BP Global Group

What BP Global Group does

BP Global Group is a privately held B2B marketing agency founded in 2011 in Santiago, Chile, that provides integrated marketing, communications, and CRM consulting services to enterprise clients in the mining, energy, technology, and industrial sectors across Latin America. The company's core service portfolio spans B2B marketing strategy, demand generation, content strategy, paid media campaigns, business intelligence, and inbound/growth marketing, complemented by specialized HubSpot CRM implementation and AI-powered sales/marketing automation consulting delivered under a partnership with HubSpot established in February 2020.

The company's technology stack is built on HubSpot CRM as its primary platform, augmented by integrations with Google Ads, LinkedIn, Facebook, Instagram, YouTube, Spotify, and WhatsApp for campaign execution and content distribution. AI capabilities are delivered as consulting and implementation services (chatbots, sales automation, email automation, AI-powered document tracking, predictive prospecting) layered on top of HubSpot's native features rather than developed in-house. BP has also productized proprietary knowledge assets including BP Lab (a research and content hub with industry studies and a podcast) and BP Academy (an online learning platform built on Wisboo), alongside event IP such as Expo Element and recurring Cisco Mining Summit communications work.

The business model is professional services-based with custom, quote-based pricing and annual billing cadence, supported by a free initial diagnostic consultation. Go-to-market combines direct enterprise field sales, event-driven lead generation, and community-led networking through Positive Network events. Revenue streams include marketing strategy consulting, digital campaign execution, event management, and CRM implementation/training. The company employs approximately four office locations (Chile HQ, Colombia, Peru, and Orlando, FL) and claims to have generated over 25,000 qualified leads annually across 10+ countries, with no external funding or parent company disclosed.

Name

BP Global Group

Legal name

BP Global Group

Website

https://bpglobalgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BP Global Group is a privately held B2B marketing agency founded in 2011 in Chile, serving enterprise clients in mining, energy, technology, and industrial sectors across Latin America through strategy, demand generation, content, paid media, CRM/HubSpot consulting, and proprietary events and education platforms.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (BPAFADAI)

Keywords

• B2B marketing services
• Demand generation
• Inbound marketing
• HubSpot CRM consulting
• Industrial marketing

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Strategy and Consulting Services: BP provides strategic B2B marketing consulting services including market analysis, go-to-market strategy development, and ongoing marketing advisory for industrial companies.
2. Digital Marketing Campaign Execution: Execution of digital marketing campaigns including content creation, paid media management, social media marketing, and email marketing automation for B2B clients.
3. Event Management and Networking Services: Organization and management of industry events, trade shows, and networking gatherings including Expo Element and Positive Network events.
4. CRM Implementation and Training: HubSpot CRM implementation, configuration, and staff training services for B2B industrial companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

BP Global Group is a B2B marketing agency based in Chile that designs and executes integrated marketing programs for industrial-sector clients across Latin America. Its offering spans marketing strategy, demand generation, content strategy, paid media campaigns, business intelligence, and CRM/AI consulting (delivered as a HubSpot partner). The firm targets mining, energy, technology, and broader industrial companies seeking specialized B2B go-to-market execution rather than generalist advertising services.

Product overview

BP Global Group is a B2B marketing agency offering a comprehensive 360-degree portfolio of services designed for companies selling to other businesses. The core offering centers on HubSpot CRM and AI-powered consulting for Sales and Marketing, complemented by strategic services (B2B Marketing Strategy, Demand Generation, Content Strategy), digital execution (Paid Media Campaigns, Inbound Marketing, Growth Marketing), and Business Intelligence. The company operates specialized vertical practices in Mining & Industry, Energy, Technology, and Services. Knowledge products include BP Lab (research reports, trends, podcasts) and BP Academy (online courses). BP also organizes industry events including Expo Element trade fair for the mining and industrial sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia de Marketing B2B (B2B Marketing Strategy) Strategic marketing planning service that defines positioning, segmentation, messaging, and go-to-market plans for B2B industrial companies in mining, energy, technology, and industrial sectors. Targeted at CMOs, marketing directors, and commercial leaders in Latin America.
• Generación de Demanda (Demand Generation) End-to-end demand generation service for B2B companies, including lead generation programs, nurturing workflows, and pipeline acceleration. Targeted at B2B marketing and sales leaders in industrial sectors across Latin America.
• Estrategia de Contenido B2B (B2B Content Strategy) Content strategy and creation service covering thought leadership, technical content, case studies, and editorial planning for B2B industrial brands. Targeted at B2B marketing leaders seeking to build authority in mining, energy, technology, and industrial sectors.
• Paid Media y Campañas (Paid Media & Campaigns) Planning and execution of paid media campaigns across digital channels for B2B industrial clients, including campaign design, media buying, and performance optimization. Targeted at B2B marketing and demand generation leaders.
• Inteligencia de Negocio (Business Intelligence) Business intelligence consulting service covering marketing and sales analytics, dashboards, and data-driven decision support for B2B companies. Targeted at marketing, sales, and commercial leaders in industrial sectors.
• CRM e IA para Ventas y Marketing (CRM & AI for Sales and Marketing) CRM implementation, integration, and AI-enabled sales/marketing consulting delivered as a HubSpot partner. Includes HubSpot onboarding, automation, and AI-assisted workflows. Targeted at B2B companies seeking to modernize sales and marketing operations.
• Consultoría CRM HubSpot (HubSpot CRM Consulting) Specialized HubSpot CRM consulting service covering platform selection, implementation, migration, training, and ongoing optimization for B2B sales and marketing teams. Targeted at companies adopting or scaling HubSpot.
• Inbound Marketing Inbound marketing service that combines content, SEO, lead nurturing, and CRM workflows to attract and convert B2B buyers. Targeted at B2B companies seeking to build a scalable inbound demand engine.
• Growth Marketing Growth marketing service focused on experimentation, conversion optimization, and scalable B2B growth programs. Targeted at B2B companies seeking to accelerate revenue growth through marketing-led initiatives.

Quantifiable outcome

• 25,000+ qualified leads generated annually
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• CiscocoreStrategic or Co-development Partner · 1 November 2024BP Global Group has been the official communications and marketing agency for Cisco Mining Summit for consecutive years (2024, 2025), handling the complete campaign including digital strategy, video marketing, podcast content, and event promotion for the 9th edition of this key mining industry event.
• Coloma ConsultorescoreStrategic or Co-development Partner · 1 September 2021Strategic partnership for Expo Element industrial trade show. BP is responsible for event communications, marketing, and brand strategy while Coloma Consultores provides technical industry expertise. The collaboration has successfully launched multiple editions of the specialized industrial event.
• Portal MinerosecondaryGTM or Marketing Partner · 1 September 2021Official media partner for Expo Element, providing press coverage and industry publication support for the industrial trade show.
• HubSpotcoreTechnology or Integration · 1 February 2020BP Global Group is a certified HubSpot partner since February 2020, offering CRM implementation, marketing automation, and AI-powered sales tools to industrial B2B clients. The partnership provides access to HubSpot's full suite of marketing, sales, and service software for lead management, email automation, analytics, and customer relationship management.
• Cámara de Comercio Peruano-ChilenasecondaryGTM or Marketing PartnerBP participated in trade missions organized by the Peruvian-Chilean Chamber of Commerce, supporting member companies with international expansion and networking.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DemandGen International: B2B marketing agency specializing in demand generation, content, and ABM for industrial and technology clients. Comparable to BP's core B2B demand generation and content strategy services for complex technical buyers.
• Integrate: B2B marketing agency focused on demand generation, content, and pipeline acceleration for technology and industrial clients. Closely overlaps with BP's mid-funnel campaigns and ABM offerings.
• Heinz Marketing: B2B sales and marketing agency serving technology, manufacturing, and industrial sectors with demand generation and sales enablement services. Similar target verticals and mid-market enterprise positioning to BP.
• Saltworks Marketing: Industrial B2B marketing agency focused on manufacturing and complex technical industries. Highly comparable to BP's industrial vertical practice in terms of customer profile and content-led demand gen.
• Triptych (TPT): B2B creative and content agency serving technology, industrial, and scientific clients. Comparable to BP in combining strategic, content, and creative capabilities for technical B2B audiences.
• Bluetext: B2B branding and digital marketing agency working with technology, industrial, and government clients. Comparable service mix and mid-market enterprise target to BP.
• Rock Content: Latam-based content marketing and digital media agency. Overlaps with BP's content strategy, demand generation, and regional Latam presence, though serves a broader SMB/mid-market mix.

Broad incumbents

• HubSpot: Global CRM and marketing automation platform of which BP is a certified partner. A platform incumbent with broader scope, offering overlapping marketing automation and content tooling to enterprise clients directly.
• WPP: Global advertising and marketing services holding company with B2B and ABM capabilities through agencies like VMLY&R and Ogilvy. Represents the multinational incumbent that competes for cross-border industrial accounts.
• Publicis Groupe: Global advertising holding company with B2B/digital transformation practices (Publicis Sapient, Digitas). Competes for large multinational B2B marketing budgets that BP also targets in industrial sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwwPCK4h6dySoeBckFTMQhw
• LinkedInlinkedin.com/company/bpglobalgroup
• Xx.com/BP_latam
• Facebookfacebook.com/bpglobalgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BP Global Group