What MyTopo does

MyTopo is a Billings, Montana-based retailer and custom map printing service that produces waterproof, tear-resistant topographic maps for outdoor enthusiasts, hunters, landowners, and researchers across the United States and Canada. The company has operated for over 20 years (founded circa 1998-2003) and operates as a wholly-owned subsidiary of Trimble. Its product portfolio spans next-generation US Topo Maps, Classic USGS 7.5-minute quads, MyTopo Explorer Series, GMU Hunting Unit Maps, Backpacker Hiking Maps, Historic Topo Maps from 1883-1945, Specialty Wall Maps, Gazetteers, and National Park Maps, with optional overlays for private land boundaries, public land boundaries, USFS roads and trails, bathymetric contours, and Game Management Unit boundaries. Maps are printed on-demand using USGS topographic data and USDA aerial photography (refreshed every 2-3 years covering approximately one-third of the US) on waterproof paper with UV-fade-resistant inks, with custom-centered maps available at scales from 1:1,000 to 1:50,000.

MyTopo's core technology is its print-on-demand production system and curatorial map database rather than any proprietary software platform, although the Terrain Navigator Pro desktop product provides a software-to-print workflow for advanced users. The company uses standard quad-derived USGS data as raw input and layers on proprietary customization, overlay, and printing capabilities. Custom map services include hybrid maps combining aerial and topographic layers, with scale customization and multiple overlay layers available through an online configurator or via phone sales for complex orders.

The business model is primarily direct-to-consumer e-commerce through mapstore.mytopo.com, supplemented by phone-based inside sales (877-587-9004) for specialized custom orders and an affiliate/reseller program on goaffpro.com. Pricing is not publicly disclosed but follows a one-time-purchase model for stock maps and a quote-based professional services model for custom work. All standard orders of 20 maps or fewer are printed and shipped within 24 hours. The company has 11-50 employees and maintains active social media presence across Twitter, Facebook, Instagram, TikTok, and YouTube targeting outdoor recreation and hunting audiences.

Name

MyTopo

Legal name

MyTopo

Website

https://mytopo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MyTopo is a US-based custom-printed topographic map retailer serving outdoor enthusiasts, hunters, landowners, and researchers across the United States and Canada. It produces waterproof, tear-resistant maps on-demand using USGS data, operating as a wholly-owned subsidiary of Trimble.

Ownership category

akta.pro rank

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Printed Topographic Maps: One-time purchase revenue from selling printed topographic maps including US Topo Maps, Classic USGS Quads, Explorer Series, GMU Hunting Maps, Backpacker Hiking Maps, Historic Topo Maps, and Specialty Wall Maps. Maps are printed on-demand and shipped to customers.
2. Custom Map Design Services: Revenue from specialized custom map services including hybrid maps, satellite imagery maps, private/public land boundary overlays, custom scales, laminated maps, and banner-sized wall maps. These are higher-margin services typically ordered via phone consultation.
3. Gazetteers and Guidebooks: Sale of DeLorme Gazetteers and Falcon Guidebooks containing statewide outdoor enthusiast information including points of interest, landmarks, parks, campgrounds, and hunting zones.
4. Terrain Navigator Pro Software: Sale of Terrain Navigator Pro, advanced PC mapping software that allows users to create custom MyTopo printed maps.
5. Affiliate/Reseller Program: Revenue from affiliate and reseller partnerships where third parties earn commissions or margins on referred sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MyTopo produces and sells custom-printed topographic and navigation maps for outdoor enthusiasts, hunters, and researchers across the United States and Canada. The company prints maps on-demand on waterproof, tear-resistant paper using USGS topographic data and USDA aerial photography, with options for custom centering, scale selection, and overlays such as private/public land boundaries, USFS roads and trails, and bathymetric contours. It also sells Terrain Navigator Pro desktop mapping software and DeLorme Gazetteers and Falcon Guidebooks.

Product overview

MyTopo is a custom-printed topographic map retailer and service provider offering a comprehensive portfolio of mapping products. The core offering includes USGS-derived topographic maps (US Topo Maps and Classic USGS Quads), specialty curated Explorer Maps, and custom map design services. Supporting products include GMU Hunting Maps, Backpacker Hiking Maps, Historic Topo Maps, Gazetteers, National Park Maps, and Specialty Wall Maps. The company also offers Terrain Navigator Pro desktop mapping software and integrates with aerial/satellite imagery. Custom map services allow customers to add specialized overlays including private land boundaries, public land boundaries, USFS roads and trails, bathymetric contours, and GMU boundaries. Maps are printed on waterproof, tear-resistant paper with UV-fade resistant inks and ship within 24 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Terrain Navigator Pro: Advanced PC mapping software for creating custom maps

Products and services

• US Topo Maps

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Trimble (Parent Company)coreOthersMyTopo is a Trimble company, operating as a subsidiary within the Trimble organization. This parent company relationship provides MyTopo with access to Trimble's broader mapping, geospatial, and forestry technology ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gaia GPS: Gaia GPS is a subscription outdoor navigation app offering topographic and satellite map layers for hiking and backcountry use. It is an emerging digital competitor that addresses overlapping user needs (hikers, backpackers) through mobile rather than print.
• AllTrails: AllTrails is the largest consumer hiking trail platform with route maps, reviews, and navigation. It overlaps with MyTopo's hiking and backpacker segments and represents a digital-first threat to printed trail maps for casual outdoor users.

Others

• Mapbox: Mapbox is a mapping platform providing APIs, SDKs, and tile services for building custom digital maps. It is an adjacent infrastructure provider rather than a direct competitor, but powers many of the digital outdoor mapping experiences competing with MyTopo's printed products.

Direct peers

• Caltopo (Caltopo.com): Caltopo provides backcountry mapping and trip-planning tools for hikers, hunters, and search-and-rescue teams, with printable custom maps and overlays. It competes with MyTopo on custom map configurability and overlapping user segments in serious outdoor recreation.
• National Geographic Maps: National Geographic Maps publishes Trails Illustrated and other outdoor recreation map products, including waterproof tear-resistant folded maps. It competes directly with MyTopo's Explorer Series, hiking maps, and national park maps on the printed-map retail shelf.
• HuntWise (formerly ScoutLook): HuntWise is a hunting-focused mobile app offering GMU boundaries, weather, and property maps for hunters. It competes with MyTopo's GMU Hunting Unit Maps product line on the same Western US hunting segment, but via digital subscription rather than print.
• onXmaps (onX Hunt): onX Hunt is a leading digital hunting and outdoor maps platform with property boundaries, GMU data, and offline maps. While MyTopo focuses on printed maps and onX on app-based maps, both target Western US hunters with overlapping content layers (BLM, USFS, GMU) and premium subscriptions/purchases.
• Avenza Maps: Avenza Maps is a mobile app for viewing and purchasing geospatial PDFs and custom maps, including USGS topographic and recreational maps. It is a direct competitor in the custom outdoor mapping category, with a parallel business model of selling map products to outdoor users.

Broad incumbents

• DeLorme (Garmin): DeLorme, now part of Garmin, historically sold the Atlas & Gazetteer series and Earthmate GPS devices—MyTopo even resells DeLorme Gazetteers. Garmin's broader navigation ecosystem (handheld GPS, inReach, apps) represents a larger incumbent that subsumes DeLorme's printed map heritage.
• USGS (United States Geological Survey): USGS produces the underlying topographic map data and offers free US Topo and historical quads via the National Map. While not a commercial competitor, USGS directly competes on price (free) for the same topographic content MyTopo republishes and prints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mytopo
• YouTubeyoutube.com/mytopo
• Facebookfacebook.com/MyTopo
• Instagraminstagram.com/mytopomaps
• TikToktiktok.com/@mytopomaps
• LinkedInlinkedin.com/company/mytopo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTopo