Crab Grab
- Company typePrivate
- Founded2010
- HeadquartersBend, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Crab Grab firmographics
Firmographics- Name
- Crab Grab
- Legal name
- Crab Grab LLC
- Website
- https://crabgrab.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
Crab Grab industry classification
Industry- Product category
- Snowboard Accessories
- NAICS
- Sporting Goods Retailers (45911), All Other Rubber Product Manufacturing (326299), Other Rubber Product Manufacturing (32629)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)
- akta.pro secondary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Crab Grab is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crab Grab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Direct E-commerce): Direct-to-consumer online sales through crabgrab.com, shipping products from Henderson, NV warehouse to customers in the US
- Wholesale to Snowboard Shops: Products sold through local snowboard shops that carry Crab Grab products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Mittens & Gloves ($55-$100) |
| Unit Pricing | Pay-as-you-go | Stomp Pads & Traction ($12-$23) |
| Unit Pricing | Pay-as-you-go | Headwear & Accessories ($26-$42) |
| Unit Pricing | Pay-as-you-go | Clothing ($85) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Crab Grab product offering
Product offeringCore offering
Crab Grab designs, manufactures, and sells snowboard traction products (stomp pads, foam traction, grab rails) and handwear (mittens, gloves) along with headwear, facemasks, hoodies, and binding bags. The company originated with traction products (Grab Rails) and expanded into mittens in Fall 2015, using proprietary materials like CRUBBER™ and C-Foam™. Products are sold direct-to-consumer through crabgrab.com and through local snowboard shops.
Product overview
Crab Grab is a family-owned snowboard accessories company offering a diverse product portfolio centered on handwear (mittens and gloves), traction products (stomp pads and foam traction), and headwear/accessories. The core product lines include: Mittens & Gloves spanning 14+ products from premium ($100 Champ Mitt) to budget ($30 Undies Glove) with unisex, women's, and youth fits; Traction products organized into four sub-categories (Crubber for spike-based stomp pads, Mega Foam for large foam traction, Mini Foam for small customizable pieces, and Grab Foam for rails); Masks & Beanies including 4 beanie styles and 4 facemask styles; Clothing with hoodies; and accessories including binding bags, gift cards, and grab guides. The company emphasizes PFAS-free waterproofing, PrimaLoft insulation, and proprietary technologies like CRUBBER material, C-Foam, Gripple texture, and Hipora waterproof membranes.
Differentiator
Problem solved
Functional benefit
Products and services
- Mittens & Gloves Premium unisex, women's, and youth snowboarding mittens and gloves priced from $30 to $100, featuring Battleproof Palms, PrimaLoft insulation, Hipora waterproof membranes, and PFAS-free shell fabrics. Designed to keep hands warm, dry, and grippy in snowboarding conditions.
- Snowboard Traction (Stomp Pads & Foam) Snowboard topsheet traction products including spike-based stomp pads (Crubber line), large foam traction (Mega Foam), small customizable pieces (Mini Foam), and grab rails, priced from $12 to $23. Made with proprietary CRUBBER™ and C-Foam™ materials with Gripples™ texture for grip.
- Beanies Snowboard and winter beanie hats in various knit styles including ribbed cuff and tall profiles, priced from $26 to $28, with some styles using 100% recycled premium yarn.
- Facemasks Winter facemasks including balaclava-style (Clawva), waffle fleece (Clawva Waffle Fleece), knit (Goon Mask), and neck gaiter (Fruzz Tube) styles, priced from $26 to $42 for cold weather protection.
- Hoodies Mid-weight relaxed fit hoodies made from 80% cotton and 20% recycled polyester, priced at $85, featuring Crab Grab logo prints.
- Binding Bags Bags specifically designed for transporting snowboard bindings.
- Grab Guide Educational guide for snowboard grab tricks, available in regular and goofy footer versions.
- Gift Cards Digital gift cards available in $25, $50, $75, $100, $150, and $200 denominations, delivered via email.
Quantifiable outcome
- Products kept in stock by many local snowboard shops
- +1 more outcomes
Companies that use Crab Grab
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Crab Grab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Crab Grab partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Crab Grab competitors and assessment
Company assessmentBroad incumbents
- Burton: Largest snowboard hardgoods and softgoods brand globally, with a full lineup of gloves and mittens that compete directly with Crab Grab's handwear at multiple price tiers, sold through the same specialty snowboard shop channel.
- Hestra: Swedish heritage glove maker with a strong premium ski and snowboard mitten line; competes with Crab Grab's premium mittens ($85–$100 tier) and shares the 'specialist glovemaker' brand position globally.
- Outdoor Research: Broader outdoor gear maker with a winter glove/mitten and facemask line; overlaps with Crab Grab in premium winter handwear and headwear categories, particularly for backcountry and splitboard riders.
- Smith Optics: Winter sports goggles, helmets, and gloves brand; competes at the same specialty snowboard retail counters and overlapping demographic, with comparable premium price architecture on gloves and mitts.
- Volcom: Board-sports apparel brand with snowboard gloves, facemasks, and beanies sold through the same specialty channel; overlaps with Crab Grab's lifestyle-driven softgoods expansion (beanies, hoodies, facemasks).
Direct peers
- Dakine: Action-sports accessories specialist with a deep glove, mitten, and bag lineup carried at every snowboard shop; directly comparable product set (mittens, gloves, traction-adjacent accessories) at overlapping price points.
- 686: Snowboard and ski technical apparel brand with a focused glove and mitten line; competes head-to-head with Crab Grab in specialty snowboard retail and targets a similar youth/urban rider demographic.
- POW Gloves: Bend, Oregon-based snowboard glove and mitten specialist explicitly built around a niche, rider-driven brand identity — the closest direct analog to Crab Grab in category, geography, and go-to-market philosophy.
- Airblaster: Independent snowboard apparel brand with a glove line; shares Crab Grab's independent, personality-driven positioning and core-channel distribution through specialty snowboard shops.
- Celtek: Snowboard-specific glove, mitten, and facemask brand carried in core snowboard shops; directly comparable product portfolio, price architecture, and rider-segment focus to Crab Grab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crab Grab social profiles
Digital presenceCrab Grab compliance and trust
Trust signalCompliance4 records
Crab Grab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crab Grab leadership team
Management profileNumber of profiles
Profiles5 records
Crab Grab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crab Grab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crab Grab
What does Crab Grab do?
Crab Grab designs, manufactures, and sells snowboard traction products (stomp pads, foam traction, grab rails) and handwear (mittens, gloves) along with headwear, facemasks, hoodies, and binding bags. The company originated with traction products (Grab Rails) and expanded into mittens in Fall 2015, using proprietary materials like CRUBBER™ and C-Foam™. Products are sold direct-to-consumer through crabgrab.com and through local snowboard shops.
Is Crab Grab a public or private company?
Crab Grab is a private company. It is classified as family owned and is currently operating.
When was Crab Grab founded?
Crab Grab was founded in 2010.
Where is Crab Grab based?
Crab Grab is headquartered in Bend, United States, in the North America region.
How does Crab Grab make money?
Two revenue lines are on record. Product Sales (Direct E-commerce) is the primary driver. The others are wholesale to Snowboard Shops.
Who are Crab Grab's main competitors?
Broad incumbents on record are Burton, Hestra, Outdoor Research, Smith Optics and Volcom. Direct peers are Dakine, 686, POW Gloves, Airblaster and Celtek.
Does Crab Grab have an API?
No public API is recorded for Crab Grab.
What industry is Crab Grab in?
Crab Grab's product category is Snowboard Accessories. Its primary akta.pro industry code is CRAMAJAC, Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors), with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 3060.