MoodTools
MoodTools is a privately held Chapel Hill-based developer of a free mobile mental health app offering PHQ-9 depression screening, a cognitive therapy-based thought diary, and a suicide safety planning tool for individual consumers experiencing depression.
- Company typePrivate
- Founded2014
- HeadquartersChapel Hill, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MoodTools firmographics
Firmographics- Name
- MoodTools
- Legal name
- MoodTools
- Website
- https://moodtools.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoodTools is a privately held Chapel Hill-based developer of a free mobile mental health app offering PHQ-9 depression screening, a cognitive therapy-based thought diary, and a suicide safety planning tool for individual consumers experiencing depression.
- Ownership category
- akta.pro rank
MoodTools industry classification
Industry- Product category
- Mental Health Mobile Applications
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where MoodTools is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Markets served
MoodTools business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Free Application: MoodTools offers all features completely free of charge. No revenue model or monetization strategy is disclosed on the website or app store listings. The company may rely on future premium features, donations, or alternative monetization not currently referenced in public materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free — all features included |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MoodTools product offering
Product offeringCore offering
MoodTools develops and distributes a free mobile application that provides evidence-based mental health self-help tools for individuals experiencing depression or sadness. The app integrates a PHQ-9 depression questionnaire for symptom tracking, a Thought Diary based on cognitive therapy principles for identifying distorted thinking patterns, and a Safety Plan for suicide crisis management. The product is offered at no cost on the iOS App Store and Google Play Store.
Differentiator
Problem solved
Functional benefit
Products and services
- MoodTools Mobile App A free mental health mobile application providing evidence-based self-help tools for individuals experiencing depression or sadness. The app combines a PHQ-9 depression questionnaire for symptom tracking, a Thought Diary grounded in cognitive therapy principles for identifying negative or distorted thinking patterns, and a Safety Plan for suicide crisis management with access to emergency resources.
Companies that use MoodTools
Customer profileSegments1 record
Ideal customer profiles1 record
MoodTools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MoodTools competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace is an established teletherapy and psychiatry provider targeting similar consumer mental-health needs; it sits in the same demand category as MoodTools but with clinician-led delivery.
- Calm: Calm is a leading consumer wellness app focused on meditation and sleep; it overlaps with MoodTools' self-help consumers seeking free mental-health support, but is positioned more broadly as a wellness subscription.
- BetterHelp: BetterHelp is a large, well-funded online therapy platform serving users with depression and anxiety; it competes for the same end users as MoodTools but delivers live professional therapy rather than self-help tools.
- Headspace: Headspace is a major consumer mental wellness app spanning meditation, sleep, and mood support; it competes for the same depressed/stressed consumer segment as MoodTools but offers broader wellness content.
Direct peers
- Moodpath: Moodpath is a depression screening and self-help app offering validated questionnaires and educational content, comparable to MoodTools' PHQ-9-based Depression Test feature.
- MindDoc: MindDoc tracks mood and symptoms through clinically validated questionnaires and offers courses, paralleling MoodTools' PHQ-9 monitoring and CBT-inspired exercises.
- Sanvello: Sanvello offered guided self-care, peer support, and CBT-based tools for stress, anxiety, and depression, overlapping heavily with MoodTools' self-help positioning.
- Woebot Health: Woebot delivers CBT-based conversational mental health support through a mobile interface, directly comparable to MoodTools' Thought Diary and CBT-derived features.
- Wysa: Wysa offers an AI-driven mental health chatbot and self-help tools for depression and anxiety, closely mirroring MoodTools' model of free, evidence-informed digital mental-health support without live therapy.
- Moodfit: Moodfit provides mood tracking, CBT exercises, and self-help tools for depression and anxiety, a very similar product orientation to MoodTools' three core features.
Market position
Customer concentration
MoodTools social profiles
Digital presenceMoodTools financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoodTools leadership team
Management profileNumber of profiles
Profiles1 record
MoodTools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoodTools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoodTools
What does MoodTools do?
MoodTools develops and distributes a free mobile application that provides evidence-based mental health self-help tools for individuals experiencing depression or sadness. The app integrates a PHQ-9 depression questionnaire for symptom tracking, a Thought Diary based on cognitive therapy principles for identifying distorted thinking patterns, and a Safety Plan for suicide crisis management. The product is offered at no cost on the iOS App Store and Google Play Store.
Is MoodTools a public or private company?
MoodTools is a private company. It is classified as unknown and is currently operating.
When was MoodTools founded?
MoodTools was founded in 2014. It employs 1 to 10 people.
Where is MoodTools based?
MoodTools is headquartered in Chapel Hill, United States, in the North America region.
How does MoodTools make money?
One revenue line is on record: free Application.
Who are MoodTools's main competitors?
Broad incumbents on record are Talkspace, Calm, BetterHelp and Headspace. Direct peers are Moodpath, MindDoc, Sanvello, Woebot Health, Wysa and Moodfit.
Does MoodTools have an API?
No public API is recorded for MoodTools.
What industry is MoodTools in?
MoodTools's product category is Mental Health Mobile Applications. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 621420 and its SIC code is 7372.