coordination at dealerships.
• Customized Dispute Resolution Services Custom-designed dispute resolution programs including mediation and arbitration services for various industries, offered in online, face-to-face, or hybrid formats.
• NetNeutrals Online Dispute Resolution Platform Online Dispute Resolution platform for businesses and consumers providing free direct negotiation forums and neutral-assisted dispute resolution. Includes NetNeutrals EU for EU-based users, compliant with EU directive and a certified ADR scheme in the UK and Ireland.
• Class Action Settlement Services Assistance with designing, creating, and implementing ADR programs for class action settlements, providing free arbitration components on the back-end with resolutions including vehicle repurchase, replacement, repair, or expense reimbursement.

Quantifiable outcome

• Most cases processed and resolved within 40 days (FTC §703 guidelines)
• +4 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Morley CompaniescoreStrategic or Co-development PartnerDRX division partners with Morley Companies to facilitate the vehicle buyback process within a neutral 3rd party scope. Morley's clients are the vehicle manufacturers while DeMars employs the Transfer Agents. This program has grown significantly since the partnership began about a decade ago.
• Morris Innovative Resolutions, Inc (MIR)supportingImplementation/ SI/ Consulting PartnerMIR provides consulting services for DeMars in areas of HR, process improvements, employee engagement, and organizational needs. MIR has been essential in DeMars' continued growth.
• NetNeutrals.comsupportingTechnology or IntegrationFormerly operated NetNeutrals.com Online Dispute Resolution platform providing free direct negotiation forum where consumers and businesses can resolve disputes. Now directs users to the platform for dispute resolution needs.
• NetNeutrals EUsupportingTechnology or IntegrationFormerly operated NetNeutrals EU, an Online Dispute Resolution service for businesses and consumers in the EU, compliant with EU directive for Alternative and Online Dispute Resolution. Certified ADR scheme in the United Kingdom and Ireland.
• Capstone Law APCcoreStrategic or Co-development PartnerCapstone Law APC filed litigation against Ford Motor Company (Vargas class action) and FCA US (Chrysler Pacifica class action). DeMars provides arbitration component, free to class members, on the back-end of these class action settlements.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• JAMS: Premier private alternative dispute resolution provider with a nationwide panel of retired judges and legal experts. Comparable to DeMars as an ADR administrator serving complex consumer and commercial disputes, including warranty and lemon law matters, though JAMS focuses on higher-value cases.
• Modria (Tyler Technologies): Online dispute resolution (ODR) platform acquired by Tyler Technologies, providing case management and resolution tools for courts, courts-annexed programs, and ADR providers. Comparable to DeMars' NetNeutrals platform in the ODR technology space, though Modria targets courts and government as primary customers.
• SquareTrade (Allstate): Major warranty administrator owned by Allstate, providing extended service contracts and dispute resolution pathways for consumer electronics, appliances, and vehicles. Comparable to DeMars as a warranty-adjacent administrator handling manufacturer-backed consumer dispute resolution, though SquareTrade operates at substantially larger scale.
• American Arbitration Association (AAA): The largest U.S. ADR provider offering arbitration, mediation, and conflict management services across commercial, consumer, and labor disputes. Highly comparable to DeMars as a national ADR administrator serving manufacturers and warranty contexts, though AAA operates at much greater scale and breadth across all dispute categories.

Emerging players

• RepairPal: Automotive repair fairness platform providing repair cost estimates, certified shop networks, and dispute resources for consumers. Comparable to DeMars' CAP-Motors in addressing consumer-side automobile repair and warranty friction, though RepairPal focuses on pre-dispute repair marketplace rather than post-dispute arbitration.

Direct peers

• BBB Auto Line (Better Business Bureau National Programs): BBB's automobile warranty dispute resolution program providing mediation and arbitration for participating manufacturers (Ford, GM, Toyota, Subaru, and others). One of DeMars' most direct competitors in the automotive warranty arbitration niche, offering a parallel lemon law and Magnuson-Moss program funded by OEMs.
• ADR Systems: Mid-sized ADR firm providing arbitration, mediation, and case management services across commercial and consumer matters. Comparable to DeMars as a focused ADR administrator serving warranty and consumer dispute verticals with national reach.
• RESOLVE: Nonprofit ADR organization providing mediation and arbitration services with a focus on consumer and community disputes. Comparable to DeMars in delivering structured consumer-facing dispute resolution, though RESOLVE's nonprofit model and scope differ.
• National Arbitration Forum (NAF): National ADR provider administering consumer arbitration programs for automotive manufacturers, lenders, and warranty companies. Directly comparable to DeMars' CAP-Motors and CAP-RV programs in serving warranty dispute resolution for manufacturers.

Others

• Mediate.com: Leading online directory and resource hub for mediation and arbitration professionals, listing thousands of neutrals and ADR firms. Comparable to DeMars as an ecosystem participant in the ADR industry; Mediate.com is referenced as a resource link on DeMars' site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demars & Associates