HREC

What HREC does

HREC (人力资源智享会, Human Resource Elite Club) is a Shanghai-based, membership-driven professional association serving HR leaders and HR departments of Chinese enterprises. Founded around 2009 and operated through the legal entity 上海智享会商务服务有限公司 (Shanghai Zhixianghui Business Service Co., Ltd.), the organization has built a community of more than 4,200 paid member companies spanning over 20 industry categories and 81 subcategories. Its core offerings include 250+ member-exclusive events per year, 12+ annual research reports backed by 200+ case studies, a member newsletter (HR Value), an internal training platform, an annual HR supplier procurement guide, the CHW (Certified Healthy Workplace) certification, and a member mutual insurance pool. HREC also runs an annual supplier value awards program across categories such as Learning & Development, HR Shared Services, Recruitment, HR Technology, and Compensation & Benefits, functioning as a de facto ranking body for HR vendors in China.

The business model is a paid B2B membership association monetized through corporate membership fees, paid event and training registrations, premium research report sales, awards and supplier directory sponsorships, certification fees (CHW), and insurance pool commissions. Go-to-market is community-led and direct: the organization markets primarily through WeChat official accounts (HRECChina and HRECService), its website (hrecchina.org), research publications, events, and awards. Customer segments are enterprise HR departments and HR practitioners, with a horizontal segmentation approach across industries rather than vertical specialization. The organization also generates supplier-side revenue by providing visibility, awards recognition, and procurement-guide placement to HR solution vendors — creating a three-sided ecosystem of HR buyers, suppliers, and individual practitioners.

HREC is privately held with no disclosed parent, institutional investors, or funding rounds. Its geographic footprint is China-only. The technology layer is primarily a content/community platform with member login functionality; no proprietary AI/ML products, APIs, SDKs, or technology integrations are disclosed. Key strategic partners include 众合云科 (Zhonghe Yunkun), with whom HREC co-publishes HR shared services research. The organization does not publish financial results, so revenue, profitability, and headcount growth metrics are not observable.

Name

HREC

Legal name

上海智享会商务服务有限公司

Website

https://hrecchina.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

HREC (人力资源智享会) is a Shanghai-based, membership-driven professional association serving HR leaders and enterprise HR departments across China, with 4,200+ paid corporate members, 250+ annual events, and 12+ annual research reports.

Ownership category

akta.pro rank

Product category

HR Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPACAJAA

HR Strategy & Operating Model Design

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAPAM

HR Compliance, Policy, EEO & Labor Law

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAKAC

HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• HR professional membership
• HR research reports
• HR training programs
• HR industry awards
• HR supplier directory

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HREC (人力资源智享会) operates a paid membership-based HR professional network serving enterprise HR departments across China. Its core offerings include member-exclusive events (250+ annually), HR research reports and case studies (12+ reports and 200+ case studies per year), training programs, industry value awards, a supplier procurement guide, an internal training platform, the CHW healthy workplace certification, and a member mutual insurance pool.

Product overview

HREC (人力资源智享会) is a membership-based HR professional organization in China offering a comprehensive suite of services including member activities and training, research reports (研究报告), HR Value member newsletters, HR supplier value awards, a supplier procurement guide, internal training platform, CHW healthy workplace certification, and member insurance pool services. The platform organizes over 250 member-exclusive events annually and publishes over 12 research reports per year covering various HR domains including talent acquisition, learning and development, organizational development, talent management, HR shared services, performance and compensation, employee relations, and factory HR management.

Differentiator

Problem solved

Functional benefit

Products and services

• HREC Membership
• HR Research Reports
• HR Training Programs
• HR Industry Value Awards
• HR Supplier Procurement Guide
• Internal Training Platform (内训平台)
• CHW Healthy Workplace Certification
• Member Mutual Insurance Pool (会员共保池)
• HR Value Member Newsletter

Quantifiable outcome

• Over 250 member-exclusive events annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 众合云科 (Zhonghe Yunkun)minorStrategic or Co-development PartnerHREC partnered with Zhonghe Yunkun to jointly publish the 'Shared Services Center Service Operation Quality Measurement and Optimization Research Report' (《共享服务中心服务运营质量的衡量与优化研究报告》), demonstrating strategic collaboration in HR shared services research.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Society for Human Resource Management (SHRM): SHRM is the world's largest HR professional membership association, offering certifications, research, advocacy, events, and learning — directly comparable in business model to HREC's paid membership + research + awards + training stack.
• Chartered Institute of Personnel and Development (CIPD): CIPD is the UK-based chartered professional body for HR and people development, with paid individual/corporate memberships, research reports, awards, and learning programs — a near-identical membership-association model to HREC.
• Association for Talent Development (ATD): ATD is the global membership association for talent development professionals, with corporate memberships, industry research, awards, conferences, and certification — closely analogous to HREC's Learning & Development Value Awards and training platform.
• HRoot: HRoot is a China-based HR media, events, and awards organization (e.g., the China Human Resources Annual Selection), directly overlapping HREC's HR Value awards, conferences, and supplier directory model within the same geography.
• HR.com: HR.com is a global HR community publishing research reports, hosting webinars, and running vendor awards — a membership/community-driven peer with overlapping research, events, and supplier-recognition monetization.
• ChinaHR.com / 中人网: ChinaHR.com is a long-standing China HR portal serving HR practitioners with news, research, training, and conferences — a directly comparable China-local HR content/community operator to HREC.

Emerging players

• Maimai (脉脉): Maimai is a China-based professional networking platform with a strong HR community vertical, content distribution, and recruitment — an emerging player overlapping HREC's community and content functions.

Broad incumbents

• LinkedIn (Talent Solutions): LinkedIn operates Talent Insights, Learning, and vast HR practitioner content/community globally — a broad incumbent whose enterprise HR community assets increasingly compete with HR-focused membership organizations like HREC.

Others

• Insperity: Insperity is a PEO offering HR services, benefits administration, and HR content/edutainment to SMBs — thematically adjacent to HREC's HR operations, training, and certification offerings.

Regional players

• Beisen (北森): Beisen is a leading China-based HR SaaS provider with integrated HCM, talent management, and learning — thematically adjacent in the China HR ecosystem and a frequent partner/competitor in HREC's research and supplier award categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hrec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HREC