Artplan

What Artplan does

Artplan is a Brazilian integrated communication agency founded in 1967 and headquartered in São Paulo, with additional offices in Rio de Janeiro and Brasília, employing approximately 400 collaborators across the three locations. The firm operates as the integrated communication arm of Grupo Dreamers, the largest independent communication and entertainment group in Brazil, and remains 100% nationally capitalized with private ownership. Artplan serves major Brazilian and multinational enterprise clients across banking, telecommunications, retail, education, automotive, healthcare, entertainment, FMCG, and government sectors, with named clients including BTG Pactual, Oi, TIM, Pernambucanas, Localiza, Estácio, Rock in Rio, and the Brazilian Ministry of Human Rights.

The agency's core offering is structured as an ecosystem of six specialized business units operating under one roof: .Convert (digital business and performance marketing, Facebook Partner certified, serving ~40 brands), .A_LAB (content laboratory for narrative experimentation), .NOW (real-time content management for major brand moments, originating from Rock in Rio 2017 coverage), .Aceleraí (a shared communication platform with 2,000+ ready campaigns for micro-announcers and SMB retailers), .gen_c (influencer marketing operations), and .Join (AI-powered data hub combining predictive analytics with creative science for media investment decisions). Artplan is also a Google Partner and ranks as the 3rd largest agency in Brazil per the Cenp-Meios ranking and 4th among the most awarded agencies, with 11 consecutive Great Place to Work certifications and multiple Cannes Lions, D&AD, Clio, El Ojo, and Effie awards.

Artplan's revenue model combines retainer-based integrated communication services, project-based creative and campaign fees, and managed digital performance services through the Convert unit. Distribution relies on direct enterprise field sales across its three Brazilian offices plus the Aceleraí self-serve platform for SMB/long-tail reach. In 2020, the company repositioned as part of Grupo Dreamers, expanding from a single agency into a 16+ company ecosystem, and has since integrated Caverna (Brand IP Generation) in September 2025 and Play2Shop (live commerce) in December 2025 to extend capabilities into adjacent verticals.

Name

Artplan

Legal name

Artplan

Website

https://artplan.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Artplan is a Brazilian integrated communication agency (founded 1967, ~400 employees) operating as the core arm of Grupo Dreamers, serving enterprise clients across banking, telecom, retail, and entertainment via six specialized ecosystem units spanning creative, digital performance, influencer marketing, and AI-driven media analytics.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Integrated advertising services
• Brand communication strategy
• Creative campaign production
• Media investment planning
• Digital performance marketing

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communication Retainers: Ongoing retainer contracts for integrated communication services including strategy, creative, media, and content production across multiple brand touchpoints.
2. Project-Based Creative and Campaign Work: One-time campaign and creative project fees for specific brand initiatives, activations, and content production.
3. Digital Business & Performance (Convert): Digital business and performance marketing services including brand performance, data consulting, business performance, content performance, trade digital, and UXSEO services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Artplan is a Brazilian integrated communication agency offering end-to-end marketing and advertising services spanning brand strategy, creative development, media planning and buying, content production, digital performance, influencer marketing, and shopper activation. It delivers these services through a network of specialized ecosystem units (Convert, A_LAB, NOW, Aceleraí, gen_c, Join) operating within the larger Grupo Dreamers conglomerate.

Product overview

Artplan is an integrated communication agency operating as a hub of solutions under Grupo Dreamers, offering specialized business units that work together to provide comprehensive marketing services. The ecosystem includes .Convert (Digital Business & Performance), .A_LAB (Content Laboratory), .NOW (Real-time Management), .Aceleraí (Shared Communication Platform), .gen_c (Influencer Marketing), and .Join (AI-powered Data Hub). Together these units deliver integrated communication services spanning brand experience, shopper marketing, digital performance, creative content, and data intelligence across multiple channels including TV, outdoor, radio, display, and social media.

Differentiator

Problem solved

Functional benefit

Brands

• .Convert: Digital Business e Performance unit
• .A_LAB
• .NOW
• .Aceleraí
• .gen_c
• .Join
• Black Dragons
• Caverna
• Play2Shop
• Pulse
• Rir
• Roohts
• V4
• YouDare

Products and services

• .Convert Digital Business and Performance unit that goes beyond lead generation, using data, business, and technology to open conversations with audiences for brands such as Oi, Hypera Pharma, and Aliansce Sonae.
• .A_LAB Content laboratory focused on experimenting with languages and finding new forms of content production, creating narratives from conversation monitoring and context analysis for client brands.
• .NOW Real-time management business unit focused on major brand moments, using data intelligence for content production and management, with more than 15 operations delivered since January 2018.
• .Aceleraí World's first shared communication platform connecting with regional micro-advertisers and small/medium retailers, enabling them to customize and launch pre-produced campaigns in one minute across TV, outdoor, radio, display, and social media formats; offers more than 2,000 ready campaigns for retail segments.
• .gen_c Influencer marketing operation combining creator expertise with strategic and media planning for brand campaigns; led by partner and CEO Eder Redder.
• .Join Data hub combining AI and information analysis to guide and prove optimal paths for media investment decisions; uses predictive AI combined with human creativity to connect brands with audiences through communication.
• Artplan Core Integrated Communication Services Full-service integrated communication offering covering brand strategy, creative development, media planning and buying, content production, shopper marketing, experience marketing, live marketing, loyalty platforms, and influencer marketing for enterprise clients.

Quantifiable outcome

• 55 million people impacted by '#Vctemvoz' domestic violence campaign, with 101% increase in reports (2018)
• +6 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Instituto YduqscoreStrategic or Co-development Partner · 1 January 2026Artplan created the 'Nigrum Corpus' case for Instituto Yduqs and Idomed that won Bronze Lion at Cannes Lions 2026 in Creative Data. The work transforms data into a sensitive, creative, and relevant narrative about racial inequality in healthcare.
• IdomedcoreStrategic or Co-development Partner · 1 January 2026Co-created 'Nigrum Corpus' case with Instituto Yduqs that won Bronze Lion at Cannes Lions 2026 in Creative Data category.
• Desierto VestidocoreStrategic or Co-development Partner · 1 January 2025Co-creation partner with Artplan and VTEX for the Atacama RE-Commerce campaign, addressing fashion consumption, disposal, and impact. The campaign won Bronze Lion at Cannes Lions 2026 in Social & Creator category.
• Fashion RevolutionminorStrategic or Co-development Partner · 1 January 2025Partnership with Artplan and VTEX for the Atacama RE-Commerce campaign focused on sustainable fashion consumption and circular economy discussions.
• ValecoreStrategic or Co-development Partner · 1 January 2025Artplan created 'Amazônia Alive – Book' for Vale, winning Silver Lion at Cannes Lions 2026 in Industry Craft, Art Direction category. The piece highlights the strength of art direction in amplifying an idea through aesthetics, narrative, and execution.
• Grupo DreamerscoreStrategic or Co-development PartnerArtplan is the integrated communication arm of Grupo Dreamers, the largest independent communication and entertainment group in Brazil. Artplan operates alongside 16 other companies in the group including A_Lab, Convert, Dream Factory, Easy Live, Next, Play2Shop, Pulse, Rir, Roohts, V4, and others, sharing services and creating integrated solutions for clients.
• Rodrigo Faro, Catia Fonseca, Bob Floriano, Fernanda FaveronminorStrategic or Co-development PartnerArtists featured in pre-produced campaigns on the Aceleraí platform, which has more than 2,000 ready campaigns for retail segments across Brazil.
• KPMGminorImplementation/ SI/ Consulting PartnerKPMG advises Artplan's Corporate Integrity Program, which includes Ethics and Conduct Code, Ethics Line, Policies, Compliance Management, and Ethics Committee, ensuring rigorous compliance with the Anti-Corruption Law.
• Instituto Benjamin ConstantminorStrategic or Co-development PartnerPartnered with Artplan on the 'Emoti Sounds' campaign for TIM, creating sounds that translate emojis for visually impaired users. The free plugin is available in Portuguese and English for NVDA users.
• UN Women Stereotype-Free AllianceminorStrategic or Co-development PartnerArtplan is a member of the UN Women Stereotype-Free Alliance, working to eliminate stereotypes in brand communication.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AlmapBBDO: Top-tier Brazilian creative agency affiliated with BBDO Worldwide; competes head-to-head with Artplan for major Brazilian advertisers and shares a similarly strong Cannes Lions pedigree.
• DPZ&T: One of Brazil's leading independent integrated advertising agencies with a similar full-service creative model, comparable Cannes Lions track record, and similar focus on large Brazilian enterprise clients across multiple verticals.
• DM9 (DDB Brasil): Brazilian arm of DDB Worldwide with strong creative heritage, multiple Cannes Lions wins, and direct competition with Artplan for creative-led enterprise clients in Brazil.
• WMcCann: Brazilian arm of McCann Worldgroup — a top Brazilian full-service advertising agency with deep enterprise client relationships and similar integrated communications offer.
• Africa (Africa Creative DDB): Independent Brazilian creative agency with a strong Cannes Lions pedigree and similar multi-disciplinary ecosystem, competing for the same top Brazilian enterprise clients.
• Lew'Lara\TBWA: Brazilian creative agency affiliated with TBWA\Worldwide, offering integrated communications with similar disruptive creative positioning and Brazilian enterprise client focus.

Emerging players

• Soko: Brazilian creative and digital agency known for influencer-led and social-first campaigns that competes with Artplan's gen_c unit and similar cross-industry enterprise clients.

Broad incumbents

• Publicis Brasil: Brazilian operation of global holding company Publicis Groupe — a much larger scaled competitor offering integrated communications across creative, media, digital, and data with multinational reach advantages.
• Ogilvy Brasil: Brazilian arm of WPP-owned Ogilvy — a long-established full-service creative network with deep enterprise relationships and significantly larger media-buying volume than Artplan.
• VMLY&R Brasil: Brazilian arm of global WPP network VMLY&R — offers integrated brand experience combining creative, digital, and customer experience that competes with Artplan's Convert and Join units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artplan
• Facebookfacebook.com/grupoartplan
• LinkedInlinkedin.com/company/artplan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artplan