Advanced Satellite Communications

What Advanced Satellite Communications does

Advanced Satellite Communications, Inc. (ASC), founded in 1990 and headquartered in Livonia, Michigan, is a privately held commercial technology systems integrator serving healthcare, hospitality, government, and corporate facility operators primarily across Michigan with national-account overflow. The company designs, engineers, installs, and services commercial-grade satellite television distribution, security and access control systems, surveillance, alarm and intercom infrastructure, and digital communications such as digital signage and structured cabling. Its flagship product is the Advanced Entertainment Platform (AEP), a cloud-managed in-room entertainment offering combining commercial DIRECTV with OTT streaming, STAYCAST casting, and 4K content delivery; proprietary additions include the 'ASC Go Live!' portable broadcast system and an integrated Wi-Fi digital signage platform, with security delivered under the A.S.C. Security Systems sub-brand.

ASC operates as an authorized DIRECTV commercial VIP dealer and licensed contractor, and holds SAM.gov Federal Approved Vendor status along with industry affiliations (ASHE, HCAM, LeadingAge Michigan, HPS). Its technology stack integrates third-party equipment from Avigilon (Motorola Solutions), HID Global, Brivo, ProdataKey, Honeywell, ASSA ABLOY, Keyscan, Digital Watchdog, and Rapid Response Monitoring, enabling single-source accountability across entertainment and security. The go-to-market combines enterprise field sales with inside sales, supported by direct phone outreach, website lead capture, and on-site assessments.

The business model is a hybrid of project-based hardware and installation revenue (commercial DIRECTV systems, security system integration) supplemented by recurring service and support contracts, custom feature add-ons, and after-hours emergency service. Pricing is quote-based and tailored per facility, with no public disclosure of rates; ASC markets multi-year service agreements and competes on consolidated vendor relationships, local responsiveness, and 35+ years of regional operating history rather than on price transparency.

Name

Advanced Satellite Communications

Legal name

Advanced Satellite Communications, Inc.

Website

https://advancedsat.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Satellite Communications is a Michigan-based commercial integrator that designs, installs, and services satellite television, security, access control, and digital signage systems for healthcare, hospitality, government, and corporate facilities across Michigan and select national accounts.

Ownership category

akta.pro rank

Product category

Commercial Technology Systems Integration

NAICS

Satellite Telecommunications (5174), Satellite Telecommunications (51741), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Communications Services, Nec (4899)

akta.pro primary industry

Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)

akta.pro secondary industry

Commercial/Office Video Entry & Reception Intercom Systems (HSAHAIAG)

Keywords

• Commercial satellite television
• Security systems integration
• Access control systems
• Hospitality entertainment solutions
• Commercial technology integrator

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Commercial Satellite TV Systems & Programming: Sale and installation of commercial DIRECTV satellite systems, HD television distribution, and wholesale programming packages for hotels, healthcare facilities, government, and commercial properties. Revenue from equipment sales, installation services, and ongoing programming subscriptions.
2. Security Systems Integration: Design, engineering, installation, and service of commercial security systems including surveillance cameras, access control, alarm systems, and intercoms. Revenue from equipment sales, professional installation services, and ongoing maintenance/support contracts.
3. Service & Support Contracts: Ongoing technical support, maintenance, and extended warranty/service agreements. Priority response and extended service access for clients with active agreements. After-hours emergency service available at premium rates.
4. Custom Features & Add-ons: Additional revenue from digital signage solutions, ASC Go Live! broadcast systems, Atmosphere TV streaming channels, and other value-added features and customization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Advanced Satellite Communications (ASC) is a commercial technology systems integrator that designs, engineers, installs, and services integrated entertainment, communications, and security systems for healthcare, hospitality, government, and corporate facilities. As an authorized DIRECTV commercial VIP dealer, it delivers commercial satellite TV, the Advanced Entertainment Platform (AEP), and integrated security solutions including surveillance cameras, access control, alarms, intercoms, digital signage, and low-voltage structured cabling under a single point of accountability.

Product overview

Advanced Satellite Communications operates as a commercial technology systems integrator offering a portfolio of products organized around three core pillars: entertainment (commercial DIRECTV and the Advanced Entertainment Platform streaming platform), security (surveillance cameras, access control, alarm systems, and intercoms), and digital communications (digital signage, live broadcasting, and facility-wide AV). The Advanced Entertainment Platform serves as the flagship product, layering streaming apps (Netflix, Paramount+, Prime Video, Tubi) and STAYCAST casting onto commercial DIRECTV through a cloud-managed, customizable interface. Security offerings are delivered under the A.S.C. Security Systems brand and integrate with equipment from manufacturers like Avigilon, HID, Brivo, and ProdataKey. The product portfolio is sold as integrated solutions rather than standalone components, with systems design, installation, and ongoing service as key differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• ASC Go Live!: Portable broadcast system for streaming video and entertainment events live to existing TV systems
• ASC Custom DTV System

Products and services

• Commercial DIRECTV Satellite Television Systems Commercial-grade satellite television programming and distribution systems sold and installed for hotels, hospitals, senior living, correctional facilities, and other commercial properties. Includes HD television distribution and wholesale programming packages with ongoing subscription support.
• Advanced Entertainment Platform (AEP) Next-generation in-room entertainment platform combining live satellite TV with streaming apps (Netflix, Paramount+, Prime Video, Tubi), STAYCAST casting, and personalized welcome messaging on a customizable 4K interface with cloud-delivered updates and remote management for hospitality, healthcare, and commercial facilities.
• Commercial Security Cameras (CCTV) Commercial surveillance camera systems delivered under the A.S.C. Security Systems brand, including cloud-based and on-site NVR recording, intelligent analytics cameras with facial recognition, license plate detection, object tracking, motion alerts, and smart search features for healthcare, government, hospitality, and commercial facilities.
• Commercial Access Control Systems Commercial building access control systems with on-site or cloud-based database management, supporting keycards, mobile credentials (NFC, Bluetooth), biometrics, keypads, RFID readers, license plate recognition, gate access, and remote mobile management for facilities of all sizes.
• Commercial Alarm Systems Commercial alarm and intrusion detection systems with cellular communication, motion detectors, door/window sensors, and glass-break sensors, integrated with UL-listed monitoring centers for 24/7 professional monitoring and faster police dispatch.
• Intercom Systems Correctional-grade intercom systems with video capability, audio-only options, hands-free and push-to-talk communication, advanced networking, and all-call/paging functionality for correctional, healthcare, and commercial facilities.
• Digital Signage Wi-Fi digital signage solution enabling creation, scheduling, and publishing of content campaigns on any TV display, supporting reception area signage, facility directories, menu boards, and community boards. Integrated with ASC Custom DTV System and managed remotely.
• ASC Go Live! Portable Broadcast System Portable broadcast system enabling live video and entertainment events to be broadcast to existing TV jacks in common areas. Works on existing ASC DTV Head End systems without additional wiring, with plug-and-play functionality that replaces an existing channel.
• Low-Voltage Structured Cabling Infrastructure Low-voltage structured cabling design, engineering, and installation services providing the connectivity backbone for satellite TV, security cameras, access control, alarm systems, intercoms, and digital signage in commercial facilities.
• Service & Support Contracts Ongoing technical support, maintenance, and extended warranty/service agreements offering priority response, extended service access, and after-hours emergency service at premium rates for clients with active agreements.

Quantifiable outcome

• Simplified patient experience with one standardized television system and single pillow speaker for entertainment and nurse assistance
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• ProdataKeycoreTechnology or IntegrationCloud-based access control system manufacturer. ASC integrates ProdataKey's cloud access control solutions into commercial security installations.
• Rapid Response MonitoringcoreTechnology or IntegrationCentral station alarm monitoring provider. ASC connects customer alarm systems to Rapid Response's UL-listed monitoring center for professional 24/7 monitoring and faster police dispatch.
• HoneywellcoreTechnology or IntegrationSecurity and access control equipment manufacturer. ASC installs and integrates Honeywell security hardware including sensors, control panels, and access equipment.
• Avigilon (Motorola Solutions)coreTechnology or IntegrationSecurity cameras and video surveillance systems manufacturer. ASC installs Avigilon cameras including advanced analytic cameras with facial recognition and license plate detection capabilities.
• HID GlobalcoreTechnology or IntegrationAccess control card readers and credentials manufacturer. ASC installs HID card readers, key fobs, and credentials for access control systems.
• BrivocoreTechnology or IntegrationCloud-based access control platform. ASC integrates Brivo's cloud access control solutions for commercial facilities with remote management capabilities.
• ASSA ABLOYcoreTechnology or IntegrationDoor hardware and access control locks manufacturer. ASC installs ASSA ABLOY electronic door locks and hardware for access control systems.
• DIRECTVflagshipChannel Partner/ Reseller/ DistributorLeading commercial VIP dealer for DIRECTV satellite TV. ASC provides commercial DIRECTV systems, programming, and installation for hotels, healthcare, government, and commercial facilities across Michigan and national accounts.
• KeyscancoreTechnology or IntegrationAccess control systems manufacturer. ASC installs Keyscan access control systems for monitoring building entry points including doors, parking gates, garage doors, and elevator floors.
• Digital WatchdogcoreTechnology or IntegrationSecurity camera systems manufacturer. ASC installs Digital Watchdog cameras for commercial surveillance applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Cinema: World Cinema designs, deploys, and services commercial entertainment, connectivity, and IoT technology for hotels, senior living, and healthcare. It is a comparable systems integrator with similar go-to-market and product mix to ASC.
• Enseo: Enseo provides in-room entertainment, guest connectivity, and IoT-managed technology for hotels, senior living, and healthcare. It overlaps with ASC's hospitality and senior living entertainment and managed services offerings.
• Cenero: Cenero is an AV and security systems integrator specializing in unified communications, video surveillance, and collaboration technology for enterprise and healthcare. It overlaps with ASC in AV and security systems integration.
• Sonifi Solutions: Formerly LodgeNet, Sonifi is a leading provider of in-room entertainment, connectivity, and technology solutions for hotels and healthcare facilities. It competes head-to-head with ASC for commercial TV/entertainment and guest-experience contracts in hospitality.
• AVI Systems: AVI Systems is a commercial AV and security systems integrator serving enterprise, healthcare, education, and government clients. It is a comparable peer in integrated AV, surveillance, and structured cabling projects.

Broad incumbents

• STANLEY Security: STANLEY Security provides commercial intrusion, video surveillance, access control, and integrated security services globally. It competes with ASC for commercial security contracts at enterprise scale.
• Convergint Technologies: Convergint is a large global integrator of electronic security, fire alarm, and life safety systems. While much larger and broader in scope, it competes with ASC for commercial access control, surveillance, and integrated security deployments.
• ADT Commercial: ADT Commercial is a national provider of integrated security, video surveillance, access control, and intrusion solutions for commercial and government customers. It overlaps with ASC's A.S.C. Security Systems offerings at larger enterprise and government scale.
• Securitas Technology: Securitas Technology (formerly Securitas Electronic Security) designs, installs, and monitors commercial electronic security systems. It overlaps with ASC on video surveillance, access control, and alarm/intrusion detection.
• Johnson Controls: Johnson Controls delivers building technology including security, access control, and integrated facility solutions. As a broad incumbent with Open Blue products, it competes with ASC across security, access control, and AV integration in healthcare and commercial facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Satellite Communications