Sertrading

What Sertrading does

Sertrading is a Brazilian foreign trade (trading) company founded in 2000 by Alfredo de Goeye and headquartered in São Paulo. The company provides integrated import management services to Brazilian enterprises across 16 economic sectors, including automotive, pharmaceutical and life sciences, machinery and equipment, aviation, energy, chemicals, food and beverage, and cosmetics. Its core offering spans three operating models — Import by Encomenda (purchase-and-resell), Import by Conta e Ordem (agency import), and full BPO outsourcing of the import chain — combined with sector-specific services such as aircraft import (with ATO COTEPE licensing and financing), automotive import (anchored by a 1,000,000 m² vehicle storage yard in Espírito Santo), and pharmaceutical import (SERTRADING FARMA 360°).

The company's technical core is Sertrading Vista, a proprietary 100% cloud-based digital platform providing real-time operational visibility, predictive and historical analytics, systemic integration with trade chain counterparties, and machine learning–enabled process automation. This platform underpins three digital sub-brands: Vixtra for trade financing, Kestraa for multi-party trade operations management, and the Centro Automotivo Sertrading for automotive logistics.

Sertrading operates an enterprise field sales and dedicated-account model, serving 100+ clients across 100+ countries with 300+ employees. In 2024, BTG Pactual — the largest investment bank in Latin America — acquired 100% of Sertrading's share capital, making it a wholly-owned subsidiary of BTG Pactual Commodities. The company is certified under ISO 9001, 27001, 27701, 37001, and 14001, holds EcoVadis Bronze, and was ranked 84th in the Valor 1000 (2025) and 132nd in Exame's Melhores & Maiores (2024). Pricing is bespoke per client and contract structure; the R$29 billion figure publicly cited refers to gross merchandise value transacted annually, not recognized revenue.

Name

Sertrading

Legal name

Sertrading

Website

https://sertrading.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Sertrading is a Brazilian foreign trade company providing integrated import management (Encomenda, Conta e Ordem, and BPO) across 16 sectors, powered by its proprietary Vista cloud platform. Now a wholly-owned subsidiary of BTG Pactual following its 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Import by Encomenda: Sertrading acquires merchandise abroad, performs import in its own name, and resells nationalized products to the client (encomendante). This is the primary operational model for indirect importing.
2. Import by Conta e Ordem: Sertrading performs import of merchandise acquired abroad on behalf of the contracting party (adquirente), managing the entire import process.
3. BPO (Business Process Outsourcing): Complete outsourcing of strategic import chain processes, providing cost reduction and increased business efficiency. Sertrading assumes integral management of processes from merchandise acquisition to import completion.
4. Aircraft Import Services: Structuring and performing all services involved in aircraft import including for individuals and legal entities, with financing options and leasing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sertrading is a Brazilian foreign trade company that provides integrated import management services through three operational models: Import by Encomenda (acquires merchandise abroad and resells nationalized products to the client), Import by Conta e Ordem (performs import on behalf of the contracting party), and full BPO outsourcing of the strategic import chain. The company serves enterprise clients across 16 economic sectors—including automotive, pharmaceuticals, aviation, machinery, energy, and chemicals—offering tax optimization, financial structuring, logistics planning, and regulatory licensing through its proprietary Sertrading Vista digital platform.

Product overview

Sertrading operates as an integrated foreign trade platform with a modular architecture centered on the proprietary Sertrading Vista platform. Vista serves as the core technology layer providing real-time operational visibility, predictive analytics, and systemic integration across the import lifecycle. The offering portfolio includes three subsidiary/sub-brand digital products (Vixtra for financing, Kestraa for trade operations management) and a suite of operational modules covering import models (Encomenda, Conta e Ordem, BPO), industry-specific services (Aircraft, Automotive, Pharmaceutical/Life Sciences, Machinery/Equipment), and consultative intelligence. The modules function both independently and as integrated components within the Vista ecosystem, enabling clients to select sector-specific add-ons atop the core platform.

Differentiator

Problem solved

Functional benefit

Brands

• Vixtra: Fintech startup offering financing for import and export operations, as well as logistical structuring of operations. Born from the combined experiences of B2B payments and foreign trade.
• Kestraa
• Centro Automotivo Sertrading

Products and services

• Sertrading Vista Exclusive cloud-based digital platform for foreign trade management providing real-time visibility into operation status, predictive and historical data on import performance, systemic integration, alerts, indicators, analyses, and strategic functionalities. Used by enterprise clients to manage import operations.
• Vixtra Financing solution for import and export operations, including logistical structuring. Combines B2B payments expertise with foreign trade experience to provide trade finance.
• Kestraa Digital foreign trade management and operations platform that allows import and export chain participants to connect, collaborate, and share information in real time, eliminating costs and reducing deadlines.
• Importação por Encomenda (Import on Order) Import model where Sertrading acquires merchandise abroad, performs the import in its own name, and resells the nationalized products to the ordering client (encomendante). Primary operational model for indirect importing.
• Importação por Conta e Ordem (Import on Account and Order) Import model where Sertrading performs the import of merchandise acquired abroad on behalf of the contracting party (acquirer), managing the entire import process on their behalf.
• BPO (Business Process Outsourcing) for Imports Complete outsourcing of the strategic import chain processes, providing cost reduction and increased business efficiency. Sertrading assumes integral management from merchandise acquisition to import completion.
• Importação de Aeronaves (Aircraft Import) Structuring and execution of executive aircraft import services for individuals and legal entities, including ATO COTEPE licensing validated by CONFAZ, financing options, and leasing arrangements.
• Importação de Automóveis (Automotive Import) Import services for combustion, hybrid, and electric vehicles, as well as parts, components, and raw materials for the automotive industry. Backed by dedicated Centro Automotivo with 1,000,000 m² storage yard in Espírito Santo.
• SERTRADING FARMA 360° Comprehensive pharmaceutical and life sciences import solution covering biological medications, vaccines, medical equipment, and regulated products, with ANVISA-validated management platform. Covers over R$2 billion in health products annually.
• Importação de Máquinas e Equipamentos (Machinery and Equipment Import) Import services for machinery and equipment for construction, mining, agriculture, and logistics sectors. Sertrading is responsible for more than half of aerial platforms and scissors in use in Brazil.

Quantifiable outcome

• R$29 billion annual revenue
• +6 more outcomes

Named customers4 records

Segments15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Amaggi: One of Brazil's largest commodity trading companies, focused on agricultural products. Comparable as a major Brazilian trading group with cross-border operations, though commodity-focused rather than diversified import BPO.
• Grupo Cosan: Brazilian conglomerate with logistics, trading, and commodity operations through Rumo and Raízen. Comparable as a major Brazilian trading/logistics platform operating at scale across international corridors.

Broad incumbents

• C.H. Robinson: North American–headquartered global logistics platform with strong freight forwarding and customs brokerage operations. Comparable as a tech-enabled, multi-sector trade services provider.
• CEVA Logistics: CMA CGM-owned global logistics provider offering contract logistics, freight forwarding, and customs services. Comparable scope and vertical breadth to Sertrading's multi-sector import offering.
• DHL Global Forwarding: World's largest freight forwarder with deep presence in Brazil. Comparable as an incumbent offering end-to-end import/export services across multiple sectors, with broader geographic reach and scale than Sertrading.
• DSV Panalpina: Major global freight forwarder following Panalpina and GIL acquisitions. Comparable as an incumbent offering air, sea, and road freight forwarding with customs and digital visibility capabilities.
• Kuehne+Nagel: Global freight forwarder with significant Brazil operations. Comparable as an incumbent offering customs, contract logistics, and integrated trade services across similar sector verticals.
• Expeditors International: Global logistics company focused on air and ocean freight forwarding with proprietary technology. Comparable to Sertrading's trade-management and customs capabilities at a much larger, diversified scale.

Emerging players

• WiseTech Global: Developer of the CargoWise trade management platform used by freight forwarders globally. Comparable to Sertrading's Vista platform ambition as an underlying operating system for international trade compliance and execution.

Direct peers

• Flexport: Tech-enabled global freight forwarder offering digital trade management, customs, and visibility tools. Comparable to Sertrading as a digital-first foreign trade services provider, though with global rather than Brazil-focused scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sertrading

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sertrading