Function
Function is a Denver-based event production firm delivering virtual, hybrid, and live event design and broadcast technology services to agencies and Fortune 500 enterprises, anchored by its proprietary FunctionLive cloud-based virtual studio.
- Company typePrivate
- Founded2009
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Function does
Function is a privately-held event production and broadcast technology firm headquartered in Denver, founded in 2009. The company delivers virtual, hybrid, and live event design and production services to agencies, corporate event planners, and enterprise clients, with a workforce in the 11–50 employee range. Its service portfolio includes on-site crew leads and specialists across production management, stage management, video, rigging, lighting, and audio; technical plotting and build drawings; audio/video/lighting/rigging design with equipment specifications; rigging weight calculation and safety consulting; digital media content design and playback management; and staging and scenic design and fabrication. Disclosed enterprise clients named on the company website include Zillow, Salesforce, Amazon, and GitHub. The company operates exclusively through an agency-and-event-planner channel rather than directly with end organizers.
The company's signature technology is FunctionLive, a proprietary cloud-based virtual studio launched in 2020 to enable broadcast-quality streamed events staffed by 100% remote engineers, producers, and audio/video specialists. FunctionLive supports live broadcast graphics (lower thirds, logo bugs, running tickers, title slates, and over-shoulder picture-in-picture), live Q&A and panel interviews, simulive and on-demand playback, slide presentations, screen demos, virtual scenery, branded backgrounds, and custom transitions. The architecture emphasizes redundant backups and failover, scalable and adaptable capture, and reduced dependency on local internet bandwidth — features that have supported concurrent live presenters from countries including India, Germany, Australia, Brazil, and the United States.
Function operates as a B2B services business with a deliberate channel strategy of working exclusively through agencies and event planners. Pricing is project-based and not publicly disclosed; engagement size and scope appear to vary based on disclosed Fortune 500 enterprise engagements. The firm's 11–50 employee footprint indicates a focused operational scale rather than mass-market volume, and the FunctionLive studio adds a remote-production revenue line that has continued since the 2020 launch. (Note: the aggregated input also contains material about a separate entity also named Function — a health/longevity startup with a $298M Series B led by Redpoint Ventures — which the firmographic block identifies as a different entity; this analysis is grounded in the event-production firm.)
Function firmographics
Firmographics- Name
- Function
- Website
- https://functioninc.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Function is a Denver-based event production firm delivering virtual, hybrid, and live event design and broadcast technology services to agencies and Fortune 500 enterprises, anchored by its proprietary FunctionLive cloud-based virtual studio.
- Ownership category
- akta.pro rank
Function industry classification
Industry- Product category
- Event Production Services
- NAICS
- Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219), Convention and Trade Show Organizers (561920)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
Keywords
Where Function is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Function business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Health Intelligence Services: Function generates revenue through its Medical Intelligence platform by offering personalized health management solutions. The company appears to monetize through subscription-based access to health monitoring and AI-driven health insights, with enterprise partnerships serving as distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Function product offering
Product offeringCore offering
Function is an event production company that designs and executes virtual, hybrid, and in-person events for agencies and corporate event planners. Its proprietary FunctionLive virtual studio is a cloud-based broadcast platform enabling remote production of live-streamed events, supported by on-site crew leads and specialists covering staging, audio, video, lighting, and rigging.
Product overview
Function operates a health and longevity platform called FunctionHealth, which serves as the core product for the company. The platform integrates advanced health data from various sources, including partnerships like Equinox, to provide personalized health management. Function positions itself in the health and longevity category with the mission of enabling people to live 100 healthy years globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Event Production (FunctionLive) Cloud-based video capture and playback system operated by a 100% remote team of engineers and producers, enabling broadcast-quality live-stream event presentations for agencies and corporate event planners.
- Hybrid Event Production Seamlessly integrates in-person and virtual audiences via the FunctionLive virtual studio for an end-to-end hybrid event solution.
- Live Event Production End-to-end live event production including design, planning, scheduling, on-site execution, and post-show management for events of all sizes.
- Event Design and Staging Services Provides on-site crew leads and specialists (production, stage, video, rigging, lighting, audio), technical plots, build drawings, schedules, audio/video/lighting/rigging designs, rigging weight calculation, digital media content design, staging and scenic design and fabrication, and event renderings for client presentations.
Quantifiable outcome
- Goal of enabling people to live 100 healthy years globally
Companies that use Function
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Function technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Function partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EquinoxflagshipEquinox expanded its partnership with Function to incorporate advanced health data into its fitness services. This partnership integrates Function's health intelligence technology with Equinox's premium fitness experience, enabling personalized health management for Equinox members through advanced health data integration.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Function competitors and assessment
Company assessmentBroad incumbents
- GPJ (George P. Johnson Experience Marketing): Global experiential marketing agency producing large-scale live, virtual, and hybrid events for Fortune 500 brands. Comparable as a multi-format event production services peer, though significantly larger and broader than Function's specialized agency-only offering.
- Freeman: One of the largest event production and experience marketing companies in the world, with end-to-end live, hybrid, and digital event capabilities. Comparable in service scope (Virtual + Hybrid + Live production) but operates at much greater scale and breadth than Function.
- Encore Global (formerly PSAV): Provider of event technology, production, and venue services to hotels, convention centers, and corporate clients. Comparable as a live and hybrid event production services peer with AV/staging expertise similar to Function's on-site offerings.
- Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events for major brands. Comparable as a multi-format event production peer, though larger and broader in scope than Function.
Emerging players
- Cvent: Enterprise event management platform with virtual and hybrid event capabilities serving corporate event teams. Comparable in targeting corporate event programs with virtual/hybrid solutions; more software-led and self-serve than Function's services-led model.
- Bizzabo: Event experience platform offering virtual, hybrid, and in-person event software for enterprises and event organizers. Comparable as a virtual/hybrid event technology peer serving similar corporate end-customers, though Function competes more on services than software.
- Hopin (RingCentral Events): Virtual and hybrid event platform enabling organizations to host online conferences and corporate events. Comparable in addressing virtual/hybrid corporate event demand; serves as a self-serve alternative that could displace Function's managed-services value proposition.
- Pathable: Virtual and hybrid event platform focused on conferences, tradeshows, and corporate events with community/networking features. Comparable as a virtual/hybrid event technology peer; competes for the same corporate event budgets as Function.
- 6Connex: Virtual event platform offering virtual venues, hybrid event solutions, and event production services for enterprises and associations. Comparable as a virtual/hybrid event services peer with both technology and managed-services offerings targeting similar corporate end-customers.
Direct peers
- Sparks: Experiential and event marketing agency producing live, virtual, and hybrid brand experiences for major global brands. Comparable as a direct peer in multi-format event production services with a similar agency/B2B2C model serving Fortune 500 clients.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Function social profiles
Digital presenceFunction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Function leadership team
Management profileNumber of profiles
Profiles1 record
Function funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Function M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Function
What does Function do?
Function is an event production company that designs and executes virtual, hybrid, and in-person events for agencies and corporate event planners. Its proprietary FunctionLive virtual studio is a cloud-based broadcast platform enabling remote production of live-streamed events, supported by on-site crew leads and specialists covering staging, audio, video, lighting, and rigging.
Is Function a public or private company?
Function is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Function founded?
Function was founded in 2009. It employs 11 to 50 people.
Where is Function based?
Function is headquartered in Denver, United States, in the North America region.
How does Function make money?
One revenue line is on record: health Intelligence Services.
Who are Function's main competitors?
Broad incumbents on record are GPJ (George P. Johnson Experience Marketing), Freeman, Encore Global (formerly PSAV) and Jack Morton Worldwide. Emerging players are Cvent, Bizzabo, Hopin (RingCentral Events), Pathable and 6Connex. Sparks is listed as a direct peer.
Does Function have an API?
No public API is recorded for Function.
What industry is Function in?
Function's product category is Event Production Services. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 516 and its SIC code is 7812.