Altics

What Altics does

Altics is a French UX and conversion rate optimization consulting agency, privately held and headquartered in Lyon with operational offices in Villeurbanne and Paris. Founded around 2013 (with claimed experience spanning 20+ years under prior practitioner continuity), the firm employs 11-50 people and operates entirely on a project-based, custom-quoted professional services model with no public pricing tiers. It serves both B2B enterprises and B2C SMEs in France across retail, e-commerce, insurance, automotive, and industrial sectors, with named clients including Schneider Electric, Renault, Carrefour Spectacles, Auchan, Allianz, Etam, Manutan, Raja, and Cimalp.

The firm's core offering is a methodology-driven UX research practice built around a dedicated in-house laboratory (Le LAB Altics) equipped with Tobii eye-tracking hardware, one-way mirror observation rooms, video/streaming and screen-sharing capabilities, and a proprietary 5,000-member compensated consumer test panel used for respondent recruitment. The service portfolio spans ergonomic and analytics audits, in-person and remote user testing, focus groups, personas, experience mapping, card sorting, wireframing, graphic mockups, A/B testing, ongoing CRO accompaniment, GA4 migration, accessibility testing, and UX training. Supporting thought-leadership assets include 30+ white papers totaling over 2,500 pages of sector-specific e-commerce and UX best practices, a bi-weekly YouTube series ('Les Tips d'Altics'), and an active blog.

Altics generates revenue through billable consulting engagements structured around UX audits, user research studies, interface design, and CRO accompaniment, plus dedicated UX training programs. Its go-to-market is sales-led and consultative, driven by direct outreach, referrals, a formal partnership program ('Devenez partenaire'), trade show participation (notably e-Commerce Paris Stand E58), and content marketing that funnels prospects into gated white papers and inbound contact forms. No external funding rounds, acquisitions, or institutional investors are disclosed; the company is independently owned and operates exclusively within France.

Name

Altics

Legal name

Altics

Website

https://altics.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Altics is a French UX and conversion rate optimization consulting agency with offices in Lyon and Paris, offering user testing, eye-tracking, ergonomic audits, and CRO services to enterprise and SME clients across retail, e-commerce, and industrial sectors in France.

Ownership category

akta.pro rank

Product category

UX Research & Digital Optimization Consulting

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Testing Laboratories (8734), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• UX research services
• Conversion rate optimization
• Digital user experience
• Ergonomic audits
• Eye tracking analysis

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Consulting: Altics generates revenue through billable consulting engagements structured around UX audits, user research studies, interface design, and CRO accompaniment. Projects are scoped and quoted per engagement; pricing is quote-based and not publicly disclosed. Engagements span UX ergonomics, eye-tracking studies, focus groups, wireframing, A/B testing, and digital strategy.
2. UX Training Programs: Revenue generated through dedicated UX training workshops and programs offered to client teams and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Altics is a French UX research and conversion rate optimization consultancy that helps companies improve the usability and performance of their digital interfaces. It runs an Altics UX Laboratory equipped with eye-tracking technology (Tobii) and a panel of more than 5,000 consumers to deliver ergonomic audits, user testing, and CRO recommendations. The firm serves large accounts, mid-market companies, and small businesses, drawing on more than 20 years of experience and over 1,000 client references.

Product overview

Altics is a UX/digital consulting agency with offices in Lyon and Paris, operating for over 20 years with 1,000+ client references. The agency offers a comprehensive suite of user experience research and optimization services, centered on scientific and user-centric approaches. Core offerings include user testing with eye tracking (using Tobii technology) conducted in dedicated laboratories or remotely, focus groups, ergonomic audits, interface design (wireframes and mockups), A/B testing, and conversion rate optimization. The service portfolio spans the entire digital project lifecycle from conception and redesign to ongoing optimization. Supporting resources include over 30 white papers on UX and e-commerce topics, a bi-weekly YouTube channel (Les Tips d'Altics), and a panel of 5,000 paid consumer testers. The agency serves both BtoB and BtoC clients including major brands and SMEs.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Research & Ergonomic Audits
• Eye-Tracking Studies (Tobii)
• Consumer Panel Testing
• Conversion Rate Optimization (CRO) Conversion-focused optimization services that combine UX research, analytics, and A/B testing recommendations to help clients improve conversion on their websites and digital products. Targeted at marketing, e-commerce, and digital performance teams.

Quantifiable outcome

• Projects consistently involve 7+ user tests per engagement for mid-sized clients, delivering actionable friction reduction recommendations before site launch.
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dédi AgencyminorStrategic or Co-development PartnerAltics partnered with Dédi Agency to jointly offer a complimentary e-commerce audit combining analytics and ergonomic expertise at the e-Commerce Paris 2015 trade show. Dédi Agency provided the web analytics audit while Altics provided the ergonomic audit, delivered as a joint offering to attending e-merchants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foviance: European (UK/Dutch) UX research and customer experience consultancy offering usability testing, customer journey mapping and digital strategy — a close services-side comparable to Altics in methodology and enterprise target market.
• Baymard Institute: Independent e-commerce UX research firm publishing large-scale usability benchmarks; comparable to Altics in e-commerce CRO focus and research-driven methodology, though primarily publishes reports rather than delivering bespoke consulting.
• Lemon Interactive: French digital agency offering UX design, web development and conversion optimization for B2B and B2C clients; a French-market peer competing for the same enterprise redesign and CRO engagements as Altics.

Emerging players

• Maze: Self-serve user research platform for prototype testing, card sorting and surveys; competes with Altics' testing and study methodologies by enabling in-house teams to run research without an agency.
• Hotjar: Behavior analytics platform (heatmaps, session recordings, surveys) that Altics integrates in its UX audits; competes with parts of Altics' service catalog by allowing clients to self-serve behavior insight.
• Optimal Workshop: Information-architecture research platform (card sorting, tree testing, surveys) used by Altics; offers an alternative to agency-delivered card sorting and IA studies for clients with in-house research teams.

Broad incumbents

• UserTesting: Global on-demand human insight platform for remote user research and usability testing; a direct substitute for Altics' user-testing and remote-testing offerings at enterprise scale.
• Contentsquare: Paris-headquartered digital experience analytics platform whose session-replay and zone-analytics capabilities overlap with Altics' ergonomic audit and analytics audit offerings at the technology layer.

Regional players

• AB Tasty: Paris-based A/B testing and personalization platform that Altics itself resells as part of its UX tools stack; competes with Altics' CRO accompagnement and A/B testing practice on the technology layer.
• Converto: French conversion rate optimization agency that competes with Altics in French e-commerce CRO engagements, including A/B testing and conversion-focused redesigns.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Altics_Team
• YouTubeyoutube.com/channel/UCZqKhoM_wN__465P2X2N8xA
• Facebookfacebook.com/Altics-136125106451598
• LinkedInlinkedin.com/company/altics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altics