Archer Travel Service, Inc.

What Archer Travel Service, Inc. does

Archer Travel Service, Inc. is a family-owned, full-service travel agency established in 1952 and headquartered in Los Angeles, California, with additional offices in La Crescenta, Las Vegas (Henderson), and Sydney, and expansion announced for Mexico City and Europe. The company operates a dual business model: a direct-to-consumer travel advisory service that plans and books vacations, cruises, all-inclusive resort stays, and group travel, and a host-agency platform called the Evolution Travel Network (EVO) that recruits independent travel agents to sell travel under its supplier relationships. Archer monetizes via commissions on bookings, which average 10-17% across hotels, cruises, all-inclusive resorts, and tours; on the agent side, agents pay recurring membership fees (EVO Basics at $49.99/month, EVO Essentials at $89.99/month, and EVO Bundle at $299 annually) and retain 50-80% of commissions depending on tier, with the remainder retained by Archer.

The company's distribution is built on top of 100+ supplier partnerships spanning major cruise lines (Carnival, Royal Caribbean, Norwegian, Princess, Celebrity, MSC, Oceania, Virgin Voyages), resort brands (Sandals, Hyatt Inclusive Collection, Hilton, Disney, Apple Leisure Group), tour operators (Globus, AmaWaterways, Wendy Wu), and aggregator platforms (Expedia TAAP), enabling packaged bookings across 100+ countries. EVO supports agents with a tiered membership structure, a 24/7 on-demand training platform, supplier portal access, back-office commission tracking, and a recurring event infrastructure (EVO Conventions, roadshows, supplier events) that functions as both training and recruitment marketing.

Archer maintains wholly-owned operating divisions in the UK (Archer Travel UK LTD, ABTA #P8715), Mexico (Viajes de Archer), Australia (Archer Travel Australia PTY LTD), and Spain (Viajes Archer S.L.), and holds Seller of Travel registrations in California, Florida, Hawaii, and Washington. In September 2025 the company formalized its strategic partnership with Evolution Travel (founded 2016), with the combined entities targeting over $500 million in annual gross sales. No proprietary technology platform is disclosed beyond standard booking systems and supplier portals, and no AI/ML capability is referenced in the source material.

Name

Archer Travel Service, Inc.

Legal name

Archer Travel Service, Inc.

Website

https://archertravel.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Archer Travel Service is a family-owned, full-service travel agency and host-agency founded in 1952 that books leisure vacations (cruises, all-inclusive resorts, group travel) for individual consumers and supports a network of independent travel agents through its Evolution Travel Network (EVO) across the U.S., UK, Mexico, Australia, and Spain.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Travel agency services
• Host travel agency
• Travel agent network
• Vacation planning
• Cruise booking

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Archer Travel earns commissions on every booking made through their network of agents. The average commission rate is 10-17% of the booking value across hotels, cruises, all-inclusive getaways, and other travel services. Agents retain either 50% or 80% of commissions depending on their membership tier, with Archer retaining the remainder.
2. Agent Membership Fees: Agents pay monthly or annual membership fees to join the Evolution Travel Network. Three tiers are offered: EVO Basics ($49.99/month), EVO Essentials ($89.99/month), and EVO Bundle ($299 annually), each providing different commission splits and included benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Archer Travel Service is a full-service, family-owned travel agency founded in 1952 that plans and books personalized vacations, cruises, all-inclusive resort stays, group travel, romantic getaways, and bucket-list trips for individual travelers. It also operates the Evolution Travel Network (EVO), a host-agency program that recruits and supports independent travel agents through tiered memberships, training, supplier access, and commission-based earnings.

Product overview

Archer Travel Service operates as a full-service travel agency and host agency platform, established in 1952, supporting independent travel agents through its Evolution Travel Network (EVO) program. The core platform connects travelers with expert advisors who plan and book vacations, cruises, group trips, and custom travel packages. The EVO agent network offers tiered memberships (EVO Basics, EVO Essentials, EVO Bundle) providing training, supplier access, marketing tools, and commission management. Supporting products include the EVO Agent Training Platform with on-demand video library, My Evo Events for agent education and networking (including EVO Conventions), Plan Your Trip for personalized travel planning services, and travel insurance partnerships. The company also offers a Travel Agent Support Center (T.A.S.C.) for agent booking assistance.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Evolution TravelcoreStrategic or Co-development Partner · 2 September 2025Archer Travel and Evolution Travel formed a strategic partnership in 2025. Evolution Travel was launched in 2016 and focuses on travel sales via a multilevel marketing model. The combined entities aim to generate over $500 million in sales annually, with Evolution emphasizing training and ethical practices.
• Expedia TAAPmajorChannel Partner/ Reseller/ DistributorTop-producing supplier partner providing powerful booking tools, top commissions, and insider access to thousands of travel products. Dave Evans represents Expedia TAAP at EVO events, providing training on booking tools and platform updates.
• Apple Leisure Group VacationsmajorChannel Partner/ Reseller/ DistributorTop-producing supplier with Susan Creighton as Business Development Manager providing hands-on support, insider tips, and latest updates on resort offerings, booking tools, and exclusive promos for agents.
• Delta VacationsmajorChannel Partner/ Reseller/ DistributorFeatured supplier partner providing flight and resort bundling with exclusive promotions including complimentary airport transfers, room upgrades, and food/beverage credits.
• Expedia TAAP (MX)minorChannel Partner/ Reseller/ DistributorInternational Expedia TAAP partner for Mexico-based agents in the Evolution Travel Network.
• Royal CaribbeanmajorChannel Partner/ Reseller/ DistributorMajor cruise line partner featured at EVO Conventions with exclusive deals and promotions for agents.
• Carnival Cruise LinemajorChannel Partner/ Reseller/ DistributorFeatured cruise line partner offering exclusive deals and onboard credits for Archer and Evolution Travel agents to sell.
• Princess CruisesmajorChannel Partner/ Reseller/ DistributorFeatured cruise line partner at EVO events, offering promotional deals for agents to sell.
• Disney DestinationsmajorChannel Partner/ Reseller/ DistributorFeatured supplier partner at EVO Events providing training on Disney vacation packages, with dedicated presentations at agent recruitment and training events.
• Sandals ResortsmajorChannel Partner/ Reseller/ DistributorFeatured supplier partner presenting at EVO Conventions with exclusive resort promotions for agents.
• Norwegian Cruise Line (NCL)majorChannel Partner/ Reseller/ DistributorFeatured cruise partner at EVO events with exclusive promotions for agents.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorFeatured cruise line partner at EVO Conventions and supplier events.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorFeatured cruise partner at EVO supplier events.
• Hilton HotelsminorChannel Partner/ Reseller/ DistributorHotel partner providing accommodations for agent events and travel packages.
• Hyatt Inclusive CollectionminorChannel Partner/ Reseller/ DistributorAll-inclusive resort partner featured at EVO supplier events.
• GlobusminorChannel Partner/ Reseller/ DistributorTour operator partner providing escorted tours featured at EVO events.
• AmaWaterwaysminorChannel Partner/ Reseller/ DistributorRiver cruise partner at EVO supplier events.
• Oceania CruisesminorChannel Partner/ Reseller/ DistributorPremium cruise partner featured at EVO events.
• Virgin VoyagesminorChannel Partner/ Reseller/ DistributorAdults-only cruise partner with featured sailings highlighted in destination content.
• Grupo XcaretminorChannel Partner/ Reseller/ DistributorEco-archaeological parks and tours in Mexico, featured at EVO supplier events with complimentary access included in resort packages.
• TinLegminorChannel Partner/ Reseller/ DistributorTravel insurance partner providing coverage options for Archer and Evolution Travel clients, with agents able to book through partner links.
• Archer Travel UK LTDminorChannel Partner/ Reseller/ DistributorGlobal division operating in UK market with ABTA membership #P8715.
• Viajes de Archer S. de R.L. de C.V. (Mexico)minorChannel Partner/ Reseller/ DistributorGlobal division operating in Mexican market.
• Archer Travel Australia PTY LTDminorChannel Partner/ Reseller/ DistributorGlobal division operating in Australian market.
• Viajes Archer S.L. (Spain)minorChannel Partner/ Reseller/ DistributorGlobal division operating in Spanish market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Virtuoso: Virtuoso is a global network of luxury travel advisors with supplier partnerships, training, and exclusive amenities. Comparable to Archer's premium positioning (honeymoons, all-inclusive, romantic getaways) but skewed to higher-net-worth clientele.
• Nexion Travel Group: Nexion is a major US host travel agency that provides independent agents with back-office support, supplier access, and commission tracking. Directly comparable to Archer's role as a host agency for the Evolution Travel Network.
• Avoya Travel: Avoya Travel is one of the largest host travel agency networks in the US, operating a similar model to Archer/Evolution: independent travel agents earn commissions, access supplier tools, and rely on training and community support. Closest direct comparable given the host-agency-plus-network structure.
• Gifted Travel Network: Gifted Travel Network is a host agency focused on training, supplier relationships, and commission structures for independent advisors — directly comparable to the EVO network's value proposition to new and aspiring agents.
• KHM Travel Group: KHM Travel Group is a host travel agency that recruits, trains, and supports independent travel agents with commission splits and supplier partnerships — closely mirroring Archer's EVO program structure and target customer (aspiring travel agents).
• OutsideAgents.com: OutsideAgents is a host travel agency providing independent agents with commission splits, supplier integrations, and back-office tools. Comparable to Archer as a host-agency platform competing for the same independent agent population.

Broad incumbents

• Travel Leaders Network: Travel Leaders is a large, established US travel agency franchise and consortium offering leisure and corporate travel services. A broader incumbent that overlaps with Archer's full-service travel agency positioning at significantly greater scale.
• World Travel Holdings: World Travel Holdings is one of the largest travel agencies in the US, specializing in cruise and vacation packages. Comparable to Archer's strong cruise and all-inclusive resort vertical, but at materially greater scale and with different distribution channels.
• American Express Global Business Travel (Amex GBT): Amex GBT is a global corporate and premium leisure travel management company. Comparable to the consumer-facing advisory offering of Archer Travel at far greater scale, with overlap in premium/vacation planning.

Others

• Expedia TAAP: Expedia TAAP is a supplier partner already used by Archer/EVO agents for booking tools and commissions. It is an adjacent ecosystem participant — a partner today but also a potential disintermediation threat if it builds direct agent tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/archertravelinc
• Facebookfacebook.com/archertravelgroup
• LinkedInlinkedin.com/company/ronarcher

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archer Travel Service, Inc.