What Dedi Agency does

Dedi Agency (legal entity DediServices) is a Lyon-based, privately held digital strategy and e-commerce services firm founded in 2004. The company delivers end-to-end commerce engagements — strategy, UX/UI design, agile development, data analytics, and post-launch optimization — for B2B and B2C clients across France, operating under a multi-year, project-based professional services model. Its service portfolio spans platform implementations (Shopify, Shopify Plus, Sylius, BigCommerce), complementary web platforms (Webflow, WordPress) for lead-generation sites, and digital marketing services (SEO, Google Ads, HubSpot CRM, Klaviyo, data marketing), with certified partner status across each major ecosystem.

The agency's underlying technology stack is platform-agnostic rather than proprietary: it builds and migrates commerce sites on third-party platforms (Shopify, Shopify Plus, Sylius, BigCommerce) and integrates them with marketing and CRM systems (HubSpot, Klaviyo, Google Ads, GA4). Its own productized offering is BigDedi, a managed-service / outsourced digital department that provides continuous post-launch optimization, performance monitoring, and team extension. The company also references a structured UX methodology (exploration, ideation, prototyping, structuration, production) and an agile production framework as internal delivery IP rather than as licensable software.

Dedi generates revenue through bespoke, quote-based project fees for site creation, redesign, and platform migration, supplemented by ongoing managed-services retainers under BigDedi. Customer mix ranges from enterprise manufacturers and distributors (Facom, Molinel, Grosfillex, Lafont, GIVI) to mid-market consumer brands (Corolle, Tranquille Emile, Rendez-vous Déco) and SMBs (Ma Box Pâtisserie, Café Mokxa). The company markets primarily through content (blog, webinars, white papers), social channels (LinkedIn, Instagram, YouTube, TikTok), and an event series (Dedi Sessions, Dedi x Shopify) across multiple French cities, and is led by co-founder Florian Hamzij with no disclosed external institutional ownership.

Name

Dedi Agency

Legal name

DediServices

Website

https://dedi-agency.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Dedi Agency is a Lyon-based, privately held e-commerce and digital strategy agency founded in 2004, serving B2B and B2C clients in France with Shopify, Sylius, and BigCommerce implementations, UX/UI design, and a managed-service offering called BigDedi.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. E-commerce Website Development & Design: Creation, redesign, and migration of e-commerce websites using platforms like Shopify, Shopify Plus, Sylius, and other technologies. This includes UX/UI design, development, and technical implementation.
2. Digital Strategy & Consulting: Strategic digital consulting services including e-commerce strategy, data marketing, SEO optimization, and marketing automation implementation (HubSpot, Klaviyo).
3. BigDedi Ongoing Support: Long-term partnership model providing continuous digital services, performance monitoring, optimization, and evolution of client e-commerce platforms.
4. Web Marketing Services: SEO services, Google Ads management, content marketing, and other digital marketing services to drive traffic and conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dedi Agency is a Lyon-based digital strategy and e-commerce services firm that designs, builds, and continuously optimizes online sales platforms for French businesses. Its core work spans e-commerce strategy consulting, UX/UI design, and platform implementation on Shopify, Shopify Plus, Sylius, BigCommerce, Webflow, and WordPress, supported by SEO, Google Ads, HubSpot, and Klaviyo marketing services and an outsourced managed service called BigDedi.

Product overview

Dedi Agency is a Lyon-based digital strategy and e-commerce services agency with approximately 30 specialists and 20 years of experience. The company operates as a full-service agency rather than a unified software product, offering a portfolio of specialized service lines and platform implementations. Core services include e-commerce strategy and production (creation, redesign, migration) built around three main platform specializations: Shopify/Shopify Plus, Sylius, and BigCommerce, supplemented by WordPress and Webflow for lead-generation sites. The agency also provides complementary digital marketing services spanning SEO, Google Ads, HubSpot CRM/inbound marketing, Klaviyo B2C CRM, and data marketing analytics. A key differentiator is BIG Dedi, an outsourced digital department model offering long-term post-launch partnership. All services are delivered through a structured UX methodology and agile production framework.

Differentiator

Problem solved

Functional benefit

Brands

• BigDedi: Externalized digital service offering, acting as an extended team for clients for ongoing optimization and management of e-commerce operations.

Products and services

• E-commerce Strategy & Production End-to-end e-commerce agency service covering strategy, agile production, consulting, UX/UI design, data analytics, and technical development, delivered as a long-term partnership (BigDedi) acting as an outsourced digital team.
• Shopify Implementation Certified Shopify Partner service for creation, migration, and redesign of Shopify e-commerce sites, including UX/UI design, development, ERP and CRM connections, SEO optimization, and conversion rate optimization.
• Shopify Plus Enterprise-grade Shopify Plus implementation for high-volume merchants, including advanced features such as Shopify Functions, checkout extensibility, and multi-site management.
• Sylius E-commerce Development Custom e-commerce development on the Sylius open-source platform, tailored for B2B and B2C merchants requiring flexible, headless, or highly customized commerce architectures.
• BigCommerce Development E-commerce site creation and migration on the BigCommerce platform, providing an alternative to Shopify for merchants with specific enterprise or multi-channel requirements.
• HubSpot Integration & Inbound Marketing CRM integration, inbound marketing strategy, marketing automation setup, and HubSpot ecosystem implementation including Marketing Hub, Sales Hub, and Service Hub.
• Klaviyo CRM B2C Klaviyo CRM implementation for B2C e-commerce email and SMS marketing automation, including AI-powered predictive analytics for customer lifecycle optimization.
• SEO Agency Services Search engine optimization services including technical SEO, content strategy, and local SEO, leveraging GEO (Generative Engine Optimization) alongside traditional SEO practices.
• Google Ads Agency Services Paid search and display advertising management as a certified Google Partner, covering campaign strategy, creation, and optimization.
• Data Marketing Services Data analytics, performance tracking, and dashboarding services using tools such as Google Analytics 4 and Google Search Console to monitor KPIs and inform conversion strategies.
• UX/UI Design Agency Collaborative UX design methodology covering exploration, ideation, prototyping, structuration, and production phases to build user-centered e-commerce experiences.
• Webflow Development Custom website design and development using the Webflow no-code/low-code platform for lead generation and corporate web presence.
• WordPress Development Custom WordPress website development for businesses seeking a CMS-driven web presence for lead generation and content marketing.
• B2B E-commerce Development Specialized B2B e-commerce development integrating modern technologies for centralized catalogs, digital sales portals, and professional client portals built on platforms such as Sylius and Shopify B2B.
• Lead Generation Sites Lead generation website creation using platforms such as HubSpot and WordPress, focused on capturing and nurturing prospects through optimized funnels and marketing automation.
• BIG Dedi Outsourced Digital Department Long-term outsourced digital department (service digital externalisé) providing ongoing e-commerce support, performance monitoring, continuous optimization, and team extension for clients post-launch.
• E-commerce Migration Services Platform migration services including Magento to Shopify, WooCommerce to Shopify, and PrestaShop to Shopify migrations, covering data export/import, SEO preservation via 301 redirects, and functional transition.

Quantifiable outcome

• Facom achieved successful migration from Salesforce Commerce Cloud to Shopify with optimized user journey and SEO
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• ShopifycoreTechnology or IntegrationCertified Shopify Plus Partner and Shopify Partner. Dedi develops, migrates, and optimizes e-commerce sites on the Shopify platform. As a certified partner, they have direct access to Shopify resources and early information on platform updates.
• SyliuscoreTechnology or IntegrationCertified Sylius partner specializing in B2B e-commerce development on the Sylius platform, particularly for complex catalog and distribution requirements.
• WebflowsecondaryTechnology or IntegrationCertified Webflow partner for website design and development, particularly for showcase/lead generation sites requiring custom design.
• HubSpotsecondaryTechnology or IntegrationHubSpot certified partner for CRM implementation and inbound marketing services, integrating HubSpot tools into client e-commerce and marketing strategies.
• KlaviyosecondaryTechnology or IntegrationKlaviyo partner specializing in B2C CRM and email/SMS marketing automation for e-commerce businesses, helping clients leverage customer data for personalized marketing.
• Google AdssecondaryTechnology or IntegrationGoogle Partner status demonstrating certified expertise in Google Ads management and campaign optimization.
• BigCommercesecondaryTechnology or IntegrationPartner providing BigCommerce e-commerce development services as an alternative platform option for suitable client needs.
• Ben&VicminorGTM or Marketing PartnerCo-participant in Dedi x Shopify event in Aix-en-Provence, representing the e-commerce ecosystem.
• SkeepersminorGTM or Marketing PartnerCo-participant in Dedi x Shopify event in Aix-en-Provence, specializing in customer review and social proof solutions.
• LoyolyminorGTM or Marketing PartnerCo-participant in Dedi x Shopify event in Aix-en-Provence, representing loyalty and customer engagement solutions.
• SendcloudminorGTM or Marketing PartnerCo-participant in Dedi x Shopify event in Aix-en-Provence, specializing in shipping and delivery management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Synolia: French digital and e-commerce agency with comparable Shopify, Sylius and Magento offerings and a similar mid-market enterprise client base. Operates in overlapping French regions with a comparable services-led (not product-led) model.
• Inflow: Certified Shopify Plus agency delivering design, development and post-launch growth services for enterprise merchants. Operates the same partner-led model as Dedi, with multi-year managed engagements comparable to BigDedi.
• Outerbridge: Netherlands-based Shopify Plus and Sylius implementation partner serving European enterprise merchants. Closely comparable partner certifications, methodology, and target deal size to Dedi's European practice.
• Pixel Union: Shopify Plus partner agency and theme provider delivering custom storefronts, migrations and growth services. Comparable services-led business model and platform partner relationship to Dedi.
• Sweet Punk: Paris-based digital agency focused on commerce and brand experiences for premium and luxury brands. Overlaps with Dedi in e-commerce strategy and platform implementations but skews more toward design-led engagements.
• Kaliop: French digital transformation agency with expertise in e-commerce platforms, CMS and custom web development. Competes for the same mid-market enterprise engagements across the French-speaking market with a similar professional-services model.

Broad incumbents

• Webedia: Major French digital media and services group with content, e-commerce and brand consulting capabilities. Larger and broader portfolio than Dedi, with overlapping brand and commerce strategy engagements.
• Coalition Technologies: One of the largest US-based Shopify Plus partner agencies with enterprise delivery, SEO and digital marketing under one roof. Significantly larger scale than Dedi, with overlapping capabilities but a US-centric book of business.
• Smile Open Source: Largest French open-source digital agency (subsidiary of Smile Group) delivering e-commerce, CMS and custom development including Sylius implementations. Larger headcount and broader service portfolio make it a broad incumbent competitor rather than a direct head-to-head peer.

Others

• PrestaShop (Shopware): Open-source e-commerce platform vendor (now part of Shopware) with a large base of French merchants that often need agency partners for migration or implementation. Ecosystem participant rather than direct competitor, but materially shapes Dedi's pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dedi_agency
• Facebookfacebook.com/DediAgency
• LinkedInlinkedin.com/company/dediservices
• Instagraminstagram.com/dedi_agency
• TikToktiktok.com/@dedi_agency
• Xx.com/DediAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dedi Agency