Integrate
Integrate is a private B2B pipeline integrity software company founded in 2010, providing enterprise demand generation, lead capture, and pipeline management tools to B2B marketing and sales organizations.
- Company typePrivate
- Founded2010
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Integrate does
Integrate is a private B2B pipeline integrity software company founded in 2010 and headquartered in Boulder, Colorado. The company provides an enterprise platform for clean data management, accelerated sales action, and pipeline conversion, operating in the B2B demand generation and lead management category. Integrate targets enterprise marketing and sales organizations that require integrated pipeline visibility and lead capture, qualification, and routing capabilities across multiple channels.
The company has scaled through a combination of organic product development and inorganic M&A. Integrate has executed a Series of nine venture funding rounds between 2010 and 2018, raising approximately $80 million in total from investors including Foundry Group, Comcast Ventures, Liberty Global Ventures, High Alpha, Iron Gate Capital, Alumni Ventures, Forté Ventures, Trinity Capital, and Silicon Valley Bank. In Q1 2019, the company acquired ListenLoop (B2B audience targeting) and Akkroo (lead capture), extending the platform's demand-gen surface area.
Integrate employs between 101 and 250 people and is led by CEO Mehul Nagrani, CFO Scott Mogel, CTO Tim Mohler, and senior vice presidents across sales/marketing/partnerships, customer operations, and legal functions. The company generates revenue through subscription-based enterprise SaaS contracts with B2B customers. Note: the input data also contains a divergent narrative describing a Seattle-based secure collaboration platform serving the US Space Force; that material conflicts with Integrate's documented B2B pipeline integrity profile, funding history, and leadership team, and has not been incorporated into the primary business description.
Integrate firmographics
Firmographics- Name
- Integrate
- Legal name
- Integrate
- Website
- https://integrate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Integrate is a private B2B pipeline integrity software company founded in 2010, providing enterprise demand generation, lead capture, and pipeline management tools to B2B marketing and sales organizations.
- Ownership category
- akta.pro rank
Integrate industry classification
Industry- Product category
- B2B Marketing and Sales Pipeline Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
- akta.pro secondary industries
- System Integration & Connectors (BPAMAOAC), Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
Keywords
Where Integrate is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Integrate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Government Defense Contracts: Multi-year government contracts providing recurring revenue. The company has secured a $25 million, five-year contract with the US Space Force for defense project management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise government contract pricing |
Go-to-market motion1 record
Distribution channels1 record
Integrate product offering
Product offeringCore offering
Integrate provides a B2B pipeline integrity platform that delivers clean data, faster action, and pipeline that converts for enterprise marketing and sales organizations. The platform integrates lead data across multiple channels and automates demand generation processes, with capabilities expanded through the acquisitions of Akkroo (lead capture) and ListenLoop (B2B intent data).
Product overview
Integrate offers a single unified secure project management platform designed for defense, space, and sensitive government projects. The platform enables secure, large-scale collaboration and has been adopted by the classified Joint Worldwide Intelligence Communications System (JWICS). The company serves U.S. military branches and private sector aerospace clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrate Platform A B2B pipeline integrity platform that provides clean data, faster action, and pipeline conversion capabilities for marketing and sales organizations, with integrated lead capture (via Akkroo) and B2B intent data (via ListenLoop) functionality.
Quantifiable outcome
- $25 million five-year contract secured with US Space Force
Companies that use Integrate
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Integrate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Integrate partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Integrate competitors and assessment
Company assessmentDirect peers
- Zapier: Workflow automation and integration platform connecting B2B applications without code. Highly comparable to Integrate as both serve B2B operations/marketing teams needing cross-system data flow and pipeline automation.
- Workato: Enterprise integration and automation platform (iPaaS) for B2B organizations. Direct comparable to Integrate given overlap in enterprise integration, connectors, and workflow orchestration for marketing and operations teams.
- Tray.io: Enterprise iPaaS offering general-purpose API integration and workflow automation. Comparable to Integrate in target customer (B2B enterprise), core functionality (system integration), and GTM motion.
- 6sense: B2B demand generation and pipeline intelligence platform. Comparable to Integrate given overlap in B2B pipeline management, marketing operations focus, and enterprise customer base.
- Demandbase: B2B account-based marketing and pipeline intelligence platform. Comparable to Integrate in targeting enterprise B2B marketing teams with pipeline and data integration capabilities.
- Fivetran: Automated data integration platform focused on moving data into cloud warehouses. Comparable to Integrate in B2B data integration, connector framework, and enterprise customer focus.
Broad incumbents
- MuleSoft: Salesforce-owned API integration and management platform serving large enterprises. Comparable to Integrate as a scaled, broad-incumbent integration platform, though MuleSoft operates at a much larger scale and across all enterprise integration use cases.
- Segment: Twilio-owned customer data platform providing data integration and pipeline infrastructure for B2B and B2C companies. Comparable to Integrate in data integration and pipeline integrity, though Segment is a broader data platform.
- HubSpot: Public CRM and marketing automation platform with deep B2B mid-market penetration. Comparable to Integrate as a B2B marketing/pipeline platform, though HubSpot operates as a broad suite rather than a pure integration point solution.
- Informatica: Enterprise data integration and management platform with broad iPaaS, ETL, and data governance capabilities. Comparable to Integrate as a large-scale B2B data integration player, though Informatica operates across a much wider portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Integrate social profiles
Digital presenceIntegrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrate leadership team
Management profileNumber of profiles
Profiles7 records
Integrate funding detail
Funding detailFunding overview
Funding rounds9 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrate M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrate
What does Integrate do?
Integrate provides a B2B pipeline integrity platform that delivers clean data, faster action, and pipeline that converts for enterprise marketing and sales organizations. The platform integrates lead data across multiple channels and automates demand generation processes, with capabilities expanded through the acquisitions of Akkroo (lead capture) and ListenLoop (B2B intent data).
Is Integrate a public or private company?
Integrate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Integrate founded?
Integrate was founded in 2010. It employs 101 to 250 people.
Where is Integrate based?
Integrate is headquartered in Boulder, United States, in the North America region.
How does Integrate make money?
One revenue line is on record: government Defense Contracts.
Who are Integrate's main competitors?
Direct peers on record are Zapier, Workato, Tray.io, 6sense, Demandbase and Fivetran. Broad incumbents are MuleSoft, Segment, HubSpot and Informatica.
Does Integrate have an API?
No public API is recorded for Integrate.
What industry is Integrate in?
Integrate's product category is B2B Marketing and Sales Pipeline Software. Its primary akta.pro industry code is BPAMAOAJ, B2B/EDI & Partner Integration, with a secondary code of BPAMAOAC, System Integration & Connectors. Its SIC code is 7370.