Sinnack Backspezialitäten GmbH & Co KG

What Sinnack Backspezialitäten GmbH & Co KG does

Sinnack Backspezialitäten GmbH & Co. KG is a German family-owned industrial bakery manufacturer founded in 1899 and now in its fifth generation of family management (Lena Sinnack, Julius Peter Sinnack, Holger Wüpping-Sinnack). The company operates two manufacturing plants — its headquarters in Bocholt (North Rhine-Westphalia) and a second facility in Droßdorf (Saxony-Anhalt) — employing more than 560 staff across 30 production lines and producing millions of fresh baked goods daily. It is described as one of Europe's largest baked goods manufacturers.

Name

Sinnack Backspezialitäten GmbH & Co KG

Legal name

Sinnack Backspezialitäten Gesellschaft mit beschränkter Haftung & Co. Kommanditgesellschaft

Website

https://sinnack.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinnack Backspezialitäten is a German family-owned industrial bakery manufacturing par-baked rolls, baguettes, and wraps across two plants with 560+ employees and 30 production lines, supplying retail chains and food service operators across Europe.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Par-baked bakery products
• Industrial bread manufacturing
• Frozen baked goods
• Bakery wholesale supply
• Retail bakery products

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Baked Goods Manufacturing and Sales: Manufacturing and sale of par-baked rolls, baguettes, and wraps to retail and food service customers. Products sold chilled and frozen, designed for finishing at point of sale or by end consumers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sinnack Backspezialitäten is an industrial bakery manufacturer producing millions of par-baked (Fertigbacken) rolls, baguettes, and wraps daily across 30 production lines at two German plants in Bocholt and Droßdorf. The portfolio spans classic wheat and multigrain rolls, premium "Unsere Besten" rolls, stone-oven style rolls, organic-certified Bio rolls, protein-enriched rolls, Kaiser rolls, toast rolls, Airfryer-specific rolls, stone-oven baguettes, ciabatta baguettes, filled baguettes, and wraps. Products are distributed chilled and frozen to retail chains, supermarkets, and food-service operators across Germany and Europe for finishing baking at the point of sale or by the end consumer.

Product overview

Sinnack Backspezialitäten is a family-run bakery company (since 1899) operating two production facilities in Bocholt and Droßdorf, Germany, with over 560 employees producing millions of fresh baked goods daily. The product portfolio is organized into three main categories: (1) Brötchen (rolls) including Weizenklassiker and Mehrkornklassiker (classic wheat and multigrain lines), Unsere Besten (premium line with wheat, rye farmer style, and spelt), Bäckerbrötchen (diverse baker's rolls including multigrain, rye, whole grain, ciabatta, mixed topped, and protein variants), Proteinbrötchen (high-protein rolls with 21% plant protein), Kaiserbrötchen (Kaiser-style rolls), Bio-Brötchen (organic certified rolls DE-ÖKO-003), Steinofenbrötchen (stone oven style rolls), Toastbrötchen (toast rolls), and Airfryer Brötchen (specially developed for air fryer preparation); (2) Baguettes including Steinofen (stone oven), Bio Steinofen (organic stone oven), Ciabatta, and Gefüllte Baguettes (filled with herb butter, garlic butter, or vegan alternatives); (3) Snacks including Wraps in wheat, protein, linseed, and whole grain varieties. Products are primarily fresh/refrigerated or frozen baked goods for finishing baking (Fertigbacken) at retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Weizenklassiker (Wheat Classics) Classic wheat-based rolls and baguettes available in multiple pack sizes, designed for finishing baking at the point of sale or by the end consumer in conventional ovens.
• Mehrkornklassiker (Multigrain Classics) Multigrain rolls and baguettes made with whole grains, available in multiple pack sizes (2 Baguettes, 4 Baguettebrötchen, 6 Brötchen) for finishing baking at retail or by consumers.
• Unsere Besten (Our Best) Premium roll line offering Weizen (wheat), Bauern/Roggen (rye farmer style), and Dinkel (spelt) varieties refined with special ingredients for a quality taste experience.
• Bäckerbrötchen (Baker's Rolls) Diverse baker's rolls assortment including Mehrkorn (multigrain), Roggen (rye), Vollkorn (whole grain), Ciabatta, gemischt bestreut (mixed topped), Proteinbrötchen (protein), and 4 Roggen variants.
• Proteinbrötchen (Protein Rolls) High-protein rolls offering 21% plant-based protein, 50% fewer carbohydrates than conventional wheat rolls, made without added soy and containing wheat protein, linseed, and sunflower seeds.
• Kaiserbrötchen (Kaiser Rolls) Traditional Kaiser-style rolls available in Weizen (wheat) and Mohn & Sesam (poppy & sesame) varieties, finished with distinctive toppings.
• Bio-Brötchen (Organic Rolls) Organic-certified rolls from controlled organic agriculture (DE-ÖKO-003), available in Weizen (wheat) and Kernig (grain) varieties, EU Agriculture certified.
• Steinofenbrötchen (Stone Oven Rolls) Pre-baked rolls finished in a stone-oven style, available in Weizen (wheat), Kernig (grain), Dinkel (spelt), and 8 Weizen pack varieties.
• Toastbrötchen (Toast Rolls) Toast-style rolls designed for toasting, available in Weizen (wheat), Mehrkorn (multigrain), and Dinkel (spelt) varieties, packaged 6 per pack in portionable fresh packs.
• Airfryer Brötchen (Airfryer Rolls) Specially developed rolls for Airfryer preparation, available in Kernig (multigrain) and Weizen (wheat) varieties, with long shelf life without refrigeration.
• Steinofen Baguettes (Stone Oven Baguettes) Stone-oven style baguettes available in four classic variants: Weizen (wheat), Zwiebel (onion), Olive, and Dinkel (spelt), pre-baked for finishing at retail or by the consumer.
• Bio Steinofen Baguettes (Organic Stone Oven Baguettes) Organic stone-oven baguettes from controlled organic agriculture (DE-ÖKO-003), available in Bio Weizen (organic wheat) and Bio Kernig (organic grain) varieties.
• Ciabatta Baguette Ciabatta-style baguette for finishing baking, refined with sea salt and made with olive oil.
• Gefüllte Baguettes (Filled Baguettes) Pre-filled baguettes ready for finishing baking, including Kräuterbutter (herb butter), Knoblauchbutter (garlic butter), and two 100% vegan alternatives (Veganes Kräuterbaguette, Veganes Knoblauchbaguette).
• Wraps Round, thin dough flatbreads available in Weizen (wheat), Protein, Leinsamen (linseed), and Vollkorn (whole grain) varieties, some vegan and without preservatives.
• Wraps Vollkorn (Whole Grain Wraps) Round, thin dough flatbreads made with 68% whole wheat flour, vegan, without preservatives and with a long shelf life.
• Wraps Protein Protein wraps with 18% plant-based protein sourced from a wheat protein, pea protein and rice protein blend (15% protein mixture), with high fiber content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kamps GmbH: Large German bakery chain and producer with significant par-baked and fresh bakery manufacturing operations. Comparable in product category (rolls, breads, baked goods) and B2B retail supply model.
• Harry-Brot GmbH: German industrial bakery producing fresh and par-baked bread, rolls, and baked goods for retail and food service. Directly comparable to Sinnack as a German par-baked bakery manufacturer serving similar retail and food service channels.
• Delifrance SA: French-origin par-baked and frozen bakery producer supplying retail in-store bakeries and food service across Europe. Directly comparable in par-baked format, product category, and channel mix.

Broad incumbents

• Vandemoortele: Belgian-headquartered frozen bakery and margarine producer serving European retail and food service with par-baked and baked-off products. Comparable as a larger European industrial bakery platform with par-baked expertise.
• Grupo Bimbo: Global industrial bakery group with European operations producing packaged breads, rolls, and baked goods. Comparable as a much larger global incumbent with industrial bakery scale and par-baked capabilities.
• Europastry S.A. Spanish frozen and par-baked bakery manufacturer with pan-European distribution and broad product portfolio. Comparable as a larger European industrial par-baked and frozen bakery player serving retail and food service.
• Lantmännen Unibake: European industrial bakery group producing frozen and par-baked bread, rolls, and bakery products across multiple countries. Comparable as a larger, broadly diversified pan-European par-baked bakery incumbent.
• Aryzta AG: Swiss-listed global frozen bakery group producing par-baked breads, rolls, and pastries for retail and food service. Comparable as a large-scale industrial par-baked bakery supplier operating across European channels.
• La Lorraine Bakery Group: Belgian industrial bakery group producing frozen and par-baked bread, viennoiserie, and patisserie for European retail and food service. Comparable as a diversified European par-baked bakery incumbent.

Others

• GoodMills Group GmbH: Europe's largest miller producing flours and grain-based ingredients for industrial bakeries including par-baked producers like Sinnack. Comparable as a key upstream supplier in the European industrial bakery value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinnack Backspezialitäten GmbH & Co KG