Ursula
Ursula Inc. is a Minneapolis-based, founder-led business coaching company that uses NLP-based sales and mindset methodologies to help female CEOs and 6–7 figure entrepreneurs scale revenue, supplemented by corporate sales training and published books.
- Company typePrivate
- Founded2004
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ursula does
Ursula Inc. is a privately held, founder-led business coaching and training company headquartered in Minneapolis, MN. Founded by CEO Ursula Mentjes (NLP-certified, former President of a $20M-run-rate international technical training company by age 27), the company applies Neuro-Linguistic Programming (NLP) methodology to sales performance, mindset work, and revenue scaling for entrepreneurs and corporate sales teams.
The product portfolio spans high-ticket 12-month coaching engagements (The CEO Table), one-day virtual events (The Profit Accelerator, Double Your Monthly Revenue Now Using AI), self-paced online courses (The Belief Zone Masterclass, Quantum Revenue Expansion Masterclass), five bestselling books sold via Amazon, corporate keynotes, and the Quantum Revenue Expansion podcast (300+ episodes). Distribution is direct-to-consumer through the company website (ursulainc.co), with application-gated entry to premium coaching tiers and freemium content (newsletter, podcast, free masterclass) feeding the funnel. Marketing infrastructure runs on ClickFunnels, Infusionsoft, GoToWebinar/Everwebinar/InstantTeleseminar, Google Analytics, and Facebook/Google Ads.
The customer base is bifurcated: a long tail of female CEOs and 6–7 figure entrepreneurs seeking to break through revenue plateaus, and a smaller enterprise segment including Aflac, Fairview Hospitals, Keller Williams, New York Life, Paychex, and Ebenezer for corporate sales training. The company is bootstrapped with no external funding and operates with a small core team (1–10 employees).
Ursula firmographics
Firmographics- Name
- Ursula
- Legal name
- Ursula, Inc.
- Website
- https://ursulainc.co
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ursula Inc. is a Minneapolis-based, founder-led business coaching company that uses NLP-based sales and mindset methodologies to help female CEOs and 6–7 figure entrepreneurs scale revenue, supplemented by corporate sales training and published books.
- Ownership category
- akta.pro rank
Ursula industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
- akta.pro secondary industries
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Sales Management & Coaching (Frontline Leadership) (EDABABAI)
Keywords
Where Ursula is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ursula business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Coaching Programs: High-ticket coaching programs including CEO Table (12-month experience), 2X Intensive, and individual coaching sessions. Revenue generated through recurring coaching fees.
- Courses and Digital Products: Online courses including The Profit Accelerator, The Belief Zone Masterclass, and AI-powered revenue programs sold as one-time or recurring access
- Books and Publications: Five bestselling books including Selling with Intention, Selling with Synchronicity, One Great Goal, The Belief Zone, and UpLevel Now
- Keynote Speaking: Corporate keynote presentations and breakout sessions at conferences and events
- Podcast and Content: Free podcast content (Quantum Revenue Expansion) used to attract and nurture leads for paid programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Double Your Monthly Revenue Now Using AI - LIVE event |
| One time/ perpetual license | Pay-as-you-go | The Profit Accelerator - one-day virtual event |
| Freemium | Pay-as-you-go | Quantum Revenue Expansion Masterclass |
| Subscription | Multi-year contract | CEO Table - 12-Month Coaching & MasterMinding Experience |
| One time/ perpetual license | Pay-as-you-go | Books |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ursula product offering
Product offeringCore offering
Ursula Inc. sells NLP-based business and sales coaching programs, masterminds, online courses, bestselling books, and keynote speaking engagements aimed at helping entrepreneurs—primarily female CEOs and 6–7 figure business owners—overcome limiting beliefs, scale revenue, and build stronger sales processes. Its flagship is The CEO Table, a 12-month coaching and mastermind experience, complemented by masterclasses, virtual events, and books such as Selling with Intention and The Belief Zone.
Product overview
Ursula Inc. is a business coaching and training company offering a comprehensive suite of programs for entrepreneurs seeking revenue growth. The core offering includes The CEO Table (12-month high-level coaching and mastermind for 6-7 figure CEOs), The Profit Accelerator (one-day virtual revenue acceleration event), The Belief Zone Masterclass (mindset program for overcoming limiting beliefs), and The Quantum Revenue Expansion Masterclass (revenue modeling and container expansion). The company has published five bestselling books including UpLevel NOW, The Belief Zone, One Great Goal, Selling With Intention, and Selling with Synchronicity. Services include keynote presentations, podcast content, and AI-focused training events. The product portfolio combines group coaching, self-paced courses, books, and live events to address sales performance, mindset, and business scaling.
Differentiator
Problem solved
Functional benefit
Products and services
- The CEO Table 12-month high-level coaching and mastermind experience for 6-7 figure CEOs seeking to 2x-10x revenue. Includes private coaching, group laser sessions, intuitive sessions, quarterly virtual retreats, and CEO collaboration.
- The Profit Accelerator One-day virtual event providing proven strategies, personalized planning, and mindset breakthroughs to help business owners create a customized Profit Acceleration Plan for doubling or tripling revenue.
- Double Your Monthly Revenue Now Using AI Live AI-powered revenue activation experience where attendees build personalized AI Revenue Blueprints to scale their business and double monthly revenue.
- The Belief Zone Masterclass Online masterclass helping entrepreneurs break free from self-doubt and limiting beliefs and build unstoppable confidence to achieve business goals.
- Quantum Revenue Expansion Masterclass Masterclass teaching entrepreneurs how to create quantum containers for revenue expansion, uplevel pricing and packages, and reach revenue goals faster using NLP-based techniques.
- UpLevel NOW Bestselling book teaching readers how to create more peace, freedom, and joy in personal and professional life using the domino effect.
- The Belief Zone Bestselling book focused on overcoming limiting beliefs and stepping boldly toward biggest goals.
- One Great Goal Bestselling book teaching the power of one goal and a signature goal-setting process for entrepreneurs and professionals.
- Selling With Intention Sales methodology book endorsed by Brian Tracy, focusing on mindset and process for doubling and tripling sales.
- Selling with Synchronicity Bestselling book focusing on inner shifts and synchronicities that support sales success.
- Double Your Sales: How to Close a Sale With Intention Today! Sales closing guide focused on intentional selling strategies and techniques.
- Keynotes and Presentations Motivational and educational speaking engagements on topics including sales strategies, money mindset, overcoming phone fear, goal setting, and scaling revenue while working less.
- Quantum Revenue Expansion Podcast Weekly podcast hosted by Ursula Mentjes featuring guest experts on business growth, mindset, sales strategies, and scaling revenue.
Quantifiable outcome
- Clients experience rapid revenue growth within 90 days
- +3 more outcomes
Companies that use Ursula
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Ursula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Ursula partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ursula competitors and assessment
Company assessmentBroad incumbents
- Tony Robbins (Tony Robbins Companies): Tony Robbins operates Results Coaching, Books, and events targeting entrepreneurs seeking performance and revenue growth. Comparable to Ursula via high-ticket coaching programs, bestselling authorship, and keynote speaking to similar 6-7 figure business owners.
- Russell Brunson (ClickFunnels): Russell Brunson built ClickFunnels and a personal brand empire around sales funnels and entrepreneurial education, with multiple books, a podcast, and high-ticket programs (Funnel Hacker, Two Comma Club). Comparable online selling infrastructure (ClickFunnels platform itself powers Ursula's site) and target audience.
- Mel Robbins: Mel Robbins runs a multi-platform personal brand with bestselling books, podcast, and online courses focused on performance and mindset for professionals and entrepreneurs. Comparable thought-leadership + course + book structure, though broader audience than Ursula's CEO focus.
Direct peers
- Brendon Burchard (Brendon Burchard LLC): Brendon Burchard runs HPX (High Performance) coaching programs, online courses, bestselling books, and live events for high-achieving entrepreneurs. Closely comparable to Ursula in business model (coaching + courses + books + events) and target market (aspiring high-performance CEOs).
- Marie Forleo (Marie Forleo International): Marie Forleo offers B-School and MarieTV/coaching for female entrepreneurs seeking to build profitable businesses. Directly comparable to Ursula's female-CEO focus, online course model, and content-driven GTM (podcast/YouTube).
- Chalene Johnson (Chalene Johnson LLC): Chalene Johnson runs SmartLife, bestselling books, and high-ticket mastermind programs targeting female entrepreneurs and health/fitness business owners. Closely comparable to Ursula on female-founder audience, content + coaching model, and personal brand.
- Rachel Hollis: Rachel Hollis built a personal brand around female entrepreneur empowerment with bestselling books (Girl, Wash Your Face), podcast (Rise), and conferences/memberships. Same target market (female CEOs/business owners) and similar content-driven coaching GTM.
- Dean Graziosi: Dean Graziosi offers sales training, masterminds, and bestselling books for entrepreneurs and real estate investors. Comparable on sales/mindset coaching focus, multi-channel content GTM, and high-ticket program structure.
- Jenna Kutcher (Goal Digger Podcast / Kit): Jenna Kutcher built a podcast, online courses, and coaching programs around helping female entrepreneurs build sustainable businesses. Shares target audience (female founders), course + coaching model, and podcast-led acquisition.
Emerging players
- Pat Flynn (SPI / Smart Passive Income): Pat Flynn built SPI Media around online business education, podcast, courses, and affiliate partnerships serving entrepreneurs. Comparable content + course + community structure and SMB/entrepreneur target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ursula social profiles
Digital presenceUrsula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ursula leadership team
Management profileNumber of profiles
Profiles4 records
Ursula funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ursula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ursula
What does Ursula do?
Ursula Inc. sells NLP-based business and sales coaching programs, masterminds, online courses, bestselling books, and keynote speaking engagements aimed at helping entrepreneurs—primarily female CEOs and 6–7 figure business owners—overcome limiting beliefs, scale revenue, and build stronger sales processes. Its flagship is The CEO Table, a 12-month coaching and mastermind experience, complemented by masterclasses, virtual events, and books such as Selling with Intention and The Belief Zone.
Is Ursula a public or private company?
Ursula is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ursula founded?
Ursula was founded in 2004. It employs 1 to 10 people.
Where is Ursula based?
Ursula is headquartered in Minneapolis, United States, in the North America region.
How does Ursula make money?
Five revenue lines are on record. Coaching Programs are the primary driver. The others are courses and Digital Products, books and Publications, keynote Speaking and podcast and Content.
Who are Ursula's main competitors?
Broad incumbents on record are Tony Robbins (Tony Robbins Companies), Russell Brunson (ClickFunnels) and Mel Robbins. Direct peers are Brendon Burchard (Brendon Burchard LLC), Marie Forleo (Marie Forleo International), Chalene Johnson (Chalene Johnson LLC), Rachel Hollis, Dean Graziosi and Jenna Kutcher (Goal Digger Podcast / Kit). Pat Flynn (SPI / Smart Passive Income) is listed as an emerging player.
Does Ursula have an API?
No public API is recorded for Ursula.
What industry is Ursula in?
Ursula's product category is Business Coaching Services. Its primary akta.pro industry code is EDABANAL, Sales Leadership & Revenue Executive Coaching, with a secondary code of EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching. Its NAICS code is 5416 and its SIC code is 8742.