What CNA Financial Services does

CNA Financial Services is a small Australian mortgage brokerage based in Albany Creek, Queensland, operating under the legal entity Noee Holdings Pty Ltd (ABN 56 603 411 936), which was registered in 2018. The company provides residential and investment lending solutions to individual home buyers, property investors, and borrowers seeking refinance, debt consolidation, construction finance, or asset finance. The brokerage is led by director Craig Nevill, who brings approximately 20 years of industry experience to the firm.

The brokerage operates through the Connective Brokers aggregator network, providing access to a panel of lenders plus back-office processing and compliance support. CNA is a member of the Mortgage & Finance Association of Australia (MFAA), the industry's peak body. Service delivery is mobile-based, with the broker meeting clients at their convenience rather than requiring office-based appointments. The firm maintains 1–10 employees and serves the Albany Creek and greater Brisbane corridor in Queensland, supported by online tools such as mortgage calculators.

Revenue is generated through upfront and trail commissions paid by lenders on successfully settled loans; no fees are charged to borrowers. The product suite spans residential home loans, refinance and debt consolidation, investment loans, construction loans, and asset finance. As a small, single-principal brokerage, revenue is tightly linked to the loan settlement volume of the principal broker, with no disclosed institutional clients, recurring SaaS revenue, or technology platform of scale.

Name

CNA Financial Services

Legal name

Noee Holdings Pty Ltd ABN 56 603 411 936 T/A CNA Financial Services

Website

https://cnafinancial.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CNA Financial Services is an Albany Creek, Queensland-based mortgage brokerage operating under Noee Holdings Pty Ltd, offering residential, investment, refinance, construction, and asset finance loans to individual borrowers via the Connective Brokers aggregator network.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission: The company earns commissions from lenders when customers take out loans through their brokerage. This model enables them to offer services at no direct cost to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CNA Financial Services is a mobile mortgage brokerage that arranges residential home loans, investment loans, construction loans, refinancing, debt consolidation, and asset finance for individuals and small businesses in Queensland, Australia. Operating as an independent broker via the Connective Brokers network, the firm matches borrowers to loan products from multiple lenders and provides advisory support through the loan process. Customers are not charged direct fees; the firm is compensated through lender commissions on settled loans.

Product overview

CNA Financial Services is a mortgage broking firm offering a suite of lending products and financial services. The core offering centers on mortgage broking services, providing access to residential home loans, investment loans, construction loans, and asset finance products. The company acts as an intermediary between borrowers and lenders, accessing products through its Connective Broker network. Additional services include refinancing, debt consolidation, and free educational guides. The business model positions the company as working for the customer rather than the banks, providing choice across multiple lender products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Loans Home loan products for first home buyers, upgraders, and next home buyers purchasing owner-occupied properties, including First Home Owner Grants, family guarantor options, standard variable and fixed rate options, and bridging loans. Arranged through multiple lenders via the Connective Brokers network.
• Refinance and Debt Consolidation Refinancing services to review existing home loans every 2–3 years and access better rates or equity, plus debt consolidation loans combining credit card debt, personal loans, and car loans into a single lower-interest home loan. Target customers are existing homeowners.
• Investment Loans Structured loan products for property investors to build wealth through real estate investment, including comparison of investment loan options and coordination with financial planners and accountants. Source customers are individual investors, from first-time investors to those with large portfolios.
• Construction Loans Progress-based loans for property construction where funds are drawn at specific stages during the building process, with interest charged only on drawn amounts until construction is complete. Arranged through the firm's lender network.
• Asset Finance Finance options for vehicles, recreational vehicles, commercial vehicles, plant and equipment, and small business needs. Includes personal loans, car loans, leases, commercial leasing, and chattel mortgages, sourced through the firm's lender network.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ConnectivecoreChannel Partner/ Reseller/ DistributorCNA Financial Services operates as a member of Connective Brokers network, gaining access to multiple lenders and loan products. The connection provides competitive options for customers across various lending institutions. Displayed on website as trusted aggregation partner.
• MFAA (Mortgage & Finance Association of Australia)minorOthersCNA Financial Services is a member of the Mortgage & Finance Association of Australia, providing professional credibility and industry representation. Listed on MFAA member medal as authorized credit representative.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aussie Home Loans: Australia's largest retail mortgage broker with a national store network, aggregator panel, and ~30% market share of broker-originated loans. Comparable because it operates the same broker-intermediary model intermediating retail borrowers to a multi-lender panel, but at vastly larger scale and with proprietary brand, mobile broker app, and retail footprint that CNA lacks.
• Mortgage Choice: ASX-listed Australian mortgage broker and franchise network with a national footprint across home loans, investment loans, and asset finance. Comparable because it offers the same broker-arranged home loan, refinance, and asset finance suite, but operates at franchise scale with centralized marketing, training, and aggregator relationships that materially exceed CNA's resources.
• AFG (Australian Finance Group): ASX-listed Australian mortgage aggregator and broker network with one of the largest broker membership bases in the country. Comparable because AFG brokers operate the same lender-intermediation model and earn lender commissions via the AFG panel; AFG is materially larger, publicly listed, and owns infrastructure that small brokers like CNA typically access through competitors like Connective.

Direct peers

• Loan Market Group: Major Australian mortgage broker aggregator with a network of individual brokers offering home loans, investment loans, and asset finance nationwide. Highly comparable in business model (individual broker earning lender commissions through an aggregator panel) and product suite, with the key difference being Loan Market's national scale and broker recruitment infrastructure.
• Yellow Brick Road: Australian financial advisory and mortgage broker group offering home loans, investment loans, and wealth advice. Comparable in product mix and broker-led distribution model, with broader wealth management services layered on top of core mortgage broking.
• Resolve Finance: Independent Australian mortgage broker specializing in residential, investment, and construction loans for property buyers. Closely comparable in service positioning (independent broker working for the customer), mobile/relationship-led delivery, and residential product focus, though Resolve operates across more states than CNA.
• Better Choice Home Loans: Independent Australian mortgage broker offering residential, investment, and construction loans through aggregator panel access. Closely comparable to CNA in business model, product suite, and target customer segments (first home buyers, investors, refinancers), competing in a similar SMB/single-broker competitive tier.
• Astute Financial Group: Australian financial advisory and mortgage broking network providing home loans, investment lending, and wealth advice. Comparable because it operates a broker-led model intermediating retail borrowers to lenders, with similar customer segments (first home buyers, property investors) and similar commission revenue mechanics.

Others

• Connective: Australian mortgage aggregator whose network CNA itself belongs to. Comparable not as a competing broker but as the enabling infrastructure layer providing lender panel access, compliance support, and technology tools that small brokers depend on. Industry dynamics for CNA are heavily shaped by Connective's terms, lender panel composition, and commission arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CnaServices
• Facebookfacebook.com/cnamortgagebrokers
• LinkedInlinkedin.com/company/cna-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNA Financial Services