Cogni

What Cogni does

Cogni is a Brazilian for-profit software company founded in 2019 and headquartered in Florianópolis, Brazil, that operates the Cogni App — a mobile application described by the company as the most popular thought record app in Brazil, used in cognitive therapy. Thought records are a core technique in Cognitive Behavioral Therapy (CBT), where users log situations, automatic thoughts, cognitive distortions, and alternative responses; positioning the product in this narrow clinical workflow suggests a focused consumer mental-health tool rather than a broad telehealth or therapy-marketplace platform. The company was launched out of the Founder Institute accelerator and is led by CEO Joao Otero. The team size is reported at 1-10 employees, and the company remains private.

Underlying technology and product architecture are not disclosed in available source material: no core technology stack, proprietary features, AI/ML components, integrations, or API surface are documented beyond the existence of a single unified mobile application under the cogniapp.com domain. The app is not identified as having a B2B distribution motion, named enterprise customers, or clinical-partnership channels; all observable GTM signals point to a direct-to-consumer Brazilian user base.

The business model is not publicly disclosed. There are no pricing tiers, monetization mechanics, revenue figures, or contract structures referenced in the input data. The only capital event on record is a single accelerator-backed funding round in February 2021 with WOW Aceleradora, with no disclosed dollar amount. As a result, the company should be evaluated as a very early-stage consumer app with thin publicly observable commercial traction signals, and any investment thesis will require primary diligence on active users, retention, monetization, and AI/clinical-differentiation roadmap.

Name

Cogni

Website

https://cogniapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cogni is a Brazilian mobile app, founded in 2019 and headquartered in Florianópolis, that operates a consumer-facing thought record application used in cognitive therapy. It is led by CEO Joao Otero and was launched via the Founder Institute accelerator.

Ownership category

akta.pro rank

Product category

Digital Mental Health Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACANAI

Behavioral Health & Neurocognitive Therapeutics (Digital)

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Mental health apps
• Cognitive behavioral therapy
• Thought record software
• Digital therapeutics
• Mhealth applications

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

Cogni operates a mobile application called Cogni App, positioned as the most popular thought record app in Brazil. The app is designed for use in cognitive therapy, providing individual users with a digital tool to record and review their thoughts as part of cognitive behavioral therapy workflows. The product was launched out of the Founder Institute accelerator program.

Product overview

Cogni App is a single, unified mobile application. The available source provides only the product name and homepage URL without additional details about features, modules, or architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Cogni App A mobile application that functions as a thought record tool for use in cognitive therapy. It targets individual consumers in Brazil and is described as the most popular thought record app in the Brazilian market, supporting cognitive behavioral therapy practices.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Calm: Large incumbent mental wellness app with meditation, sleep and therapy content. Competes with Cogni for consumer mindshare in mobile mental health.
• Headspace: Major consumer mental wellness app spanning meditation, sleep, and focus. Broader portfolio than Cogni but competes for the same consumer mental health wallet share.
• Sanvello (Optum): Mental health app originally offering CBT-based self-help, now owned by Optum. Competes with Cogni for direct-to-consumer CBT self-help users.

Regional players

• MindDoc: Germany-based mental health app offering CBT-informed self-monitoring and courses. Comparable mobile CBT self-help product but primarily serves DACH markets, not Brazil.

Direct peers

• Wysa: Conversational mental health app delivering CBT and behavioral techniques to consumers. Overlaps with Cogni in mobile-delivered CBT tooling and self-help workflows.
• Woebot Health: Digital therapeutics company offering an AI-driven chatbot that delivers CBT-style exercises and thought records. Most direct functional comparable to Cogni's CBT thought-record app.
• MoodKit: Mobile app explicitly built around CBT principles including thought records, mood tracking, and activities. Closest product-level competitor to Cogni's thought-record positioning.
• Youper: AI emotional health assistant app using CBT-style techniques and mood/thought tracking. Comparable mobile-first behavioral health experience targeting similar consumer use cases.
• MoodTools: Mobile app focused on depression and anxiety using CBT thought records, mood tracking, and safety planning. Direct product-overlap competitor in the CBT thought-record category.

Emerging players

• Happify Health: Digital mental health platform offering CBT-, mindfulness-, and positive-psychology-based self-help tracks. Overlaps with Cogni on evidence-based digital behavioral interventions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/cogniapp
• Facebookfacebook.com/cogniapp
• LinkedInlinkedin.com/company/cogniapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogni